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With the recent surge in popularity of non-fungible tokens (NFTs) on the Ethereum network, many collectors have started to build collections of unique digital assets, such as CryptoKitties or Rare Pepes.

Instagram began testing the sharing of NFTs on its platform in May 2022.

Although you can’t physically hold these unique tokens, they are still collectibles and will be sought after by fans of certain brands and characters alike. This article explains how to promote your NFT collection on Instagram using tips and tricks to make sure you get the most out of your followers and their engagement with your posts.

How to Post NFTs on Instagram

First, ensure that you have the most recent Instagram version to share your NFTs on the app. It has an “Add digital collectibles” feature. Next, check if your phone or PC has your desired digital wallet installed. You can connect your preferred wallet by choosing the “digital collectibles” button under settings after logging into your Instagram or Facebook app.

After your digital wallet is connected, you can view and share your NFTs through the digital wallet in the Instagram app. After the collectibles section is added, you can easily share your NFTs to your Instagram feed for others to see. Alternatively, you can choose “Share to Feed” to send your NFTs right from your wallet.

What Hashtags To Use

The best way to get the word out about your items is through hashtags. The best and most popular hashtags for NFTs are #art, #fandom, and #nft. There are also more specific hashtags like #tradingcards, but you may want to look into using them as they might be more specific than you need.

What To Do: Post pictures of your collection as well as any interesting facts or stories that go along with it (ex: who designed it). Be sure to use a variety of photos, including different angles and shots of various cards.

Engagement Tips

Here are some ways that you can promote your collection:

  1. Share a photo of one of the items from your collection and tag the person who designed it. This will help them get more exposure while also helping you market your own work.
  2. Send a personalized message thanking someone for following your account and asking them to take a look at what you’re offering.
  3. Post an informational graphic highlighting how people can buy, share, or trade their collections with others.

Concentrate on Uploading more Reels

Digital artists have an excellent chance to showcase their digital collectibles using reels if there is a certain style of content that Instagram users are now most interested in. A compelling reel can help your audience understand the benefits of your NFT collection.

There are countless alternatives. You can do a variety of things, from incorporating popular tunes to making an eye-catching preview of your NFT social media collection.

Working together with NFT influencers

Influencer marketing is a more real-world approach to sponsored advertising. Your NFT collection can give the brand a recognizable face and be exposed to new audiences by collaborating with NFT marketing influencers. For your NFT collection, the ideal influencer can create the proper amount of buzz.

Use stories to promote your NFTs

When it comes to promoting your NFT Instagram collection, stories can provide you with a ton of creative freedom. They provide you the opportunity to dominate your community’s Instagram feeds with your digital collectibles. Additionally, many features and stickers are available in tales, and new features are always being released.

Engaging The Community

Engaging with your community is one of the most important and rewarding parts of starting a new business. One way you can do this is by posting regularly on social media and interacting with your followers.

Posting Frequency and What Not To Do

Posting frequency is one of the most important factors in promoting your collection. Posting too often (more than once a day) may annoy followers and cause them to unfollow you. However, posting too infrequently will mean that you’re not giving your followers an opportunity to see what’s new in your collection. You need to know how to strike a balance.

Don’t post the same photo more than once, and don’t post promotional posts in addition to posts that show off what’s new in your collection. Aim for at least two posts per week and include hashtags so people can find your account. Finally, be aware of who follows you so that they are able to receive updates when something new is posted in your collection!

Advantages of Sharing NFTs via Instagram

Instagram may be a gold mine for digital artists globally to promote their NFT collections, get traction, and raise awareness of the NFT area thanks to its more than two billion active monthly users.

Additionally, the ability to combine NFTs has enabled new developments, including:

NFT’s integration with Instagram and Facebook will give artists a new platform to market and sell their creations.

Meta will add more features and tools to allow artists to share their digital artifacts on their platforms, such as the ability to distribute NFTs as augmented reality stickers in tales.

Creators have the chance to monetize their work on two of the top social media platforms without having to share a piece of the pie for 1.5 years, thanks to the lack of income reduction till 2024.

