Day-in day-out, thousands of blockchain projects are incepted. However, with many competing for the same niche, it can be difficult for new or existing projects to garner any interest or stand out. The cryptocurrency ecosystem is fast-evolving; developers need to adapt to change or risk losses or decline in the public interest. One way to adapt effectively is through seeking creative and affordable marketing services from experienced providers. Marketing is an ongoing effort rather than a “build the brand, and they will come” approach. That is why even established brands like Amazon, Tesla, or Coca-Cola invest heavily in marketing. Their goal is to remain the leaders of their niche. Rather than hiring an entire, expensive in-house marketing team, most crypto projects have resorted to outsourcing from affordable marketing service providers. They offer various services that work, and we’ve rounded up the most affordable crypto marketing services that work and can lead to brand growth and community development.
Any new crypto project has to develop and manage a website before the developers launch the native coin. Outsourcing gives access to programmers, project managers, and UX/UI designers from all over the globe. To come up with such a time, you would require a lot of funds and time. However, by the time you are done recruiting, other crypto coins will be way ahead.
The website has to be relevant to the organizational goals. It should also contain all the information you’d like potential investors to find out about your coin. The website should also be convincing enough to potential investors by informing them why they should consider investing in your coin. Additionally, describing the potential and road map of the coin would help investors know what they are getting into.
No one will find out about your coin or invest in it if there are no sufficient resources to pass information.
Social Media Marketing
This is another cost-effective and highly efficient way to get the word out on your coin. Social media marketing also helps build an engaged audience or community around your community.
Social media marketing starts by creating and managing dedicated pages for your currency on Telegram, Facebook, Twitter, Google plus, or other sites. The professional service providers then encourage people to join these pages to keep tabs with ongoing news and updates around your coin.
For new brands, social media marketing is a way to build brand loyalty while creating more awareness. Another advantage of hiring professionals is knowing where your target market is and the appropriate times to post.
Website Audit & SEO
An SEO and website audit is the process of evaluating how well your web presence corresponds to the best practices. The purpose of the audit is to determine the issues that affect your organization’s research performance. Your website is the core of your online brand. Thus, it is vital to have checkups every so often to confirm that all is in order.
A website audit & SEO audit may reveal:
- Website structure issues
- User experience issues
- Technical SEO problems
- Competitive market insights
- On-site SEO issues
Typically, an SEO audit ought to be comprehensive. All details on content and structural features affecting your SEO visibility should be scrutinized. Any omissions could lead to improper recommendations. Hence if you are unsure about how to go about it, hire a professional service provider.
SEO audit helps determine which keywords will help your website rank high on search engines, making your brand easier to find. Researchers found that over 75% of consumers do not go beyond the first page of search engines. You want to increase your chances of getting known, and SEO is one of the most effective strategies yet.
Conventional marketing practices are becoming less effective by the minute. As a futuristic marketer, you need to be creative and find better ways. About 82% of marketers say that they use content marketing in 2021. You will be availing relevant and valuable content to prospective investors to solve their concerns rather than pitching your products directly.
Content marketing is an approach used in attracting, engaging, and retaining potential investors. It is often done via creating or sharing relevant videos, articles, podcasts, or other media. This strategy establishes expertise, enhances brand awareness, and keeps your coins top of mind when it’s time to invest or transact.
Anything that spreads fast across its target audience is “viral”.
Viral marketing is a sales strategy that entails organic or word of mouth spreading of information about a service or product through email or the internet. The sole goal of viral marketing is to motivate individuals to share a marketing message with their family or friends and other people. In the process, it enhances the brand’s exponential progress in the total recipients.
Today, social media and the internet have largely increased the number of viral content through memes, shares, likes, or forwards. Once something goes viral, it becomes an easy and cheap way for any message to gain popularity. More importantly, viral marketing increases a company’s reach and, eventually, its customer base.
A group of three or more people with common beliefs, values, identity, interests, etc., is referred to as a community. Community management is the process of creating an authentic community among a company’s customers, partners, and employees via various types of interactions.
Influential community management experts play a crucial role in retaining current customers and the spread of information fast. They also advance an organisation’s marketing efforts by engaging potential investors, followers, or customers, increasing the visibility of marketing information and increasing traffic towards it.
When marketing a crypto project, finding a marketing service provider that appreciates both market execution and blockchain is paramount. Therefore, the choice of service provider could potentially influence a project’s existence. For instance, Cryptovirally is one website that defines the epitome of crypto marketing services. Since it comes with an easy to use interface, cryptovirally ensures projects are available to the general public.
Remember, affordability is important, but it isn’t everything. Cryptocurrencies differ, and thus the marketing strategies are also different. At the end of the day, do some research and evaluate several services to find the best for your project’s needs. However, all are important.