Every writer has come across the acronym SEO at some point, but many aren’t sure what it implies. If anyone had the challenge to write an online crypto article about Non-Fungible Tokens, every literate person could give it a try. But if we did a random search, very few of these articles, if any, would make it to the first page of google. So why would all these articles not make it to the top page? Surely, they can’t all be made up of fake or baseless stories. The key reason behind this phenomenon is Search Engine Optimization (SEO). A writer should tackle several aspects to ensure their article pops up faster. Read on to find out how to make great SEO friendly crypto articles.
It all begins with the title. If the title is off, so is the rest of the article. The first thing one should consider when drafting the title is that it shouldn’t be very long. A short and precise title is what is needed. It is wise to limit its length to a maximum of 12 words, though 5-10 words would be perfect. A cumbersome title is a major put-off. If a writer considers a certain phrase or piece of information as vital, they should move it to the first or second sentence of the introductory or abstract section.
To make the title even more SEO-friendly, it should feature the article’s keywords. For a 10-12 word long title, the writer should strive to have the keywords within the first half of the title.
An article’s introduction or abstract section is the part that prompts a reader to delve further into the article. Part of it will be visible on the web search page, usually just about the first 2 sentences. If a writer wants to make their piece SEO friendly, this section is important, especially the first two sentences.
For starters, any essential findings and keywords should appear within the first two sentences. Moreover, the important findings create a call to action from the reader’s perspective and legitimise the abstract. On the other hand, the keywords make the article more SEO friendly since it features the words being searched on the web consistently.
In addition, the section should have keywords anywhere between 3 to 6 times. Their presence must come naturally, not in a forced manner. In addition, the section’s purpose is to show the articles’ purpose. It should have clarity, expressing key facts in a precise manner.
The body is the meat of the article. It explains all that the heading and introduction/abstract sections have hinted at. Great care must be taken into account when writing the body. An SEO-optimized body creates a friendly article for web browsers and readers. Tips to creating a good body include the following;
After repeatedly talking of keywords, it should be clear that they’re a vital part of SEO friendliness in an article. They have to appear throughout the piece.
One could also replace keywords with key phrases, which are a combination of words. Their appearance must come naturally to give the article a good flow.
Cryptocurrency words can appear gritty and challenging, especially for new readers. Having one long paragraph with all the big words lumped in it is a huge put-off. The human mind gets bored easily and thus needs some distraction.
The easiest way of breaking monotony is by structuring the body into titles and subtitles. Each of these sections explains a certain difficult word, and it creates a flow of information that isn’t strenuous to the eye. That is how SEO-friendly articles start taking shape.
Some articles can leave readers gasping for breath. Yet, they may be quite short and well structured. The culprit in such an instance is very long sentences.
Using a crypto example, one may be required to review the Dogecoin crypto and its performance. An easy way is splitting it up into 3 sentences that are for lines long, each explaining a specific bit. Punctuations are also good ways of letting readers catch a breath.
The crypto world has all sorts of big words and important reference data. To ensure that readers aren’t left wondering what is meant by a word, hyperlinks are important. They also make further research on an interesting statistic easier for the reader.
For illustration purposes, 46.04% of all Bitcoin miners are in China. The country is, as a result, a major market for ASICs. Without the hyperlinks, the first two sentences in this paragraph are difficult to grasp. The hyperlinks make that bit SEO-friendly.
Recently, search engines such as Google and Bing prioritise long articles, but with high quality. A short piece finds it hard to break it to the first page because it probably misses some information.
The body determines the length of an article. Therefore, a crypto writer should ensure the article’s length is long enough, with the body grossing at 800 to 1200 words. However, a writer must avoid Fluff at all costs because it dampens the article’s SEO
An article might be enjoyable to read, with all the above followed. Then it just ends abruptly, leaving the reader in limbo. A conclusion is important since it acts as an article summary.
The part also prompts the reader to reflect on what they have just read. A writer may also give their opinion or perspectives regarding the article in this bit.