Conclusion

There is still a long way to go before we can see a substantial impact on collectors and artists, despite the fact that Instagram is breaking down barriers by entering the NFT arena.

Identifying NFT collections and effectively maintaining your portfolio, for instance, are other crucial characteristics for any collector.

The crypto winter has caused a sharp decline in NFT sales after nearly one and a half years of NFTs growing rapidly. The downturn hasn’t deterred the entrepreneurs and developers who are optimistic about web3. We think that the bear market is where valuable initiatives and healthy communities may be developed.

NFTs came into the digital market sometime in 2014. However, between 2021 and 2022, the industry has vastly grown. The NFT scene is continually changing with the discovery of more use cases and applications.

In the long term, NFTs are constantly setting new price and valuation records. This guide highlights the top 10 highest-sold NFTs from inception to September 2022. However, things will change in the future as more NFTs with more value join the landscape.

The Merge — $91.8 Million

The Merge NFT, an NFT virtual artwork fashioned by an anon artist called Pak, is the most expensive NFT asset ever sold. The piece of art was auctioned as an NFT via the Nifty Gateway towards the end of 2021.

‘The Merge’ was initially priced at $91.8 million. Due to its colossal valuation, This token, although non-fungible, was split into 312,686 coins. A total of 28,983 different buyers purchased the Merge.

Some don’t consider this token one of the most expensive since it was purchased by nearly 30k people instead of one person. However, whatever the case, ‘The Merge’ was a single piece of NFT and is the most expensive to date.

Everydays, The First 5000 Days ($69.3 Million)

Everydays, The First 5000 Days, an NFT from the Beeple’s collection, takes the second spot as one of the most expensive NFTs to sell. This NFT is a piece of art that contains 5000 different images, which were created in 13 years beginning in May 2007 by an artist called Beeple. It’s by far his most expensive NFT.

According to reports, the NFT sold in 2021 at over $69 million in the Christies Auction House. Vignesh Sundaresan, a Singapore-based programmer and top investor in the crypto landscape, bought the NFT. Now, out of all NFTs sold to a single investor, this is the most expensive.

Clock — ($52.7 Million)

The third most expensive piece of NFT ever sold is the Clock. Drafted by Julian Assange and Pak, Clock is an NFT focused on helping settle the former’s legal bills. Julian Assange, the founder of WikiLeaks, is currently surrounded by a controversial case. He is awaiting extradition from the UK to the US and 175 years in jail.

The Clock NFT was sold for 16,953 ETH ($52.7 million) in February 2022 via Assange DAO. Assange DAO is a collection of about 10 thousand Assange supporters who purchased the Clock NFT. The Clock NFT is part of the Censored collection which currently features about 29 thousand tokenized messages, all available via Opensea.

Human One – $28.9 Million

Human One is the fourth most expensive NFT ever sold and the second most valuable NFT provided by Beeple after Everydays: The First 5000 days. This NFT is a dynamic physical/digital hybrid displaying an astronaut who is always striding through changing landscapes within a 4-by-4-foot box.

This NFT also has an inbuilt smart contract that remotely controls everything displayed. Therefore, the digital piece of art is an ever ‘in progress’ NFT. Beeple uses the smart contract to update the application constantly. This NFT was sold for $28.9 million at the Christies auction on November 9th, 2021.

CryptoPunk #5822 – $23.7 Million

CryptoPunks is perhaps the most trusted NFT collection with the most loyal fanbase in the digital blockchain landscape. CryptoPunks collection was founded in 2017 by Larva Labs, inspired by Daft Punk, the London Punk scene, and the cyberpunk movement.

One NFT in this collection, #5822, is the most valuable. It sold for about $23.7 million (8000ETH) to the CEO of Chain, Deepak Thapliyal, in February 2022.

Why is this NFT valuable? Because it’s among the 9 NFTs in the rarest alien edition. Due to its rarity, Cryptopunk is going to remain highly valuable.

CryptoPunk #7523 – $11.7 Million (4700ETH)

Another one of the only 9 Alien Cryptopunks, #7523, is also one of the most valuable NFTs of our time. This NFT is famous by the name “Covid Alien” because of its resemblance to a facemask. It is among the only 175 NFTs with a medical mask, 419 punks with knitted caps, and 2459 NFTs with earrings.

