Tag: Crypto Influencer Marketing

SuperSloth Chose to Amplify Brand Awareness by over 200% – Efficient Crypto PR and Influencer Marketing

Posted on by Crypto Virally

In this case study, we immerse ourselves in the intricate PR (Press Release) and Influencer Marketing tactics Cryptovirally deploys for SuperSloth. By doing so, we unveil the multifaceted strategies at play. Furthermore, we highlight the triumphant outcomes and deep insights secured. The necessity for robust crypto PR and influencer marketing becomes evident as we proceed. It’s essential to recognize that effective marketing strategies are pivotal in the evolving crypto landscape. Ultimately, find out how SuperSloth successfully chose to amplify brand awareness by over 200%.

 

About SuperSloth

SuperSloth stands at the forefront, representing a community devoted to genuine decentralization, unparalleled security, equitable distribution, and creating a lasting real-world footprint. As it embarks on an innovative trajectory in DeFi, SuperSloth gears up to revolutionize memecoin initiatives in 2023 with the imminent introduction of its SuperSloth token ($SSLOTH). Strategically situated in Kingstown, Saint Vincent and the Grenadines, SuperSloth embodies the enduring essence of the sloth, an emblem of steadfast advancement. Within the oscillating landscapes of the crypto realm, this initiative promises unwavering stability and prospective expansion.

Crypto enthusiasts keenly await SuperSloth’s debut. Recognizing the imperative of impactful marketing in such a dynamic space, SuperSloth decided to collaborate with Cryptovirally. Together, the aim is to amplify brand visibility, foster meaningful engagement, and ensure optimal PR (press release) and influencer outreach. With the right crypto marketing services and strategies, SuperSloth’s vision will undeniably resonate with its target audience.

 

CryptoVirally’s Strategic Blueprint

Awarded as the Best Crypto-Exclusive Marketing Agency in 2023, we meticulously identify the precise strategy for SuperSloth. During our in-depth exploration phase, we comprehend the project’s goals, discern its target demographics, and recognize its unique value proposition.

Recognizing the importance of foundational awareness, we strategize for maximum exposure. Esteemed platforms and numerous mid-tier sites become the primary targets. Consequently, we engage powerhouses such as Bloomberg, Yahoo, and Benzinga, and others like CryptAdventure and CoinMarketCap, to list a few.

Given the turbulence in the social media domain, especially with figures like Elon Musk shaping Twitter dynamics, it’s imperative to have a robust strategy. Therefore, SuperSloth seeks prime visibility on X (formerly Twitter) for organic growth. Leveraging our vast influencer connections, spanning over 5 years, we enhance SuperSloth’s online presence, registering a total impressive 250K+ impressions, adding up 2 different tweets, in under 24 hours.

Impressions Tweets SuperSloth

The total number of followers for the official X (ex-Twitter) account organically skyrocketed from 3.384 followers to well over 10.600 followers, in a matter of days.

Before & After SuperSloth Twitter

Powered by the experience and expertise of CryptoVirally, leveraging influencers to spread the word and successfully market your project can be easy. In the case of SuperSloth,  influencer marketing was a desired service. The influencers’ total followers count successfully added up to over a staggering 35 million followers who have seen the project.

As a result, the week of the launch witnesses SuperSloth’s tweets and site amassing a remarkable 320,000+ direct views. Thus, with the right crypto marketing strategies and services, brand recognition can see exponential growth.

 

Over 150+ Transparent Crypto Services by Cryptovirally

Navigating the vast realm of our 150+ crypto marketing packages often seems challenging. Therefore, to ease this process, we offer FREE consultations before any commitment. Once a decision is made, we prioritize client experience. Consequently, we appoint a dedicated Customer Success Account Manager after any order is placed. The CSAMs seamlessly guide and assist clients during our journey, ensuring optimal results and satisfaction.

Curious about the price tag attached to our services’ offering?

Remember, mixing and matching packages promise additional discounts. Bundled services have an extend outreach, and the strategy behind the delivery of the services always brings added value to any project.

