Marketing has always been an important part of any business growth, with any upcoming crypto project conducting serious marketing campaigns. After a few months, the project marketers always relax in their marketing role. They often think that since the project has already reached popularity, it’s unnecessary to continue using funds in advertising.
However, to enhance continuous growth in sales of your already popular crypto project, it’s important to keep on advertising. The advertising techniques will change as the business grows in popularity. This guide will discuss the popular ways of continuously advertising your project even though it’s already well known.
Reward Loyal Customers
After some time in business, the managers can know the loyal customers of the services you provide. Loyal customers are a very important part of any crypto project; their continuous support will help bolster your platform’s growth speed. Therefore you need to identify loyal customers and reward them for their loyalty.
Some platforms choose to give out a bonus like cash, gifts, or sometimes crypto assets. Rewarding loyal customers will make them feel the need to advertise the products to their friends and family.
Invest in Explainer Videos
‘How-to’ content and guides are an important tool in marketing both a new product and an already popular product. Since you want to attract new investors, it’s vital to create short videos or content that guides people to use the service.
Normally, excellent YouTubers and marketers who have used the products are the best options for ‘How-to’ videos and blog posts.
Bounties, Airdrops, and Affiliate Marketing
Airdrops, bounties and affiliate marketing techniques are very popular ways to market upcoming and already popular projects. Bounties are campaigns where the platform rewards the users a number of tokens for completing small tasks like reporting bugs and reporting issues in marketing and customer services.
Airdrops are commonly used in crypto, where a crypto project sends some tokens to users’ addresses. The consumer on their end advertises the project on social media or other platforms. Affiliate marketing involves providing customers with an invite code.
If any of their friends use the code to register for services, the loyal customer earns a percentage of their income. When done to an already popular project, these three techniques may have excellent results, including high turnovers.
Maximize on Your Selling Point or Product
In crypto, some projects may be having multiple services or products that they provide. For instance, a crypto network could be providing exchange, wallet, and staking services. It’s vital to market each project independently and vastly.
However, after some time, the project manager could realize that one point/service of the firm is giving better results than the others. For instance, the staking option could be giving more results than the exchange side. It’s important to continually market the unique selling point of the project to increase the project turnover.
Optimize Your Crypto Business on Social Media
Social media platforms are increasingly growing their potential as marketing tools, with hundreds of thousands of businesses registering into social media. Now more than ever, it’s easier to access customers from almost all corners of the world.
Crypto projects are currently using Twitter and Telegram as their main social media platforms for marketing. Every crypto project in the making ensures they have accounts of the two social media platforms. However, if these accounts are not active, then social media would lose its meaning in marketing.
Therefore the marketing manager should ensure they have a good social media manager who will keep the page active. Keeping the page active involves continuously posting updates, asking for ideas from the community, and holding forums.
Regular Reviews on the Progress
Since project marketing aims to increase the adoption of your project, you must continue reviewing your marketing styles to see their effectiveness. After some time, a particular marketing strategy may start losing productivity. For instance, the turnover or number of new customers could reduce, showing that the marketing efforts are futile.
Therefore, it’s crucial for the crypto project owner and marketing manager to regularly review the performance of the marketing techniques. If they notice that the techniques are not adding value to the project, it’s better to let them go. The regularity of your project review depends on the particulars or the products you give into the market.
This guide has discussed the best ways of ensuring you market your crypto products and optimize and boost sales. For instance, you can reward the loyal customers for their continued support, and in return, they could invest more and inform their friends about the platform. Bounty, airdrop, and affiliate marketing campaigns are also important marketing tools.
Since social media is one of the best advertising alternatives, ensure you optimize your crypto business on social media platforms like Facebook, Twitter, Telegram, and Instagram. Also, make sure you tell your people about your selling point by focusing your advertisements on the section. Regular review of the marketing strategies will help you optimize your advertising and increase your sales.