This NFT was sold at $11.7 million, basically around 4700 ETH, to Shalom Meckenzie, Draftking’s largest shareholder. The sale occurred in June 2021 as part of the Natively Digital Auction by Sotheby.

This NFT is valuable because of its rarity. However, its second collector Sillytuna and its original minter, Straybits, are famous in the NFT landscape. Their prominence and success in NFT sales were a massive win for the NFT space.

Tpunk #3442 — $10.5 Million

Tpunk is a version of Cryptopunk but based on the Tron blockchain network. This collection consists of 10 thousand top-tier avatars. The Tpunk #3442 resembles a famous comic character, The Joker.

In a sale held in August 2021, Tron’s founder Justin Sun purchased Tpunk #3442 at 120 million TRX, which is $10.5 million. Sun donated the NFT to the APENFT marketplace.

Why is this Tpunk NFT very valuable? It’s simply because of its inspiration, the precious CryptoPunks collection but in a different blockchain.

Cryptopunk #4156

Another NFT from the Cryptopunk collection, #4156, is the eighth most expensive NFT. It is the third most expensive Cryptopunk ever sold.

#4156 was sold in 2021 for about $10.26 million (2500ETH) by an anonymous collector. This particular NFT has exchanged hands quite a couple of times in its lifetime.

This NFT has been expensive because it’s one of the rarest Cryptopunks NFTs. It has a bandana and Ape skin. Of all Cryptopunks, only 5% have a bandana, while only 0.24% have Ape Skin. This NFT could be rarer than the earlier mentioned Alien Skin NFT.

Cryptopunk #5577

Another one of Cryptopunks collection #5577 makes the list of the top 10 most expensive NFTs. This NFT was sold earlier this year for $7.7 million. According to reports, this NFT was purchased by Robert Leshner, the founder of the Compound DeFi network.

The NFT resembles a cowboy with a hat. When finalizing the purchase details, Robert tweeted, “Yeehaw.”

Cryptopunk #3100

Sold in March 2022, this NFT closes our list of top NFT sales of all time. This NFT was sold just a day after another NFT of the same collection, #7804, was sold for $7.6 million. Cryptopunk #3100 was sold for $7.67 million.

Considering the performance of all the Cryptopunk NFTs above, it’s safe to say that NFT enthusiasts immensely love this collection. This NFT is rare, being part of the alien avatars with blue and white headbands. It’s one of the only 450 NFTs with headbands. Its high rarity is mainly the reason for its value.

In Conclusion

This guide has been looking into the top 10 most expensive NFTs. Those NFTs were sold for colossal value and attracted massive traction within the crypto landscape.

Note that we did not list Cryptopunk #9998, which some consider the most expensive NFT. While the NFT was sold for $532 million, it was a wash trade. The owner transferred the NFT to his different wallets using his funds. This was a ‘fake trade.’

Every other NFT in this list was a clean sale to another individual or a set of people. Those are the most expensive NFTs.

The explosion in NFT popularity has attracted everyone, from Hollywood celebrities to ordinary retailers looking to explore the potential of unique and irreplaceable digital collectibles. What’s more, major corporations are also embracing NFTs as a tool to boost brand awareness and expand their global reach. In less than a year, NFTs have exploded from the fringes of the crypto and blockchain world to become a valuable sector with multiple use cases. Some collections link holders to exclusive communities, while others can be worn digitally and traded for real cash online. This guide delves into how the NFT revolution plays an integral part in businesses’ marketing strategies. It also examines creative ways big brands use NFTs to advertise their merchandise, build online communities, and create enhanced customer experiences.

NFTs are Revolutionising Brand Marketing

Since going mainstream, NFTs have generated a lot of excitement due to their potential to enhance marketing strategies for business startups. Corporate entities took notice of NFTs when the first digital-only collectible by Beeple sold for a record $69M at Christie’s auction in March of last year. Since then, business entities worldwide have learned that they can’t ignore the meteoric rise of NFTs, which exploded by a whopping 11,000% in 2021.

