The cryptocurrency market is fast-moving and involves thousands of projects. Crypto enthusiasts could potentially add millions more in the next few years. Projects compete for public attention and seek ways such as press releases to differentiate them. The most important thing is the method of publishing. Press releases are a means of conveying a message. Therefore, the writing must be factual.
If the promotional material is direct, journalists and influential people are not interested. After all, a journalist’s job is to tell stories, not promote products. Trying to get press coverage for your crypto, ICO, token event, or blockchain requires expertise.
Alternatively, you can contact various crypto sites such as cryptoadventure.org, where they can produce a custom written press release written by seasoned ICO specialists to save you the hectic writing hustle. Otherwise, here are a few writing tips to help your crypto press release rank.
An Eye-Catching Headline
The reality is that most journalists get a steady stream of PR, and you need to find a way to make your press release stand out from the crowd. The way to do this is through a catchy headline that grabs attention. Of course, you don’t want to promise something the article doesn’t offer. And you don’t want to use click bytes to get someone to click on your press release. However, it would help if you were clear about why a journalist, blogger, or social media influencer should read your press release.
Find Your Angle
It is one of the first things we often need to educate our customers about. Announcements of new cryptocurrency or blockchain companies are no longer considered new.
That’s why you need to add your hook or corner. Simply put, you need to explain to your readers why this is important. Surely you already know what makes your product unique.
Crypto products can solve common problems, meet clear needs, or open a market niche. Regardless of your point of view, be sure to write a description of your press release.
Support Arguments With Data
Objectivity is the key here. To publish your report as credible as possible, consider adding data or statistics from a third party that will help explain why your new product, service, or event is newsworthy.
For example, if your new blockchain integration project will make significant savings for a company provider chain, you can use data or statistics from a prominent business source. Something along the lines of, “The average Fortune 500 companies lose $ 10 million annually because of supply chain inefficiencies, according to Bloomberg,” will work.
Use Quotes to Bring the Press Release to Life
Storytelling is one of the best ways to interact with people and demand their undivided attention. It can be short or long quotes. They need to provide more information and allow readers to see the people behind the business.
Don’t walk around the office asking more than 20 different people for offers. Several key figures from the management team or participation in the event are ideal.
Edit for Grammar
It is a clear point. Poor grammar and mistakes can distract readers from the content and purpose of your article. Don’t let that happen. Websites skim press releases, but it’s often up to you to provide accurate content.
Photos are important to readers, especially if you want to differentiate your posts from others. You want to use high-quality graphics. It can include logos of participating companies or photos of the founders of your new cryptocurrency project, but charts and graphics also help grab attention.
When writing about the industry gap, show how big the industry is, for example, with a chart. Individuals might be tempted to create new graphics for partnerships and messages, but a familiar icon or photo often draws attention to the post.
Follow-Up Information and Social Proof
Your social proof is just as important as your point of view. It could be evidence that a major influencer or thought leader is taking advantage of your project, investing in your cryptocurrency, or joining your board of directors. It’s usually easier the longer you stay established, the more you achieve.
If you’re starting, maybe you’ve gone through an incubator or accelerated program, or the founders graduated from prestigious universities. Most readers want to know more about the news. Press releases should be brief and precise but also allow more access to interested parties.
Make sure to include information such as the project website, chat channels, and social media pages. It will help your attentive readers stay up to date.
Keep it Short
Press releases should be summaries of important announcements. It should be a brief description of the who, what, why, when, where, and how of your new product.
Ideally, you can convey all the information a journalist needs in a total of 300-500 words. If your press release is longer, the reporters will likely ignore it, and less likely that people will read it. Remember – a press release’s job is to make a journalist’s job easier, not more difficult.
You can write the most appealing press release, but it won’t be of use if people do not see it. Therefore, promoting press releases is just as important as creating press releases. You can send press releases directly to journalists and influencers, who can publish or include them in articles.
With the right approach, writing a crypto press should be fast and painless. Just follow these instructions, and you’ll be writing a professional quality press release in no time. Remember that press releases are not sales brochures.
It is advised to be objective and factual. Making sure to work from a strong perspective and present your social proof to readers. You can get a free consulting session with industry experts on press releases on Crypto Virally for further help.