As crypto grows into a vital aspect of global finance, many businesses have entered the fray in an attempt to make profits. However, a proper marketing plan is necessary to navigate the crypto space’s rough waters successfully. Good marketing is a proven formula for companies foraging into the competitive, innovative space. In this explainer, a breakdown of crypto will be done. This guide also features a probable marketing plan that can be currently used in taking companies and businesses to the next level.
This term defines activities related to pushing up the sales of goods and services related to crypto. These goods and services may include products such as crypto wallets, crypto exchanges, and lending platforms such as banks. This aspect of marketing mainly involves performing activities that achieve several intended goals:
Given that this facet of marketing is relatively new, it holds some traits that distinguish it from traditional marketing. To make the most of the crypt space, there is a need to identify differences between the traditional and crypto markets.
These distinctions will help create a strategy using the space’s strong points, an approach that increases the probability of success. Similar to the crypto space, marketing in crypto is full of complex terminologies, emerging technologies, and practices—the decentralized, innovative, and community.
Crypto marketing takes several forms depending on factors such as client privileges. These marketing activities can be in the form of:
This form of marketing involves using newsletters sent via email to achieve marketing objectives. The method is direct and mainly effective where the company already has subscribers.
The form of crypto marketing involves creating a community around the company and the services or goods offered. This option enables the business to attract an audience more involved than social media followers. The robust community can then work towards mutual interest, improving the brand’s position in the market.
In this aspect, developers issue tokens to encourage users to sign up on the project. In the case of airdrops, individuals are awarded tokens for being a part of the community. In the case of referrals, customers receive rewards for bringing in new investors. These new customers include friends and family, who are then directed to the platform using unique links. These methods effectively utilize social media to expand their reach and attract audiences.
This approach involves using written pieces to improve awareness and reach audiences. This type of marketing involves using blogs, webinars, or videos to achieve intended goals. Crypto project devs use content marketing to educate people about the products and build trust in the brand. The approach also promotes interaction with existing customers via tips and reviews.
In the crypto space, most companies outsource marketing to agencies to companies that specialize and have experience in the space. Companies often hire agencies such as CryptoVirally to help with marketing services. CryptoVirally offers a variety of services to clients, including: Crypto YouTube marketing, graphics, and web design, marketing press release, project awareness, crypto influencer marketing, and news articles.
In light of the information above, a company or business entering the market must have a plan. Below is an adaptive market plan that can work in the current crypto market:
A marketing plan is a vital component for any company or business to be successful in the crypto space. The tech-savvy crypto space comprises several different components that differ from traditional markets. As such, it is vital that willing investors take stock of these differences in order to navigate their business to attain intended outcomes. As such, for any businesses foraging into the crypto space, hiring experts will greatly help projects reach their intended goals.
Marketing and advertising is an old industry, as old as the ancient Chinese, Greek, and Egyptian empires. It is, however, without a doubt that modern marketing campaigns are nothing like what prevailed in antiquity. The advent of the internet and technology improvements made this industry very sophisticated, requiring immense amounts of data. The target audience must be aimed at using specific wording, color schemes, and styling.
Nonetheless, the main aim of marketing and advertising campaigns has always been to imprint an image of the product onto the minds of consumers. So what are the top 10 blockchain marketing campaigns of all time? Read on to find out.
Ripple’s ‘Got It’ campaign is a sure leader as far as crypto marketing campaigns are concerned. First premiered in October 2019, it shows individuals sending money to businesses and loved ones. Following a successful reception, a release followed up in December 2020. It depicted people transferring funds to their families, friends, and businesses.
Their aim was affirming Ripple’s model enabling instant global payment services to businesses and individuals, and they do just that. They succeed in highlighting Ripple’s two key selling points in less than a minute. The points include support for instant cross-border payments & transfers and its key partners in payment processors and financial institutions.
PayPal has been around for a while, at least ten years before the launch of Bitcoin, so its ranking here may come as a surprise. It’s 2020 ‘Crypto for the People’ marketing ad as a short video highlighting its latest crypto supporting feature. The ad is a clear example of good blockchain marketing.
And the video is quite short, 15 seconds. It targets PayPal’s large existing user base, urging them to try the new feature. As a result, the ad goes straight to the point hence its very short nature.