In recent times, pioneering brands have adopted intuitive strategies to experiment with digital collections and grab a piece of the NFT pie. Some brands opt to release limited editions of their merchandise to generate new revenue streams and attract new clientele.

For instance, top apparel brand D&G launched exclusive NFTs for its Venice Fashion Week that sold for millions of dollars. The collection offered its holders real-world versions of the company’s merchandise and granted adopters exclusive access to future fashion events.

Other companies are releasing digital collectibles that have utility in the metaverse to reach new audiences online. One great example is the top fashion brand Louis Vuitton, which launched digital versions of its clothing line that avatars can wear in blockchain-based games.

Moreover, multiple major brands are testing NFTs as a tool to boost their image, raise money for charities, grant live event tickets, and more. While some NFTs exist in the digital world, some brands optimise their marketing strategy by tying these digital versions to real-world products.

NFTs are emerging as a powerful tool for businesses to grow their brand. While the technology gained massive momentum last year, it is expected to grow into a multi-billion-dollar market opportunity in 2022. More sports, entertainment, art, and gaming organisations will likely jump into this hot new industry and leverage NFT marketing to foster enhanced community interaction and brand awareness.

Why Are NFTs Important for Brands?

NFTs are a game-changer for brand marketing with their capacity to complement traditional business models and propel startups to widespread success. These revolutionary collections empower entities to reach digital-native clients and offer them real-world utility in areas ranging from loyalty cards to event tickets.

As NFTs become a central facet of digital life, they will emerge as a vital marketing tool for any startup looking to make it big in web 3.0. For one, entrepreneurs can incorporate digital collections into their ecommerce strategy, enabling them to create new avenues for their loyal customers to interact and enjoy immersive brand experiences online.

Brands can also use NFT tech to generate customer interest in their products and services in the interconnected digital age. By incorporating NFTs into their marketing strategies, companies can safely and transparently promote and sell their brands and gain an edge over competitors relying solely on traditional marketing.

Moreover, the versatility of NFTs creates a new way for brands to represent innovative types of digital products and content, including virtual real estate, virtual fashion apparel, and more. It also allows entities to incorporate novel brand storytelling and drive revenue in exciting new marketplaces.

The NFT invention also empowers brands to create a following in the metaverse, an emerging 3D virtual world with unprecedented opportunities for advertising, ecommerce, P2E gaming, and much more. Digital collectibles are unique and portable across communities, ensuring consumers feel connected to their favorite brands in new and exciting ways.

Numerous heavyweights in the corporate world are currently scrambling to establish their presence in the upcoming virtual reality space. Entrepreneurs that get in early on NFTs will have an enormous opportunity to market their offerings on a multi-billion tech platform.

The World’s Biggest Brands are Delving into NFTs

The fast-paced rate at which NFT adoption has taken root has prompted some of the world’s leading brands to test the waters in the promising sector. Compelling NFT launches and acquisitions by big-money corporations continue to make waves in the crypto space.

Several corporate names have dipped their toes into NFT marketing to improve their brand optics and generate new revenue streams in recent months. One prominent example is Adidas, which launched a collection of NFTs in December of 2021 to raise brand awareness. The sportswear giant launched the drop in collaboration with heavyweights in the NFT community, including the Bored Ape Yacht Club and PUNKS Comic.

The Adidas collection granted holders exclusive access to physical merchandise and virtual wearables for use in ‘The Sandbox’ blockchain game.

Adidas later joined forces with Italian luxury fashion house Prada to launch a new NFT project following that initial release. The initiative invited users to contribute their creator-owned art designs that would be minted as digital collections, creating brand awareness for both companies.

Coca-Cola, a global brand known for its refreshing drinks and beverages, is experimenting in the NFT realm. The multi-national corporation released its first-ever digital collection to celebrate International Friendship Day on July 30, 2021. The assortment featured four unique digital art collectibles auctioned as a single “loot box” on leading NFT marketplace Opensea.

The one-of-one collection aimed to raise funds for the Special Olympics International and drive anticipation for the company’s festive digital collectible launched in December of 2021.

