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Crypto marketing is essential to the success of any new project surfacing in the market. It doesn’t matter how good your idea, NFT design, or roadmap are. If you don’t know how to sell it, your project will drown in a sea of countless other failed initiatives.

Fortunately, you don’t have to waste your time trying to advertise an NFT project yourself. Instead, crypto marketing agencies can do it for you, increasing awareness and visibility to attract potential investors and followers. These companies provide affordable, proficient, and indispensable tools for any ambitious project looking to dominate the cryptosphere.

This article discusses the best crypto marketing agencies for NFTs in 2022, detailing how they can benefit your project. Read on and identify which service can help improve your strategy!

  1. CryptoVirally

The top pick for the best marketing agency is CryptoVirally, our full-service suite of ready-to-buy and bespoke solutions for promoting new crypto projects. Our company provides everything you need to take your project into the industry limelight, including NFT promotion, press releases, content marketing, Cointelegraph specials, and more.

One aspect that makes CryptoVirally stand out is that we allow clients to fully customize services depending on their budget and strategy. We’ll promote your projects on the most popular and engaging media platforms and influencer groups regardless of your choice. Furthermore, we employ prestigious KOLs to speak positively about your initiative. This way, we ensure that your NFT project gets the best exposure in the market.

At CryptoVirally, we use modern marketing tactics, public relations, and an experienced team to promote your project worldwide. Our skills and expertise enabled us to enhance our portfolio with top clients, including OKEx and Shrimpy. Your project can join this list today. Unlike other crypto marketing agencies, we offer a free 30-minute consultation to help your project surge to the next level.

  1. Blockchain PR

Blockchain PR is a renowned crypto marketing agency operating from Silicon Valley. It offers a wide range of promotional solutions for new and struggling crypto projects. Furthermore, it helps with ICOs, NFT promotions, and initiation in blockchain technology for up-and-coming protocols. Most importantly, it allows clients to have more control over the PR strategy and tweak it according to their goals.

So far, Blockchain PR has collaborated with numerous clients in the fintech sector and the blockchain industry. Some of its most notable customers include NEM, Trade.io., and Wing.Finance. The company specializes in all types of marketing promotions, including social media, ideation, design, and various media outreach.

Recently, Blockchain PR has begun offering promotional services in the Metaverse and web3.0 applications. This way, it helps projects expand past the current market and test new advertising and potential revenue avenues. The agency is open to working with any new initiative, even those lacking experience, and knowledge of the crypto industry.

  1. Lunar Strategy

Lunar Strategy is another top crypto marketing agency helping NFT projects get their brand awareness programs to get off the ground. The company specializes in promoting new projects in DeFi, NFTs, the Metaverse, or cryptocurrencies. Its services include building social media campaigns, boosting SEO, and creating value through Google ads.

It’s worth noting that Lunar Strategy claims to employ a fool-proof marketing strategy for its clients. So far, the agency’s portfolio includes brands like Game Starter, Nobility Token, Dar Frontiers, and JPEG Vault, among others. Also, the company has won several industry awards, including the ‘Top Blockchain Development Company’ prize from GoodFirms.

Lunar Strategy aims to do more than just promote the clients it onboards. One of the agency’s goals is to help educate newcomers about the world of NFTs and cryptocurrencies. To this end, it provides essential information through regular blogs and social media posts. This way, new projects can find out what they’re getting into before launching officially.

  1. X10 Agency

Another company making our list of crypto marketing agencies is X10 Agency, with a versatile suite of promotional services. This PR firm specializes in advertising projects in DeFi and NFTs and increasing their awareness ahead of IEOs, ICOs, or STOs. Above all, it ensures that new brands get the necessary user engagement on all the necessary platforms.

X10 Agency started as a launchpad for fresh initiatives in the crypto space. However, today, the company also services industry-established brands seeking to expand to new markets. To this end, the agency offers promotional operations focusing on Asian markets, such as Korea, China, and Japan.

The X10 Agency already features numerous successful projects, including Modihost, DaoBet, Entheca, and Timecoin Protocol. The company’s rapid progress earned it noteworthy mentions in Forbes, CryptoDaily, Coindesk, and other prestigious publications. Recently, X10 Agency has included an exchange listing to its long list of services.

  1. Blockchain App Factory

We wrap up our list of the best crypto marketing agencies for NFTs in 2022 with Blockchain App Factory. This large company, boasting a team of 300+ experts, provides an all-inclusive offer of blockchain marketing and multi-chain support. Notably, its services include promotional solutions for NFTs, ICOs, STOs, IDOs, DeFi, and exchange listings.

One of the reasons luring clients to Blockchain App Factory is the company’s ability to work with multiple blockchains. For instance, clients looking to launch projects on Ethereum, TRON, or EOS can find equally qualitative services with this PR firm. Most importantly, Blockchain App Factory provides them with a bespoke litigation strategy service. This way, projects can comply with all the necessary regulations before launching.

So far, Blockchain App Factory has built a robust portfolio of over 130 projects. Its prolific marketing team has earned the firm mentions in Yahoo! Finance, Benzinga, MarketWatch, and Markets Insider. Interested clients can contact the company through simple messages via Skype or WhatsApp.

There you have it! These top crypto marketing agencies are among the best in the industry and represent reliable choices for promoting your NFT project. Considering the importance of marketing services for driving traffic and raising awareness of your initiative, we recommend you employ one before moving further.

Marketing and advertising is an old industry, as old as the ancient Chinese, Greek, and Egyptian empires. It is, however, without a doubt that modern marketing campaigns are nothing like what prevailed in antiquity. The advent of the internet and technology improvements made this industry very sophisticated, requiring immense amounts of data. The target audience must be aimed at using specific wording, color schemes, and styling.

Nonetheless, the main aim of marketing and advertising campaigns has always been to imprint an image of the product onto the minds of consumers. So what are the top 10 blockchain marketing campaigns of all time? Read on to find out.

  1. ‘Got It’ by Ripple

Ripple’s ‘Got It’ campaign is a sure leader as far as crypto marketing campaigns are concerned. First premiered in October 2019, it shows individuals sending money to businesses and loved ones. Following a successful reception, a release followed up in December 2020. It depicted people transferring funds to their families, friends, and businesses.

