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Influencer marketing in crypto has gained popularity in the past few years. About 2.6 billion active Youtube users have their eyes stuck on channels of various influencers. Youtube appears as one of the social channels with the best crypto influencers. So, which crypto influencers and YouTubers can help in crypto marketing?

Ivan Liljeqvist (Ivan on Tech)

Having a follower base of over 492 thousand subscribers, Ivan Liljeqvist of  Ivan on Tech is one of the best crypto YouTubers to work with when marketing. He is a Swedish software developer who doubles on tech and crypto Youtube videos. His interest in crypto came as he saw BTC gain value from a mere $30 to $1k.

He talks about a wide range of crypto-focused topics, including Chart analysis, blockchain, and basic crypto trading. Ivan takes on the tough questions and holds great crypto discussions with Peter Schiff. Ivan also interviewed many other projects in the past, including the likes of Polygon, Secret Network, and Moonbeam.

His most popular show is “Good Morning Crypto,” which discusses weekly crypto developments and general implications to enthusiasts. Ivan can help convince his large fanbase to try out your project’s services due to his vast experience.

Mike Jenkins (Coin Bureau)

Mike Jenkins’ Channel, Coin Bureau, is one of, if not the best, crypto-focused Youtube channels today. It has nearly 2.1 million subscribers who get an in-depth insight into the crypto ecosystem. Mike runs other channels in different languages, including Espanyol and Japanese.

Mike likes discussing individual cryptocurrencies and projects, including top ones like Ethereum, Solana, Polkadot, Cardano, and many others. Listening to the channels will show you just how knowledgeable Mike is in the crypto landscape.

In the Channel, Mike posts 20-minute long films discussing tech, history, and positioning of a particular crypto asset. He even mentions the rivals of a specific project. Since Mike focuses on serious educational content for crypto, work with him to get your project reviewed and marketed.

Ben Armstrong (BitBoy Crypto)

The founder of  Bitboy Crypto, Ben Armstrong, is another Youtuber you can work with. Ben focuses mainly on crypto-related analysis. His main Channel has 1.4 million subscribers. He has several other channels, including one for Espanyol.

Ben has a personal website where he delivers daily news, project reviews, and even crypto trading tips for the average investor. The Channel gets 3 to 4 new videos daily. Armstrong does not just share his views. He invites many other experts in the crypto and financial space; hence you can get first-hand information if you are a rookie.

His popular shows include ‘Around the Blockchain’ and ‘Morning Crypto Live Show.’ In the latter, Armstrong addresses viewers’ questions over live discussions. In the Around the Blockchain show, four guests discuss the current situation of crypto. His massive fanbase and great education make him one of the most trusted crypto influencers today.

George (CryptosRUs)

George of CryptoRUs began his journey in crypto in 2013. His vast tech knowledge and experience within the crypto ecosystem make him a good information source. CryptosRUs has a large fanbase of 649 thousand.

George discusses the latest news about the crypto space and also analyses charts. He condenses most of his study into short 30 to 40-minute videos. George has Q & A sessions in most of his videos, gluing thousands of viewers.

The Channel’s founder created his NFT, ‘I Am George,’ with 1000 unique pieces available in the market. He has worked on a wide array of projects in marketing. Since he is a crypto stakeholder, the fanbase would trust his word on the projects he chooses to market.

Austin and Aaron Arnold (Altcoin Daily)

Having a large fanbase of about 1.23 million subscribers and about 122 million total views, Altcoin Daily is one of the best places to get crypto content. The Youtube channel was founded by two brothers, Austin and Aaron Arnold.

Aaron and Arnold offer extensive coverage analyzing the latest crypto news and talking to key opinion leaders within the crypto market. Their videos provide market analysis, education, and their perspectives of things. The two are Bitcoin investors constantly looking for more crypto-focused investments.

Due to the fun content in this Channel and the ability to answer the tough questions about crypto, the two brothers can serve well in marketing projects.

Influencers in Other Networking Sites

Aside from Youtube influencers, many others on social networking sites can help in crypto marketing. Tiktok, Twitter, and Instagram have thousands of reliable influencers with large fanbases. Among the crypto influencers you can contact include;

  • Twitter- Andreas Antonopoulos (@aantonop) has over 724 thousand followers on his page, where he shares insightful info on crypto.
  • Instagram- Robert Kiyosaki has over 2.4 million followers on his Instagram page, where he posts endless opportunities about the crypto space.
  • Tiktok- @cryptoprojects has over 1.4 million Tiktok followers and gives constant updates on the latest about the industry.

Once you choose which influencers to work with, be it Youtube, Instagram, Tiktok, or Twitter, research them and then make contact.

Final Word

This guide has been exploring the idea of influencer marketing within the crypto social media landscape. Many YouTubers discuss crypto, but the ones mentioned above offer some of the best insight and education. As such, they are the best influencers to work with.

To have success with Youtube influencer marketing, contact experts. Cryptovirally offers excellent services starting with researching, contacting, and getting ideas for influencer content.