SEO-friendly web pages that have good backlinks will consistently rank higher in Search Engines. Crypto writers should arrive to have their articles well-optimized since it bodes well for them. A well-ranked piece that makes it to the first page of a search engine gets more visits. For instance, Cryptovirally provides the best SEO oriented articles with a flow that makes it easy for any party to comprehend.
To get an article on the right path to SEO friendliness, a writer ought to follow the key points raised in the article. There are other additive steps to be taken, such as checking for plagiarism, readability scores, and grammar editors. But all the additive steps are only helpful if the key points are in place.
The cryptocurrency industry is still young, but the competition is getting stiffer every other day. Today, there is a plethora of cryptocurrency projects providing similar or related services. Of course, this does not imply there are no gaps to fill in the crypto space. It’s one of the most promising industries ever seen, especially due to the technology behind it
The impact of blockchain technology and cryptocurrencies is global, and many countries are adopting this world-changing innovation. There are thousands of blockchain and crypto projects already, and we are yet to see more with the ongoing trend. However, startups must invest heavily in marketing if they are to make it in this competitive sector.
This article focuses on developing countries and presents the best marketing strategies crypto startups can use.
Whether you choose to send emails or text messages, they all go a long way. Text messages are more likely to be seen and receive a response, but email marketing sounds more professional. Startups can gather emails and contacts of the target audience and send messages and emails directly to them. A typical email may not be quite convincing. Chances are high the audience will ignore the notification. The best solution would be to hire a professional marketing company to design the emails and messages. It should capture essential details about your project in a simple but appealing manner.
Email marketing is a convenient and cost-effective marketing strategy that crypto companies can use to communicate updates about their project. Companies can track what happens after an email marketing campaign and know whether to tweak a few things.
What better way to capture the audience in a developing country than by providing free crypto coins? The blockchain and crypto world is a little complex for an ordinary person to understand quickly. Most of them will run away from these projects, especially with the thought of it being a scam. However, sending free tokens is a sure way to win them.
Airdrops remain one of the most common and effective marketing techniques in the crypto space. The more airdrops your project delivers, the more popular it becomes and gathers a larger audience. It is a great way to get people to know about a new project.
Social media is home to everyone. Whether you are targeting developing or developed countries, social media is a must-have. Facebook, Twitter, and Instagram support a global community, thus making them a great place to start. You can look for forums or groups on these platforms that focus on specific countries and use them to reach your target audience. Also, you can create a page and focus on developing a loyal online community with members from particular countries. Engage the audience, ensure you keep them updated with regular posts and updates and make sure all concerns are addressed adequately.
Every country has a set of social media influencers who have millions of loyal followers. They are a great way to help you grab the attention of your target audience through influencer marketing. What’s most critical is to know the right influencer for a crypto project. Different influencers are popular with specific content, so companies must look for those whose content resonates with the industry.
Startups can then reach out to the ideal influencer and brief them about their project, including the critical aspects. Also, they should maintain a follow-up and review progress to determine if there is a need to change tactics. Most influencers have an active following on all major social platforms so that they can be part of your social media strategy.
One of the biggest go-to places for cryptocurrency and blockchain enthusiasts is the internet. Millions of people scour the internet to learn about the crypto industry and specific projects. As such, SEO becomes a great strategy for getting the word out about a crypto project. Optimizing your website content helps it rank high on search engines and will therefore get easily noticed.
Your SEO ranking depends on several factors, including keywords, project reviews, social media mentions, and shares. High social media mentions will resonate with a high SEO ranking, so your company should leverage its social media presence to maximize its SEO strategy.
Affiliate marketing is significantly similar to influencer marketing. However, you don’t necessarily need to look for a popular social media influencer for affiliate marketing. Anyone can become an affiliate marketer if interested in your project. You can spread different sales and marketing functions to other affiliate marketers and pay them based on a commission. The commission could be a percentage pay per sale, click, or lead.
Marketing may seem like a single aspect of every business, but the truth is that it takes a combination of several elements to form a successful marketing campaign. The overall goal is to make your brand known and acceptable in the target market, so it must involve many modifications to suit even the cultural aspects of your audience.
Every country has different sets of people with diverse demographics. The marketing efforts should focus on all these aspects, which means having various appropriate marketing strategies.
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