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There’s no doubt about it: Cryptocurrencies are taking over the world and becoming a major part of our economy. That’s why they are gaining popularity at an unprecedented rate. Yeah, the recent bear market has hit cryptos and stocks on account of the Fed raising interest rates, but it should be temporary. Having a very sound project is one thing; achieving widespread adoption is a different beast altogether. A good project is no guarantee people will come flocking in. They must know it in the first place. Even though you may not be directly involved in crypto, how can you position your brand to attract new customers? There is a need to establish a solid crypto brand. The article will outline the effective ways for you to execute a good crypto brand marketing tenure.

Take to Social Media

It is perhaps the cheapest and most favoured marketing option for most project developers looking to get their brand noticed. It’s so preferred thanks to the diverse platforms and ways one can go about promoting their brand. The important thing is to know where to promote the brand concerning what you need to be known.

Facebook and YouTube for Project Description

The first step for promoting any crypto brand out there is to make everyone know what the project is about. A YouTube video is a fantastic way of passing such information. A video can summarize a lot of content and present it in a very appealing way to potential customers.

The best social media platform for giving a detailed write-up description of the project is Facebook. It is well structured to allow for pictures and videos and so versatile that it can also support posting updates, though there is another specialized platform for this.

Influencers are an excellent additive to one’s social media campaigns. They go a long way in gathering views from their loyal fans but at a cost.

Twitter for Regular and/or Important Updates

Twitter is the go-to platform where regular communication in the form of updates is concerned. It’s best used to give snapshots of a new upgrade, how the firm handles security issues, etc. A good example is the Ethereum 2.0 Twitter updates, with examples of posts including the planned migration to PoS from its PoW protocol.

The good thing with Twitter is that the onus to boost a crypto brand doesn’t fall on the developers alone. Other players inadvertently aid in the process. The most notable are key investors such as institutions, high net-worth individuals, and influencers. We could argue that Elon Musk’s dogecoin tweets probably marketed the crypto brand more than its developers’ tweets.

Build Websites and Blogs

A vital way of etching a project’s brand is via a website. It’s often the first place new investors seek to learn about a project. It also works well with the above-mentioned social media platforms, acting as the landing page.

A project website sells a crypto brand by first providing the most detailed information, especially when properly designed and optimized. With the ability to carry more info and have customizations such as colour schemes and skins, amongst others, they tend to look better than on social media.

They also provide a sense of credibility and assurance of a project’s existence to clients. A well-structured website usually provides a means of contacting the developers, which is crucial for answering any queries.


While a website is preferable, it may come at quite a price. A web developer is often required since building a professional one from scratch requires good IT and coding skills. There is also the web hosting fee.

A blog helps solve all these issues. It is often free and is hosted on a parent website like WordPress. The only things a developer needs are the words and any needed pictures to describe the projects. However, WordPress somehow limits developers where the skin, colour schemes, and sometimes fonts are concerned.

To be Considered

Several vital factors must be considered when designing a website or writing a blog. The first is why one is creating the website. A landing page from social media platforms won’t have the same content as a website that serves all purposes.

The user interface is another critical issue. Ease of access is essential, and it should be so in both PC and mobile versions. Branding and colour schemes are also crucial. Having a few main base colours is better than a whole kaleidoscope of confusion.

Press Releases and PR

Creating brand awareness may seem incomplete without having public relations management and press releases. They create anticipation amongst followers regarding the important dates for the project, updates, or actions relevant to it.

On this front, media partners give the best market reach in terms of numbers and audience relevance. One partner is often insufficient since they tend to have niche market segments where they are best suited.


Research on the developer’s part is important. One should know their target market before sifting through the media partners for the best fit.

In addition, one needs to look up their competitors’ activities. How are the best in the market doing their PR and press release campaigns? Emulating a working strategy isn’t an ill-thought option.

Content Marketing and Crypto ADs

Content marketing campaigns and crypto ads are a credible choice for that regular reminder of the market concerning one’s crypto brand. They help etch the brand name, its logo, and very often its colour scheme into the minds of a consumer. They also drive traffic onto the other crypto brand marketing tools.

Content marketing involves much longer and more detailed articles on a project, usually above 300 words. They may be news pieces, reviews, guides, and Op-eds. The best articles always link to the parent website and/or its social media pages.

Crypto Ads are much shorter, may be written, videos or pop-up photos, and are more catchy with less content. Their placements are diverse, being anywhere on the web. They also serve to drive traffic to the other crypto brand marketing tools.

Author’s Take

For a successful far-reaching crypto project, a successful brand is a must-have. It needs to be etched into people’s minds and become a household name like Bitcoin and Ethereum are.

For this, the tools mentioned earlier are very crucial. While each can go a long way on its own, they function best together. The trick is that they feed on each other through backlinks and references to get as wide a market reach as possible.

Investors should use as many marketing methods as financially possible to establish a successful and well-known crypto brand. But they must ensure they monitor their marketing activities’ progress to validate the sums spent on each channel.

Influencer marketing in crypto has gained popularity in the past few years. About 2.6 billion active Youtube users have their eyes stuck on channels of various influencers. Youtube appears as one of the social channels with the best crypto influencers. So, which crypto influencers and YouTubers can help in crypto marketing?

Ivan Liljeqvist (Ivan on Tech)

Having a follower base of over 492 thousand subscribers, Ivan Liljeqvist of  Ivan on Tech is one of the best crypto YouTubers to work with when marketing. He is a Swedish software developer who doubles on tech and crypto Youtube videos. His interest in crypto came as he saw BTC gain value from a mere $30 to $1k.

He talks about a wide range of crypto-focused topics, including Chart analysis, blockchain, and basic crypto trading. Ivan takes on the tough questions and holds great crypto discussions with Peter Schiff. Ivan also interviewed many other projects in the past, including the likes of Polygon, Secret Network, and Moonbeam.

His most popular show is “Good Morning Crypto,” which discusses weekly crypto developments and general implications to enthusiasts. Ivan can help convince his large fanbase to try out your project’s services due to his vast experience.

Mike Jenkins (Coin Bureau)

Mike Jenkins’ Channel, Coin Bureau, is one of, if not the best, crypto-focused Youtube channels today. It has nearly 2.1 million subscribers who get an in-depth insight into the crypto ecosystem. Mike runs other channels in different languages, including Espanyol and Japanese.

