Social media marketing is one of the most popular ways to market any business project. Regarding cryptocurrencies, we could argue that a social media community is the backbone of initiating engagement with any crypto project. Therefore, when marketing virtual currencies, it is somewhat inevitable for you to look past social media platforms. Instead of seeking platforms with the most users, as opposed to what many may think, you could leverage every forum with a specific objective. For example, Discord is the centre of interaction for a crypto project’s users, and Twitter is mostly designated for announcements and unveiling of a project’s plan or developments. Telegram is the ideal platform for customer support, and Reddit is a question-and-answer-filled forum where AMAs fit in perfectly. With all said and done, it eventually all comes down to where you have the most active followers. If you plan to market your project on any social media network, choose the one you are familiar with and is filled with interactive options that suit your community’s needs. Last but not least, avoid social forums susceptible to hackers, with the recent hack on Apecoin’s Discord serving as the best example of why you should stay away from them.

Twitter

Twitter is the go-to platform for all things crypto-related. If you’re looking to keep up to date with the latest developments in the industry, Twitter is the place to be.

Getting the word out about your project is very important as blockchain technology’s rapid emergence, and growth has made it a vital part of the industry. It is why you must use social media platforms to promote your business.

Despite Twitter’s ban on cryptocurrency ads, it is still possible to create massive hype around your brand and promote it through social media. Having over 300 million users globally, Twitter is the ideal platform to grow your presence.

Following the founders of blockchain, such as Justin Sun, Charles Hoskinson, and Vitalik Buterin, you can get a deeper understanding of the industry’s most influential individuals.

Reddit

There are over 100,000 communities on Reddit, and the main section is Subreddits, where people discuss their interests. The crypto and blockchain communities are the platform’s most prominent groups. They can be individuals who are loyal to their brand or convert into investors.

Through Reddit, marketers can reach out to users and those involved in the various cryptocurrencies. Users can participate in discussions in multiple niche communities. Besides reaching a specific community in a targeted manner, other people are interested in cryptocurrencies. There are numerous subreddits for blockchains, such as r/cryptocurrencies and r/blockchain.

Telegram

In 2013, developers introduced a messaging app called Telegram to provide users with a privacy-focused alternative to traditional apps. Although it was initially released for iOS, the app was eventually released for Android. During its first year, it had around 100,000 daily users.

Over time, it became a popular tool for communication. It has also entered the top 10 most downloaded social networks globally. Because of this, it has become a vital part of today’s marketing efforts.

In 2021, the app had over 550 million monthly active users. It was the seventh most downloaded app globally, reaching the one billion download mark in August. Notably, it is the 15th app to reach this milestone.

According to a study, users of the messaging app Telegram spend an average of 2.9 hours a month on it. It is higher than the 2.7 hours that people spend on Facebook Messenger.

Medium

Blockchain companies and influencers use Medium to provide investors and users detailed information about the horse’s mouth.

For effective education about use cases and processes, more than 280 characters will be required. You can use medium to provide various long-form content packed with information. The platform is a great way to boost your blog’s visibility and attract more followers. It can also help you get more public reactions and show up higher in search results.

Discord

Discord was initially established as a community platform that caters to gamers and crypto enthusiasts as a messaging service for gamers. It has since evolved into various features, including servers, channels, and multiple bots.

A server allows people to discuss various topics in a group chat window. These channels prevent clutter in the chat window, making it easier for people to follow up with each other. Meanwhile, a bot can create conversations and answer customer queries. It can also perform various tasks such as playing games and initiating conversations.

Steemit

Steemit is a platform that allows users to earn money by posting content. The best posts will get the most money. Through the Steemit platform, users can earn for upvoting and reviewing premier content. Also, since the community is active with cryptocurrencies, you’ll be able to connect with the right people.

Social Media is Instrumental in Crypto Marketing

Social media has been instrumental in helping boost the popularity of cryptocurrencies. Many companies are seriously considering how blockchain technology can help them improve their operations.

The rise of cryptocurrencies has also shifted the balance of power in social media. Due to the increasing number of platforms based on blockchain technology, traditional networks are starting to lose their way. Notably, the relationship between blockchain technology and social media will continue to evolve rapidly.