In every business, getting customers and maintaining them is the hardest task. Crypto projects also suffer the same problem, especially when it comes to attracting new users. The project ends up looking for proper marketing strategies to attract investors.
Crypto marketing strategies can be a little different from marketing other products. This is because most crypto services leverage the internet and websites. Hence, when marketing, the main purpose is to increase the crypto website traffic. But, how can you attract crypto users to your website?
Expand Marketing on Social Media Platforms
One of the best techniques to attract more crypto users to your web page is leveraging social media marketing. Social media has been one of the most productive marketing platforms of the 21st century. Top social media platforms like Twitter, Instagram, Facebook, and Tiktok have been used widely in marketing.
The crypto world is one of the biggest beneficiaries of social media marketing. Most crypto networks, including top ones like Bitcoin, Ethereum, and Doge, have gained massive social media adoption. Twitter is one of the social media networks with the largest influence in crypto.
New and ongoing crypto projects can use social media to ensure efficiency in marketing. One of the tools a business can use to attract investors to a cryptocurrency website is hashtags.
Hashtags help to start social media campaigns. The hashtags can increase the knowledge of your crypto project. Furthermore, other options like giveaways can improve the crypto website traffic.
Search Engine Optimization
Another way to attract more crypto users to your web page is by optimizing it on search engines. Search engine optimization is a strategy that involves ensuring your web page ranks high on search engines.
SEO practices involve many tools that can help improve the rankings. Among the SEO tools include;
- Keyword. Keywords are words that are mostly searched for by crypto users. For instance, the most popular keywords in the crypto space could include bitcoin, cryptocurrency, Ethereum, or other common phrases.
- Improve the website user experience. Another way to improve your SEO rankings is by improving the User experience. This involves fixing broken links and ensuring the content is readable.
- Optimize the website for smartphones. Smartphone users have the highest internet usage. Hence, optimizing your website for smartphones is vital to increase web visits.
- Add new content. Updating your content is another way to improve your crypto website traffic. Follow the latest crypto trends, and write high-quality articles.
- Proper backlinking of your website. Backlinking to authoritative sites can help improve web page rankings. Link to top crypto sites like Investopedia, Cointelegraph, and Coindesk.
After optimizing your web page on search engines, you might see an increased number of visitors. Your website will feature on the first pages of search engines.
Influencer marketing is another trend that gained vast adoption recently. Influencers could be celebrities or key opinion leaders in the crypto space.
As a crypto project, it’s best to use celebrities who know something about crypto. You can use social media, movie, and music influencers.
However, the best group of influencers to work with for crypto projects is social media influencers. As mentioned earlier, social media has a vast impact on the crypto space. Therefore, using social media influencers will be more productive than other influencers.
Depending on the project, you can use musicians or actors. For instance, when dealing with NFT projects, musicians could be very effective. Some NFTs are solely designed to help musicians. Hence, involving a musician in marketing makes a lot of sense.
The main goal of this entire influencer marketing process is to attract people to your web page. Make sure the influencers mention your website.
Using PR and Other Written Content
Press releases are another type of content that could bring a lot of investors to your project. A press release is a piece of content that brings the latest news about your crypto project. If your project introduces a crypto wallet, a press release can have information about the new feature.
A press release is a statement to media houses updating the crypto community on the project. Press releases have been gaining much attention in crypto. There are top crypto news sites that have high numbers of visitors. Identifying the right web page is crucial to ensuring success with your PR articles.
Your project gains popularity by providing media releases, leading to more crypto visitors.
Affiliate marketing is another system that can attract attention to your website. Affiliate marketing involves using people to promote your product and services. The promoters and participants will earn a small amount based on every product purchased using their link, commission.
In the case of cryptocurrency websites, a marketer provides a link that new investors can use when signing up. The link leads directly to the project website. Hence, affiliate marketing as a crypto promotional trend can be very productive.
This guide has been exploring the idea of crypto marketing and how to increase website traffic. It highlighted several ways including, social media marketing, SEO, influencer, and affiliate marketing.
However, for more effective crypto marketing, you need to use professionals. Crypto Virally is a crypto marketing platform launched to help new and existing projects get more traffic. They combine many tools including, SEO, PRs, and giveaways, to ensure your website ranks high and gets more traffic.