Social media marketing is one of the most popular ways to market any business project. Regarding cryptocurrencies, we could argue that a social media community is the backbone of initiating engagement with any crypto project. Therefore, when marketing virtual currencies, it is somewhat inevitable for you to look past social media platforms. Instead of seeking platforms with the most users, as opposed to what many may think, you could leverage every forum with a specific objective. For example, Discord is the centre of interaction for a crypto project’s users, and Twitter is mostly designated for announcements and unveiling of a project’s plan or developments. Telegram is the ideal platform for customer support, and Reddit is a question-and-answer-filled forum where AMAs fit in perfectly. With all said and done, it eventually all comes down to where you have the most active followers. If you plan to market your project on any social media network, choose the one you are familiar with and is filled with interactive options that suit your community’s needs. Last but not least, avoid social forums susceptible to hackers, with the recent hack on Apecoin’s Discord serving as the best example of why you should stay away from them.
Twitter is the go-to platform for all things crypto-related. If you’re looking to keep up to date with the latest developments in the industry, Twitter is the place to be.
Getting the word out about your project is very important as blockchain technology’s rapid emergence, and growth has made it a vital part of the industry. It is why you must use social media platforms to promote your business.
Despite Twitter’s ban on cryptocurrency ads, it is still possible to create massive hype around your brand and promote it through social media. Having over 300 million users globally, Twitter is the ideal platform to grow your presence.
Following the founders of blockchain, such as Justin Sun, Charles Hoskinson, and Vitalik Buterin, you can get a deeper understanding of the industry’s most influential individuals.
There are over 100,000 communities on Reddit, and the main section is Subreddits, where people discuss their interests. The crypto and blockchain communities are the platform’s most prominent groups. They can be individuals who are loyal to their brand or convert into investors.
Through Reddit, marketers can reach out to users and those involved in the various cryptocurrencies. Users can participate in discussions in multiple niche communities. Besides reaching a specific community in a targeted manner, other people are interested in cryptocurrencies. There are numerous subreddits for blockchains, such as r/cryptocurrencies and r/blockchain.
In 2013, developers introduced a messaging app called Telegram to provide users with a privacy-focused alternative to traditional apps. Although it was initially released for iOS, the app was eventually released for Android. During its first year, it had around 100,000 daily users.
Over time, it became a popular tool for communication. It has also entered the top 10 most downloaded social networks globally. Because of this, it has become a vital part of today’s marketing efforts.
In 2021, the app had over 550 million monthly active users. It was the seventh most downloaded app globally, reaching the one billion download mark in August. Notably, it is the 15th app to reach this milestone.
According to a study, users of the messaging app Telegram spend an average of 2.9 hours a month on it. It is higher than the 2.7 hours that people spend on Facebook Messenger.
Blockchain companies and influencers use Medium to provide investors and users detailed information about the horse’s mouth.
For effective education about use cases and processes, more than 280 characters will be required. You can use medium to provide various long-form content packed with information. The platform is a great way to boost your blog’s visibility and attract more followers. It can also help you get more public reactions and show up higher in search results.
Discord was initially established as a community platform that caters to gamers and crypto enthusiasts as a messaging service for gamers. It has since evolved into various features, including servers, channels, and multiple bots.
A server allows people to discuss various topics in a group chat window. These channels prevent clutter in the chat window, making it easier for people to follow up with each other. Meanwhile, a bot can create conversations and answer customer queries. It can also perform various tasks such as playing games and initiating conversations.
Steemit is a platform that allows users to earn money by posting content. The best posts will get the most money. Through the Steemit platform, users can earn for upvoting and reviewing premier content. Also, since the community is active with cryptocurrencies, you’ll be able to connect with the right people.
Social media has been instrumental in helping boost the popularity of cryptocurrencies. Many companies are seriously considering how blockchain technology can help them improve their operations.
