The explosion in NFT popularity has attracted everyone, from Hollywood celebrities to ordinary retailers looking to explore the potential of unique and irreplaceable digital collectibles. What’s more, major corporations are also embracing NFTs as a tool to boost brand awareness and expand their global reach. In less than a year, NFTs have exploded from the fringes of the crypto and blockchain world to become a valuable sector with multiple use cases. Some collections link holders to exclusive communities, while others can be worn digitally and traded for real cash online. This guide delves into how the NFT revolution plays an integral part in businesses’ marketing strategies. It also examines creative ways big brands use NFTs to advertise their merchandise, build online communities, and create enhanced customer experiences.
Since going mainstream, NFTs have generated a lot of excitement due to their potential to enhance marketing strategies for business startups. Corporate entities took notice of NFTs when the first digital-only collectible by Beeple sold for a record $69M at Christie’s auction in March of last year. Since then, business entities worldwide have learned that they can’t ignore the meteoric rise of NFTs, which exploded by a whopping 11,000% in 2021.
In recent times, pioneering brands have adopted intuitive strategies to experiment with digital collections and grab a piece of the NFT pie. Some brands opt to release limited editions of their merchandise to generate new revenue streams and attract new clientele.
For instance, top apparel brand D&G launched exclusive NFTs for its Venice Fashion Week that sold for millions of dollars. The collection offered its holders real-world versions of the company’s merchandise and granted adopters exclusive access to future fashion events.
Other companies are releasing digital collectibles that have utility in the metaverse to reach new audiences online. One great example is the top fashion brand Louis Vuitton, which launched digital versions of its clothing line that avatars can wear in blockchain-based games.
Moreover, multiple major brands are testing NFTs as a tool to boost their image, raise money for charities, grant live event tickets, and more. While some NFTs exist in the digital world, some brands optimise their marketing strategy by tying these digital versions to real-world products.
NFTs are emerging as a powerful tool for businesses to grow their brand. While the technology gained massive momentum last year, it is expected to grow into a multi-billion-dollar market opportunity in 2022. More sports, entertainment, art, and gaming organisations will likely jump into this hot new industry and leverage NFT marketing to foster enhanced community interaction and brand awareness.
NFTs are a game-changer for brand marketing with their capacity to complement traditional business models and propel startups to widespread success. These revolutionary collections empower entities to reach digital-native clients and offer them real-world utility in areas ranging from loyalty cards to event tickets.
As NFTs become a central facet of digital life, they will emerge as a vital marketing tool for any startup looking to make it big in web 3.0. For one, entrepreneurs can incorporate digital collections into their ecommerce strategy, enabling them to create new avenues for their loyal customers to interact and enjoy immersive brand experiences online.
Brands can also use NFT tech to generate customer interest in their products and services in the interconnected digital age. By incorporating NFTs into their marketing strategies, companies can safely and transparently promote and sell their brands and gain an edge over competitors relying solely on traditional marketing.
Moreover, the versatility of NFTs creates a new way for brands to represent innovative types of digital products and content, including virtual real estate, virtual fashion apparel, and more. It also allows entities to incorporate novel brand storytelling and drive revenue in exciting new marketplaces.
The NFT invention also empowers brands to create a following in the metaverse, an emerging 3D virtual world with unprecedented opportunities for advertising, ecommerce, P2E gaming, and much more. Digital collectibles are unique and portable across communities, ensuring consumers feel connected to their favorite brands in new and exciting ways.
Numerous heavyweights in the corporate world are currently scrambling to establish their presence in the upcoming virtual reality space. Entrepreneurs that get in early on NFTs will have an enormous opportunity to market their offerings on a multi-billion tech platform.
The fast-paced rate at which NFT adoption has taken root has prompted some of the world’s leading brands to test the waters in the promising sector. Compelling NFT launches and acquisitions by big-money corporations continue to make waves in the crypto space.
Several corporate names have dipped their toes into NFT marketing to improve their brand optics and generate new revenue streams in recent months. One prominent example is Adidas, which launched a collection of NFTs in December of 2021 to raise brand awareness. The sportswear giant launched the drop in collaboration with heavyweights in the NFT community, including the Bored Ape Yacht Club and PUNKS Comic.