Over time, influencers as a mode of marketing have shown to yield more customer engagement as compared to traditional marketing approaches. Customer surveys have shown that they prefer to make product purchases based on opinions instead of advertisements, as most people find ads annoying. On the other hand, influencer advertising integrates the product naturally into their content, making it more efficient.

Although influencer marketing is a great way to promote a specific product or service, working with the right influencers is also essential to ensure that the strategy works in your favour. You need to know how to contact and work with these influencers effectively, and in this article, we shall look at how to choose the influencer shoe that fits perfectly.

Choosing the Right Crypto Influencers

Identify Your Campaign Goals

The first step in establishing an influencer marketing campaign is to set goals. That will help you determine how you want to promote your project and how you want to reach those goals. Similar to other marketing campaigns, the goals of an influencer campaign are identical to those of different forms of marketing. Notably, that will help streamline the processes for you and the influencers.

Another important factor that you should consider is to set a timeline. That will help ensure that the people you’re working with are on track to reach them.

Choose the Channel

The next step is identifying the channels you will use to promote your project. You can use various platforms to promote your projects, such as social media, blogs, and video sharing. The right channel choice will allow you to reach the right audience.

Identify Potential Influencers

After you have finalized the channels you will use for promoting your crypto project, you have to start looking for suitable influencers who will be able to promote it.

Before you start working with a potential influencer, you must have a good idea of their capabilities and goals. Having a list of these individuals will allow you to track their activities and give you a better idea of how they operate. However, it’s also essential to set your expectations right.

For instance, if you’re planning on working with a brand-owned influencer, you must have a list of their potential clients. That will allow you to focus on the right individuals for your project. Having a list of these individuals will help you keep track of their activities and give you a better idea of how they operate. In addition, having a good idea of the individuals’ capabilities and goals will allow you to make an informed decision when working with them.

Which Influencer Will You Choose?

Before starting an influencer marketing campaign, you must consider the various factors that will affect the success of your campaign. For instance, the number of followers you want to attract, the type of content you want to promote, and the platform you wish to use.

Follower Growth

If the influencer hasn’t grown, for example, every month, they might not be doing a good job and could be missing out on potential customers. On the other hand, if they have a substantial growth in their follower count, they might be able to attract more people.

Engagement Rate

The engagement rate measures the level of interaction between an influencer and their audience on Instagram. It can be calculated by the number of likes and comments an influencer has received and the follower count.

Follower Ratio

The follower/following ratio measures an influencer’s total followers. It can be calculated by comparing the number of followers they have with the number of profiles they follow. If the ratio is over one, an influencer might use a tactic known as follow/unfollow. This method can help boost their follower count, but it can lead to poor results.

Most people who follow influencers tend to leave them after a while due to their poor quality of content. That is why you must consider using social media etiquette to increase followers. However, this method won’t work if you’re not planning on using it to promote your candidates.

Prior Campaigns

One of the most important factors to consider when choosing an influencer is the past campaigns they have run. Suppose they don’t have any past campaigns. However, it could also be that the influencer is new in the game and might not have the necessary skills to carry out effective campaigns. Before hiring a candidate, thoroughly research the various crypto brands they have worked with previously.

Approaching the Shortlisted Influencers

The first step in gaining a deeper understanding of influencer profiles is to analyze them at a granular level. Once that’s done, the next step is to connect with them through social media platforms. You can do this by manually monitoring their activities and performance.

One of the most effective ways to find and connect with influencers is through a crypto influencer marketing tool. That can help you analyze and find the individuals most likely to benefit your business. Aside from providing you with all the necessary information about the individuals likely to benefit your business, hiring a seasoned marketing agency such as Cryptovirally can also be helpful.

These firms usually work with prominent individuals on various platforms. They can help you find and connect with influencers at a much lower cost than traditional influencer marketing tools. However, before you start working with crypto influencers, it’s essential to make sure that you identify the right one for your project.

How Much Does a Crypto Influencer Cost?

Before contacting a crypto influencer, you should have the following pricing tips in mind;

Negotiate for the Best Value

There are various ways to reduce the cost associated with working with an influencer. Some will offer economies of scale for bulk deals, while others will only work with you if you ask for a significant amount.

Some people are eager to get involved in an ICO to raise their industry profile or to break the news. They can also pay in an ICO token after completing the project. However, note that risks are involved, such as the multiple that may be applied to accept the token.

Working with an agency such as Cryptovirally can provide you with a variety of benefits, as they will often have a group of highly skilled influencers who are willing to help you build a strong following. That will allow you to achieve many of the same goals that you would not be able to accomplish by yourself.

Market Saturation

The rise of ICOs has caused the market to become saturated. Because of this, many influencers have increased their fees.

As the number of influencers continues to grow, the fees will eventually drop, but they still offer a good value for now. Because of this, marketers will start quantitating the value of each dollar spent on them, which will likely happen in the future.