 

Takeaway

By partnering with CryptoVirally, SuperSloth managed to swiftly achieve:

  • Social Media posts with 250K+ impressions in under 24 hours;
  • Re-Tweets of 100 Micro-Influencers, totaling over 35 million followers who have seen the project;
  • Project Awareness increase, with over 325K+ views in the first day if the campaign;
  • X (Twitter) followers organic increase from 3.3K to 10.6K followers;

SuperSloth 325K

 

Following the success of the first campaign, the  SuperSloth team has decided to extend the collaboration with CryptoVirally. They purchased additional marketing campaigns and chose to steadily continue their marketing efforts to amplify brand awareness without breaking the bank.

When the customers’ satisfaction is high, they will even go the extra-mile and publicly share their testimonial:

TrustPilot Feedback SuperSloth

For newcomers to our platform, we present a vast array of 150+ ready-to-buy crypto marketing solutions. Delving deep into these offerings, you can discern the perfect fit for your venture. Harnessing our expertise, we stand ready to navigate your journey towards success. In the dynamic realm of crypto, the right marketing service can make all the difference. So, without delay, explore our diverse offerings at CryptoVirally and elevate your brand’s presence. We’re here to help you amplify your project’s brand awareness.

Crypto Influencer Marketing: Reach the Right Audience

Posted on by Crypto Virally

In the vibrant cryptocurrency world, it’s not enough to have a solid project. It’s essential to fuse it with a compelling crypto influencer marketing strategy. This strategy ensures your message resonates with the desired audience, thus amplifying your project’s visibility. An engaging community is the backbone of any successful crypto project. Constructing a vibrant community fosters interactions, discussions, and a sense of belonging. This engagement fuels the buzz around your project, further enhancing its appeal.

Leveraging the power of crypto social media marketing is another crucial step. This process involves creating captivating content that not only educates but also entertains. With consistent, high-quality posts, you can keep your audience interested, encouraging further shares and discussions.

Effective targeting of the right demographics is a cornerstone of a successful marketing strategy. By understanding your audience’s preferences, behaviors, and online habits, you can tailor your content and marketing efforts to their needs. Lastly, let’s remember the importance of a well-crafted Press Release (PR). A PR is an excellent tool for announcing important updates, collaborations, or milestones. A persuasive PR can significantly boost your project’s awareness, enticing potential investors and users.

This article will discover the tips and tricks behind a successful Crypto Influencer Marketing campaign.

Understanding Crypto Influencer Marketing

Crypto influencer marketing is a strategy that involves partnering with influential figures in the crypto space to promote your project. These influencers, with their extensive following and credibility, can significantly boost your visibility and outreach, especially when it comes to attracting potential investors and users.

Leveraging the power of a successful Influencer Marketer, you can boost your project by increasing its:

  • Visibility: Crypto influencers often have a large following of dedicated and passionate fans, which can help increase awareness of your project;
  • Credibility: As respected figures in the crypto community, influencers’ endorsements can add legitimacy to your project;
  • Engagement: Influencers have a knack for creating engaging content, which can lead to more interactions, discussions, and buzz around your project;

 

Key Elements of Effective Crypto Social Media Marketing

Creating a successful crypto social media marketing strategy involves more than just posting regularly on various platforms. It’s about understanding your audience, creating engaging content, and fostering an active and inclusive community.

Know Your Audience

Understanding your audience is crucial in any marketing strategy. It’s no different in the crypto space. Knowing who your potential investors or users are, their interests, and where they spend their time online can help you tailor your content and marketing efforts to their needs.

Create Engaging Content

Content is king, especially in the fast-paced world of crypto. Regularly sharing informative, entertaining, and engaging content (PRs) helps keep your audience interested and encourages them to share your content, extending your reach.

Foster an Active Community

In the crypto world, community is everything. An active, engaged community not only helps spread the word about your project but also provides valuable feedback and support.

 

Navigating Crypto Marketing with CryptoVirally

Navigating the world of crypto marketing can be challenging, but you don’t have to do it alone. CryptoVirally, a crypto-exclusive marketing agency, specializes in helping crypto projects reach their marketing goals. From project awareness to influencer marketing, CryptoVirally offers a range of services tailored to your project’s needs.

