In the Web3 space, opacity is a problem. You search for marketing services, and you are often met with “Contact for Pricing” buttons or vague promises of “moon” results.
As a project founder or CMO, you cannot build a runway on vague promises. You need hard numbers. You need to know how much does crypto marketing cost so you can allocate resources effectively, satisfy your stakeholders, and actually move the needle for your token or platform.
At CryptoVirally, we believe transparency is the first step in building a community. Below, we break down the real costs of crypto marketing—from Press Release (PR) distribution to the massive visibility of Times Square billboards—so you can build a strategy that works.
The Short Answer: What is the Price Range?
If you are looking for a quick benchmark, here is the reality of the current market. A crypto marketing campaign can range from €1,000 for a foundational PR package up to €160,000+ for a week-long takeover of a premium Times Square billboard.
However, “throwing money at the wall” is not a strategy. The cost depends entirely on the velocity and volume of exposure you need.
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Entry-Level (The Foundation): €1,000 – €5,000 (Focus on PR distribution and organic SEO footprint).
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Growth Stage (The Push): €5,000 – €20,000 (Expanded PR, trending services, community growth).
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Dominance (The Authority): €20,000 – €150,000+ (Premium Billboards, Tier-1 Media exclusives, viral campaigns).
Let’s break these down by service so you know exactly what you are paying for.
1. Press Release (PR) Distribution: The Necessary Foundation
Before you spend a dime on influencers or hype, you need a digital footprint. When an investor or user Googles your project, what do they see? If the answer is “nothing” or just your own website, you are losing trust.
Cost Estimate: €1,000 – €10,000+ per package.
Why does the price vary?
The cost changes based on the Tier of the publications.
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Standard Distribution: Gets you on hundreds of news aggregators and smaller crypto outlets. This creates “search volume” and SEO backlinks.
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Premium Placements: This includes guaranteed features on heavy-hitters like CoinTelegraph, Coindesk, Benzinga, or Yahoo Finance.
The CryptoVirally Advantage
Many projects make the mistake of reaching out to these news outlets directly.
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Going Direct: You might pay standard “rate card” prices, which are often inflated for one-off buyers.
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Using CryptoVirally: Because we buy in bulk and have established relationships, we offer guaranteed placements at significantly better prices than if you went direct. Plus, we offer ready-to-buy packages with all details shared upfront—no hidden fees.
Pro Tip: Start here. A solid PR campaign provides the content that you can later use for social media ammo. It is the bedrock of your credibility.
2. Digital Billboards: The Ultimate Authority Signal
When you want to prove your project is here to stay, nothing says “liquidity” and “legitimacy” like a physical presence in a major financial hub.
Cost Estimate: €3,000 – €160,000+
This is the widest range in marketing because the variables are massive:
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Location: A billboard on a highway is cheap; the NASDAQ Tower or a massive screen in Times Square, NYC is premium.
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Duration: Are you flashing an ad for 15 seconds once an hour, or are you dominating the screen for a full week?
For example, our premium packages can secure you a NYC Times Square Billboard for 1 week for roughly €160,000. While this is a high-ticket item, the “social proof” it generates is invaluable. Photos of your token on that screen can be circulated on X (Twitter) and Telegram forever, creating a viral loop that extends far beyond the physical foot traffic.
3. Viral Marketing & Trending Services
Once your foundation (PR) and Authority (Billboards) are sorted, you need eyes on the project. This involves getting your token trending on DEXTools, CoinGecko, or CoinMarketCap, and growing your social followers.
Cost Estimate: €1,500 – €10,000 per push.
Warning: This is where most budgets are wasted. Many agencies use bots that artificially inflate numbers but bring zero real investors. At CryptoVirally, we focus on strategic growth. We recommend mixing viral marketing campaigns with your PR efforts. When people see you trending, they research you. When they research you, they find your PR articles. This closes the loop.
The “Hidden” Costs vs. The Agency Model
When asking “how much does crypto marketing cost,” you must also factor in the cost of time and management.
The DIY Approach (Expensive & Risky)
If you try to hire a PR manager, a copywriter, and a media buyer internally:
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Salaries: €5,000 – €10,000/month.
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Risk: If they don’t have contacts, you pay full price for media.
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Result: High burn rate, slow execution.
The CryptoVirally Model (Efficient & Transparent)
We operate on a transparent, package-based model.
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No Retainers: You don’t need to lock into a 12-month contract if you don’t want to.
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Clear ROI: You see exactly what you get (e.g., “Guaranteed placement on X website”).
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Bundles: We deliver personalized bundles based on your requests. If you need a mix of PR + a Billboard + Social Growth, we create a custom price that creates a cohesive strategy.
How to Allocate Your Budget: A Strategic Recommendation
Don’t randomly throw money at influencers. Build on a solid foundation. Based on our experience with hundreds of successful projects, here is a healthy budget allocation for a new or growing project:
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40% – The Foundation (PR & Media): Ensure that when people search for you, they find high-quality articles on reputable sites. This is permanent.
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30% – Awareness (Billboards/Display): High-impact visuals that build massive trust and brand recall.
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30% – Growth (Socials & Viral): specific campaigns to increase followers and get your community talking.
What to Avoid: Do not start with viral marketing if you have no articles published. It looks suspicious to investors if a token is trending but has no news coverage. Always build the foundation first.
Conclusion: Stop Guessing, Start Planning
So, how much does crypto marketing cost? It costs exactly as much as your goals require—but it should never be a mystery.
Whether you have a €1,000 budget to get your first press release out, or a €160,000 budget to take over New York City, the key is transparency and strategy.
At CryptoVirally, we don’t hide our prices. We want you to succeed because your growth is our resume.
Ready to build your strategy?
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See the Numbers: Visit our Pricing Page to view our ready-to-buy packages with full transparency and report examples.
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Get a Custom Plan: Not sure where to start? Book a Consultation with one of our expert account managers today. Let’s build a personalized bundle that fits your goals and your budget.