Their aim was affirming Ripple’s model enabling instant global payment services to businesses and individuals, and they do just that. They succeed in highlighting Ripple’s two key selling points in less than a minute. The points include support for instant cross-border payments & transfers and its key partners in payment processors and financial institutions.

  1. ‘Crypto For the People’ by PayPal

PayPal has been around for a while, at least ten years before the launch of Bitcoin, so its ranking here may come as a surprise. It’s 2020 ‘Crypto for the People’ marketing ad as a short video highlighting its latest crypto supporting feature. The ad is a clear example of good blockchain marketing.

And the video is quite short, 15 seconds. It targets PayPal’s large existing user base, urging them to try the new feature. As a result, the ad goes straight to the point hence its very short nature.

  1. ‘UniSwap V3’ by Pplpleasr

UniSwap has arguably been the most influential crypto project in 2021, with 2022 still looking promising. The digital artist pplpleasr’s Uniswap V3 ad is particularly special and interesting on this list since not a single word is uttered or written. Yet, it had such a huge impact as a crypto marketing campaign that it was sold as an NFT for $525,000.

It starts with the unicorn mascot looking dejected, hateful, and spent while roaming a rocky plateau. A colorful representation of its recently launched algorithm that powers the next version bursts forth and transforms the plateau by creating a thick canopy of trees and lights. It proceeds to lead the unicorn, now proudly striding and ablaze thanks to the algo, into an oasis representing Ethereum.

  1. ‘The Tipping Point’ by Binance

Having premiered on the 31st of December 2020, ‘The Tipping Point’ by Binance is a 2-minute blockchain marketing ad that captures quite a lot that has been going on. It starts with a grim mood that highlights protests on injustices, fires caused by climate change, and terrible breaking news regarding the Covid pandemic.

It then proceeds to bill blockchain solutions as the avenues through which the world can be powered past this tipping point. The ad views the tools available in blockchain as capable of overcoming the vicious booms and busts prevailing in today’s world. It offers a strong campaign of blockchain financial solutions to new untapped markets.

  1. ‘It’s Only the Beginning’ by Coinbase

The 30-second crypto marketing campaign ad supporting Coinbase came in a very timely manner. The ‘It’s only the Beginning’ came shortly after Coinbase, which is the US’ largest crypto exchange, had just been listed on Nasdaq.

The ad shows a clear graphical depiction of how Bitcoin has performed over the years. Most of the ad highlights the rapid rise in the value of BTC, also being keen to show the gradual alteration of bear and bull markets. At the end of the ad, more crypto projects’ logos are shown before finally relating all that to Coinbase.

  1. ‘HODL’ by eToro

Marketing ads aren’t always a serious mood affair where some firms are concerned. eToro’s ‘HODL’ ad amazingly infuses comics and messages; no wonder it features on the list.

It starts with a famous actor going through ad offers that he does not feel. All variations involve him carrying oversized objects on his back in the Rockies mountains, which he rejects. After suggesting he should get serious work with an office and a tie, he ends up stuck on a lift, wearing a tie and blocking the passage of 10 people. They’re panicked about a Bitcoin crash while he keeps blocking the exit and saying Hodl. Quite comical yet deeply insightful about staying put and not panic selling in favor of long-term gains.

  1. ‘Not Financial Advice’ by ChangPeng Zhao

The CEO of Binance, ChangPeng Zhao, is quite a lively and engaging user on Twitter, where he goes by the initials CZ. He doesn’t shy away from using wit when passing on a point. His Not Financial Advice post became one of the best blockchain marketing campaigns.

It depicts the evolution of man in three steps, from ape-like beings to modern man. Similarly, each of the three human evolution steps carries some form of currency. It starts with hard currency for the earliest human, moving to credit cards for the medium one and ending with digital currency for the modern man.

The message from the ad is quite straightforward. Digital currencies represent the next evolution of money, and people need to evolve with changing times.

  1. ‘A Private Digital Currency’ by Monero

While cryptocurrencies are famed for their anonymity and privacy, Monero takes it to a new level. It is titled ‘A Private Digital Currency’ explains the blockchain’s privacy concept and the need to retake control of one’s currency.

It starts by highlighting the general lack of surety in the security of records in banks, corporations, and even governments. The one-minute video briefly goes into the details of how one can assure the privacy of their transactions with Monero and escape state and crooks’ oppression. It even highlights that one can control the level of privacy and transparency. The ad is very well structured and straight to the point.

  1. ‘Don’t Get Held Up’ by Blockchain.com.

Blockchain.com’s ‘Don’t Get Held Up’ ad embraces humor and satire to pass a concrete marketing message to its audience. The ad was released shortly after blockchain.com’s PIT exchange launch.

It features bank robbers who appear quite confused and keen to take their victims’ advice. In turn, the bank tellers seem keener to aid the robbers in making sound decisions than reporting their actions. They advise them to trade using PIT to increase their portfolio by more than the money they had robbed. They even explain the challenges they faced with other crypto exchanges. The ad, while witty, passes home the message quite well.

  1. ‘Drop Gold’ by Grayscale

The 39-second long ‘Drop gold’ ad by grayscale pushes the narrative of cryptos aggressively being the future. The ad has a city setting where everyone seems keen to hoard as much gold as possible. It explains the inherent failures of gold as a store of value and advises those in the know to drop their gold and head the crypto way. The ad explains several benefits of switching to crypto in place of gold, all in just 39 seconds.

Author’s Note

All these top blockchain marketing campaigns have several key features that they satisfy. First, they are all short, appreciating that internet users have a fairly short attention span. They all showcase the key selling points of their respective firms or industries. They also use relatable objects to their audience and are launched on time with key events. All these are a compulsory must-have

Some use catchy phrases to appeal to their audience; some announce discounts for more specificity. Some associate their services with more popular products, while others use wit to pass on the message. Contracting one of the top blockchain marketing firms could aid one in satisfying these requirements without a hustle.

Nowadays, advertising is more than just a way to promote a product. It is also a way to create and maintain an emotional connection with the customers. NFTs are not only considered as a new form of art. They are also a new form of advertising. As the NFTs industry grows and more people become aware of the benefits of NFTs, it will be essential to find ways to market them.