  • Project Awareness and PR: CryptoVirally can assist with creating and distributing press releases to increase project awareness;
  • Influencer Marketing: With connections to numerous influencers in the crypto space, CryptoVirally can help you reach the right audience;
  • NFT Promotion and Social Media Marketing: CryptoVirally’s experts can develop a comprehensive social media marketing strategy to promote your NFTs or other projects.

 

Future-Proof Your Crypto Marketing Strategy

With the rapid evolution of the crypto space, it’s essential to stay ahead of the curve. CryptoVirally can help you future-proof your marketing strategy, ensuring you remain relevant and competitive as new trends emerge.

 

A Forward-Thinking Conclusion: Reach the Right Audience with Crypto Influencer Marketing

To conclude, leveraging crypto influencer marketing and an effective crypto social media marketing strategy is vital for reaching the right audience in the crypto space. As the crypto market continues to evolve, having a knowledgeable and forward-thinking partner like CryptoVirally can make all the difference in achieving your project’s success.

At CryptoVirally, we offer the expertise and resources necessary to navigate the exciting yet complex world of crypto marketing. Whether you’re launching a new crypto project or looking to expand your existing community, CryptoVirally is the agency to trust with your marketing needs.

Crypto Advertising Agency: The Best Solution for Your Crypto Marketing Needs

Posted on by Crypto Virally

The cryptocurrency industry is booming, and with this growth comes the need for effective marketing solutions tailored specifically to crypto projects. As a result, crypto marketing agencies, cryptocurrency advertising firms, and blockchain promotion companies have emerged as the go-to choice for those looking to make their mark in the competitive world of digital currencies. In this article, we will answer some common questions related to crypto marketing agency services, digital currency marketing services, and introduce you to the leading crypto project advertising agency: CryptoVirally. Of course, best known for its crypto-focused marketing solutions and virtual currency promotion strategies.

What is a Crypto Advertising Agency?

A crypto advertising agency is a specialized company that offers marketing services specifically for cryptocurrency, blockchain, and related projects. These agencies deeply understand the unique challenges and opportunities that come with marketing in the crypto industry. They provide customized marketing solutions, including press releases, influencer marketing, social media campaigns, and more, designed to increase brand awareness and drive traffic to your project.

Where Can I “Advertise for Crypto”?

There are many platforms and channels where you can advertise your crypto project, including:

 

The Leading Crypto Marketing Agency: CryptoVirally

CryptoVirally is a top-notch crypto advertising agency that offers a wide range of marketing services to cater to the diverse needs of crypto projects. With their team of experienced professionals, they ensure that your project gains the visibility it deserves. Some of the services offered by CryptoVirally include:

  • Project Awareness: Creating and executing effective campaigns to raise awareness about your project.
  • Influencer Marketing: Partnering with influential figures in the crypto space to promote your project.
  • Social Media Marketing: Managing and growing your project’s presence on various social media platforms.
  • Media Reach: Ensuring your project’s message reaches a wide audience through media coverage.

 

Are You Allowed to Advertise Crypto?

Although this is a very simple question, the answer is rather complex. Yes, you can advertise crypto projects.

However, there are specific guidelines and restrictions set by advertising platforms and local laws. It’s essential to consult with a crypto advertising agency, like CryptoVirally, to ensure your campaigns comply with these regulations.

How Do I Start a Crypto Agency?

Starting a crypto agency involves, amongst others, the following steps:

  1. Develop a clear understanding of the crypto industry and its marketing landscape.
  2. Define your target audience and the services you will offer.
  3. Create a comprehensive business plan and establish your company’s legal structure.
  4. Assemble a team of skilled professionals with experience in marketing and the crypto industry.
  5. Build a strong online presence and start offering your services to clients.
  6. Share transparent pricing, don’t adapt price on customer budget or name.

 

How Do I Become a Cryptocurrency Marketer?

To become a cryptocurrency marketer, you should:

  1. Gain a deep understanding of the cryptocurrency industry.
  2. Develop marketing skills and learn about various marketing channels relevant to crypto projects.
  3. Network with industry professionals and potential clients.
  4. Build a strong portfolio showcasing your marketing expertise in the crypto space.

 

Can I Promote Crypto on TikTok?

Yes, you can promote crypto on TikTok, but you must adhere to the platform’s advertising policies and guidelines. Partnering with a crypto advertising agency like CryptoVirally can help ensure your campaigns comply with these rules.