The rise of cryptocurrencies has also shifted the balance of power in social media. Due to the increasing number of platforms based on blockchain technology, traditional networks are starting to lose their way. Notably, the relationship between blockchain technology and social media will continue to evolve rapidly.
Ever since the internet launch, the number of social media platforms has increased from zero to over 100. As a result, social media networks have been a major communication channel and an avenue for trade. For instance, some recent statistics show that as of 2020, about 50 million micro-businesses use Facebook in advertising and marketing their products.
It’s no doubt that social media is a highly effective marketing tool. Since the introduction of cryptocurrency, advertising has been done via social media. From the announcement of the project development, every startup installs social media networks to begin early advertising.
However, what are the best social media networks for advertising cryptocurrency-based projects? Keep reading to get more details.
Twitter is among the top ten most popular social network platforms owing to its many implanted features. Currently, the platform has over 192 million daily active accounts. Therefore, Twitter is one of the best marketing tools for any upcoming crypto project.
But how can you optimize the use of Twitter to market new crypto projects? Generally, you need to leverage the features instilled in the Twitter platform that can help you optimize your marketing. One of the important tools is the hashtag(#) feature, which helps start twitter campaigns. Using hashtags, you can start campaigns that will help market your product.
Moreover, you can check the trending hashtags and use them when posting something online about your business. You can also get the assistance of top Twitter influencers who can help advertise your products to their fanbase. Influencers can use @mention features to mention your project’s page, thus increasing the number of persons visiting your page.
Generally, when using Twitter, you can easily access a huge community and, as such, market your products easily.
Medium is a social networking platform designed to provide great blog posting options for its users. This platform allows the user the ability to add their accounts on the platform. As a result, users can get followers who read their content regularly. According to some statistics, Medium has almost 100 million active users.
Crypto projects can create Medium pages and share all information about the projects. For instance, crypto projects can give information about their token economics, presales, new services launch, and updates about the projects.
Giving updates about the new crypto project, the milestones the project has hit, and the future can help marketing. Unlike Twitter, Medium allows users to post very long articles describing, informing, and analyzing successes and goals.
Telegram is among one of the best social networking platforms having millions of users and monthly visitors globally. According to some statistics, the platform has almost 500 million users in 2021, and the usage rate is continually increasing. Therefore, it is the best platform for building a great user community behind a project.
Almost all new and popular crypto projects have one or multiple Telegram accounts, thus ensuring they reach the wide crypto community. One of the popular Telegrams options for building community is the Channel and groups features. Telegram groups can host 200 thousand members. Therefore, creating a telegram group provides your project with the opportunity to access the very big crypto market.
The channel feature is another great option provided by telegram, capable of broadcasting a message to many people at once. There are no limits in the channel option; therefore, your message will reach the optimal distribution.
Reddit is another top-rated social networking platform commonly used for crypto projects. This platform has an average of 1.5 billion users with a total of 430 million monthly active users. Accordingly, Reddit has around 52 million very active daily users.
The number of visits on the platform makes this platform a great tool for marketing crypto projects. In addition, many projects have Reddit accounts where they post regular blogs about their projects.
Reddit acts like a forum where people can discuss and share more information about a particular project. On these platforms, users can discuss a specific project.
Discord is another platform for social communications. Until now, Discord has been able to garner over 300 million registered accounts, and the numbers are rising very fast over the years.
Currently, many investors in the crypto and non-crypto world have been using Discord as their marketing alternative. Accordingly, crypto developers use this platform to give information about their projects.
Social networking platforms are excellent marketing tools; every new crypto project must utilize this advertising method. This guide has looked into some of the most popular social networking platforms for advertising crypto projects.
The five mentioned platforms, including Twitter, Telegram, Medium, Discord, and Reddit, have vast followership and many crypto followers. Therefore, leveraging the platforms will help your business get mainstream adoption very fast. However, using social media platforms also requires optimization skills; it’s best if left to professionals.
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