There are different types of ads: TV, print, outdoor and digital. But what about NFTs? What is the best advertising method for selling your NFT?

NFTs can be marketed through many channels such as social media, online stores, or offline stores. However, each advertising channel has its pros and cons depending on the nature of your product.

Marketing Methods for NFTs That Will Get You Results

Non-fungible tokens are unique digital assets and can’t be replaced by another asset. They are created in games, but digital marketers can also use NFTs in marketing campaigns.

Here are some of the best proven NFT marketing methods that will get you the results you need:

  1. Email Marketing

As of 2020, data shows that there were over 4 billion email users, according to statista.com. Therefore, more than half of the total global population uses emails. Artists can take advantage of this approach to get to their target audience or different investors with insightful emails. The interested parties receive customized emails based on their tastes, choices, and preferences.

Creative writers could also utilize MailChimp for an effective NFT marketing strategy. They can choose from various designs, templates, content and send them to their target audience. This procedure creates a dependable user database updated according to the creator’s activities.

  1. Token Listing

One of the most rewarding popular ways to get a coin off the ground is by getting it listed on a popular exchange. Various users can convert their works or arts into NFTs and sell them on an NFT marketplace. However, this doesn’t always work. In some cases, exchanges refuse due to a lack of liquidity or charge too much in listing fees.

Listing your NFT is typically acquiring your project and making it available on an NFT marketplace. NFT listing also packs various benefits, including royalty, tamper-proof, and compatibility.

  1. Search Engine Optimization

Search engine optimization is a process of curating a website’s content relevance, technical configuration, and link popularity to make its pages easy to find. SEO marketing enables NFT creators and artists to rank high in search engines such as Bing or Google. Whenever potential customers search for content through high-ranking keywords, your website becomes among the first to appear.

The first page of Google receives more than 75% of online researchers to click on the first two results on the Google page, according to data by Moz. SEO ranking improves customer acquisition through organic searches, increases brand recognition, and prioritizes user experiences.

  1. Social Media Marketing

There are nine types of NFTs and an innumerable number of different kinds of NFTs in the marketplace. We see news and the release of NFTs regularly via various social media platforms such as Facebook, Instagram, Twitter, Reddit, and LinkedIn.

Creative artists can utilize marketing experts’ skills to enhance their online achievements, media reach, and popularity. This low-budget marketing idea requires the creation of curated accounts and pages to actively promote their projects to their target audiences.

  1. Influencer Marketing

In our digital age, influencer marketing plays a significant role in promoting a project to a specific audience. Influencers are renowned individuals on social media whom many people look up to for advice or simply adore. These people are inclined to do what most celebrities ask them to. They are also assured of a product’s quality if an influencer they trust approves it.

  1. Offering Reward Tokens

One popular way to use a token is to reward for completing a goal you set. This could vary from reading a book to going for a walk, to making the bed. By rewarding yourself with a token, you’re increasing your chance of reaching your goal and receiving the positive feelings associated with it.

Finally, you can offer prizes for people who have non-fungible tokens, incentivizing them to buy more of them. Therefore, they have a better chance of winning the award.

The idea of incentivizing people to buy more tokens by offering prizes for them sounds brilliant. I can think of a few ways this could be done. One way would be to provide rewards via marketing agencies for non-fungible tokens holders, incentivizing them to buy more to win the prize. These agencies ensure that NFTs and all terms used in the crypto world remain etched in mind.

Promoting Your NFT Without Paying For Marketing Costs

NFTs are still a relatively raw concept for most people. There are some affordable alternatives to traditional advertising methods like a press release for startups that guarantee results. However, if you’re looking to promote your NFT without paying any marketing costs, there are three ways you can do it.

1) Create a Kickstarter Campaign

2) Create an Instagram account

3) Create YouTube Videos

What are the best ways to sell your collectibles?

This guide has rounded up all the methods you need to combine to sell your NFTs efficiently. It’s important to note that the best way to sell your collectibles is by listing them on a site like eBay or Amazon. This should be followed by advertising them on social media and through word-of-mouth.

Additionally, companies need to understand how different audiences will perceive their token clearly to achieve a successful marketing campaign. They need to know what they want people to think about their company, product, or service and what they want people not to think about it. This way, they can create an appropriate marketing strategy that will resonate with their audience.

Marketing crypto projects is one of the most challenging tasks of every developer or project founder. However, in some cases, the choice of marketing may be completely counterproductive. One such marketing stunt was the Matt Damon crypto.com advertisement.

The advert video released in late 2021 met severe social media backlash. After his video posting, social media users went in hard on Matt. Some mentioned that Matt is comparing himself to the bright minds of Science but is merely a con artist. Some investors considered the videos as a crypto scam.

The question that remains is, why did the video get so much hate? How can crypto projects choose the right influencers for marketing? This guide looks into why Matt Damon’s video is indeed an embarrassing cash grab.

Matt Damon’s Viral Crypto Ad

Matt Damon’s video got a lot of criticism on social media networks. The minute-long crypto ad was about investing using Crypto.com. However, the video goes through some of the big moments in crypto history, showing how bravery led to big achievements.

It shows one of the Wright brothers in a plane. Later, you can see some astronauts taking brave acts of going to space. The video goes on to show some computer-generated images of outer space.

At the same time, Matt Damon encourages people to be brave and go into crypto. Crypto.com is a famous crypto exchange that sponsored the promotional video. The whole idea is investing in Crypto.com. The video ends with Matt Damon saying, Fortune favors the brave.

Generally, Damon refers to investing in crypto as one of the most authentic acts of bravery. People termed this promotional campaign as a scam and an embarrassing cash grab. So, why did people criticize the video? Here are the reasons:

Celebrities Involvement in Online Promotions

Of course, using celebrities in promotions is among the most popular marketing methods. The use of celebrities can attract the masses to the project.

In the crypto space, there are lots of celebrities involved in marketing. The celebrities involved in marketing crypto include Kim Kardashian, Tom Brady, and Busta Rhymes. So, it’s common for stars to take part in crypto marketing.

But, the primary intent of celebrities in those promotions is to make an income. Celebs are less concerned about whether crypto adds value and more concerned with getting a paycheck. That is the case with Matt Damon’s advertisement. He did it for money and not because of his love for crypto.