UniSwap has arguably been the most influential crypto project in 2021, with 2022 still looking promising. The digital artist pplpleasr’s Uniswap V3 ad is particularly special and interesting on this list since not a single word is uttered or written. Yet, it had such a huge impact as a crypto marketing campaign that it was sold as an NFT for $525,000.
It starts with the unicorn mascot looking dejected, hateful, and spent while roaming a rocky plateau. A colorful representation of its recently launched algorithm that powers the next version bursts forth and transforms the plateau by creating a thick canopy of trees and lights. It proceeds to lead the unicorn, now proudly striding and ablaze thanks to the algo, into an oasis representing Ethereum.
Having premiered on the 31st of December 2020, ‘The Tipping Point’ by Binance is a 2-minute blockchain marketing ad that captures quite a lot that has been going on. It starts with a grim mood that highlights protests on injustices, fires caused by climate change, and terrible breaking news regarding the Covid pandemic.
It then proceeds to bill blockchain solutions as the avenues through which the world can be powered past this tipping point. The ad views the tools available in blockchain as capable of overcoming the vicious booms and busts prevailing in today’s world. It offers a strong campaign of blockchain financial solutions to new untapped markets.
The 30-second crypto marketing campaign ad supporting Coinbase came in a very timely manner. The ‘It’s only the Beginning’ came shortly after Coinbase, which is the US’ largest crypto exchange, had just been listed on Nasdaq.
The ad shows a clear graphical depiction of how Bitcoin has performed over the years. Most of the ad highlights the rapid rise in the value of BTC, also being keen to show the gradual alteration of bear and bull markets. At the end of the ad, more crypto projects’ logos are shown before finally relating all that to Coinbase.
Marketing ads aren’t always a serious mood affair where some firms are concerned. eToro’s ‘HODL’ ad amazingly infuses comics and messages; no wonder it features on the list.
It starts with a famous actor going through ad offers that he does not feel. All variations involve him carrying oversized objects on his back in the Rockies mountains, which he rejects. After suggesting he should get serious work with an office and a tie, he ends up stuck on a lift, wearing a tie and blocking the passage of 10 people. They’re panicked about a Bitcoin crash while he keeps blocking the exit and saying Hodl. Quite comical yet deeply insightful about staying put and not panic selling in favor of long-term gains.
The CEO of Binance, ChangPeng Zhao, is quite a lively and engaging user on Twitter, where he goes by the initials CZ. He doesn’t shy away from using wit when passing on a point. His Not Financial Advice post became one of the best blockchain marketing campaigns.
It depicts the evolution of man in three steps, from ape-like beings to modern man. Similarly, each of the three human evolution steps carries some form of currency. It starts with hard currency for the earliest human, moving to credit cards for the medium one and ending with digital currency for the modern man.
The message from the ad is quite straightforward. Digital currencies represent the next evolution of money, and people need to evolve with changing times.
While cryptocurrencies are famed for their anonymity and privacy, Monero takes it to a new level. It is titled ‘A Private Digital Currency’ explains the blockchain’s privacy concept and the need to retake control of one’s currency.
It starts by highlighting the general lack of surety in the security of records in banks, corporations, and even governments. The one-minute video briefly goes into the details of how one can assure the privacy of their transactions with Monero and escape state and crooks’ oppression. It even highlights that one can control the level of privacy and transparency. The ad is very well structured and straight to the point.
Blockchain.com’s ‘Don’t Get Held Up’ ad embraces humor and satire to pass a concrete marketing message to its audience. The ad was released shortly after blockchain.com’s PIT exchange launch.
It features bank robbers who appear quite confused and keen to take their victims’ advice. In turn, the bank tellers seem keener to aid the robbers in making sound decisions than reporting their actions. They advise them to trade using PIT to increase their portfolio by more than the money they had robbed. They even explain the challenges they faced with other crypto exchanges. The ad, while witty, passes home the message quite well.
The 39-second long ‘Drop gold’ ad by grayscale pushes the narrative of cryptos aggressively being the future. The ad has a city setting where everyone seems keen to hoard as much gold as possible. It explains the inherent failures of gold as a store of value and advises those in the know to drop their gold and head the crypto way. The ad explains several benefits of switching to crypto in place of gold, all in just 39 seconds.
All these top blockchain marketing campaigns have several key features that they satisfy. First, they are all short, appreciating that internet users have a fairly short attention span. They all showcase the key selling points of their respective firms or industries. They also use relatable objects to their audience and are launched on time with key events. All these are a compulsory must-have
Some use catchy phrases to appeal to their audience; some announce discounts for more specificity. Some associate their services with more popular products, while others use wit to pass on the message. Contracting one of the top blockchain marketing firms could aid one in satisfying these requirements without a hustle.