Mike likes discussing individual cryptocurrencies and projects, including top ones like Ethereum, Solana, Polkadot, Cardano, and many others. Listening to the channels will show you just how knowledgeable Mike is in the crypto landscape.

In the Channel, Mike posts 20-minute long films discussing tech, history, and positioning of a particular crypto asset. He even mentions the rivals of a specific project. Since Mike focuses on serious educational content for crypto, work with him to get your project reviewed and marketed.

Ben Armstrong (BitBoy Crypto)

The founder of  Bitboy Crypto, Ben Armstrong, is another Youtuber you can work with. Ben focuses mainly on crypto-related analysis. His main Channel has 1.4 million subscribers. He has several other channels, including one for Espanyol.

Ben has a personal website where he delivers daily news, project reviews, and even crypto trading tips for the average investor. The Channel gets 3 to 4 new videos daily. Armstrong does not just share his views. He invites many other experts in the crypto and financial space; hence you can get first-hand information if you are a rookie.

His popular shows include ‘Around the Blockchain’ and ‘Morning Crypto Live Show.’ In the latter, Armstrong addresses viewers’ questions over live discussions. In the Around the Blockchain show, four guests discuss the current situation of crypto. His massive fanbase and great education make him one of the most trusted crypto influencers today.

George (CryptosRUs)

George of CryptoRUs began his journey in crypto in 2013. His vast tech knowledge and experience within the crypto ecosystem make him a good information source. CryptosRUs has a large fanbase of 649 thousand.

George discusses the latest news about the crypto space and also analyses charts. He condenses most of his study into short 30 to 40-minute videos. George has Q & A sessions in most of his videos, gluing thousands of viewers.

The Channel’s founder created his NFT, ‘I Am George,’ with 1000 unique pieces available in the market. He has worked on a wide array of projects in marketing. Since he is a crypto stakeholder, the fanbase would trust his word on the projects he chooses to market.

Austin and Aaron Arnold (Altcoin Daily)

Having a large fanbase of about 1.23 million subscribers and about 122 million total views, Altcoin Daily is one of the best places to get crypto content. The Youtube channel was founded by two brothers, Austin and Aaron Arnold.

Aaron and Arnold offer extensive coverage analyzing the latest crypto news and talking to key opinion leaders within the crypto market. Their videos provide market analysis, education, and their perspectives of things. The two are Bitcoin investors constantly looking for more crypto-focused investments.

Due to the fun content in this Channel and the ability to answer the tough questions about crypto, the two brothers can serve well in marketing projects.

Influencers in Other Networking Sites

Aside from Youtube influencers, many others on social networking sites can help in crypto marketing. Tiktok, Twitter, and Instagram have thousands of reliable influencers with large fanbases. Among the crypto influencers you can contact include;

  • Twitter- Andreas Antonopoulos (@aantonop) has over 724 thousand followers on his page, where he shares insightful info on crypto.
  • Instagram- Robert Kiyosaki has over 2.4 million followers on his Instagram page, where he posts endless opportunities about the crypto space.
  • Tiktok- @cryptoprojects has over 1.4 million Tiktok followers and gives constant updates on the latest about the industry.

Once you choose which influencers to work with, be it Youtube, Instagram, Tiktok, or Twitter, research them and then make contact.

Final Word

This guide has been exploring the idea of influencer marketing within the crypto social media landscape. Many YouTubers discuss crypto, but the ones mentioned above offer some of the best insight and education. As such, they are the best influencers to work with.

To have success with Youtube influencer marketing, contact experts. Cryptovirally offers excellent services starting with researching, contacting, and getting ideas for influencer content.

Over time, influencers as a mode of marketing have shown to yield more customer engagement as compared to traditional marketing approaches. Customer surveys have shown that they prefer to make product purchases based on opinions instead of advertisements, as most people find ads annoying. On the other hand, influencer advertising integrates the product naturally into their content, making it more efficient.

Although influencer marketing is a great way to promote a specific product or service, working with the right influencers is also essential to ensure that the strategy works in your favour. You need to know how to contact and work with these influencers effectively, and in this article, we shall look at how to choose the influencer shoe that fits perfectly.

Choosing the Right Crypto Influencers

Identify Your Campaign Goals

The first step in establishing an influencer marketing campaign is to set goals. That will help you determine how you want to promote your project and how you want to reach those goals. Similar to other marketing campaigns, the goals of an influencer campaign are identical to those of different forms of marketing. Notably, that will help streamline the processes for you and the influencers.

Another important factor that you should consider is to set a timeline. That will help ensure that the people you’re working with are on track to reach them.

Choose the Channel

The next step is identifying the channels you will use to promote your project. You can use various platforms to promote your projects, such as social media, blogs, and video sharing. The right channel choice will allow you to reach the right audience.

Identify Potential Influencers

After you have finalized the channels you will use for promoting your crypto project, you have to start looking for suitable influencers who will be able to promote it.

Before you start working with a potential influencer, you must have a good idea of their capabilities and goals. Having a list of these individuals will allow you to track their activities and give you a better idea of how they operate. However, it’s also essential to set your expectations right.

For instance, if you’re planning on working with a brand-owned influencer, you must have a list of their potential clients. That will allow you to focus on the right individuals for your project. Having a list of these individuals will help you keep track of their activities and give you a better idea of how they operate. In addition, having a good idea of the individuals’ capabilities and goals will allow you to make an informed decision when working with them.

Which Influencer Will You Choose?

Before starting an influencer marketing campaign, you must consider the various factors that will affect the success of your campaign. For instance, the number of followers you want to attract, the type of content you want to promote, and the platform you wish to use.

Follower Growth

If the influencer hasn’t grown, for example, every month, they might not be doing a good job and could be missing out on potential customers. On the other hand, if they have a substantial growth in their follower count, they might be able to attract more people.

Engagement Rate

The engagement rate measures the level of interaction between an influencer and their audience on Instagram. It can be calculated by the number of likes and comments an influencer has received and the follower count.

Follower Ratio

The follower/following ratio measures an influencer’s total followers. It can be calculated by comparing the number of followers they have with the number of profiles they follow. If the ratio is over one, an influencer might use a tactic known as follow/unfollow. This method can help boost their follower count, but it can lead to poor results.