More recently, Italian fashion brand Gucci announced the release of its “Supergucci NFTs” in a renewed attempt to venture into the tech sphere. The initial ultra-limited series based on the brand’s storied archive launched on February 1, 2022, with two other releases set to follow in the coming months.

Gucci’s latest NFT marketing initiative signifies the fashion brand’s resolve to continue its “research, experimentation, and incursions” into new technologies.

Final Thoughts

The NFT hype cycle is gaining steam worldwide, proving that the digital collections phenomenon is more than a fad. Millions of crypto-savvy Gen-Z users are jumping on the NFT train, offering a vehicle for influential brands to sidestep long-standing traditional marketing bottlenecks rooted in Web 2.0. By leveraging the immutable blockchain, NFTs create a gate pass for businesses to wade into Web3 while bringing exciting opportunities for brands to develop new digital consumer relations.

NFTs, which are irreplicable virtual assets, hold classic and trailblazing features. These attributes have promoted global corporations experimenting with the asset class to keep their names/products relevant while simultaneously growing their crypto communities. Leading brands such as McDonald’s, Gucci, Taco Bell, and Nike increasingly use NFTs as part of their marketing mix, with many more business entities expected to follow.

NFTs are currently among the hottest trends in the crypto space. They are so popular that celebrities like Jimmy Fallon, Neymar, and Stephen Curry are all considering launching their NFT projects. However, the flip side is that NFTs are the highlight of most scam tactics that have haunted a plethora of crypto enthusiasts. Just take a glimpse of the famous Bored Ape Yacht Club, which has made headlines several times this year with discord hacks. Consequently, because of the dark cloud of losses enthusiasts have faced on NFT investments, it is not easy to market NFTs and you need a dedicated team of experts to take care of your NFT marketing. This calls for a brilliant marketing strategy to circumnavigate the hostile barrier limiting the adoption of NFTs.

What are the Steps of Promoting NFTs?

The whole idea of NFT promotion is quite simple. In just the following few steps, you can kickstart and manage the marketing campaigns for your NFT project;

Step 1: Identify the Right Marketing Strategy

Many projects go wrong in NFT marketing because of using ineffective strategies when promoting their NFT projects. Choosing the right approach requires some quality research, especially on the past successes of top NFT projects, to understand the best strategies impacting NFTs. Later in this guide, you will find three NFT marketing strategies that have been tested and proven.

Step 2: Create a Full Marketing Plan

It would be best if you created a proper NFT marketing plan. A marketing plan outlines the promotion strategy and your target audience. You highlight how you can implement your promotional strategy chosen in step 1 to reach the targeted market.

Step 3: Building a Small Community for your Project

Community building is itself a marketing strategy. However, for a brand new NFT project, you must create a good circle of trustworthy community members. These few members will give you constant feedback, encouragement, and engagement as you continue your project. Most projects prefer to open telegram or discord channels for that reason.

Step 4: Implement your NFT Marketing Strategy

After completing the first three steps, it’s time to start implementing your strategy/ies. This is where you start marketing the project. If you choose influencer marketing, start researching the best influencers, contact them, and commence marketing.

Step 5: Review your Marketing Plan and Strategy

Of course, the main idea of a marketing campaign is to attract new traffic to your NFT website or project. Review your marketing strategy from time to time to see if it’s working and what you can do to improve. Remember, the review process is continuous.

Top Marketing Strategies to Promote NFTs

Influencer Marketing

Influencer promotion is an essential component of any NFT venture’s marketing strategy. This approach hinges on getting the help of iconic figures in the crypto space who have the power to influence the investment decisions of their fan base.

Influencers are often early adopters who share the NFT roadmap with crypto communities and offer advice and recommendations to project developers.

One of the main reasons influencer marketing is effective is its ability to improve trust and brand awareness. Influencers often have an established audience in various niche communities that trust their advice and respect their viewpoint on NFT ventures.

Therefore, working with these respected figures in the NFT space can empower projects to create trust with new audiences and build an expansive community of holders. A tweet from an influencer with hundreds of thousands of followers can help a project go viral and attract valuable bids from investors.

