Did you know that Dubai is the 2nd wealthiest city in the U.A.E.? The city is a global hotspot for financial activities. As mystifying as it sounds, most of its revenue does not come from oil reserves – the country’s oil trades only account for 1% of its revenue.
Since folks seem to be jumping on the bandwagon of investment opportunities in Dubai, it’s only logical to get your projects ready for such a diversified market. However, before you get head over heels, you must comprehend the ins and outs of the country’s market and all the affairs involving the blockchain. These details will help you finesse your NFT marketing strategy in a city like Dubai.
The following text is a simplified procedure on the best practices for marketing NFTs in Dubai:
Creating engaging content always gets a buzz about your brand. Coming up with videos about your NFT is a unique marketing strategy that gets your digital artworks known to the world. Indulge your audience with the background story and founder interviews to create the best content, then convert the clips into blogs. Afterward, share the content so that people know the uniqueness of your NFT collection.
Community management is a steady process of making an online community whose major interest is in your NFT collection. Through NFT promotion, you can keep your audience informed and engaged by sharing information about NFTs to educate the masses.
A solid and active community ensures your brand is seen as educational and authoritative, assisting your audience in knowing what they are about to purchase. As a result, they will consider buying a product from a well-informed brand they trust.
Discord refers to a real-time chat network presented as a virtual medium for users, such as gamers, writers, and influencers. Having over 140 million active users, it was created for gamers and allowed them to join different servers concerning the games they played. It’s a great gateway to marketing your NFT, considering it has its topics, channels, and members.
Plus, it’s a great way to reach the target demographic and cultivate a solid NFT community. Discord marketing allows you to know who has access to your digital art and provides control over your project. The platform is algorithm-free and supports various communication and messaging channels, including videos and live streams.
Influencer marketing and boost and promote your NFT in the U.A.E. It’s all fostered by the primary factor that influences the prices of these crypto techs by affecting the purchasing power of others. Through videos or blogs, they can showcase your digital art and get the visibility it deserves across various communication channels. They assist in spreading the word about your NFT, thus leading to an increase in traction and traffic acquisition.
Influencers are people on social media that individuals from all over the world choose to trust and follow for a specific niche. Employing them can help boost your brand’s credibility as well as visibility. Moreover, new users and loyal investors access your channels and website through influencer marketing for your digital artwork. It assures a high R.O.I. and an increase in the number of sales.
Leveraging Social Media
Promoting your content on social media platforms and creating useful, curated, optimized content must be consistent. It can make your social accounts perfect building tools for NFT promotion.
Leveraging platforms like Meta, Instagram, Telegram, and Twitter, among others, get you in the lead. You can answer on Quora and make forums on Reddit. Investing in professional and experienced content creators and marketers is an excellent option to consider
Outdoor advertising is another underrated strategy for NFT promotion. Advertising outdoors becomes a go-to strategy to grow your brand once you acquire the proper licenses and adhere to the specific regulations.
Various outdoor advertising options majorly focus on reaching your offline audience. You can carry out outdoor advertising for your NFT in Dubai Malls, Billboard Ads, Burj Khalifa Ads, and many more in Dubai.
NFTs at the Heart of the U.A.E.
Considering the stats, the failure rates of NFTs are quite high. A report in 2019 points out that the failure rates of crypto startups averaged 90%. Worse, crypto experts have analyzed that over 96% of NFTs are projected to fail in the next five years. These astonishing statistics prove why it is critical to come up with a well-thought NFT marketing strategy.
Aside from increasing sales of your NFTs, an inch-perfect marketing strategy of NFTs also exhibits the credibility of your brand, thus cementing positive publicity of the project. However, extra caution should be taken when strategizing how to promote NFT in the country for such a vibrant new market, especially a cosmopolitan one. That’s because just one minor blunder and the reputation of the whole project go into shambles.
In that rationale, as far as brand awareness is concerned, you will need an all-around marketing agency when promoting an NFT in Dubai. In a nutshell, the team at CryptoVirally has representatives on the ground who have established a decent rapport with the locals and are experienced in creating good brand awareness for your project.