The Adidas collection granted holders exclusive access to physical merchandise and virtual wearables for use in ‘The Sandbox’ blockchain game.
Adidas later joined forces with Italian luxury fashion house Prada to launch a new NFT project following that initial release. The initiative invited users to contribute their creator-owned art designs that would be minted as digital collections, creating brand awareness for both companies.
Coca-Cola, a global brand known for its refreshing drinks and beverages, is experimenting in the NFT realm. The multi-national corporation released its first-ever digital collection to celebrate International Friendship Day on July 30, 2021. The assortment featured four unique digital art collectibles auctioned as a single “loot box” on leading NFT marketplace Opensea.
The one-of-one collection aimed to raise funds for the Special Olympics International and drive anticipation for the company’s festive digital collectible launched in December of 2021.
More recently, Italian fashion brand Gucci announced the release of its “Supergucci NFTs” in a renewed attempt to venture into the tech sphere. The initial ultra-limited series based on the brand’s storied archive launched on February 1, 2022, with two other releases set to follow in the coming months.
Gucci’s latest NFT marketing initiative signifies the fashion brand’s resolve to continue its “research, experimentation, and incursions” into new technologies.
The NFT hype cycle is gaining steam worldwide, proving that the digital collections phenomenon is more than a fad. Millions of crypto-savvy Gen-Z users are jumping on the NFT train, offering a vehicle for influential brands to sidestep long-standing traditional marketing bottlenecks rooted in Web 2.0. By leveraging the immutable blockchain, NFTs create a gate pass for businesses to wade into Web3 while bringing exciting opportunities for brands to develop new digital consumer relations.
NFTs, which are irreplicable virtual assets, hold classic and trailblazing features. These attributes have promoted global corporations experimenting with the asset class to keep their names/products relevant while simultaneously growing their crypto communities. Leading brands such as McDonald’s, Gucci, Taco Bell, and Nike increasingly use NFTs as part of their marketing mix, with many more business entities expected to follow.
NFTs are currently among the hottest trends in the crypto space. They are so popular that celebrities like Jimmy Fallon, Neymar, and Stephen Curry are all considering launching their NFT projects. However, the flip side is that NFTs are the highlight of most scam tactics that have haunted a plethora of crypto enthusiasts. Just take a glimpse of the famous Bored Ape Yacht Club, which has made headlines several times this year with discord hacks. Consequently, because of the dark cloud of losses enthusiasts have faced on NFT investments, it is not easy to market NFTs and you need a dedicated team of experts to take care of your NFT marketing. This calls for a brilliant marketing strategy to circumnavigate the hostile barrier limiting the adoption of NFTs.
The whole idea of NFT promotion is quite simple. In just the following few steps, you can kickstart and manage the marketing campaigns for your NFT project;
Many projects go wrong in NFT marketing because of using ineffective strategies when promoting their NFT projects. Choosing the right approach requires some quality research, especially on the past successes of top NFT projects, to understand the best strategies impacting NFTs. Later in this guide, you will find three NFT marketing strategies that have been tested and proven.
It would be best if you created a proper NFT marketing plan. A marketing plan outlines the promotion strategy and your target audience. You highlight how you can implement your promotional strategy chosen in step 1 to reach the targeted market.
Community building is itself a marketing strategy. However, for a brand new NFT project, you must create a good circle of trustworthy community members. These few members will give you constant feedback, encouragement, and engagement as you continue your project. Most projects prefer to open telegram or discord channels for that reason.
After completing the first three steps, it’s time to start implementing your strategy/ies. This is where you start marketing the project. If you choose influencer marketing, start researching the best influencers, contact them, and commence marketing.
Of course, the main idea of a marketing campaign is to attract new traffic to your NFT website or project. Review your marketing strategy from time to time to see if it’s working and what you can do to improve. Remember, the review process is continuous.
Influencer promotion is an essential component of any NFT venture’s marketing strategy. This approach hinges on getting the help of iconic figures in the crypto space who have the power to influence the investment decisions of their fan base.
Influencers are often early adopters who share the NFT roadmap with crypto communities and offer advice and recommendations to project developers.