When done well, influencer marketing can help an NFT project capture the attention of its target demographics, saving the creator the time and resources needed to penetrate the market.

One example of a successfully deployed influencer marketing project is the National Basketball Association (NBA). In October 2021, the professional sporting entity collaborated with influencers and saw it’s rare ‘Run It Back 2005-06’ collection average seven purchases a minute.

Projects with trouble finding the right influencers for their collection can consult an experienced crypto PR agency to help them reach heavyweights with clout in the NFT world.

Guest Posts and Celebrity Collaborations

Guest posting is one of the most effective ways to promote an NFT project. This marketing strategy allows users to spread the word about their collection on NFT-dedicated blogs and websites.

Project backers often feature as guest writers on popular media channels and publish promotional content to raise awareness about their collections. Using guest posts, digital art curators and promoters can share details about their NFT drop, allowing potential investors to connect with and support the project.

Besides serving as an effective technique for market recognition, guest posting offers a platform for NFT developers to connect with other leaders in the NFT artist community.

Another effective promotion tactic involves tapping the power of celebrities with active involvement in the NFT space. Projects can leverage the influence of actors, musicians, athletes, and tech moguls to raise brand awareness and kick start a community of holders overnight.

One great example of a project that has used the ‘celebrity effect’ to drive mainstream adoption of their NFTs is the Alpha Girls Club. In January 2022, the platform onboarded renowned record executive and DJ Steve Aoki to help promote their collection of 10,000 utility-enabled NFTs.

Social Media Marketing

Social media marketing is another excellent promotion strategy for projects looking to generate hype around their freshly minted collectibles and reach a larger audience.

Community-based media sites such as Twitter, Facebook, Discord, Medium, and Instagram are excellent crypto marketing platforms. Projects can exhibit NFT drops and explain their collection’s core concept on these platforms.

This marketing approach enables NFT developers to interact with crypto communities and learn more about their target audience. Project managers can also drive engagement and excitement among digital asset enthusiasts by hosting regular giveaways on social media.

Finally, Web3 creators can join NFT groups on crypto-centric social platforms like Reddit to attract visitors to the project and boost organic traffic to their websites.

Wrapping Up

NFT promotion equips projects with the capacity to gain their audience’s attention and seize the lucrative opportunities in the digital collectibles space. As a newer market, the NFT sector requires plenty of work to expose digital pieces to as many investors as possible and accelerate the collection’s journey to fame.

Crypto projects that deploy top-notch marketing tactics can succeed by offering something that other collections lack. That said, there is no one standard marketing recipe for success in the ever-evolving NFT world.

The key to success is experimenting with various marketing strategies and then integrating the ones that best suit the project. Project managers, brands, and art curators should develop an NFT promotion roadmap and constantly engage with community members to improve their marketing plan.

After laying the groundwork for their promotion strategy, projects can consider hiring a top NFT marketing agency to help fine-tune and implement their blueprint.

The non-fungible tokens (NFTs) revolution exploded onto the mainstream scene in 2021 and went on to smash all records in terms of traded value.

In the past year, multi-million dollar sales of unique digital art pieces made headlines, introducing a new artistic movement with unlimited potential. Meanwhile, leading NFT marketplace OpenSea, surpassed $3B sales volume while top platforms like CryptoPunks and Axie Infinity handled NFT transactions worth millions.

Even big brands like Visa and Adidas are spending millions in the booming digital collectibles marketplace as the crypto/NFT craze gains momentum.

The main appeal of NFTs is their uniqueness and collectability that promises to open all kinds of possibilities in the digital world. Through NFTs, crypto enthusiasts, gamers, and artwork lovers can access a unique piece of the emerging metaverse in an unprecedented way.

At the forefront of this NFT revolution are influencers who play a significant role in leading the charge towards a new form of digital artwork, music, videos, and even tweets. The influencer-driven sector promises to introduce a new world of intellectual property.

The concept of art as blockchain-based assets has drawn many investors, gaming firms, and artwork houses eager to cash in on the red-hot NTFs sector. Per data from Adweek, millennials are the biggest supporters of this new technology, with around 27% of the demographic revealing they are actively investing in provably unique tokens.