Most people who follow influencers tend to leave them after a while due to their poor quality of content. That is why you must consider using social media etiquette to increase followers. However, this method won’t work if you’re not planning on using it to promote your candidates.

Prior Campaigns

One of the most important factors to consider when choosing an influencer is the past campaigns they have run. Suppose they don’t have any past campaigns. However, it could also be that the influencer is new in the game and might not have the necessary skills to carry out effective campaigns. Before hiring a candidate, thoroughly research the various crypto brands they have worked with previously.

Approaching the Shortlisted Influencers

The first step in gaining a deeper understanding of influencer profiles is to analyze them at a granular level. Once that’s done, the next step is to connect with them through social media platforms. You can do this by manually monitoring their activities and performance.

One of the most effective ways to find and connect with influencers is through a crypto influencer marketing tool. That can help you analyze and find the individuals most likely to benefit your business. Aside from providing you with all the necessary information about the individuals likely to benefit your business, hiring a seasoned marketing agency such as Cryptovirally can also be helpful.

These firms usually work with prominent individuals on various platforms. They can help you find and connect with influencers at a much lower cost than traditional influencer marketing tools. However, before you start working with crypto influencers, it’s essential to make sure that you identify the right one for your project.

How Much Does a Crypto Influencer Cost?

Before contacting a crypto influencer, you should have the following pricing tips in mind;

Negotiate for the Best Value

There are various ways to reduce the cost associated with working with an influencer. Some will offer economies of scale for bulk deals, while others will only work with you if you ask for a significant amount.

Some people are eager to get involved in an ICO to raise their industry profile or to break the news. They can also pay in an ICO token after completing the project. However, note that risks are involved, such as the multiple that may be applied to accept the token.

Working with an agency such as Cryptovirally can provide you with a variety of benefits, as they will often have a group of highly skilled influencers who are willing to help you build a strong following. That will allow you to achieve many of the same goals that you would not be able to accomplish by yourself.

Market Saturation

The rise of ICOs has caused the market to become saturated. Because of this, many influencers have increased their fees.

As the number of influencers continues to grow, the fees will eventually drop, but they still offer a good value for now. Because of this, marketers will start quantitating the value of each dollar spent on them, which will likely happen in the future.

Time of Payment 

In crypto and blockchain, influencers ask for a higher upfront payment, unlike other markets where agencies and brands require that the output be delivered first. This type of negotiation is more likely to go through risk management in a sellers’ market, where the decisions are handed to influencers.

Key Takeaways

Getting the right influencer strategy is very important for any ICO, but it’s also essential to be careful about allocating your budget. In this new market, where best practices are constantly being refined, it’s vital to ensure you’re getting the most out of your budget.

Getting through the influencer marketing process is not easy, especially in the case of digital marketing. Before you start, make sure that you thoroughly evaluate the content that you’re offering and that you estimate the expected output. After that, you can comfortably contact the influencer of choice, depending on your needs.

Telegram is now among the leading instant messaging platforms worldwide, thanks to its unique features. And it’s also the fastest growing social network today, with over 400 million daily active users around the globe. In other words, those numbers are only going up. What does it mean for you as a Crypto Telegram user? Well, you get an ever increasing number of new followers every day. It simply means you could eventually reach out to hundreds or thousands of people at once.

The network’s promotional capabilities are not yet fully developed; however, it’s still very efficient. But how do you start gaining attention on Telegram? How do you increase your community size? Is it possible? Here are some of the tips you can employ to increase your crypto Telegram community;

First Impression Matters

A thriving Telegram community signifies a growing interest in your cryptocurrency project. For those who are “window shoppers,” a quick look at their chat history can help determine if they should stay or unsubscribe. And from that, we learn that one of the most effective ways to impress new users is by showcasing a stream of quality engagement.

To create an irresistible first impression, you should ensure constant engagement. For instance, see to it that three to four of your team members are active on the Telegram page at all times across critical time zones.

Another good idea to employ is greeting new members with a welcoming message, helping them feel at home and get to know your team. Use surveys and polls to gather feedback to encourage discussion and improve the group’s engagement.

One unmentioned yet very important tip is to reduce bad actors. Research shows that 22% of consumers say they would leave a brand’s Telegram community after having a distressing experience such as trolling or bullying. So, it is essential that you look out for signs of spam and trolling in your feed to prevent losing members.

Create a Community Atmosphere

The best crypto communities are built on the idea that everyone should be involved in the project’s vision. If members feel they are contributing to the project’s success, they are more likely to participate in its development, while if the flipside occurs, you are on your own.

Your engagement strategy should help build a community. It should allow you to connect with your audience, share valuable content, and fix the loopholes identified by your community. In addition to being genuine, you should also be able to communicate with your members freely and transparently.

There are some ways that you could create a sense of culture in your Telegram group. These include slogan competitions, meme competitions, incentive contributions, and chat one-on-one.

Optimize Engagement

Essentially, the role of a community manager is to nurture a dialogue. That usually involves distributing an essential piece of content relevant to the topic. For instance, you can share an article about a current event related to cryptocurrencies. By bringing up the latest events, it allows the members to find a common ground for discussion. At the same time, they can keep up with the latest news hence keeping your platform relevant and value-loaded.

You can spark a conversational engagement by asking questions, sharing content, engaging in discourse, and finishing with thoughtful questions. One-sided conversations are often boring, and customers in every kind of business only want one thing to be heard, which is why we say that the customers are always right.

When you ask for feedback, it shows your audience that you care about their opinion and are committed to their goals. You’ll also be able to keep track of their feedback and improve the project’s performance.

A well-designed niche community is more valuable to its users than a universal group. A universal group is loaded with information that is not exactly attractive to all users. On the other hand, a more niche community, for example on bitcoin, will only have members interested in bitcoin and the information shared will mostly regard bitcoin. Notably, you can create multiple communities to enable you to reach out to different audiences and improve the quality of your content.

You can also elevate some members’ engagement level by appointing them as community ambassadors. These individuals can act as ambassadors for your community, acting as both inclusive and conversation-starters. They can help you build strong relationships and distribute important content with your members.

Share Useful Data

Although discussing various aspects of cryptocurrencies is important, it’s not as necessary to talk about blockchain products or the entire industry. Instead, engaging content should remain focused on topics that are relevant to the members of the community.