One of the main reasons influencer marketing is effective is its ability to improve trust and brand awareness. Influencers often have an established audience in various niche communities that trust their advice and respect their viewpoint on NFT ventures.
Therefore, working with these respected figures in the NFT space can empower projects to create trust with new audiences and build an expansive community of holders. A tweet from an influencer with hundreds of thousands of followers can help a project go viral and attract valuable bids from investors.
When done well, influencer marketing can help an NFT project capture the attention of its target demographics, saving the creator the time and resources needed to penetrate the market.
One example of a successfully deployed influencer marketing project is the National Basketball Association (NBA). In October 2021, the professional sporting entity collaborated with influencers and saw it’s rare ‘Run It Back 2005-06’ collection average seven purchases a minute.
Projects with trouble finding the right influencers for their collection can consult an experienced crypto PR agency to help them reach heavyweights with clout in the NFT world.
Guest posting is one of the most effective ways to promote an NFT project. This marketing strategy allows users to spread the word about their collection on NFT-dedicated blogs and websites.
Project backers often feature as guest writers on popular media channels and publish promotional content to raise awareness about their collections. Using guest posts, digital art curators and promoters can share details about their NFT drop, allowing potential investors to connect with and support the project.
Besides serving as an effective technique for market recognition, guest posting offers a platform for NFT developers to connect with other leaders in the NFT artist community.
Another effective promotion tactic involves tapping the power of celebrities with active involvement in the NFT space. Projects can leverage the influence of actors, musicians, athletes, and tech moguls to raise brand awareness and kick start a community of holders overnight.
One great example of a project that has used the ‘celebrity effect’ to drive mainstream adoption of their NFTs is the Alpha Girls Club. In January 2022, the platform onboarded renowned record executive and DJ Steve Aoki to help promote their collection of 10,000 utility-enabled NFTs.
Social media marketing is another excellent promotion strategy for projects looking to generate hype around their freshly minted collectibles and reach a larger audience.
Community-based media sites such as Twitter, Facebook, Discord, Medium, and Instagram are excellent crypto marketing platforms. Projects can exhibit NFT drops and explain their collection’s core concept on these platforms.
This marketing approach enables NFT developers to interact with crypto communities and learn more about their target audience. Project managers can also drive engagement and excitement among digital asset enthusiasts by hosting regular giveaways on social media.
Finally, Web3 creators can join NFT groups on crypto-centric social platforms like Reddit to attract visitors to the project and boost organic traffic to their websites.
NFT promotion equips projects with the capacity to gain their audience’s attention and seize the lucrative opportunities in the digital collectibles space. As a newer market, the NFT sector requires plenty of work to expose digital pieces to as many investors as possible and accelerate the collection’s journey to fame.
Crypto projects that deploy top-notch marketing tactics can succeed by offering something that other collections lack. That said, there is no one standard marketing recipe for success in the ever-evolving NFT world.
The key to success is experimenting with various marketing strategies and then integrating the ones that best suit the project. Project managers, brands, and art curators should develop an NFT promotion roadmap and constantly engage with community members to improve their marketing plan.
After laying the groundwork for their promotion strategy, projects can consider hiring a top NFT marketing agency to help fine-tune and implement their blueprint.
The non-fungible tokens (NFTs) revolution exploded onto the mainstream scene in 2021 and went on to smash all records in terms of traded value.
In the past year, multi-million dollar sales of unique digital art pieces made headlines, introducing a new artistic movement with unlimited potential. Meanwhile, leading NFT marketplace OpenSea, surpassed $3B sales volume while top platforms like CryptoPunks and Axie Infinity handled NFT transactions worth millions.
Even big brands like Visa and Adidas are spending millions in the booming digital collectibles marketplace as the crypto/NFT craze gains momentum.
The main appeal of NFTs is their uniqueness and collectability that promises to open all kinds of possibilities in the digital world. Through NFTs, crypto enthusiasts, gamers, and artwork lovers can access a unique piece of the emerging metaverse in an unprecedented way.
At the forefront of this NFT revolution are influencers who play a significant role in leading the charge towards a new form of digital artwork, music, videos, and even tweets. The influencer-driven sector promises to introduce a new world of intellectual property.