Every industry has its standards, which serve as the bare minimum of what the players can do. Anything extra and beyond depends on the individual business. If you are launching a cryptocurrency project, you could write an excellent whitepaper. You can even publish it on your website and set up a Facebook page.
However, real industry players know that a successful cryptocurrency business requires a strong marketing campaign. Most cryptocurrency businesses are out to influence the adoption of their coins for investment and trading purposes, among other uses. Therefore, when done right, marketing can change the course of your business.
Read along to see the marketing campaigns every cryptocurrency business must consider today.
Digital problems call for digitized solutions, so when you want to promote your digital coins, what better way to go than using social platforms. There are plenty of social platforms today, and you could leverage them all to your business’s advantage. Besides, statistics show that about 53% of the world’s population is on social media, so you can be sure you have quite a large audience.
Facebook ranked the most popular social platform in 2020, so you don’t want to miss it in your social media campaign. You can create a Facebook page for the business where you will post information about it. Crypto enthusiasts will keep following your posts. If you can add some useful industry analytics, you could capture a large audience.
A platform like YouTube requires a different approach than just having a YouTube channel for the business. You can get professional services from influencers who will market your crypto business with more enticing content.
Your business should have as much social media presence as possible, so create accounts for other platforms and dedicate them to promoting your cryptocurrency. A high social media presence is a sure way to build an audience for your business.
A cryptocurrency airdrop is a new crypto marketing stunt in the cryptocurrency space that involves channeling the new digital asset to the wallets of individuals who meet certain requirements. The start-up may require one to have a certain minimum of Bitcoin or ETH in their wallet address to qualify for the gift or complete a simple task like sharing the coin’s details on social media.
The airdrops can be of different types, including Bounty, Standard, Exclusive, and Holder airdrops. In Bounty airdrops, you require users to perform a simple task like retweeting or providing referrals to other users.
Holder airdrops require one to have a specific amount of coins in their wallets, while Standard airdrops need users to sign up to the project’s website for updates. For Exclusive airdrops, you can host them on a project’s website or social media handle, provided they have a large following. Anyone signed up to the website or is a follower on the social pages is entitled to participate in the airdrop.
Email marketing is another direct marketing strategy, just like SMS marketing. You convey the message directly to the precise individual but in a more appealing manner. For an effective email marketing campaign, the business must identify people interested in their product. In this case, you should explore your target audience’s characteristics and be sure they are interested. Or you can check that they are potential digital coin users.
The sent emails should represent your cryptocurrency impressively, conveying the necessary details conclusively. Mail is a popular marketing campaign strategy but could easily backfire when the information conveyed sounds irrelevant, uninteresting, or repetitive.
If you like to browse through websites with your PC or smartphone, you’ve probably seen an image or a video pop-up. It’s a form of paid advertising whereby information about your coin will appear for a few seconds as a pop-up on popular websites or device apps when in use. You won’t be freaking out wondering whether the information reached the audience as it just appears before their eyes. The pop-up Ad content could be in the form of an image, video, text, or audio.
It’s an effective marketing campaign strategy that can easily popularize a start-up cryptocurrency to the online community. However, owners must develop eye-catching pop-up images, videos, or text and make them short and ensure the audience does not feel quite interrupted.
People with common interests tend to come together to share experiences and knowledge. The cryptocurrency industry is still faced with many uncertainties, especially due to its volatility and lack of a central authority. A significant population is yet to get convinced about the truth of digital currencies. Such individuals follow up cryptocurrency news from top websites like CryptoAdventure.org and the gossips of online communities.
The platforms comprise crypto enthusiasts, making them ideal places for a cryptocurrency marketing campaign. You can introduce your coin on these platforms, hold discussions, and answer questions to your audience and clear any doubts about your product or service.
Marketing digital assets is a critical aspect of the success of every crypto business. Whether the digital currency is new or already has the largest market share, its marketing campaign should keep going.
Most crypto businesses opt to look for crypto marketing experts. However, with the above five crypto marketing campaign ideas, you should be confident about your coin’s success. If the strategies seem not to work out for your business, there is still no need to freak out. Contact a leading marketing company like Cryptovirally.com and keep going.
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