The cryptocurrency industry is still young, but the competition is getting stiffer every other day. Today, there is a plethora of cryptocurrency projects providing similar or related services. Of course, this does not imply there are no gaps to fill in the crypto space. It’s one of the most promising industries ever seen, especially due to the technology behind it
The impact of blockchain technology and cryptocurrencies is global, and many countries are adopting this world-changing innovation. There are thousands of blockchain and crypto projects already, and we are yet to see more with the ongoing trend. However, startups must invest heavily in marketing if they are to make it in this competitive sector.
This article focuses on developing countries and presents the best marketing strategies crypto startups can use.
Whether you choose to send emails or text messages, they all go a long way. Text messages are more likely to be seen and receive a response, but email marketing sounds more professional. Startups can gather emails and contacts of the target audience and send messages and emails directly to them. A typical email may not be quite convincing. Chances are high the audience will ignore the notification. The best solution would be to hire a professional marketing company to design the emails and messages. It should capture essential details about your project in a simple but appealing manner.
Email marketing is a convenient and cost-effective marketing strategy that crypto companies can use to communicate updates about their project. Companies can track what happens after an email marketing campaign and know whether to tweak a few things.
What better way to capture the audience in a developing country than by providing free crypto coins? The blockchain and crypto world is a little complex for an ordinary person to understand quickly. Most of them will run away from these projects, especially with the thought of it being a scam. However, sending free tokens is a sure way to win them.
Airdrops remain one of the most common and effective marketing techniques in the crypto space. The more airdrops your project delivers, the more popular it becomes and gathers a larger audience. It is a great way to get people to know about a new project.
Social Media Marketing
Social media is home to everyone. Whether you are targeting developing or developed countries, social media is a must-have. Facebook, Twitter, and Instagram support a global community, thus making them a great place to start. You can look for forums or groups on these platforms that focus on specific countries and use them to reach your target audience. Also, you can create a page and focus on developing a loyal online community with members from particular countries. Engage the audience, ensure you keep them updated with regular posts and updates and make sure all concerns are addressed adequately.
Every country has a set of social media influencers who have millions of loyal followers. They are a great way to help you grab the attention of your target audience through influencer marketing. What’s most critical is to know the right influencer for a crypto project. Different influencers are popular with specific content, so companies must look for those whose content resonates with the industry.
Startups can then reach out to the ideal influencer and brief them about their project, including the critical aspects. Also, they should maintain a follow-up and review progress to determine if there is a need to change tactics. Most influencers have an active following on all major social platforms so that they can be part of your social media strategy.
Search Engine Optimization (SEO)
One of the biggest go-to places for cryptocurrency and blockchain enthusiasts is the internet. Millions of people scour the internet to learn about the crypto industry and specific projects. As such, SEO becomes a great strategy for getting the word out about a crypto project. Optimizing your website content helps it rank high on search engines and will therefore get easily noticed.
Your SEO ranking depends on several factors, including keywords, project reviews, social media mentions, and shares. High social media mentions will resonate with a high SEO ranking, so your company should leverage its social media presence to maximize its SEO strategy.
Affiliate marketing is significantly similar to influencer marketing. However, you don’t necessarily need to look for a popular social media influencer for affiliate marketing. Anyone can become an affiliate marketer if interested in your project. You can spread different sales and marketing functions to other affiliate marketers and pay them based on a commission. The commission could be a percentage pay per sale, click, or lead.
Marketing may seem like a single aspect of every business, but the truth is that it takes a combination of several elements to form a successful marketing campaign. The overall goal is to make your brand known and acceptable in the target market, so it must involve many modifications to suit even the cultural aspects of your audience.
Every country has different sets of people with diverse demographics. The marketing efforts should focus on all these aspects, which means having various appropriate marketing strategies.