Having right data is everything in the crypto space; it all comes down to what applies where and what time. Take a look at buying and selling cryptocurrencies. Both can bring millions of dollars in profits, but they can also sniff off as much when done with the wrong information and time. Investors appreciate even modest revenues and sharing such information with your community will allow them to trust you and become regular users.

Inform the public about your project’s progress by releasing announcements. It is imperative for investors to be always aware of a project’s details. If you’re late with something, you should let the community know.

Maintain a Good Attitude

A welcoming attitude creates the ideal environment for everyone. Moderate the conversations in your channel to remove those who are abusive and insult other users, which is also another way to encourage very respectful and sensitive conversations within your community.

Hire a Crypto Marketing Agency

You might want to hire a crypto marketing agency to increase engagement. Agencies such as Cryptovirally will do social media marketing for you to ensure that your Telegram group has more followers. These agencies get the job done and allow you to receive professional help to facilitate the growth of your brand.

How to Increase Your Crypto Twitter Followers?

Although Twitter was not initially considered a primary channel for promoting cryptocurrencies, it is one of the most popular platforms used by blockchain-related businesses and individuals. Because of its vast user base, the social media platform can reach a wider audience than other popular platforms such as Facebook, Instagram, and Telegram. 

So you have your eyes set on Twitter, and your target is to increase the number of followers engaged in your crypto journey. And you are no Elon Musk, a guy who could make thousands of impressions in seconds just tweeting the word DOGE. How do you boost your number of followers? It seems tough; we are here to tell you that it is very much achievable. But before we give you tips on how to boost your following, we will break down why Twitter is the go-to app for cryptocurrency developers.

Why You Should Consider Twitter

Establishing a Twitter account for a project is a step towards creating a broad and more prominent presence for the crypto community. Twitter marketing could help your organization’s brand recognition by providing an open space for announcements and updates. You can use the platform to create a content marketing calendar which will help you execute various crypto marketing strategies.

One of the most critical factors that a good crypto community should consider is establishing a strong following. That can be achieved through a well-defined Twitter list which is a curated selection of Twitter accounts; ensure your followers share interests and themes related to your project.

Aside from having a well-defined Twitter list, it is also crucial that a good crypto community has strong relationships with its followers. A well-defined and engaging relationship with your followers can help boost knowledge transfer and communication and Twitter is a step in the right direction. 

How to Increase Your Twitter Following

Here are some of the tips that will help you navigate the Twitter world and gain followers;

Post Tweets Regularly

Twitter is a public social networking site that allows users to interact with each other through short messages known as tweets. With a character limit of 280 characters, it’s ideal for making announcements about projects concisely and crisply. You should use the app to make constant updates on the latest happenings in your project; give the people something to talk about.

Retweets are an effective way for a brand to expand its reach. They can help boost its followers and attract more influential individuals in the cryptosphere. You should consider adding comments to the original tweet, which simply translates to engaging your audience.

Engaging With Your Followers

Twitter allows users to see real-time interactions within the app, which comes in handy for your crypto project. That will help establish a stronger relationship between you and your followers. Retweeting and tweeting consistently will also help establish trust between you and your followers.

One of the most effective ways to increase the exposure of your crypto brand is by engaging with your followers on Twitter. This strategy involves regularly responding to and interacting with people who have contacted you for support, retweeting insightful matters pertaining to your project, and liking other people’s tweets. Twitter now has a feature called Spaces, a voice chat niche that you can leverage to talk directly with your audience.

Consider Influencer Marketing

Influencer marketing can also come into play here considering its growth and impact in the crypto industry. Influencers establish trust with your brand to their followers. Hence, you are likely to attract a new and authentic audience. However, you have to assign the project to the right influencers. 

Depending on the influencer, you may need to set aside some money for their marketing efforts. However, it is not always advisable to go for the biggest of names. Sometimes micro-influencers can be more effective at boosting brand awareness because their growth is more organic and features specific niches. To find these individuals, search for them using keywords relevant to your niche and gauge the interaction of their following to ensure it matches your goal.

Host Contests

One of the best ways to get a huge following on Twitter is through giveaways and airdrops. Many crypto brands launch ICOs or IDOs during the first few months to give their followers free tokens by getting their friends to follow them on Twitter, and they have proven to be among the best ways to gain a huge Twitter following. 

Generally, Twitter contests are an excellent way for your brand to create a buzz among your followers and effectively promote itself. They also help boost the number of people who follow your brand.

Twitter Marketing

Popular belief dictates that visual content is adamantly pleasing to the eye, it’s highly shared, and retweeted than ‘wordy’ content. Adding images with unique captions and descriptions to your tweets could spark the interest of your followers, and it could even create a pull for more people to join your community. Although text-only content is still preferred, graphics are more effective at stopping the ‘serial scrollers’ and encouraging people to look at your content.

Twitter threads can be very effective tools to reach the masses. Linking several tweets can help you reinforce the message of your entire project. Having multiple linked tweets can also help promote the project and develop an enthusiasm for it.

Consider Hiring a Crypto Marketing Agency

Depending on your budget, you can also hire a crypto agency that offers social media management. For instance, Cryptovirally offers social media marketing services such as Twitter engagement, followers and hacks for social media following growth.

Hiring a crypto marketing agency saves you a lot of time and due to their expertise, you can relax and watch your Twitter following grow.

Final Thoughts

Twitter has a large user base, which can help boost the number of people interested in learning more about your brand. This platform can also help investors and potential consumers find your project. If you want to let the world know about what’s happening with your crypto project, then Twitter is the place to go. An effective marketing strategy can help boost the viral nature of your brand.


A well-designed and effective press release campaign can help boost your brand’s visibility in the crypto market, sales, and community growth. Choosing the right marketing partner, specifically PR sites, can guarantee the success of your marketing campaign or reduce the name of your project to ashes. Unfortunately, many projects in the crypto market do not have the necessary media coverage to reach their target audience. So it would help if you had your eye wide open before paying a Crypto Press Release PR site to market your content or startup.

So which crypto press release sites are the elites? Why is choosing the right crypto PR website essential? Read on to find out.

Why is a Crypto Press Release Important?

A press release campaign is vital to any digital asset launch, as it allows the public to glimpse what’s new in the industry. It can also help promote the various products and services currently being launched.

