There are thousands of crypto projects in the world today, and every month, dozens more join the crypto market. However, although the projects are many, not all of them qualify as good prospects. Some die as soon as they launch, while others can survive the harsh crypto market. Investors often do in-depth research before investing in any crypto project to avoid falling into the trap of investing in dead or dying platforms. The investors will often look at the project’s details keenly from the website or other media reviewing it.
But what do investors look for in the projects? Here is a short guide of some of the critical things investors look for before investing in any crypto project.
Before investing in any crypto project, every investor navigates through the platform’s website, foremost looking for the project’s team. When considering a crypto project, a developer should ensure they have a reliable team and staff who will help complete this project’s creation.
Some experts suggest that the team has a relevance that can be compared to the product itself. If the developer chooses a poor team, the products will have low quality, and investors will stay away.
A good project team must contain experts in different fields, i.e., software development, UI experts, tech gurus, etc. People with a good background in the crypto business will bolster the trustworthiness of the project.
What if a project does not have a team? That is a clear indication of a possible scam, and that will push investors away. The team is one major thing that every investor looks for in a project, and as such, the developers should consider hiring the best staff.
Another critical aspect that all investors check is the project’s whitepaper. As such, it’s vital for any person starting a project to write a good whitepaper that explains the project in detail.
The whitepaper describes the project from the startup date to the final stages of the project’s launch. Moreover, the document should have enough details about what the project aims to solve in the crypto space. The whitepaper should highlight the mission and goal of the company.
Similarly, the whitepaper is supposed to show the all-round review of the project, to make the investors aware of the project and its importance.
A media team for the project is vital for the growth of the project. Any investor interested in a crypto project often researches the project using the project’s media platform.
An exciting project should primarily have a media platform to post the latest updates about the project, the most recent upgrades, and much more information.
The media platform and media team’s role is to advertise and market the project while also passing down information. Establishing good communication between the developers and the probable investors will attract people to invest in your project.
The media team will provide news releases to be posted in crypto publications. One such publication is Crypto Adventure, which accepts guest posts, and is an excellent platform for raising project awareness. The releases should always have accurate details to attract millions.
The project team should also be actively present on social media platforms like Facebook, Instagram, Linked-in, Telegram, Twitter, etc.
Token allocation is another vital thing that investors look into deeply before investing in a project. The developers should ensure they display the name of the token to be used in the platform. This token should have a full description, i.e., equity, utility, or security token.
The token allocation in case of new projects is also essential for the investors. For instance, some token amount often goes to the projects crowd sale, the development team, the media team, etc.
It’s also vital to assure investors of the token dependability, i.e., Will the token be immune to inflation? If so, what mechanisms will ensure that? Answering such questions will give investors assurance of the growth of their wealth.
Additionally, investors want to know where to get the tokens when they want to buy them. List the exchanges that accept the token, and possibly a direct link.
Investors tend to trust a project which has partnerships with other more significant projects. Therefore, the developers should look for companies to partner with, including exchange platforms like Coinbase, Binance, etc.
Therefore when setting up the crypto project, please consider connecting with more partnerships, listing your tokens in great exchange platforms, etc.
Investing in new projects in the crypto world is often tussling, especially considering the risks. To manage or control their risks, investors look deeper into the project and analyze its different aspects.
Projects that have solutions to problems surrounding the crypto world are often good projects to invest in. Additionally, the investor will analyze the project’s team, which will help assure them of the project’s realness. Another important thing that investors look into is the whitepaper, which should generally describe the project in detail.
The project’s media, token allocation, and partnerships are vital to analyzing to avoid falling into scams. Any developer should consider adding enough details to ensure that they attract more investors.
Finally, Crypto Virally is here with top solutions in the crypto marketing world, from video market, content marketing, project awareness, graphic and web design, etc. Visit them for your marketing needs.
Today, there are thousands of crypto projects competing in different industries in the cryptocurrency space. Bitcoin, the oldest crypto project, has notably seen tremendous growth in the user base and coin’s value.