The concept of art as blockchain-based assets has drawn many investors, gaming firms, and artwork houses eager to cash in on the red-hot NTFs sector. Per data from Adweek, millennials are the biggest supporters of this new technology, with around 27% of the demographic revealing they are actively investing in provably unique tokens.
This comprehensive guide pours into the most influential movers and shakers in the NFT world who are pushing the boundaries to onboard users into the exciting digital collectibles sector.
The advent of digital collectibles has persuaded celebrities, marketplace owners, musicians, and art curators to foray into NFTs to give their fans/followers a sense of personal ownership.
NFT influencers are vital in generating an uptick of interest in the sector by promoting new and overlooked projects. The impact of influencers on NFTs cannot be overstated; these market participants are the masterminds who enable investors to understand how to navigate the unpredictable industry that is getting bigger and bigger with each passing day.
These experts boost an NFT’s moonshot potential by releasing engaging influencer-generated content that offers others in the community accurate insights on upcoming projects.
Influencers who help a new NTF advertise and take flight can monetize their expertise and marketing prowess to generate a whole new form of revenue stream. Meanwhile, members of exclusive clubs built by influencers have the opportunity to own a rare collectible piece and enjoy perks such as interviews with top celebrities and business leaders.
NFTs offer users alternative investment options, prompting crypto proponents and established brands to spend big money on the emerging asset class.
Influencer marketing on social media plays a significant role in driving engagement and creating brand awareness for legit NFT-based platforms with a long-term outlook.
Here is a look at some of the most profound crypto influencers that have had a massive impact in fostering NFT awareness and adoption.
The celebrity investor behind Shark Tank is a massive supporter of NFTs and has often promoted various collectibles to his over 8 million Twitter followers. Cuban is currently backing several NFT marketplaces, including SuperRare, Mintable, and NFT tracker Crytoslam.
The Dallas Mavericks owner also holds a massive personal collection of digital collectibles, including Bored Apes and Stoner Cats. The billionaire is creating a digital artwork gallery dubbed lazy.com where NFT enthusiasts can view, buy and sell collectibles.
The Puerto Rico-based artist is a big NFTs fan and purchased a CryptoPunks digital collectible in January of 2021 for a then-record $150K. He then sold one of his pieces to payments giant Visa for just under 50 ETH in August last year.
The influencer is heavily involved in ushering in a new era of NFT-commerce. He has partnered with Delphi Digital to establish a fund dedicated to investing in NFT projects. Gmoney has also partnered with Bored Ape Yacht Club and Pixel Vault to create the Adidas Originals NFTs.
Pransky is an OG NFT supporter and collector who has made a staggering $3.64 million from his digital collectibles investments. In August 2021, blockchain analytics platform Nansen’s leaderboard ranked Pransky as the top NFTs earner. The renowned Ethereum NFT whale earns huge returns by reselling purchased digital collections.
The NFT collector runs a pseudonymous Twitter account with over 230K followers. The social media page displays a vast collection of NFTs, including several NBA Top Shots and pieces from leading crypto artists like Josie Bellinni.
Another true NFT OG and a massive proponent of CryptoPunks is punk4156. The influencer is highly active on Twitter and regularly uploads top-notch material surrounding NFTs to keep his over 124k followers in the know.
Punk4156 made headlines last year when he purchased his titular CryptoPunk for a whopping $1.25 million in ETH. The record-breaking purchase prompted American artist and NFT influencer Beeple, who sold a digital collection of his work for $69M last March, to immortalize Punk4156 in art.
The famous influencer and investor has since sold his signature collection for $10.26M, making it the largest CryptoPunk on-chain purchase to date.
The advancements in crypto and blockchain tech have led to multiple game-changing ideas that revolutionize the digital world, key among them being NFTs.
NFTs backed by blockchain technology have ruled the roost in online circles over the past year. Influencers with a large following on social platforms such as YouTube, Discord, and Twitter often leverage rare and unique digital collectibles to generate new revenue streams.
Crypto and NTF influencers also use their popularity on social media to educate and encourage their followers to invest in NFT collections. As digital collectibles continue to make waves in the crypto/blockchain industry, influencers could play a massive role in fostering NFT marketing and widespread adoption.
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