Tricking Customers using FOMO

Another reason why this entire video and promotion seems like just a cash grab is its message. Matt Damon is tricking investors into thinking that not investing in crypto will cost them. He is playing with investors FOMO to trick them into investing in crypto.

Influencer and Viral Crypto Marketing

Influencers have large fan bases thus can convince large crowds and increase web visits. Of course, Crypto.com Matt Damon because of the social media influence.

In the case of Matt Damon, the project chose an influencer who does not have any real crypto investments. Matt Damon was involved in this project but is not involved in crypto. Thus, he cannot convince people to invest if he is not interested in the project or crypto himself.

Viral marketing involves spreading information about crypto by sending it viral. It could also involve the creation of Ads and using campaigns to send them completely viral. In the case of Matt Damon, it’s a combination of influencer(Matt Damon) and viral marketing.

When using either influencer or viral marketing, crypto projects should consider the following;

Choose The Right Influencer

The choice of crypto influencers is a vital aspect of marketing. Crypto projects should look for an influencer who is genuinely interested in crypto. Identify the specific social media celebrities who are vocal on crypto.

A crypto promotional video will make more sense if the participants are real crypto users. The moment they involve themselves in the project, investors can trust them more.

Crypto Promotional Videos Should be Educational

Another aspect lacking in the Matt Damon promotional video is educational content. While the video was unique, it does not state what crypto is and its benefits. Crypto is a relatively new concept. Hence education should be an essential part of marketing.

When creating a crypto promotional video, it’s important to consider the new investors. Make sure that your video educates them on crypto. The more people understand what crypto is, the better the adoption.

Final Word

This guide has been exploring the idea of crypto marketing, especially focusing on Matt Damon’s crypto viral Ad. The video received a lot of social media criticism and is indeed a cash grab.

Of course, using influencers in marketing remains a highly effective promotion technique. But, how can you make sure that your promotions are not a cash grab? By using marketing professionals.

Cryptovirally is a network designed to help in all your crypto promotional works. It combines SEO, social media, viral marketing, community management, and other highly effective marketing styles. On top of that, Crypto Virally offers highly affordable services.

 

It’s 2022, and everyone is looking for a way to earn passive income. Affiliate marketing is performance-based marketing where a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s marketing efforts.

Cryptocurrency affiliate marketing is a new type of blockchain marketing. People can earn cryptocurrency to promote a company’s products and services. It’s a win-win situation because you can promote crypto coins and earn coins, while the company you promote benefits from your efforts.

This article will explore the concept of cryptocurrency affiliate marketing and how it has been used in recent years.

Learn the Basics: How Cryptocurrency Affiliate Marketing Works

Affiliate marketing is one of the best ways for businesses and organizations to introduce new potential customers to their products or services. This strategy is quite effective in the cryptocurrency niche. Many projects are applying this model to reward existing users for enrolling new customers to their platforms.

This is how it works: an affiliate creates a promotion and offers it to the merchant. The merchant provides the advertisement on their website in exchange for either a flat fee or a percentage of the sale. If someone buys something with the offer code, the affiliate earns a commission on that sale, or they are paid out of that person’s purchase amount.

In most crypto marketing affiliate programs, users are given a unique link from their crypto project to invite friends. This link helps both users and the project track how many new customers have signed up. The rewards range from simple discounts, for instance, in trading charges to high monthly gains.

The users with affiliate links don’t have to invest any money – only their time. Thus this strategy involves low risks while giving high potential returns. Additionally, it’s easy to get started, and it does not require any skill or prior knowledge.

Affiliates are not employees of this business but instead work independently to promote its products and services or create project awareness. This means that affiliates can advertise any service without worrying about conflict-of-interest issues.

How Much Does one Earn from Affiliate Crypto Marketing?

Crypto exchanges are the platforms that allow fiat currency conversion into cryptocurrency. They are also where you can trade cryptocurrencies. Some of these exchanges will pay you for referring people to their platform. The amount they will pay you varies from exchange to exchange and has a lot to do with how much traffic your link brings in.

Many factors can affect how much an affiliate earns from a crypto exchange, including the conversion rates of different currencies, the number of transactions made on the exchange, and whether or not there are any restrictions on withdrawal limits.

The best way to find out how much an affiliate program pays is by signing up and checking out their offers.

The best bitcoin and crypto affiliate programs have a lot of potentials to generate revenue, but they also have a lot of competition. Certain exchanges offer a commission of up to 50%. Some of these programs include:

  1. Binance Affiliate Program
  2. Changelly Affiliate Program
  3. Coinbase Affiliate Program
  4. Ledger Wallet Affiliate Program
  5. Trezor Affiliate Program

How to Create an Effective Cryptocurrency Marketing Campaign

The cryptocurrency market is relatively new and volatile. It has become a popular investment option for many people, but finding reliable information about the cryptocurrencies themselves is also increasingly challenging. This article will help you create an effective cryptocurrency marketing campaign.

There are many steps to take to market a cryptocurrency effectively. The first step is to create awareness of your coin and what it can offer the world. You should also ensure that your currency has a good reputation and is well-reviewed by other crypto experts.

Another critical aspect of marketing your coin is making sure that there are plenty of exchanges where people can buy or sell your coins and make sure that there are enough wallets for storing them securely online or offline.

Tips for Running a Successful Affiliate Program

The tips for running a successful affiliate program are:

  1. Easy Return Policy

One of the most important aspects of a successful affiliate program is to have a product with an easy return policy. This helps ensure that the affiliates will not be afraid to promote the product to their audience. This way, they will not have any qualms about recommending it to their audience, and there will be no risk of them losing credibility in the eyes of their audience for promoting a product that doesn’t work well or is not worth buying.

  1. The customer should feel appreciated and rewarded for their efforts

Many businesses offer rewards to customers for doing things like reviewing products, signing up, or following them on social media. These actions are incentivized with points, miles, prizes, or other awards like free items or discounted rates.

  1. Track and Monitor the Program

It is essential to have a system to measure the affiliate program’s success. This means setting benchmarks for KPIs such as conversion rates, revenue generated, and average order values. Not only will this help you with growth opportunities, but it will also ensure that your affiliates are successful too.