PR releases are vital to any marketing campaign as they help build brand awareness and attract potential investors. A strong PR campaign will also help you catch the attention of your target audience.

Tips to Publish a Crypto PR on Top Sites

Now that we have established the importance of a crypto press release let’s dive in. Here are tips that will help you stay on the good side of the press and increase your chances of getting the attention you need.

Set a Goal for Your Press Release

Setting goals is essential for any campaign. Your crypto campaign should have a purpose and detail and be professional to help ensure that your efforts are successful. You can achieve this through careful planning that ensures the campaign is on track and all tools are covered.

With a clear goal in mind, you can maximize the available resources to achieve the desired results. In addition, it helps you remain on track with your crypto project.

Who is Your Targeting?

If you’re writing for a specific audience, such as crypto news sites, you might consider incorporating some of the terminologies they commonly use in your press release. For instance, if you’re writing for a news site that focuses on crypto, you might want to use all of the abbreviations and other terms that most readers will understand.

If you’re planning on publishing content on a website that doesn’t fall under the crypto industry or a specific niche, then you might have to explain its terms and concepts.

An additional tip is that before you write anything about crypto, ensure you have an editor who is conversant about the industry. That will allow you to avoid making mistakes and ensure that your readers are informed.

Select a Suitable Channel 

Before choosing a medium for a crypto press release, you must identify the target audience. Then, you can create PR stories for each segment and select press related to the targeted industries. After that, to reach your target audience, you can create a press release distributable through various social networks. These include Facebook, Twitter, Instagram, LinkedIn, and Reddit.

Writing a Catchy Press Release

When correctly distributed, a crypto press release can reach a broad audience within a short period. It should contain all the necessary details to create a compelling story, such as the major announcement, contact information, and relevant links.

Keep it short and crisp. However, do not forget to include relevant keywords in the text to make it easier for the media to read.

Give Context and a Background

Your crypto PR should serve as a way further to educate the public about the various aspects of cryptocurrencies. For instance, if you’re covering an Initial Public Offering, you might want to include links to the company’s website or other relevant information. However, it would help if you also aimed to include positive content to make the company’s projects stand out from the crowd.

On the other hand, if you’re writing about an update to a current coin, you should also include a link to its history to inform your readers about the new developments. However, make sure to avoid assuming that your readers are knowledgeable about all of the details.

Establish a Strong Media Contact Network

Due to the rapid emergence and evolution of cryptocurrencies, the market is constantly updated with new press releases. A well-designed and effective press release can help boost the visibility of your project and attract more investors and journalists. One of the most critical factors you should consider when developing a press release is establishing a strong network of influencers.

A strong network can help you reach out to more journalists and cover your story in different marketing segments. You can also connect with them to create content that will help drive awareness for your project.

Hire the Right PR Agency

Instead of doing all the work yourself, you can hire a crypto PR agency to manage your campaign. Before selecting, you should consider your budget, outreach, and performance metric.

For PR professionals looking to create effective and engaging press releases for crypto brands, Cryptovirally is a good choice. Notably, the platform is a blockchain PR agency that has been working with some of the most prominent media houses in the industry to create effective and engaging press releases.

Gauge Performance

After a press release campaign, it’s essential to consider the various factors that affect its success. For instance, the message’s reach is measurable by the number of social media and internet mentions. Also, check for the traffic generated by the referral traffic from the distribution site.

You can also measure the effectiveness of your crypto PR campaign by tracking the various traffic sources to your websites. These include the number of shares and links in your press release on third-party sites.

Final Thoughts

As you develop a crypto press release, remember that a press release is not a sales brochure, so it should be factual and objective. A press release will allow your audience to remain in touch with your project. In addition, it will give you a chance to gauge the performance of your crypto project. With this data, you can receive feedback to help you improve your project outreach and performance.

The rise of influencer marketing has been rapid over the past couple of years, currently valued at around $13.8 billion. Due to the increasing importance of trust between brands and their potential customers, crypto influencer marketing has gained widespread acceptance in the blockchain industry.

Influencer marketing has become a powerful tool for marketers. Brands pay thousands of dollars to get their products featured on popular social media platforms such as Instagram, Snapchat, or Facebook. Even though large companies spend big bucks on these campaigns, smaller businesses also benefit from them. Still confused? Let us explain what influencer marketing is and why it can be profitable for you too.

What is Crypto Influencer Marketing?

A cryptocurrency influencer marketing campaign is a type of social media content marketing involving famous individuals endorsing a specific brand or product. Crypto project founders could do this through the individual’s advertising of a particular digital asset or cryptocurrency. This type of marketing is trendy, with around 9 out of 10 brands using it.

In most cases, the influencer will work with prominent individuals within the cryptocurrency industry to bring more awareness to a marketing campaign. Some popular sites for crypto influencers to generate traffic are Instagram, Medium, Twitter, and Youtube.

How to Start Marketing With Crypto Influencers

After reading about the various advantages of crypto influencer marketing, you’ll be eager to get started. In this section, we’ll talk about some of the most common tips you should follow to get started.

These tips help you find the best crypto influencers and develop effective campaigns. They’ll also cover various aspects, such as how to maintain relationships and track the effectiveness of your efforts.

Consider Your Goals

One of the most common challenges people face when launching their campaign is finding crypto influencers. While marketing agencies have already established lists of successful influencers, you might not be able to find them in a position to reach out to them directly.

A vital tip to remember is not to contact very prominent individuals in the industry. While endorsing a campaign from a top player is a great way to explore the popularity of your brand, it’s also unrealistic since these individuals will most likely charge a considerable amount for their services.

Instead of targeting the prominent individuals in the blockchain industry, focus on starting with smaller and medium accounts. That will allow you to find people who will not charge a massive amount for their services. In addition, you get a great deal depending on the following you are targeting.

The Platform Choice

Before you start looking for a crypto influencer, it’s crucial that you first ask yourself questions about what media platform would work best for your project. For instance, a video format would be ideal if you want to show off the benefits of your project.

A written format might be the best option if your project is time-consuming and involves a lot of paperwork. Before choosing a particular social media platform, ensure it fits your campaign’s goals and supports your project’s various features.