This comprehensive guide pours into the most influential movers and shakers in the NFT world who are pushing the boundaries to onboard users into the exciting digital collectibles sector.

How Influencers are Spearheading the NFT Revolution

The advent of digital collectibles has persuaded celebrities, marketplace owners, musicians, and art curators to foray into NFTs to give their fans/followers a sense of personal ownership.

NFT influencers are vital in generating an uptick of interest in the sector by promoting new and overlooked projects. The impact of influencers on NFTs cannot be overstated; these market participants are the masterminds who enable investors to understand how to navigate the unpredictable industry that is getting bigger and bigger with each passing day.

These experts boost an NFT’s moonshot potential by releasing engaging influencer-generated content that offers others in the community accurate insights on upcoming projects.

Influencers who help a new NTF advertise and take flight can monetize their expertise and marketing prowess to generate a whole new form of revenue stream. Meanwhile, members of exclusive clubs built by influencers have the opportunity to own a rare collectible piece and enjoy perks such as interviews with top celebrities and business leaders.

A look at Top NFT Influencers

NFTs offer users alternative investment options, prompting crypto proponents and established brands to spend big money on the emerging asset class.

Influencer marketing on social media plays a significant role in driving engagement and creating brand awareness for legit NFT-based platforms with a long-term outlook.

Here is a look at some of the most profound crypto influencers that have had a massive impact in fostering NFT awareness and adoption.

Mark Cuban

The celebrity investor behind Shark Tank is a massive supporter of NFTs and has often promoted various collectibles to his over 8 million Twitter followers. Cuban is currently backing several NFT marketplaces, including SuperRare, Mintable, and NFT tracker Crytoslam.

The Dallas Mavericks owner also holds a massive personal collection of digital collectibles, including Bored Apes and Stoner Cats. The billionaire is creating a digital artwork gallery dubbed lazy.com where NFT enthusiasts can view, buy and sell collectibles.

Gmoney

The Puerto Rico-based artist is a big NFTs fan and purchased a CryptoPunks digital collectible in January of 2021 for a then-record $150K. He then sold one of his pieces to payments giant Visa for just under 50 ETH in August last year.

The influencer is heavily involved in ushering in a new era of NFT-commerce. He has partnered with Delphi Digital to establish a fund dedicated to investing in NFT projects. Gmoney has also partnered with Bored Ape Yacht Club and Pixel Vault to create the Adidas Originals NFTs.

Pransky

Pransky is an OG NFT supporter and collector who has made a staggering $3.64 million from his digital collectibles investments. In August 2021, blockchain analytics platform Nansen’s leaderboard ranked Pransky as the top NFTs earner. The renowned Ethereum NFT whale earns huge returns by reselling purchased digital collections.

The NFT collector runs a pseudonymous Twitter account with over 230K followers. The social media page displays a vast collection of NFTs, including several NBA Top Shots and pieces from leading crypto artists like Josie Bellinni.

punk4156

Another true NFT OG and a massive proponent of CryptoPunks is punk4156. The influencer is highly active on Twitter and regularly uploads top-notch material surrounding NFTs to keep his over 124k followers in the know.

Punk4156 made headlines last year when he purchased his titular CryptoPunk for a whopping $1.25 million in ETH. The record-breaking purchase prompted American artist and NFT influencer Beeple, who sold a digital collection of his work for $69M last March, to immortalize Punk4156 in art.

The famous influencer and investor has since sold his signature collection for $10.26M, making it the largest CryptoPunk on-chain purchase to date.

Final Thoughts

The advancements in crypto and blockchain tech have led to multiple game-changing ideas that revolutionize the digital world, key among them being NFTs.

NFTs backed by blockchain technology have ruled the roost in online circles over the past year. Influencers with a large following on social platforms such as YouTube, Discord, and Twitter often leverage rare and unique digital collectibles to generate new revenue streams.

Crypto and NTF influencers also use their popularity on social media to educate and encourage their followers to invest in NFT collections. As digital collectibles continue to make waves in the crypto/blockchain industry, influencers could play a massive role in fostering NFT marketing and widespread adoption.

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