Every industry has its standards, which serve as the bare minimum of what the players can do. Anything extra and beyond depends on the individual business. If you are launching a cryptocurrency project, you could just write an excellent whitepaper. You can even publish it on your website, and set up a Facebook page.
However, real industry players know that a successful cryptocurrency business requires a strong marketing campaign. Most cryptocurrency businesses are out to influence the adoption of their coins for investment and trading purposes, among other uses. Therefore, when done right, marketing can change the course of your business.
Read along to see the marketing campaigns every cryptocurrency business must consider today.
Social Media Marketing
Digital problems call for digitized solutions, so when you want to promote your digital coins, what better way to go than using social platforms. There are plenty of social platforms today, and you could leverage them all to your business’ advantage. Besides, statistics show that about 53% of the world’s population is on social media, so you can be sure you have quite a large audience.
Facebook ranked the most popular social platform in 2020, so you don’t want to miss it in your social media campaign. You can create a Facebook page for the business where you will post information about it. Crypto enthusiasts will keep following your posts. If you can add some useful industry analytics, you could capture a large audience.
A platform like YouTube requires a different approach than just having a YouTube channel for the business. You can get professional services from influencers who will market your crypto business with more enticing content.
Your business should have as much social media presence as possible, so create accounts for other platforms and dedicate them to promoting your cryptocurrency. A high social media presence is a sure way to build an audience for your business.
A cryptocurrency airdrop is a new crypto marketing stunt in the cryptocurrency space that involves channeling the new digital asset to the wallets of individuals who meet certain requirements. The start-up may require one to have a certain minimum of Bitcoin or ETH in their wallet address to qualify for the free gift or complete a simple task like sharing the coin’s details on social media.
The airdrops can be of different types, including Bounty, Standard, Exclusive, and Holder airdrops. In Bounty airdrops, you simply require users to perform a simple task like retweeting or providing referrals to other users.
Holder airdrops require one to have a specific amount of coins in their wallets, while Standard airdrops simply need users to sign up to the project’s website for updates. For Exclusive airdrops, you can host them on a project’s website or social media handle, provided they have a large following. Anyone signed up to the website or is a follower on the social pages is entitled to participate in the airdrop.
Email marketing is another direct marketing strategy, just like SMS marketing. You convey the message directly to the precise individual but in a more appealing manner. For an effective email marketing campaign, the business must identify people interested in their product. In this case, you should explore your target audience’s characteristics and be sure they have an interest. Or you can check that they are potential digital coin users.
The sent emails should represent your cryptocurrency impressively, conveying the necessary details conclusively. Mail is a popular marketing campaign strategy but could easily backfire when the information conveyed sounds irrelevant, uninteresting, or repetitive.
If you like to browse through websites with your PC or smartphone, you’ve probably seen an image or a video pop-up. It’s a form of paid advertising whereby information about your coin will appear for a few seconds as a pop-up on popular websites or device apps when in use. You won’t be freaking out wondering whether the information reached the audience as it just appears before their eyes. The pop-up Ad content could be in the form of an image, video, text, or audio.
It’s an effective marketing campaign strategy that can easily popularize a start-up cryptocurrency to the online community. However, owners must develop eye-catching pop-up images, videos, or text and make them short and ensure the audience does not feel quite interrupted.
People with common interests tend to come together to share experiences and knowledge. The cryptocurrency industry is still faced with many uncertainties, especially due to its volatility and lack of a central authority. A significant population is yet to get convinced about the truth of digital currencies. Such individuals follow up cryptocurrency news from top websites like CryptoAdventure.org and the gossips of online communities.
The platforms comprise crypto enthusiasts, making them ideal places for a cryptocurrency marketing campaign. You can introduce your coin on these platforms, hold discussions, and answer questions to your audience and clear any doubts about your product or service.
Marketing digital assets is a critical aspect of the success of every crypto business. Whether the digital currency is new or already has the largest market share, it’s marketing campaign should keep going.
Most crypto businesses opt to look for crypto marketing experts. However, with the above five crypto marketing campaign ideas, you should be confident about your coin’s success. If the strategies seem not to work out for your business, there is still no need to freak out. Contact a leading marketing company like Cryptovirally.com and keep going.
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