Locating Crypto Influencers

After choosing the platform, you’re now able to start searching for influencers who are talking about crypto. That is pretty simple, as you can easily find a variety of accounts discussing this subject using the #Crypto tag on Instagram or Twitter.

One of the most critical steps you should take when creating a list of accounts is to create a massive list of them in a spreadsheet. That will allow you to see their various details, such as their username and followers. Once you have a list of around 50 to 100 names, you can start reaching out to them.

One of the most effective ways to get in touch with a potential client is by making a proposition. You can do that by stating your price or by reaching out and asking for their advertising rates.

Wait until the responses come in, then calculate the amount of money you would be willing to spend on each follower. Write down the price you want to pay, and then use the figures in the spreadsheet to calculate the amount of money you would be willing to spend.

Before you start working with a potential client, you must have a general idea of what you should expect from them. That will allow you to build a list of the most effective influencers. You should also record their engagements and their ads’ results.

Consider an Ambassador Program

One of the most effective ways to launch a substantial digital marketing campaign is through an ambassador program. This program will allow you to establish a certain percentage of an investment or sale that you will make through an influencer. For instance, if an influencer gets a client to invest in your cryptocurrency, they will receive a small percentage of the investment.

Through an ambassador program, you can create a multi-level marketing campaign that will allow you to get in touch with various influencers who will then work on promoting your cryptocurrency. That is a great way to get in touch with new people and promote your brand without reaching out to them directly.

Create and Maintain a Good Rapport

Although you’ve already used an influencer for the very first time, you can still work with them again in the future. However, you should track the amount of traction the influencer has generated for you. For instance, by giving the influencer a personal hashtag or using a view monitoring tool, you can easily record how much engagement the influencer has generated for you.

Once you determine how much engagement they are generating for you, you’ll be able to identify which ones you want to work with once more. Then, you can reach out to the same person again and offer the same deal.

This method is a sustainable form of marketing that can be very useful for anyone looking to get in touch with a new crypto influencer. You can also expect a lot of engagement from this type of marketing.

Gauge Performance

It is essential to track the performance of an influencer to determine how effective they are and how much their outreach is.

On platforms such as YouTube and Instagram, there are detailed statistics about every post or videos an influencer has made, such as views, likes, or link clicks. You can use this information to determine how effective a particular post was.

On the other hand, if you only have one campaign going at a time, you can also compare the traffic you received from an influencer’s movement to the traffic you recorded on your sole-marketing activities over a similar period. That will give you a good idea of how much traffic you’re getting from the influencer.

Another tracking method is through affiliate links. These links are easily customizable for each influencer; hence, you can directly gauge the traffic they generate.

Consider a Crypto Marketing Agency

Finding a partner you can trust is one of the most challenging aspects of a successful crypto influencer marketing campaign. Not only does this require a massive amount of research, but it also requires you to rely on others regularly. Unlike in-house marketing efforts, which utilize social media channels, successful crypto influencer marketing involves finding a connection with individual people.

Getting used to the concept of crypto influencer marketing can be a bit overwhelming for people who are new to this industry. That is why it’s crucial to find a company that can help you navigate through this process’s various steps, such as Cryptovirally.

The weight of the success of any cryptocurrency project primarily lies in its community. An investor’s good word could eventually assure any project will be successful; a strong crypto community management signals customer satisfaction.

A community entails several people who connect to share their interests and characteristics. It’s great for businesses to develop such groups from their customer base because it is easier for them to know what the client wants and connect directly with their employees. This is why companies invest in creating communities based on inclusivity and transparency. Therefore, to have both traits in your community, you ought to have a well-structured community management strategy.

A community management strategy is a process businesses use to build strong relationships with their internal and external audiences. It involves identifying their ideal customers and developing effective strategies to connect with them. When a company invests in community management, it becomes a human brand that values the people who support it. So how does one employ a good crypto community management plan? This article will explain what you need to build a strong community.

How to Build a Community Management Strategy

As we have looked into, there are a lot of benefits for crypto community management. It is time for you to build a management strategy for your community. Here are pointers you should look out for;

Select a Social Media Channel

The first step in establishing a community on social media is to choose the platform. Before you start building and managing a crypto community, it’s essential to consider your target audience’s demographics.

For instance, if you’re planning on having a young audience, you might focus on platforms such as Instagram or Snapchat, while if you’re aiming for a more professional crowd, you might choose to use LinkedIn or Facebook. Other platforms that you might consider are YouTube and Pinterest.

Who is Your Audience?

Before you start creating content for your social media channels, identify who your audience is and what they’re looking for in terms of content. That will allow you to start thinking about how you can create compelling content for them.

In addition to the type of content you’ll make, you’ll also be able to see what your audience likes and what they’re looking for in terms of brand interaction. This information will allow you to start planning how to tailor your content to their specific needs.

Engage With Your Audience

Before you start creating content, make sure that you identify your audience and ask them what they want to see. That will allow you to develop and promote relevant content to the community. The right content will allow you to reach your target audience and keep the community engaged.

Being open to suggestions and asking for feedback is a great way to build a deeper understanding of your audience and improve their experience with you. It also shows that you care about their opinions and helps you create effective marketing strategies.

What is Your Success Metric?

Before you start identifying your success, you must determine what matters most to you and your company. That is done by asking yourself, “What’s the ideal for my brand?”

One of the most effective ways to boost your audience members’ engagement is by developing a strategy that involves engaging with them in a live chat or discussion. That can help you build a stronger relationship with them and increase their likelihood of converting. You can also use these strategies to boost your website’s traffic and improve customer satisfaction.

Establish Realistic Goals

One of the most important factors businesses consider when setting goals is how realistic or achievable they are. Having a set of goals that are specific to your goals can help them measure their success. However, if you’re not planning on implementing a new strategy or have never set goals for your social media management efforts, setting these goals might seem like a daunting task.

After you have decided how you want to measure your success, try running an experiment or two. For instance, if you’re interested in keeping track of all your engagement from your social media content, try running an experiment for a specific amount of time.

After the experiment has ended, look at your overall engagement and create a goal that will help you reach your goals. That will allow you to measure how well your strategy works and how much you engage with your followers.

Post Regularly 

One of the essential factors that you should consider when it comes to social media success is consistency. A consistent plan will help you reach your goals and engage your audience. You should also ensure you’re constantly posting new content to keep them updated.