What can I buy with crypto?

With the growing adoption of cryptocurrencies, you can now buy a wide range of goods and services using crypto.

Cryptocurrencies, like Bitcoin and Ethereum, have become increasingly popular as a form of payment, allowing you to buy a wide variety of goods and services. You can use crypto to purchase everyday items such as electronics, clothing, and groceries from both online and physical retailers that accept digital currencies. Additionally, cryptocurrencies are now being accepted for more significant transactions, such as buying real estate properties, vehicles, and even paying for travel and hotel accommodations.

Many businesses, both large and small, are gradually adopting crypto as a payment method due to its growing popularity and potential benefits, like lower transaction fees and faster processing times. To make a purchase with crypto, you’ll need to find a merchant or platform that accepts your chosen cryptocurrency as a form of payment. Keep in mind that availability and acceptance of cryptocurrencies can vary depending on the country, region, or industry.

As the adoption of digital currencies continues to grow, the range of products and services you can buy with crypto is expected to expand further.

Below you can find the top 3 most asked questions related to what someone can buy using crypto:

Can You Buy a Car with Bitcoin?

Yes, many car dealerships and online platforms accept Bitcoin as a form of payment for purchasing vehicles. However, you need to research and see exactly the details for your desired country.

Can I Buy an iPhone with BTC?

Of course you can. Some retailers accept Bitcoin as payment for iPhones and other electronic devices. Nevertheless, it’s important to research and find a retailer that accepts BTC as a form of payment for the product you wish to purchase.

Can I Buy a House with BTC?

Yes, you can even buy a house with BTC. Many real estate agencies, sellers, and platforms have started to accept Bitcoin as a form of payment for property transactions. However, it’s important to research and find a seller or platform that accepts BTC for the specific property you are interested in purchasing. Additionally, keep in mind that there might be tax implications and other legal considerations when buying a house with Bitcoin, so it’s essential to consult with a financial advisor or real estate professional familiar with cryptocurrency transactions.

Conclusion

As the crypto industry continues to grow, the need for specialized marketing solutions becomes more crucial than ever. A crypto advertising agency like CryptoVirally offers a wide range of services tailored to the unique needs of crypto projects, ensuring increased visibility and success.

By partnering with a leading crypto marketing agency, you can navigate the complex world of crypto advertising and propel your project to new heights.

So, if you’re looking to make a lasting impact in the crypto space, don’t hesitate to reach out to CryptoVirally. Explore the endless possibilities that effective marketing can bring to your project.

Crypto Influencer Marketing – What is it and How it Works

Posted on by Crypto Virally

The rise of influencer marketing has been rapid over the past couple of years, currently valued at around $13.8 billion. Due to the increasing importance of trust between brands and their potential customers, crypto influencer marketing has gained widespread acceptance in the blockchain industry.

Influencer marketing has become a powerful tool for marketers. Brands pay thousands of dollars to get their products featured on popular social media platforms such as Instagram, Snapchat, or Facebook. Even though large companies spend big bucks on these campaigns, smaller businesses also benefit from them. Still confused? Let us explain what influencer marketing is and why it can be profitable for you too.

What is Crypto Influencer Marketing?

A cryptocurrency influencer marketing campaign is a type of social media content marketing involving famous individuals endorsing a specific brand or product. Crypto project founders could do this through the individual’s advertising of a particular digital asset or cryptocurrency. This type of marketing is trendy, with around 9 out of 10 brands using it.

In most cases, the influencer will work with prominent individuals within the cryptocurrency industry to bring more awareness to a marketing campaign. Some popular sites for crypto influencers to generate traffic are Instagram, Medium, Twitter, and Youtube.

How to Start Marketing With Crypto Influencers

After reading about the various advantages of crypto influencer marketing, you’ll be eager to get started. In this section, we’ll talk about some of the most common tips you should follow to get started.

These tips help you find the best crypto influencers and develop effective campaigns. They’ll also cover various aspects, such as how to maintain relationships and track the effectiveness of your efforts.

Consider Your Goals

One of the most common challenges people face when launching their campaign is finding crypto influencers. While marketing agencies have already established lists of successful influencers, you might not be able to find them in a position to reach out to them directly.