Conclusion

The cryptocurrency market is booming. It is growing at an exponential rate. The demand for crypto has increased, and so have the prices. This has led to many people joining the industry as affiliates of crypto exchanges. They are earning a lot of money by referring people to sign up on these exchanges and start trading cryptocurrencies.

This niche has several service providers who want to cash in on cryptocurrency’s cashless phenomenon. Many exchanges, lenders, and marketplaces pop up every so often. However, most of them disappear just as quickly as the promise to get rich fast.

The cryptocurrency industry is perpetually developing new and advanced financial solutions. Millions of users are getting familiar with the innovative concepts that make up the digital asset economy. Such involvement contributes to the growth of cryptocurrencies that currently have a market value of $2.17B.

As a beginner, it can be challenging to grasp some of the topics surrounding digital currencies. It, therefore, makes it relevant to have informative materials that can guide the community. Doing that ensures everyone is aware of every situation in the crypto space. The following piece seeks to explore various crypto websites available on the internet. Here’s an outlook:

Cointelegraph

First on the list is Cointelegraph, a digital media resource launched in 2013. The platform reports different types of news which range from blockchain technology to emerging fintech solutions.

Users can access crypto price analytics and informative guides that explain several digital currency aspects.

Cointelegraph believes that decentralization could bring massive changes to everyone’s lives. Thus, it strives to share information that shows how cryptocurrencies transform society.

Furthermore, the platform hosts diverse editorial teams located in different parts of the world.

Cryptonews.com

Cryptonews operates as a news site that publishes blockchain and virtual currency news. The site is led by Gediminas Klepackas and features other team members well-versed in copywriting, advertisements, and social media management.  It showcases crypto guides and reviews that explain how most decentralized projects function.

According to Cryptonews, it’s essential to grasp and accept some of the concepts in the decentralized world.

In that regard, Cryptonews brings unbiased and transparent material that can assist everyone navigating through the dynamic industry.

BeInCrypto

BeInCrypto represents a global news resource that began its operations in August 2018. It hosts a considerable number of journalists from Hong Kong, Africa, Europe, and the U.S. BeInCrypto acknowledges that the current media industry faces several issues that normally attract controversies.

The site’s goal hopes to transform this narrative and broadcast transparent content on cryptographic technology. More importantly, every author is responsible for producing error-free reports before publishing them to the public.

BeInCrypto further enables readers to report any misleading information written by the platform’s journalists.

CryptoPotato

CryptoPotato is yet another reputable website launched in 2016 with George Georgiev as the editor-in-chief. Here, readers receive high-quality content related to blockchains and cryptocurrencies. Moreover, the platform displays an in-depth price analysis on different coins like Bitcoin and Ethereum.

Asides from publishing crypto content, CryptoPotato offers job opportunities to aspiring authors. The career positions available for users include research analysts, editors, writers, and social media managers.

Coindesk

Coming in fifth on the list is Coindesk, a news website established in May 2013. The platform hopes to serve the community with informative material about the decentralized financial system. A podcast, Tv, and video section are also available to relay insightful crypto-related content.

Coindesk has more than 50 authors and 1.3M followers on Twitter at press time. The platform hosts an annual consensus meeting in May each year, gathering global stakeholders from the crypto industry into one environment.

Today, Coindesk’s authors and their respective publications are making headlines on other leading sites like Forbes and CNBC.

Coinspeaker

Coinspeaker is an alternative news source that focuses on distributed ledger technologies, fintech, and cryptocurrencies.

The website runs on three core four values: self-improvement, transparency, commitment, and over delivery. Moreover, users can find 18k+ articles, 250k+ crypto beginner guides, and more than 4,000 press releases. There are real-time reports on over 3,000 cryptocurrencies spanning 20 industries.

Readers can further encounter more than 100 financial summits taking place in different parts of the world.

Decrypt

Decrypt works as a crypto news site that engages its readers in simplifying Web3 and the decentralized internet. The site recognizes that the crypto space moves dynamically, making it a complex experience for beginners. As such, Decrypt seeks to bring exclusive coverage on trustless networks, oracles, and privacy coins.

Price movements on coins like ETH, ADA, and BTC are available on the website. Decrypt also hosts videos and podcasts whereby users can interact and discuss various digital currencies issues.

CoinMarketCap

CoinMarketCap represents an informative site that displays an in-depth analysis of all digital assets. Besides cryptocurrencies, CoinMarketCap also reflects trading data from existing crypto exchanges. From the menu option, investors can view NFT stats and how each collectible ranks in terms of value.

An additional calendar section is open for everyone to take advantage of airdrops and fundraising events.

Lastly, CoinMarketCap supports a glossary segment that defines terms used in cryptocurrency.

Bottomline

The traditional financial system is undergoing a major change thanks to the application of digital assets. It has become easier to transact in a fast, secure, and transparent manner through cryptocurrencies.

Virtual currency sites provide readers with meaningful content on the events in this emerging industry.

Working under the same criteria is CryptoVirally, a crypto marketing and advertisements agency. The platform has several blogs whereby users can build up their crypto marketing knowledge. CryptoVirally offers project awareness, press releases, content marketing, brand development, and website audits.

Users have significant expectations from the digital asset economy even as the technological era evolves. Therefore, it will increase the need for reputable crypto websites where readers can find insightful content.

The concept of cryptocurrency is relatively new: it has been around for more than a decade. Although crypto is still in its infancy stages, it is clear that it will affect various industries. Marketing is one such example. Nowadays, digital marketing significantly impacts businesses of all sizes. In addition, investing in cryptocurrencies will enable you to grow your company in the future. You’ll need a good understanding of cryptos and how they affect the marketing sector to do so.

Understanding Cryptocurrencies

Cryptocurrency is a digital or virtual currency used as a transaction medium. The prefix “crypto” reflects that cryptocurrencies employ cryptography to safeguard and verify transactions. Also, to produce new currency units (coins). Cryptography makes it simple to encode anything simple to decipher with a key. It is also difficult to interpret without one. It means that coins can be complex to manufacture, but anyone can verify transactions.

Cryptos are, at their foundation, entries in a pseudo-anonymous database known as a “blockchain” that no one can alter. Counterfeiting currencies is exceedingly difficult or impossible due to the blockchain. It also makes tracing specific transactions between anonymous user accounts or wallets very simple.