Estimates indicate that there are currently over 100 million Bitcoin users globally. Gaining such a large audience is a process and, of course, requires well-thought-out marketing strategies.
Every new project developer that succeeds in their ICOs must design an effective crypto marketing campaign for their crypto startups. Read on to see the five best ways to get your cryptocurrency project out to the public.
A podcast can help one reach a large audience without necessarily moving to their physical locations. Crypto project owners can use ordinary podcasts, although adding the visual element could bear more impact. Studies show that humans are visual creatures, and 30% of the human brain is devoted to the eyes.
That said, a video podcast is even a more powerful crypto marketing option. Of course, you will need to create a compelling title for the podcast and make sure your content is relevant to the cryptocurrency industry.
The initial episode can be more about an overview of cryptocurrency or your project’s niche. The podcast shouldn’t be too vague and, at the same time, should not overemphasize your crypto project.
Additionally, you can post video podcasts on YouTube, and this increases your audience base. CryptoAdventure.org provides much of the necessary details about cryptocurrencies, but real crypto enthusiasts are looking for worthy crypto projects everywhere. Potential fans could be browsing for podcasts like yours on YouTube.
Currently, YouTube has over 2 billion users, so it’s a powerful platform to help your project reach the crypto community.
Some renowned financial technology experts run video blogs or podcasts, where they hold interviews with scheduled guests. It can be a good place to start your online marketing campaign. All that is needed is to secure an appointment as a guest to a cryptocurrency-related network that aligns with your project and engages an existing audience.
It would help to take some time to review their style of interviews and see how suitable they are for launching your project. You can contact the series via email or other suitable forms, and remember to focus on detailing what you can do for them first. The benefit should be mutual so showing excessive interest in marketing your new project could attract negative feedback.
According to recent reports, about 60% of the world’s population is using the internet. Social media seems to be the greatest reason behind increased internet use, with social media users exceeding 3.8 billion people globally. These statistics make social media platforms invaluable tools for marketing cryptocurrency projects and reach the broadest audience.
Besides, the world is going digital, and social media platforms are among the most powerful online marketing tools. Facebook, which is among the most popular social networks, has multiple pages and groups where discussions about blockchain technology, cryptocurrencies, IPOs, and ICOs happen.
These groups and pages provide an excellent channel for interacting with a part of the cryptocurrency community, build trust, and promote new projects. Project developers can also share links to their websites with crucial information about the project where crypto enthusiasts can log on and learn more.
Lately, there has been a boom in cryptocurrency events, including conferences following the industry’s rapid growth. Cryptocurrency-related conferences provide project developers with an opportunity to meet a large audience that is passionate about crypto projects.
Recent event marketing statistics show that most marketers recognize the importance of in-person connections, even as the world turns digital. Marketers argue that in-person events have a significant impact on business outcomes.
Conferences support such connections and the building of relationships that can significantly influence cryptocurrency adoption. Teams with new crypto projects can assume prominent roles in major meetings and use the opportunity to launch their project and demonstrate project features and benefits.
The cryptocurrency industry has many influencers, educators, and ambassadors, all experts in the field. Some of them are renowned individuals trusted for their knowledge and expertise in cryptocurrencies and other crypto projects. Some also serve as freelance consultants and can be quite useful in steering new cryptocurrency adoption.
Crypto project teams can, therefore, look for popular cryptocurrency influencers and teachers and sign an agreement. The cryptocurrency community trusts them, and an ambassadorship for your brand will significantly spread awareness about your project.
Influencers and educators can also use their social platforms that most probably have a large following of cryptocurrency enthusiasts to promote your project to the public.
The cryptocurrency space is currently on the hype as one of the most profitable investment options. At the same time, it carries a reputation for insecurity following the rise of scam ICOs and mass hacking. However, cryptocurrency projects are still coming up.
Investors only need to exercise diligence and read the signs of deceptive ICOs. Project developers have the challenge of presenting their cryptocurrency projects to the public and create the right impressions. The launch is critical to the project’s success, but developers can take confidence in the above five ways of unveiling their projects.
For more information and crypto project marketing needs, developers can visit cryptovirally.com.
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