There are two fundamental economic realities taking shape currently. First, the world could be on the cusp of the next financial evolution, switching to cryptocurrencies from fiat money. The latter, in turn, replaced precious metals, which had replaced the barter trade system.
The second is that the global economic weight is shifting to Asia. The fastest-growing major economies dominate the top 5 fastest growing economies list. As such, crypto developers need to place the utmost importance on their crypto press releases in Asia. To get it right, read on to learn more.
Get the Language Right
The language is perhaps the most important thing to consider when making an Asian press release. While in most other continents, there are 2 or so universally or regionally understood languages, Asia is quite different.
Languages are very national, always ending right at the borders. A press release in China MUST be in mandarin; in Japan, it should be Japanese, Korean in South Korea, Thai in Thailand, etc. While there is little English and even lower French and German, they are very localized in fluency to a minority.
You should invest heavily in credible local translators for the undistorted message to be passed on. It means that it won’t be a manageable one size fits all press release campaign as it would be in, say, North America or Europe.
Define the Goal of the Press Release
PR campaigns can have quite a huge diversity in terms of the aims of their launch. An Initial Coin Offering differs from a hard fork or soft fork update, which is also different from a new service announcement. Their content requirements and target clients vary significantly.
The goals of the PR also largely determine the timing of the campaign’s release, which is crucial for the best possible impact. Therefore you should effectively communicate that to your PR partner to get a good PR release in Asia and everywhere else in the world.
Get the Right Crypto PR Agency
And that leads to the next step, contracting the right crypto press release agency. Not every licensed crypto PR firm is a good fit; many factors must come to play first.
For starters, a firm’s experience niche plays a key role when choosing a PR campaign partner. One that has only been handling airdrops may not be so good at giving press releases on a crypto project’s award achievements.
The languages they support also influence a developer’s selection. One should go for one that supports as many languages as possible for a wider reach.
Other services offered by the crypto PR service provider are a top selling point for the firms. The best fit would ideally be one where the firm provides a wide array of marketing services in addition to PR as a package. It aids in reducing the need to scout for different firms to handle one’s brand marketing needs.
Establish Strong Networks with the Media and Journalists
As a rapidly advancing and very disruptive piece of technology, blockchain has a ton of projects. Press releases are popping up often, resulting in a crowding-out effect. It may blunt the projected impact of one’s investments into a good PR piece.
Hence the need for entrenched networks with media personnel. Asia is a big continent, even having subcontinents within it. It is, therefore, safe to say that no single media firm can master all the markets and languages, raising the need for localized link approaches.
Doing so has two benefits. First, the media networks would aid a developer in creating newsworthy crypto press releases that can pick up interest seamlessly. Second, they help give adequate media coverage for one’s piece, which is vital for getting information to the target clients.
Make the PR Short and Sweet
The problem with every developer is wanting to put in anything and everything they feel is dear to their project. While that might be true to them, it ignores one fact about the audience. People generally have a short attention span when it comes to media.
Therefore, a client must share as many details as possible with the PR agency. The agency should, in turn, sum it all up into a short, exciting press release excerpt with several key indicators. They include a catchy title, the important announcement, timing and location, and contact information.
Monitor the Release
So one has gotten all the above right and made what they’d perceive as a good press release and launched it, is that the end? By all means, no. One needs to track the PR to gauge its impact.
To better do this, you should monitor performance indicators against set milestones. Major performance indicators include changes in general mentions on the internet and internet traffic on the landing page.
No changes on any of the above mean that the impact of the PR is unsatisfactory. The milestones set should also be realistic, a good reason why it is crucial to seek the services of a good PR agency.
With Asia increasingly becoming the anchor of the global economy, all businesses must tailor their services for its markets. Cryptos are no different, hence the need to get it right in crypto PR.
Following the guides mentioned above, an Asia crypto PR could become a success and result in good future revenues. Examples of good crypto PR agencies include NeoReach, Cryptovirally, and CryptoPR, to name a few. There are tons of other agencies out there to check out.