February 12, 2023

What Investors Look for in Crypto Project

There are thousands of crypto projects in the world today, and every month, dozens more join the crypto market. However, although the projects are many, not all of them qualify as good prospects. Some die as soon as they launch, while others can survive the harsh crypto market. Investors often do in-depth research before investing in any crypto project to avoid falling into the trap of investing in dead or dying platforms. The investors will often look at the project’s details keenly from the website or other media reviewing it.

But what do investors look for in the projects? Here is a short guide of some of the critical things investors look for before investing in any crypto project.

The Projects Team

Before investing in any crypto project, every investor navigates through the platform’s website, foremost looking for the project’s team. When considering a crypto project, a developer should ensure they have a reliable team and staff who will help complete this project’s creation.

Some experts suggest that the team has a relevance that can be compared to the product itself. If the developer chooses a poor team, the products will have low quality, and investors will stay away.

A good project team must contain experts in different fields, i.e., software development, UI experts, tech gurus, etc. People with a good background in the crypto business will bolster the trustworthiness of the project.

What if a project does not have a team? That is a clear indication of a possible scam, and that will push investors away. The team is one major thing that every investor looks for in a project, and as such, the developers should consider hiring the best staff.

The Project’s Whitepaper

Another critical aspect that all investors check is the project’s whitepaper. As such, it’s vital for any person starting a project to write a good whitepaper that explains the project in detail.

The whitepaper describes the project from the startup date to the final stages of the project’s launch. Moreover, the document should have enough details about what the project aims to solve in the crypto space. The whitepaper should highlight the mission and goal of the company.

Similarly, the whitepaper is supposed to show the all-round review of the project, to make the investors aware of the project and its importance.

The Project’s Media

A media team for the project is vital for the growth of the project. Any investor interested in a crypto project often researches the project using the project’s media platform.

An exciting project should primarily have a media platform to post the latest updates about the project, the most recent upgrades, and much more information.

The media platform and media team’s role is to advertise and market the project while also passing down information. Establishing good communication between the developers and the probable investors will attract people to invest in your project.

The media team will provide news releases to be posted in crypto publications. One such publication is Crypto Adventure, which accepts guest posts, and is an excellent platform for raising project awareness. The releases should always have accurate details to attract millions.

The project team should also be actively present on social media platforms like Facebook, Instagram, Linked-in, Telegram, Twitter, etc.

The Tokenization

Token allocation is another vital thing that investors look into deeply before investing in a project. The developers should ensure they display the name of the token to be used in the platform. This token should have a full description, i.e., equity, utility, or security token.

The token allocation in case of new projects is also essential for the investors. For instance, some token amount often goes to the projects crowd sale, the development team, the media team, etc.

It’s also vital to assure investors of the token dependability, i.e., Will the token be immune to inflation? If so, what mechanisms will ensure that? Answering such questions will give investors assurance of the growth of their wealth.

Additionally, investors want to know where to get the tokens when they want to buy them. List the exchanges that accept the token, and possibly a direct link.


Investors tend to trust a project which has partnerships with other more significant projects. Therefore, the developers should look for companies to partner with, including exchange platforms like Coinbase, Binance, etc.

Therefore when setting up the crypto project, please consider connecting with more partnerships, listing your tokens in great exchange platforms, etc.


Investing in new projects in the crypto world is often tussling, especially considering the risks. To manage or control their risks, investors look deeper into the project and analyze its different aspects.

Projects that have solutions to problems surrounding the crypto world are often good projects to invest in. Additionally, the investor will analyze the project’s team, which will help assure them of the project’s realness. Another important thing that investors look into is the whitepaper, which should generally describe the project in detail.

The project’s media, token allocation, and partnerships are vital to analyzing to avoid falling into scams. Any developer should consider adding enough details to ensure that they attract more investors.

Finally, Crypto Virally is here with top solutions in the crypto marketing world, from video market, content marketing, project awareness, graphic and web design, etc. Visit them for your marketing needs.

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