How to Use International Days to Your Advantage When Marketing a Crypto Project
There are at least 58 international days excluded for celebrating, raising awareness, or remembering some things every year. For example, every year, the first international holiday is World braille day on the fourth of January, while the last one occurs on the twentieth of December. In addition, there are celebrations like women’s, mother’s, fathers’ day, and many more in between.
New projects and businesses can take advantage of these days to optimize their marketing and attract further adoption. Furthermore, Crypto projects alike can choose to fasten their adoption by taking advantage of the international holidays.
However, how can an upcoming project take advantage of these international holidays in marketing? Keep reading to find out more.
Take Advantage of the Trending Hashtags
When nearing an international holiday, the most common trending hashtags are always related to the holiday. For instance, during mother’s day, hashtags about mothers trend, and almost everyone on Twitter can see and contribute.
It’s important to leverage these trending hashtags to optimize the advertising of your crypto project. For instance, there are several crypto projects which are designed for women and women’s needs. One such project is Women’s coin.
During Womens’ day and mother’s day, these projects can take advantage of the trending hashtags by announcing their services. For example, a crypto project manager may post about the project’s great opportunities for women and then use the trending hashtag.
Send Holiday Greetings Emails
Holiday messages during international and national holidays are suitable for marketing. Large organizations often send holiday greetings in emails to make sure their projects are known.
Some platforms chose to send ‘messages from the founders or managers’ to their clients. Sending personalized messages and emails to your clients is an excellent way of marketing.
Crypto projects can leverage the holiday greeting system by sending friendly messages to their clients. In the messages, the project managers can thank their customers for their loyalty and say one or two things about the platform’s future and upcoming opportunities.
Partner with a Cause
Generally, most international days have a particular cause. For instance, women and mothers’ days address the importance of women and mothers to society. AIDs day is aimed at sensitizing the world and people about AIDs and preventive measures. Every other day has a particular reason for existence.
There are organizations mandated to conduct special events during these international days. You can partner with these organizations and be part of what the organizations stand for.
The presence of your project’s name as a partner to an important cause during these international days will increase your followers and sales. Moreover, when the general community notices a platform participating in philanthropic activities, it’s human nature to support such an organization.
Host a Competition or Game
Another way to market any project extensively is by leveraging competitions or games. Primarily, some businesses set a prize which the winner of the competitions will earn. So how can a crypto project set up a competition?
Some projects have instituted competitions like staking competitions and many more. However, to take advantage of the international day, the platform may put the ‘international day’ in question as the day of the competition.
Hosting competitions will attract the attention of the entire crypto community to your project. Once you get the attention, it’s on you to sell your services in the best way possible.
Gifts and Discounts to Loyal Followers
Many holiday seasons usually include gifts sent to friends and family. For instance, some chose to gift their mothers with kind messages or even physical gifts during Mother’s day. In addition, the tradition of gift-giving makes international days and holidays more fun.
As a crypto project manager, it’s your job to know how to reward the community for supporting your projects. Some platforms have issued airdrops, bounties, and other gifting campaigns, where users receive tokens and other forms of rewards.
Gifting your customers will make them give out a word about your project and ultimately accelerate your crypto project acceptance. Offering services at discounted prices is also a great gift to your loyal customers. Finally, gifting can attract more attention to your project.
Adding a Holiday Theme to Your Product
Every crypto project has a website that acts as the center of all the platform’s services. You can also make slight changes to your project’s website and add the holiday theme.
Every crypto project wants to gain fast adoption by attracting users everywhere across the globe. To accelerate mainstream adoption, marketing the crypto project is a must. One of the best ways of marketing any business is by taking advantage of international holidays.
Since most of these days have a philanthropic background, your crypto project has to participate in these charitable causes to attract wide acceptance. Sending holiday greetings and rewarding clients is a good way to maintain your customers and even get new ones.
However, to optimize your advertising, you need to consult professionals. Visit our service page to learn more about how we can help you.