February 12, 2023

Instagram NFTs and How to Promote your Collection on Social Media

With the recent surge in popularity of non-fungible tokens (NFTs) on the Ethereum network, many collectors have started to build collections of unique digital assets, such as CryptoKitties or Rare Pepes.

Instagram began testing the sharing of NFTs on its platform in May 2022.

Although you can’t physically hold these unique tokens, they are still collectibles and will be sought after by fans of certain brands and characters alike. This article explains how to promote your NFT collection on Instagram using tips and tricks to make sure you get the most out of your followers and their engagement with your posts.

How to Post NFTs on Instagram

First, ensure that you have the most recent Instagram version to share your NFTs on the app. It has an “Add digital collectibles” feature. Next, check if your phone or PC has your desired digital wallet installed. You can connect your preferred wallet by choosing the “digital collectibles” button under settings after logging into your Instagram or Facebook app.

After your digital wallet is connected, you can view and share your NFTs through the digital wallet in the Instagram app. After the collectibles section is added, you can easily share your NFTs to your Instagram feed for others to see. Alternatively, you can choose “Share to Feed” to send your NFTs right from your wallet.

What Hashtags To Use

The best way to get the word out about your items is through hashtags. The best and most popular hashtags for NFTs are #art, #fandom, and #nft. There are also more specific hashtags like #tradingcards, but you may want to look into using them as they might be more specific than you need.

What To Do: Post pictures of your collection as well as any interesting facts or stories that go along with it (ex: who designed it). Be sure to use a variety of photos, including different angles and shots of various cards.

Engagement Tips

Here are some ways that you can promote your collection:

  1. Share a photo of one of the items from your collection and tag the person who designed it. This will help them get more exposure while also helping you market your own work.
  2. Send a personalized message thanking someone for following your account and asking them to take a look at what you’re offering.
  3. Post an informational graphic highlighting how people can buy, share, or trade their collections with others.

Concentrate on Uploading more Reels

Digital artists have an excellent chance to showcase their digital collectibles using reels if there is a certain style of content that Instagram users are now most interested in. A compelling reel can help your audience understand the benefits of your NFT collection.

There are countless alternatives. You can do a variety of things, from incorporating popular tunes to making an eye-catching preview of your NFT social media collection.

Working together with NFT influencers

Influencer marketing is a more real-world approach to sponsored advertising. Your NFT collection can give the brand a recognizable face and be exposed to new audiences by collaborating with NFT marketing influencers. For your NFT collection, the ideal influencer can create the proper amount of buzz.

Use stories to promote your NFTs

When it comes to promoting your NFT Instagram collection, stories can provide you with a ton of creative freedom. They provide you the opportunity to dominate your community’s Instagram feeds with your digital collectibles. Additionally, many features and stickers are available in tales, and new features are always being released.

Engaging The Community

Engaging with your community is one of the most important and rewarding parts of starting a new business. One way you can do this is by posting regularly on social media and interacting with your followers.

Posting Frequency and What Not To Do

Posting frequency is one of the most important factors in promoting your collection. Posting too often (more than once a day) may annoy followers and cause them to unfollow you. However, posting too infrequently will mean that you’re not giving your followers an opportunity to see what’s new in your collection. You need to know how to strike a balance.

Don’t post the same photo more than once, and don’t post promotional posts in addition to posts that show off what’s new in your collection. Aim for at least two posts per week and include hashtags so people can find your account. Finally, be aware of who follows you so that they are able to receive updates when something new is posted in your collection!

Advantages of Sharing NFTs via Instagram

Instagram may be a gold mine for digital artists globally to promote their NFT collections, get traction, and raise awareness of the NFT area thanks to its more than two billion active monthly users.

Additionally, the ability to combine NFTs has enabled new developments, including:

NFT’s integration with Instagram and Facebook will give artists a new platform to market and sell their creations.

Meta will add more features and tools to allow artists to share their digital artifacts on their platforms, such as the ability to distribute NFTs as augmented reality stickers in tales.

Creators have the chance to monetize their work on two of the top social media platforms without having to share a piece of the pie for 1.5 years, thanks to the lack of income reduction till 2024.


There is still a long way to go before we can see a substantial impact on collectors and artists, despite the fact that Instagram is breaking down barriers by entering the NFT arena.

Identifying NFT collections and effectively maintaining your portfolio, for instance, are other crucial characteristics for any collector.

The crypto winter has caused a sharp decline in NFT sales after nearly one and a half years of NFTs growing rapidly. The downturn hasn’t deterred the entrepreneurs and developers who are optimistic about web3. We think that the bear market is where valuable initiatives and healthy communities may be developed.

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