The most recent statistics show that China is currently the country with the largest population on earth. China has over 1.4 billion people as of 2020, and despite the horrid effects of the pandemic, population growth seems to be rising at an alarming rate.
Generally, the country is a major hotspot for any technological and financial revolutions. For instance, China was the first country to introduce the concept of paper money.
Although later the US dollar and EURO currencies became stronger than the Chinese paper money, still the country seems to retain its status as an economic trendsetter. China recently introduced its digital currency, a digital yuan, backed by the central bank.
The recent developments in China prove that this country is an excellent center for launching a new crypto project. How can you successfully run a crypto project advertisement in China? The best way for marketing is by using digital systems such as the internet, Social Media, and mobile phones.
The Internet and Social Media
According to many statistics, China has over 989 million active internet and social media users. Therefore, the numbers show that to reach the Chinese market, one must consider the internet.
However, unlike the rest of the world, which focuses mainly on platforms like Facebook, WhatsApp, and Instagram, China has social networking sites that host large numbers. Here are three of the most appreciated internet platforms in China:
WeChat is the most commonly used social media platform in China, with over 1.2 billion registered accounts and daily usage of over 619 million people. This platform is compared to Facebook since it has very many users and unique functionalities.
Why is WeChat an excellent social networking platform in China? Unlike many other social networking platforms, WeChat has majored in providing services to the Chinese market.
WeChat has thousands of mini-programs and bots, which can help in the users’ advertising needs. For instance, there is an option for personalized interactions between service users and the brands through messaging.
Moreover, there is the WeChat advertising algorithm providing KOL advertisements, moment ads, and banner ads.
Weibo is probably the second most popular social media platform in China, with over 500 million people using the platform’s services daily. Ever since its launch in 2009, Weibo provides world-class social media services and is often likened to Twitter.
Among the robust features include videos, gifs, images, etc. Weibo functions like Twitter, being able to disperse trending information at a fast rate.
In Weibo, blogging is among the main ways of dispersing information. Therefore, you can leverage WeiBo’s blogging capabilities by writing blogs about your projects.
There is a display advertising option on Weibo where users can post small ads about their projects. The fan headline takes the Instagram stories format, appearing on users’ pages for 24 hours. Moreover, there is a search engine promotion with keywords that can help reach the target audience.
Weibo can therefore be among the best social media tools to advertise your crypto project in China.
Baidu, which has many similarities to the popularly known Google, is another excellent advertising option in China. The platform, like Google, has a user-friendly interface, therefore, making it easy to use for your advertising.
Baidu has a feature similar to Google Adwords, which can help users in marketing their businesses. Similarly, there is a pay-per-click system where businesses only pay for the number of clicks from the Adword to their page.
Other Marketing Options
According to several sources, many crypto exchanges currently are Chinese-based, meaning they are a perfect way of promoting a new crypto project in China. Furthermore, once you register a cryptocurrency project in the exchange, it garners an environment of trust and, as such, can reach mainstream adoption.
Among the things to be cautious about when listing in China include the exchange fees, security, and other relevant factors.
Using influencer advertising can also work as an advertising and marketing technique in China. It’s essential to choose a person who has already used your services and thus can explain better.
Moreover, when choosing influencers, look for a Key Opinion Leader (KOL), i.e., a person whose opinion will be respected in public. Selecting crypto or investment-related KOL will bolster the strength of your marketing strategy.
After looking into the Chinese crypto market and how to advertise, it’s clear that using the internet is the best way to reach the Chinese. Furthermore, the Internet and mobile phones are vastly utilized in China, thus making the internet the best marketing technique.
Unlike many countries that use social media platforms like Facebook, Twitter, Instagram, Whatsapp, and several others, China has its social networks. Among the commonly used are WeChat, Weibo, and Baidu.
Listing your project in exchanges and leveraging the strengths of influencers can also help your project reach the crypto market vastly.
If all these appear to be too much to grasp, please check our services page for more information on how our marketing team can best assist your project.