Changing Transactions

Businesses can reach clients through large product marketing agencies like CryptoPR and Cryptoadventure. Companies worldwide have been using this marketing strategy for several years. It appears that this trend will continue as businesses grow more digitally focused.

These massive e-commerce platforms’ business model makes money from parties, customers, and sellers. When a buyer begins a transaction, certain information is necessary for verification. The data could be such as bank account information. As a result, initiating and concluding digital transactions can be time-consuming.

Crypto contributes to the abolition of this problem. The necessity to verify bank accounts and transfer money via third-party financial institutions eliminates cryptos as a payment method. As a result, the process becomes more efficient and, as a result, more profitable.

Increased Automation and Anonymity

We see far too many corporations selling user data to an infinite stream of potential customers. Social media platforms, in particular, are known for doing this. Other firms can use your data to deliver accurate ad targeting when this occurs.

Firms address this challenge by incorporating blockchain technology into digital marketing. Companies would store any client data collected in block ledgers. The move would prevent the data from being stolen, sold, or modified in the future.

Consumers Will Hold Much More Power

Digital marketing is heavily reliant on customer data. When this data is put to good use, it can help firms target customers more effectively, resulting in higher profits.

A significant change brought about by the introduction of blockchain technology would be marketers’ access to consumers’ privacy. By creating a digital marketing campaign, marketers would have to gather data from customers directly. It gives people back control over their data and, as a result, more power. As a result, firms may instead compensate consumers for their information.

Streamlining International Trade

It’s challenging to track finances when dealing with different countries. The reason is that transactions between them tend to be expensive and complicated. In a business that handles a high volume of foreign transactions, currency rates, and fees, they constantly have to monitor them. However, there is a solution: crypto.

Millions of people use automated software such as 1k daily profit to trade cryptocurrency. Shortly, businesses will start accepting cryptocurrency, allowing customers worldwide to make payments. As a result, controlling payment methods is easily achieved globally.

The value of cryptocurrencies is uniform worldwide. It is because no government or overall authority controls them. It is unlike traditional currencies, whose value gets determined by the government.

Generally speaking, businesses will compete better in foreign markets due to reduced fees.

The Metaverse is the Future

A digital future with decentralized marketing will fundamentally alter how we market. The technology’s user interface (UX) improves and becomes more intuitive. Hence, the value becomes more apparent and profound, adoption rises. In addition, the market is gradually but steadily overcoming behavioral barriers.

Web 3.0 has a good establishment, and blockchain and cryptocurrency technology play a huge part. The battles over-regulation are primarily past. Transaction speed, scalability, and resilience are no longer contested concepts.

Everyone on the internet now has a private key on a blockchain within their metaverse. They can then use the keys to construct their “private house” (which they can name as they wish). Their Metaverse House (MVH) will be easy to access and where users can store or explore. They can also purchase using their universal wallet.

BAT (Basic Attention Tokens)

If you haven’t heard of it yet, BAT is poised to impact the digital marketing industry significantly. The foundation of BAT technology rose in response to the massive issue of online privacy. The issue has become a significant worry worldwide over time. BAT aims to improve speed, fairness, and security. It will do this by leveraging the blockchain technology that has enabled cryptocurrencies to exist and grow.

By trading BAT, users, publishers, and advertisers can connect in a non-centralized fashion. Notably, BAT is based on Ethereum blockchain technology. BAT monitors consumer time and attention on websites while choosing which advertisements to view. Everyone benefits when adopting BAT. The advertiser receives sales, the publisher gets a commission, and the user earns money watching the ad. BAT can significantly alter the digital marketing process.

Wrapping Up

Cryptos such as Bitcoin, Tether, and Ethereum could slowly but steadily take over the online marketing world. As a result, many firms are shifting away from traditional, time-consuming banking procedures and using these coins instead. These coins run on blockchain technology and use decentralized networks.

Overall, cryptocurrencies have a positive impact on digital marketing. However, there are some socio-economic barriers to overcome before achieving utopia. Notably, the route to this decentralized future is long and twisty, and it will take a lot of effort to get there.

Imagine a multi-billion dollar industry running the world and free from regulation. That was unimaginable a few years ago. Today, cryptocurrency and blockchain technology proved the impossible possible. According to 2021 market size reports, the cryptocurrency industry is now worth $1.6 billion and could hit $2.2 billion by 2026.

Cryptocurrency is not new to the world now, but surprisingly, the industry still lacks a solid regulatory framework. Anyone with the ideal tech can launch an ICO. For now, we put everything else aside and focus on the unique strategy for crypto projects, the ICO.

ICO Meaning

As commonly used in the crypto world, ICO is an acronym for initial coin offering. It is a cryptocurrency marketing strategy similar to initial public offerings (IPO), where investors buy shares. For ICOs, companies looking to run a cryptocurrency project sell part of their crypto tokens to early investors to raise funds to finance the project.

Usually, the project team develops a website dedicated to the token where interested investors can find all the relevant information about the ICO. They can see the wallet address to which they send funds to receive the crypto coins once the coin launches officially. The token website will also have details of the possible fiat currencies that investors can send, accepted crypto coins, the price per token, soft and hard caps, and the duration of the ICO.

While the crypto space has been explosive and attracting millions of investors, it’s not easy to run an ICO campaign successfully. For instance, in 2017, only 48% of ICOs managed to hit their soft cap, even though it remains the breakthrough year for ICOs. However, successful ICO marketing campaigns raised about $6 billion in that year.

Most ICOs have a target amount that the team intends to raise within the ICO period. If they hit the bare minimum, the project proceeds and the money is used to pursue the project goals. The team communicates project goals beforehand via a whitepaper, so investors know the project plans, goals, and roadmap before investing. On the other hand, if the ad campaign fails to raise enough funds, the team may return the money to investors, in which case they deem the ICO unsuccessful.

How Can You Launch an ICO?

As noted earlier, there are no definite rules in the crypto space, so any tech-savvy person who comes up with a worthwhile project can launch an ICO. However, the unregulated nature of the industry still poses a threat due to the risk of ICO scams. Fraudulent individuals can conduct false ICOs and get away with investors’ money. For instance, in 2018, a group of scammers came up with a project dubbed ‘Giza’ and made away with $2 million after a successful ICO. Therefore, the biggest challenge comes in convincing potential investors about the legitimacy of your project.