A vital tip to remember is not to contact very prominent individuals in the industry. While endorsing a campaign from a top player is a great way to explore the popularity of your brand, it’s also unrealistic since these individuals will most likely charge a considerable amount for their services.

Instead of targeting the prominent individuals in the blockchain industry, focus on starting with smaller and medium accounts. That will allow you to find people who will not charge a massive amount for their services. In addition, you get a great deal depending on the following you are targeting.

The Platform Choice

Before you start looking for a crypto influencer, it’s crucial that you first ask yourself questions about what media platform would work best for your project. For instance, a video format would be ideal if you want to show off the benefits of your project.

A written format might be the best option if your project is time-consuming and involves a lot of paperwork. Before choosing a particular social media platform, ensure it fits your campaign’s goals and supports your project’s various features.

Locating Crypto Influencers

After choosing the platform, you’re now able to start searching for influencers who are talking about crypto. That is pretty simple, as you can easily find a variety of accounts discussing this subject using the #Crypto tag on Instagram or Twitter.

One of the most critical steps you should take when creating a list of accounts is to create a massive list of them in a spreadsheet. That will allow you to see their various details, such as their username and followers. Once you have a list of around 50 to 100 names, you can start reaching out to them.

One of the most effective ways to get in touch with a potential client is by making a proposition. You can do that by stating your price or by reaching out and asking for their advertising rates.

Wait until the responses come in, then calculate the amount of money you would be willing to spend on each follower. Write down the price you want to pay, and then use the figures in the spreadsheet to calculate the amount of money you would be willing to spend.

Before you start working with a potential client, you must have a general idea of what you should expect from them. That will allow you to build a list of the most effective influencers. You should also record their engagements and their ads’ results.

Consider an Ambassador Program

One of the most effective ways to launch a substantial digital marketing campaign is through an ambassador program. This program will allow you to establish a certain percentage of an investment or sale that you will make through an influencer. For instance, if an influencer gets a client to invest in your cryptocurrency, they will receive a small percentage of the investment.

Through an ambassador program, you can create a multi-level marketing campaign that will allow you to get in touch with various influencers who will then work on promoting your cryptocurrency. That is a great way to get in touch with new people and promote your brand without reaching out to them directly.

Create and Maintain a Good Rapport

Although you’ve already used an influencer for the very first time, you can still work with them again in the future. However, you should track the amount of traction the influencer has generated for you. For instance, by giving the influencer a personal hashtag or using a view monitoring tool, you can easily record how much engagement the influencer has generated for you.

Once you determine how much engagement they are generating for you, you’ll be able to identify which ones you want to work with once more. Then, you can reach out to the same person again and offer the same deal.

This method is a sustainable form of marketing that can be very useful for anyone looking to get in touch with a new crypto influencer. You can also expect a lot of engagement from this type of marketing.

Gauge Performance

It is essential to track the performance of an influencer to determine how effective they are and how much their outreach is.

On platforms such as YouTube and Instagram, there are detailed statistics about every post or videos an influencer has made, such as views, likes, or link clicks. You can use this information to determine how effective a particular post was.

On the other hand, if you only have one campaign going at a time, you can also compare the traffic you received from an influencer’s movement to the traffic you recorded on your sole-marketing activities over a similar period. That will give you a good idea of how much traffic you’re getting from the influencer.

Another tracking method is through affiliate links. These links are easily customizable for each influencer; hence, you can directly gauge the traffic they generate.

Consider a Crypto Marketing Agency

Finding a partner you can trust is one of the most challenging aspects of a successful crypto influencer marketing campaign. Not only does this require a massive amount of research, but it also requires you to rely on others regularly. Unlike in-house marketing efforts, which utilize social media channels, successful crypto influencer marketing involves finding a connection with individual people.

Getting used to the concept of crypto influencer marketing can be a bit overwhelming for people who are new to this industry. That is why it’s crucial to find a company that can help you navigate through this process’s various steps, such as Cryptovirally.

What is Crypto Influencer Marketing?