Developing solid relationships with your audience is a great way to build a deeper understanding of them. Social media allows you to show off your products and services to your customers and employees.

Regardless of how you interact with your followers on social media, remember to be authentic and always address them as individuals. That is because social media isn’t a forum. You should also avoid using canned responses to your followers.

Your brand should be able to feel authentic and personal on social media. A strong presence on these platforms will allow you to connect with your customers and community members.

Measure Your Performance

It’s time to measure how well you’re doing on social media. Unfortunately, most social media efforts don’t produce immediate results. They take time to develop and implement, and it’s also important to remember that building a following and identifying a target audience are two of the most critical factors in a successful campaign.

One of the most effective ways to monitor and analyze your social media accounts is through social listening. This process involves keeping track of all the details of your brand and products and your competitors’ conversations on their platforms. After taking a deeper look at these details, you’ll be able to identify areas of your strategy that need to be improved.

Another method is through platform analytics that is inbuilt with the social media platform that you’re using. These analytic tools allow you to measure performance using various variables specific to that platform. You can use some popular platforms, including Facebook, Instagram, and Twitter.

Hire a Crypto Manager

If you have the resources to start a crypto community management program, you might want to hire a team of managers or a community manager. Platforms such as Cryptovirally can help you to manage your crypto community.

The crypto community manager will maintain the brand’s voice in all interactions. They also ensure that all posted content is relevant to the target audience and has a purpose.

In addition, the crypto manager is responsible for creating, managing, and following up with all of the social content. They also ensure that the community follows all rules and guidelines. The content results are monitored and adjusted depending on the situation.

Benefits of Crypto Community Management

Despite the increasing popularity of community management, it’s still not widely used. This concept is still largely unknown to most businesses. To help you understand its importance, we’ll talk about some of the main reasons your organization needs to adopt it.

Through community management, your project can gather feedback from its audience and customers and provide support whenever they need it. It can also help boost brand awareness and provide valuable insight into its target audience. One of the most critical factors you can consider when implementing community management is developing a comprehensive understanding of its customers.

In addition, it helps you build strong relationships with your audience. That can help boost sales and convert more potential customers into loyal customers. Community management can also help you provide value to your customers by increasing the number of interactions.

Build Your Crypto Community

A community management strategy is a powerful tool that can help create a safe environment for your employees and customers. It can help you connect with your followers and customers, learn from their demands, and develop effective marketing strategies.

One of the most critical factors you can consider when building a thriving community is connecting with your customers and building brand loyalty. That will help you increase conversions and sales and show the people who matter most how they can relate to your brand. Before you start implementing a community management strategy, it’s crucial for you to review your options thoroughly.

Could blogging be instrumental in driving crypto adoption? Blogging is a great way to share ideas and information. In fact, according to Hubspot, blogs get over 50% of their traffic from social media sites such as Facebook and Twitter. Bloggers also generate high levels of trust and credibility.

There are several reasons why bloggers are becoming a major force in driving crypto adoption. For starters, they provide a wealth of knowledge and insight into the crypto space. They also offer valuable resources for newbies who are looking to get started. So, what are the best crypto blogs that can kick start a DYOR journey of a beginner? Read on and find out.

Starting off as a crypto tour guide, has been the go-to place for beginners exploring the crypto space. The site provides news and up-to-date information on all things crypto to beginners and the already-familiar blockchain enthusiasts.

Since the disruptions of the blockchain and cryptocurrencies in the financial sector are exigent, the team at crypto adventure has been focussing on relaying crypto content to its community (audience) in an organized manner.


If you have ever looked up cryptocurrencies or any crypto-related matter, you have likely come across this site. This is an independent site that is ranked among the largest cryptocurrency blogs that cover issues on crypto issues such as the blockchain, the internet of finance, and decentralized applications, among other topics.

It gives users news on the various cryptocurrencies, such as Bitcoin and Ethereum, as well as business news, policy, and regulations relating to crypto and NFTs. Notably, the Cointelegraph homepage also displays the prices and appreciation of the most known digital currencies. Also, the site has market analysis and price indexes tabs for those interested in trading in crypto.


Also ranked among the largest independent news platforms on cryptocurrency news, this site stands out as a reliable source of information. Anyone interested in trading in crypto would benefit from BeInCrypto, since it even has a downloadable book on trading, bitcoin, NFTs, and investing in crypto. The book is also free! The blog also provides trendy news on digital currencies, in-depth price analysis of the crypto market, and alerts on the upcoming upgrades of major cryptos.

BeIncrypto also provides accurate and transparent insights into the crypto space through its well-curated youtube channel. The platforms broadcast helpful tips to help traders advance from beginners to pros.


Quite similar to CoinTelegraph and BeInCrypto, CoinDesk is a fount of information for people interested in all about crypto, from current prices of the various currencies to the most recent news on the subject. The site has information for beginners, crypto financial advisors, market analysis to the most recent events on crypto, business, policy regulations, and anything of interest in crypto. The site is accessible to English, Korean, and Japanese speakers making it accessible to a broader audience. Daily shows like First Mover and The Hash analyze the crypto market.

Bitcoin News

As the name would suggest, one would be forgiven for thinking that Bitcoin News is all about news and information about Bitcoin, the most popular cryptocurrency. However, the blog, just like those mentioned above, gives crypto users and curious learners insight into the topic of cryptocurrency. The information ranges from news, market statistics and analysis, and a learners portal. It boasts of being a global leader in making it easy for people to trade, buy, spend, invest, stay up to date and earn from cryptocurrency and the future of finance. Bitcoin News also aims to create more economic freedom not compromised by a lack of access to third parties.


This blog offers crypto-related marketing services with a team of experts that provide various services such as media reach, social media, and non-fungible tokens (NFT) promotion, among others. Crypto users have the chance to work with a dedicated team that can assist them in creating, developing, and exceeding their expectations and objectives faster than they would accomplish on their own.


There is a lot of information one can glean from crypto blogs, and the ones mentioned above are some of the most viewed crypto sites. Whether browsing crypto blogs for news, learning or just pure curiosity, find websites that cover topics such as: what to consider when choosing a cryptocurrency, the risks involved, what terms like crypto wallet and tokens are, and how to protect yourself when making cryptocurrency transactions as well as ways in which digital currencies are pilfered without hacking.