In any case, if you are planning on blockchain marketing, it’s good you start by checking how other blockchain businesses conducted their campaigns and whether they were successful. See their approach and the ICO marketing strategy that helped them stay on top of the game and use your analysis to develop your campaign strategy. Typically, when you want to launch an ICO, your marketing strategy should focus on making your project team known, community building, and meeting potential investors.

Introducing Your Project Team

Avoid launching a project anonymously if you want your ICO advertising journey to get anywhere. Going anonymous alarms potential investors, and even legitimate projects may get labeled as scams. If you are confident about the project, you should be proud to put your name on it. Focus on creating confidence in investors by introducing the project and the project teams. List all your associates on the website and include details of their experience in the blockchain or tech space.

Here, you can use your influencer network to benefit from having the audience of their large following and help your project appear more credible.

Build a Community

The success of an ICO is mainly dependent on brand awareness, and that’s why you need to build a vibrant community. Make sure you are transparent with your team to counter any uncertainties and fear. Always be welcoming to customer queries and, where possible, respond to them directly.

Here, you can leverage the power of social media networks like Telegram, Reddit, and Twitter and use them to create a vibrant online community. The online community will increase your brand’s social media presence and awareness which is the core for the success of the ICO.

Meet Potential Investors

Before you launch an ICO, you know your target group of investors who will probably benefit the most from the project. Whether you are sure about their stand or not, approach them literally if you think they are potential investors. You can meet potential investors in blockchain seminars and conferences, perfect for benchmarking and possibly tabling your idea.

Summing It Up

Generally, the success of an ICO will depend on a mix of different factors, but awareness is a significant player. There are professional ICO marketing strategies and services that project teams can leverage already. The industry is pretty dynamic—it’s upon you to identify the options that work best for you, depending on your project. Later on, you can see what brings you desired results leverage what doesn’t align nicely with your goals, and cut down on it.

A cryptocurrency (or “crypto”) is a form of payment that can circulate without the need for a central monetary authority such as a government or bank. Cryptocurrencies use cryptographic techniques that enable people to buy, sell, or trade them securely. Recently, there has been a massive transformation in currency transition as many payments are exchanging to crypto payments.

Airbnb has been seen on a web page citing its ‘proposed’ move towards crypto payment. In a tweet, the CEO of the popular travel website Airbnb Brian Chesky hinted that they could soon accept cryptocurrencies for payments. According to their web page, the C.E.O. announced that he received 4,000 suggestions, noting that the most popular one is for his company to accept crypto payments.

Other top suggestions noted on Airbnb adoption of the crypto payments were transparent pricing displays, a guest loyalty program, and updated cleaning fees. While specifically confirming that Airbnb is looking into commercial spaces, the CEO acknowledged requests for more long-term stays and discounts, better customer service, and “commercial spaces (kitchens, co-working).

Airbnb Transition to Crypto Payments Modality

Airbnb, the popular accommodation-booking platform, may begin accepting payments in cryptocurrencies this year. Airbnb C.E.O. Brian Chesky posted a list of customer demands on Twitter, where enabling crypto payments emerged as the top suggestion. Chesky noted that his company is already working on most customer advice while promising to look into others in his post. Many consumer brands have opened crypto payments for some goods and services recently. The majority of these pro-crypto brands are in the U.S.

Chesky’s post garnered hundreds of retweets and thousands of likes. People commenting on the post recommended that Airbnb begin accepting Bitcoin, Shiba Inu, and Ethereum. The suggestion is not the first time Chesky has realized that Airbnb customers are awaiting crypto payment options.

During an interview in September 2021, the Chief Executive Officer stated that people have been asking for crypto payments on the platform for years.

Recently, an eatery called Crypto Street Restaurant in U.S. Florida revealed that it accepted payments in all cryptocurrencies. Moreover, U.S. movie hall chain A.M.C. Theatres added support for Bitcoin, Ethereum, Litecoin, and Bitcoin Cash payments. The brand will also begin accepting booking prices in Shiba Inu tokens.

Is Transitioning to Crypto a Viable Option?

According to the Airbnb website, there are currently more than 5.6 million listings worldwide. Since its launch in 2007, Airbnb has served more than 1 billion customers, and more than 4 million hosts have listed their properties on the platform. The current payment options Airbnb offers in most countries are Visa, Mastercard, Amex, J.C.B., and debit cards used as credit cards. Apple Pay, Google Pay, and Paypal are also accepted. The C.E.O Chesky stated that cryptocurrency is currently not a payment option on Airbnb.

Noting that the founder of Coinbase was an early employee of Airbnb, Chesky, in addition, revealed that they have been following the space now for quite a long time. The critical importance is when regular people understand how the new technology improved their lives, beyond the initial excitement, the C.E.O. stated. He added that I’m excited about specific applications that ordinary people could use to live a better daily life.

The crypto payment move isn’t the first time Chesky’s opened up about Airbnb’s apparent willingness to delve into crypto payments. Two months ago, he stated that the company was looking into it in an interview with The Verge.

“We are looking into it,” he said.

“As the revolution in travel, there is a revolution happening in crypto; Airbnb and crypto both have interesting relationships with trust.”

Airbnb Rivals

While Airbnb is beginning to integrate cryptocurrency as a payment option for renting homes and apartments, Travala, a decentralized home-sharing platform, made that jump during 2021.

Backed by Binance, the largest crypto exchange in the world, the platform is integrated on the Travala.com website and is governed by users holding the travel (TRVL) token. With a global network of 20,000 homes, Travalal said that customers could use cryptocurrency to book 250,000 homes, with the TRVL token listed on exchanges including MEXC Global, By bit, Gate, and KuCoin.

However, despite the positive support towards Airbnb’s transition to crypto payments, most brands around the world are sceptical about allowing crypto payments. Several governments worldwide are mulling over ways to regulate the crypto sector, fearing the misuse of crypto assets in facilitating unlawful activities.