Posted on by Crypto Virally

The cryptocurrency market is as extensive as most investment niches that have been around for decades. The diversity of the industry breeds innovative and creative ways to promote each crypto component effectively. Did you know influencers can potentially affect the price of a cryptocurrency? According to a study, over 90% of buyers would consider a product or service based on recommendations of a trusted influencer – just look at Elon Musk and Doge. Placing the public’s acceptance in perspective, it’s clear that influencer marketing can boost your brand’s awareness, which appeals to potential investors. So, how do you get to hire a crypto influencer? Better yet, who is a crypto influencer, and how do you pinpoint the right one for your project? Continue reading and find out!

Who are Crypto Influencers and How do they Work

A crypto influencer can be described as an influential individual with many followers in the crypto space. They have a deeper knowledge of the subject and can make many informed decisions; hence are trusted by their followers.

The goal of an influencer is to generate organic growth and opportunity. They do this by building loyal followings, similar to other industries. Their followers are loyal to them, which shows that they trust and are committed to their brand. It is very useful when you need to grow your brand.

They can help build a strong brand reputation and increase the community interest in your company. It is very important as it shows that you are a trusted individual.

Generally, social media influencers use various tactics to reach their followers. These individuals can influence their audience and sway them to invest in cryptocurrencies, making them ideal for marketing your project.

How Crypto Influencing Compares to Other Marketing Strategies

The cost of influencer marketing is significantly higher than other forms of paid media due to the trust factor that these individuals bring to the table. There’s a difference between hearing about a blockchain news site and seeing a banner ad. Trust is more expensive when it comes to hearing about it from a person you care about.

According to a study by Adweek, influencer marketing is now a $10 billion industry. Some of the prominent platforms include YouTube, TikTok, and Snapchat.

Another study on the subject revealed that most marketing teams, about 89% believe that influencer marketing is more effective than other forms of online growth. The study also revealed that most marketers believe the ROI of influencer marketing is better than that of other alternatives.

How to Choose the Best Crypto Influencer

The Type of Influencer

There are two types of influencers: micro and macro-influencers. The former is focused on promoting a particular brand, while the latter are those who support multiple brands. While micro-influencers may spend a lot of time marketing your crypto project, macro-influencers may not have the time to give it the attention it needs.

Determine the Platform

Most social media influencers are on one or two platforms at a time. Choosing one to work with can be hard, and you may have a skewed view of the influencer. Before you start working with a social media influencer, it’s important that you thoroughly research their capabilities and goals.

One way to start is to establish yourself on one platform, such as YouTube. Once that’s done, branching out can be done once the momentum builds. You can go into Twitter, Instagram, or Discord, among others.

Review Blockchain Influencers’ Authenticity and Relevance

According to a study by Stackla, 86% of consumers consider authenticity an essential brand attribute, and they also value crypto influencers. For instance, many people may doubt a brand’s authenticity if they hire a fashion blogger who is a blockchain enthusiast. However, this type of blogger can be a good fit for a company if they’re known to be passionate about the subject.

One of the first steps to finding a good crypto influencer is identifying individuals familiar with your project. They should also be able to talk about it in their posts.

The search for the right crypto influencer can be challenging. Various agencies provide this type of marketing service. However, the best ones can help you find the ideal candidate.

Check Statistics

Most people rush to choose influencers based on their number of followers. Well, this is not the best strategy as it allows them to focus on one thing, not the other. For instance, if an influencer has a large following but lacks crypto knowledge, you shouldn’t choose them.

Choosing crypto influencers can be a delicate matter. However, it’s also important to avoid ignoring them when their following is minimal.

Before hiring an influencer, it’s also important to consider their past follower counts and engagement rate. Having the necessary expertise in crypto PR can be very helpful.

Not All Celebs are Crypto Influential

Obviously, we can’t deny Elon Musk’s impact in the crypto industry, especially when it comes to the meme coin, Doge. On more than one occasion, statements from the richest man on earth have resulted in a price pump of the coin. Unfortunately, Elon’s relentless efforts have not really garnered as much traction as expected from a man with his accolades. Doge is still below $1.

Contrary, Nayib Bukele, the first president to declare Bitcoin a legal tender in his country, has had a discernible impact on the price of Bitcoin, which in turn recoiled the entire crypto market igniting an unexpected bull run during the time of the announcement.