The explosion in NFT popularity has attracted everyone, from Hollywood celebrities to ordinary retailers looking to explore the potential of unique and irreplaceable digital collectibles. What’s more, major corporations are also embracing NFTs as a tool to boost brand awareness and expand their global reach. In less than a year, NFTs have exploded from the fringes of the crypto and blockchain world to become a valuable sector with multiple use cases. Some collections link holders to exclusive communities, while others can be worn digitally and traded for real cash online. This guide delves into how the NFT revolution plays an integral part in businesses’ marketing strategies. It also examines creative ways big brands use NFTs to advertise their merchandise, build online communities, and create enhanced customer experiences.

NFTs are Revolutionising Brand Marketing

Since going mainstream, NFTs have generated a lot of excitement due to their potential to enhance marketing strategies for business startups. Corporate entities took notice of NFTs when the first digital-only collectible by Beeple sold for a record $69M at Christie’s auction in March of last year. Since then, business entities worldwide have learned that they can’t ignore the meteoric rise of NFTs, which exploded by a whopping 11,000% in 2021.

In recent times, pioneering brands have adopted intuitive strategies to experiment with digital collections and grab a piece of the NFT pie. Some brands opt to release limited editions of their merchandise to generate new revenue streams and attract new clientele.

For instance, top apparel brand D&G launched exclusive NFTs for its Venice Fashion Week that sold for millions of dollars. The collection offered its holders real-world versions of the company’s merchandise and granted adopters exclusive access to future fashion events.

Other companies are releasing digital collectibles that have utility in the metaverse to reach new audiences online. One great example is the top fashion brand Louis Vuitton, which launched digital versions of its clothing line that avatars can wear in blockchain-based games.

Moreover, multiple major brands are testing NFTs as a tool to boost their image, raise money for charities, grant live event tickets, and more. While some NFTs exist in the digital world, some brands optimise their marketing strategy by tying these digital versions to real-world products.

NFTs are emerging as a powerful tool for businesses to grow their brand. While the technology gained massive momentum last year, it is expected to grow into a multi-billion-dollar market opportunity in 2022. More sports, entertainment, art, and gaming organisations will likely jump into this hot new industry and leverage NFT marketing to foster enhanced community interaction and brand awareness.

Why Are NFTs Important for Brands?

NFTs are a game-changer for brand marketing with their capacity to complement traditional business models and propel startups to widespread success. These revolutionary collections empower entities to reach digital-native clients and offer them real-world utility in areas ranging from loyalty cards to event tickets.

As NFTs become a central facet of digital life, they will emerge as a vital marketing tool for any startup looking to make it big in web 3.0. For one, entrepreneurs can incorporate digital collections into their ecommerce strategy, enabling them to create new avenues for their loyal customers to interact and enjoy immersive brand experiences online.

Brands can also use NFT tech to generate customer interest in their products and services in the interconnected digital age. By incorporating NFTs into their marketing strategies, companies can safely and transparently promote and sell their brands and gain an edge over competitors relying solely on traditional marketing.

Moreover, the versatility of NFTs creates a new way for brands to represent innovative types of digital products and content, including virtual real estate, virtual fashion apparel, and more. It also allows entities to incorporate novel brand storytelling and drive revenue in exciting new marketplaces.

The NFT invention also empowers brands to create a following in the metaverse, an emerging 3D virtual world with unprecedented opportunities for advertising, ecommerce, P2E gaming, and much more. Digital collectibles are unique and portable across communities, ensuring consumers feel connected to their favorite brands in new and exciting ways.

Numerous heavyweights in the corporate world are currently scrambling to establish their presence in the upcoming virtual reality space. Entrepreneurs that get in early on NFTs will have an enormous opportunity to market their offerings on a multi-billion tech platform.

The World’s Biggest Brands are Delving into NFTs

The fast-paced rate at which NFT adoption has taken root has prompted some of the world’s leading brands to test the waters in the promising sector. Compelling NFT launches and acquisitions by big-money corporations continue to make waves in the crypto space.

Several corporate names have dipped their toes into NFT marketing to improve their brand optics and generate new revenue streams in recent months. One prominent example is Adidas, which launched a collection of NFTs in December of 2021 to raise brand awareness. The sportswear giant launched the drop in collaboration with heavyweights in the NFT community, including the Bored Ape Yacht Club and PUNKS Comic.

The Adidas collection granted holders exclusive access to physical merchandise and virtual wearables for use in ‘The Sandbox’ blockchain game.

Adidas later joined forces with Italian luxury fashion house Prada to launch a new NFT project following that initial release. The initiative invited users to contribute their creator-owned art designs that would be minted as digital collections, creating brand awareness for both companies.

Coca-Cola, a global brand known for its refreshing drinks and beverages, is experimenting in the NFT realm. The multi-national corporation released its first-ever digital collection to celebrate International Friendship Day on July 30, 2021. The assortment featured four unique digital art collectibles auctioned as a single “loot box” on leading NFT marketplace Opensea.

The one-of-one collection aimed to raise funds for the Special Olympics International and drive anticipation for the company’s festive digital collectible launched in December of 2021.

More recently, Italian fashion brand Gucci announced the release of its “Supergucci NFTs” in a renewed attempt to venture into the tech sphere. The initial ultra-limited series based on the brand’s storied archive launched on February 1, 2022, with two other releases set to follow in the coming months.

Gucci’s latest NFT marketing initiative signifies the fashion brand’s resolve to continue its “research, experimentation, and incursions” into new technologies.

Final Thoughts

The NFT hype cycle is gaining steam worldwide, proving that the digital collections phenomenon is more than a fad. Millions of crypto-savvy Gen-Z users are jumping on the NFT train, offering a vehicle for influential brands to sidestep long-standing traditional marketing bottlenecks rooted in Web 2.0. By leveraging the immutable blockchain, NFTs create a gate pass for businesses to wade into Web3 while bringing exciting opportunities for brands to develop new digital consumer relations.

NFTs, which are irreplicable virtual assets, hold classic and trailblazing features. These attributes have promoted global corporations experimenting with the asset class to keep their names/products relevant while simultaneously growing their crypto communities. Leading brands such as McDonald’s, Gucci, Taco Bell, and Nike increasingly use NFTs as part of their marketing mix, with many more business entities expected to follow.

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