But Reschke says that observation goes far beyond Airbnb users. Travellers, in general, are significantly more likely to own Bitcoin than the general public. According to a recent Pew Research Centre survey, about one in six U.S. adults (16%) say they have invested in, traded, or otherwise used a cryptocurrency. Meanwhile, one in four travellers (25%) who take between one and four trips a year own Bitcoin, per a new Morning Consult study. And notably, frequent travellers — those who travel at least five times a year — are more than twice as likely to own Bitcoin (33%) than the general public.

When you think about Twitter and crypto, one of the first things to pop into your mind would probably be Tesla CEO Elon Musk’s infamous shilling on the popular microblogging platform. In recent times, simple tweets from accounts with large followings, such as Musk’s, have significantly impacted the price trajectories of various cryptocurrencies.

However, Crypto Twitter goes beyond these few boisterous accounts. It is a thriving subculture of bloggers, influencers, investors, speculators, startup founders, and developers who spend their days talking about all things crypto with the seriousness the nascent technology deserves.

Besides that, pretty much every self-respecting crypto and decentralized finance (DeFi) project has a presence on Twitter. It is one of the easiest ways to disseminate information regarding a project’s development to a broad and curious audience.

Crypto and Jack Dorsey

Another reason why many crypto enthusiasts preferred Twitter is because, in former CEO Jack Dorsey, they had an ally. Dorsey is a staunch crypto advocate whose Twitter bio simply reads “Bitcoin,” a not-so-subtle doffing of the hat to the grand-daddy of cryptocurrencies.

When he was CEO of Twitter, Jack Dorsey had a broadly libertarian view on free speech and the moderation of public discourse, in addition to his open support of cryptocurrency. This greatly endeared him to the Twitter blockchain community, which libertarian and anti-censorship thinking heavily influenced.

Dorsey has spent the last few years promoting and supporting the development of blockchains and crypto. The other company he runs, the $65 billion fintech firm, Square, found great success when it allowed the trading of Bitcoin on its platform at the height of the cryptomania that swept the globe back in 2017. The company, which recently changed its name to Block, added Bitcoin functionality to its mobile payment service, Cash App, allowing users to buy and sell Bitcoin, and even spend it using a debit card.

Early last year, Dorsey, in association with rapper and entrepreneur Jay-Z, invested 500 bitcoin, then valued at around $23 million, to create an endowment fund called ₿trust. The fund, which was built as a blind irrevocable trust, was meant to spur the development of Bitcoin in India and Africa. The growth of Bitcoin in both these regions has been hampered by stifling regulations and government sanctions.

Twitter’s Recent Appointments Point to a Focus on Crypto

On Twitter, there was a fair bit of consternation from the blockchain community when Jack left, especially since very little was known about the stance on crypto of his successor, Parag Agrawal. Unlike Dorsey, Agrawal does not wear his crypto support on his sleeve or Twitter bio. But that is not to say that he is not fully on board the crypto train. According to industry analysts, the appointment of Agrawal as CEO was a signal that Twitter was seriously headed towards the development of a crypto-based platform.

These assertions were backed by the fact that Twitter created a team focused on blockchains, crypto, and other decentralized technologies earlier this week and hired Tess Rinearson to head it. She is a software engineer with a rich background in developing blockchain technology, having played key roles in projects like Chain, Tendermint, Interstellar, and Interchain.

Rinearson’s hiring comes on the heels of the appointment of Jay Graber, made in August last year. The former Zcash developer was picked to lead BlueSky, Twitter’s initiative to build a decentralized social media protocol underpinned by blockchain technology.

Decentralized social networks are tipped to fundamentally alter the balance of power in favor of users by giving them the ability to easily change their preferred services, while controlling their identity and personal data.

Early Use Cases for Crypto on Twitter

In addition to BlueSky and the Tess Rinearson-led crypto team, Twitter has shown its commitment to blockchain and its intention to make crypto integral to its product by rolling out a couple of notable crypto-friendly features.

The first of these features is the tip jar, which went on trial in select markets in May last year. Officially called Tips, the feature utilizes payment platforms like Venmo, Cash App, PayPal, Chipper, BandCamp, Patreon, and Razorpay to allow users to support content creators, nonprofits, and independent journalists with money. Currently available on iOS, the tip jar also includes a feature for tipping with Bitcoin. Users can either add their Bitcoin address or a Bitcoin Lightning wallet to receive Bitcoin tips.

Twitter is also exploring a way to certify the ownership of non-fungible tokens being used as profile pictures on the platform. NFTs have become extremely popular in recent times, and they even sell for hundreds of thousands of dollars. But the emergence of a new breed of trolls, known as right-click savers, has made it difficult for people to understand the legitimate owners of NFT artworks on Twitter.

Right-click savers usually copy and paste proprietary NFT artworks and then flaunt them as their own. To add insult to injury, they often ridicule the huge amounts of money spent on the NFTs by their real owners while bragging about how they got them for free.

To stop this annoying practice, Twitter is developing a way to prove ownership of an NFT by linking it to a crypto wallet. An authenticated NFT profile will have a badge or a modified avatar shape to differentiate it from right-click savers.

The new BlueSky lead developer, Jay Graber, is also the brains behind a reputation attestation service called InterRep, that links Twitter and Web 3.0. The service will look to monetize stellar social media reputations and make them portable from one platform to another.

The initial version of the service will let users link reputable Twitter accounts to an Ethereum (ETH) address, and then mint an NFT badge on the blockchain that will symbolize the account’s reputation. These NFT badges could be loaned out to decentralized financial smart contracts as collateral in the future. They could also be used to access new social networks or receive airdrops.

Final Thoughts

Jack Dorsey’s departure may have felt like the end of a golden era for the Twitter blockchain community. But judging from the moves Twitter has made since 2019, with the key involvement of Parag Agrawal, it is safe to say that the company sees its future in cryptocurrency and decentralization, with or without Jack Dorsey.

Tess Rinearson’s Crypto Twitter team has been tasked with exploring ways Twitter could support the use of decentralized applications (dApps) to manage NFTs and cryptocurrencies. The tip jar and the NFT authentication protocol are just hints of the platform’s vast potential for blockchain technology.

But while Twitter’s BlueSky project holds a lot of promise for social networks and their users, there is an underlying issue that must be addressed. Decentralized platforms, which will be largely free of government and corporate censorship, will ultimately provide an easy route for extremists and hardcore hate groups to access a more mainstream audience for their harmful views.

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