The above conflicting outcomes show that a person’s influence in the financial markets doesn’t necessarily dictate their dominance in the crypto market. That’s because the uncertainties of cryptocurrencies’ volatility and the untameable cases of fraud have kept the crypto community on its toes and capable of seeing through publicity stunts that aren’t genuine.

Best Marketing Strategy To Use for Developing Countries

Posted on by Crypto Virally

The cryptocurrency industry is still young, but the competition is getting stiffer every other day. Today, there is a plethora of cryptocurrency projects providing similar or related services. Of course, this does not imply there are no gaps to fill in the crypto space. It’s one of the most promising industries ever seen, especially due to the technology behind it

The impact of blockchain technology and cryptocurrencies is global, and many countries are adopting this world-changing innovation. There are thousands of blockchain and crypto projects already, and we are yet to see more with the ongoing trend. However, startups must invest heavily in marketing if they are to make it in this competitive sector.

This article focuses on developing countries and presents the best marketing strategies crypto startups can use.

Direct Messaging

Whether you choose to send emails or text messages, they all go a long way. Text messages are more likely to be seen and receive a response, but email marketing sounds more professional. Startups can gather emails and contacts of the target audience and send messages and emails directly to them. A typical email may not be quite convincing. Chances are high the audience will ignore the notification. The best solution would be to hire a professional marketing company to design the emails and messages. It should capture essential details about your project in a simple but appealing manner.

Email marketing is a convenient and cost-effective marketing strategy that crypto companies can use to communicate updates about their project. Companies can track what happens after an email marketing campaign and know whether to tweak a few things.

Airdrops

What better way to capture the audience in a developing country than by providing free crypto coins? The blockchain and crypto world is a little complex for an ordinary person to understand quickly. Most of them will run away from these projects, especially with the thought of it being a scam. However, sending free tokens is a sure way to win them.

Airdrops remain one of the most common and effective marketing techniques in the crypto space. The more airdrops your project delivers, the more popular it becomes and gathers a larger audience. It is a great way to get people to know about a new project.

Social Media Marketing

Social media is home to everyone. Whether you are targeting developing or developed countries, social media is a must-have. Facebook, Twitter, and Instagram support a global community, thus making them a great place to start. You can look for forums or groups on these platforms that focus on specific countries and use them to reach your target audience. Also, you can create a page and focus on developing a loyal online community with members from particular countries. Engage the audience, ensure you keep them updated with regular posts and updates and make sure all concerns are addressed adequately.

Influencer Marketing

Every country has a set of social media influencers who have millions of loyal followers. They are a great way to help you grab the attention of your target audience through influencer marketing. What’s most critical is to know the right influencer for a crypto project. Different influencers are popular with specific content, so companies must look for those whose content resonates with the industry.

Startups can then reach out to the ideal influencer and brief them about their project, including the critical aspects. Also, they should maintain a follow-up and review progress to determine if there is a need to change tactics. Most influencers have an active following on all major social platforms so that they can be part of your social media strategy.

Search Engine Optimization (SEO)

One of the biggest go-to places for cryptocurrency and blockchain enthusiasts is the internet. Millions of people scour the internet to learn about the crypto industry and specific projects. As such, SEO becomes a great strategy for getting the word out about a crypto project. Optimizing your website content helps it rank high on search engines and will therefore get easily noticed.

Your SEO ranking depends on several factors, including keywords, project reviews, social media mentions, and shares. High social media mentions will resonate with a high SEO ranking, so your company should leverage its social media presence to maximize its SEO strategy.

Affiliate Marketing

Affiliate marketing is significantly similar to influencer marketing. However, you don’t necessarily need to look for a popular social media influencer for affiliate marketing. Anyone can become an affiliate marketer if interested in your project. You can spread different sales and marketing functions to other affiliate marketers and pay them based on a commission. The commission could be a percentage pay per sale, click, or lead.

Wrapping Up

Marketing may seem like a single aspect of every business, but the truth is that it takes a combination of several elements to form a successful marketing campaign. The overall goal is to make your brand known and acceptable in the target market, so it must involve many modifications to suit even the cultural aspects of your audience.

Every country has different sets of people with diverse demographics. The marketing efforts should focus on all these aspects, which means having various appropriate marketing strategies.