What do we call the process of ensuring your project’s website ranks best on google and is easily visible for your target audience? Search Engine Optimization.
There are thousands of crypto websites currently striving to hit that first page on google, but there are only 5 to 10 spots on the first page and only 1 top spot.
It’s therefore impossible for all the projects to rank best. It requires using the best SEO ranking practices to ensure the project’s website ranks best and increases its chance of going mainstream. But what strategies can developers use to bolster the strength of the SEO?
Do a Crypto Keyword Research
Keyword research is the most initial stage of any SEO. A keyword is primarily a common word or phrase used mostly by the audience to look for anything in the search engines.
For instance, in the crypto world, the right keywords are essentially the ones that relate to cryptocurrencies and their underlying technology. However, for you to attract the right audience, you need to go even deeper and find keywords that relate directly to your type of project, i.e., wallet, exchange, staking, mining projects. Etc.
Finding the right keyword is the first step to optimizing your website for search engines. It’s next to impossible to find the right keyword without using a keyword search tool. After selecting the right tool, follow all steps and obtain the right keywords.
Optimize the Content
You should optimize all content in your platform to the keywords to ensure the website ranks top on the search engine. All the content written therein should have top quality and has the relevant keywords.
If all the content in your website leverages the keywords, your project’s visibility will be high when anyone searches for that particular keyword. Ultimately your website will have more visitors and rank even better.
Link building is among the most effective ways of optimizing your website’s search engine ranking. It would help if you created a robust backlink profile to bolster people’s and search engine algorithms’ trust in your website.
Have many crypto websites that consumers trust set backlinks to your website. You need to ensure that you put links to crypto trusted platforms that have huge followership. Having backlinks to trusted web platforms makes search engines consider your webpage as a good and reliable site and, as such, will rank high.
Optimize SEO using Social Media
Social media is an important advertising tool and will make a super effective tool for optimizing your website rankings on search engines. The most common social networking sites for crypto projects are Twitter and telegram. Using them will assure your project of fast adoption.
Different platforms have different ways of using social media for SEO. Some choose to create SEO tailored Twitter cards and OpenGraphs. However, one key point to note is that your social media channels should all show the project’s websites and highlight the services offered therein.
Additionally, in your media accounts, make sure the project’s website is well stated to increase people’s influx to your page. You can leverage @mentions and hashtags to improve people’s flow in your site, thus increasing its google rankings.
Keep up with Crypto Trends
Another way to ensure your project’s website has optimal search engine rankings is by keeping up with the crypto trends. Look at what is so common in crypto trading, is it BTC surge, is it crypto gambling sites, etc.
The trends are most common in social media platforms. Thus you always need to check your social media pages. Moreover, you can use Google trends to trace the latest trends and adapt to the crypto industry changes. These trending issues could help you know what to add to your website to drive traffic.
Crypto Website Structure and Website Audits
The crypto website’s strength and reliability will always impact how well your content will rank in the search engines. Most crypto websites are designed with too much complexity that they seize to be user friendly.
However, if you want to boost your crypto project’s SEO ranking or any crypto-related site, you have to ensure it’s convenient. Search engines tend to rank websites with more straightforward functionality higher than those complex ones.
Therefore, you have to make your crypto website as user friendly as possible to rank the best in google search. Among the things you ought to do when structuring a website include;
A website audit involves a thorough check of the website, its functioning, and many other aspects. It consists of finding the smallest problems in the website, identifying them, and probably informing the developing team to immediately work on them. The auditor should look into the following;
- Review the current web content plus the planned web content
- Test the overall performance of the website
- Identify any possible errors in codes, interface, etc.
Having your website rank on the first page of the search engines is every web developer’s dream, the case being the same to the crypto world. Among the ways to ensure optimal search engine rankings include doing thorough crypto keyword research.
After identifying the best, most productive keywords, you need to use them vastly in your website, optimizing the content therein. You also need to ensure you build enough backlinks to your website and leverage social media to optimize the ranking.
Although following the above guide will help you optimize for search engines, you need experts in making things right. That’s where crypto virally comes in. As a crypto marketing platform, Crypto Virally provides services like Website Audit and SEO. We also offer another wide array of benefits, and as such, every crypto project developer should leverage it for all marketing needs.