Time of Payment 

In crypto and blockchain, influencers ask for a higher upfront payment, unlike other markets where agencies and brands require that the output be delivered first. This type of negotiation is more likely to go through risk management in a sellers’ market, where the decisions are handed to influencers.

Key Takeaways

Getting the right influencer strategy is very important for any ICO, but it’s also essential to be careful about allocating your budget. In this new market, where best practices are constantly being refined, it’s vital to ensure you’re getting the most out of your budget.

Getting through the influencer marketing process is not easy, especially in the case of digital marketing. Before you start, make sure that you thoroughly evaluate the content that you’re offering and that you estimate the expected output. After that, you can comfortably contact the influencer of choice, depending on your needs.

The cryptocurrency industry is still young, but the competition is getting stiffer every other day. Today, there is a plethora of cryptocurrency projects providing similar or related services. Of course, this does not imply there are no gaps to fill in the crypto space. It’s one of the most promising industries ever seen, especially due to the technology behind it

The impact of blockchain technology and cryptocurrencies is global, and many countries are adopting this world-changing innovation. There are thousands of blockchain and crypto projects already, and we are yet to see more with the ongoing trend. However, startups must invest heavily in marketing if they are to make it in this competitive sector.

This article focuses on developing countries and presents the best marketing strategies crypto startups can use.

Direct Messaging

Whether you choose to send emails or text messages, they all go a long way. Text messages are more likely to be seen and receive a response, but email marketing sounds more professional. Startups can gather emails and contacts of the target audience and send messages and emails directly to them. A typical email may not be quite convincing. Chances are high the audience will ignore the notification. The best solution would be to hire a professional marketing company to design the emails and messages. It should capture essential details about your project in a simple but appealing manner.

Email marketing is a convenient and cost-effective marketing strategy that crypto companies can use to communicate updates about their project. Companies can track what happens after an email marketing campaign and know whether to tweak a few things.

Airdrops

What better way to capture the audience in a developing country than by providing free crypto coins? The blockchain and crypto world is a little complex for an ordinary person to understand quickly. Most of them will run away from these projects, especially with the thought of it being a scam. However, sending free tokens is a sure way to win them.

Airdrops remain one of the most common and effective marketing techniques in the crypto space. The more airdrops your project delivers, the more popular it becomes and gathers a larger audience. It is a great way to get people to know about a new project.

Social Media Marketing

Social media is home to everyone. Whether you are targeting developing or developed countries, social media is a must-have. Facebook, Twitter, and Instagram support a global community, thus making them a great place to start. You can look for forums or groups on these platforms that focus on specific countries and use them to reach your target audience. Also, you can create a page and focus on developing a loyal online community with members from particular countries. Engage the audience, ensure you keep them updated with regular posts and updates and make sure all concerns are addressed adequately.

Influencer Marketing

Every country has a set of social media influencers who have millions of loyal followers. They are a great way to help you grab the attention of your target audience through influencer marketing. What’s most critical is to know the right influencer for a crypto project. Different influencers are popular with specific content, so companies must look for those whose content resonates with the industry.

Startups can then reach out to the ideal influencer and brief them about their project, including the critical aspects. Also, they should maintain a follow-up and review progress to determine if there is a need to change tactics. Most influencers have an active following on all major social platforms so that they can be part of your social media strategy.

Search Engine Optimization (SEO)

One of the biggest go-to places for cryptocurrency and blockchain enthusiasts is the internet. Millions of people scour the internet to learn about the crypto industry and specific projects. As such, SEO becomes a great strategy for getting the word out about a crypto project. Optimizing your website content helps it rank high on search engines and will therefore get easily noticed.

Your SEO ranking depends on several factors, including keywords, project reviews, social media mentions, and shares. High social media mentions will resonate with a high SEO ranking, so your company should leverage its social media presence to maximize its SEO strategy.

Affiliate Marketing

Affiliate marketing is significantly similar to influencer marketing. However, you don’t necessarily need to look for a popular social media influencer for affiliate marketing. Anyone can become an affiliate marketer if interested in your project. You can spread different sales and marketing functions to other affiliate marketers and pay them based on a commission. The commission could be a percentage pay per sale, click, or lead.

Wrapping Up

Marketing may seem like a single aspect of every business, but the truth is that it takes a combination of several elements to form a successful marketing campaign. The overall goal is to make your brand known and acceptable in the target market, so it must involve many modifications to suit even the cultural aspects of your audience.

Every country has different sets of people with diverse demographics. The marketing efforts should focus on all these aspects, which means having various appropriate marketing strategies.

Social media platforms have widely contributed to the financial world’s growth by accelerating global business growth. The crypto world is one of the top beneficiaries of the social media advertising option. Every new ICO project introduces its social media page to attract attention and increase adoption.

Some groups may end up having hundreds, thousands, or even millions of followers. Due to many possibilities and the possibility of having several pages and communities, it’s crucial to leverage acceptable community management practices. Keep reading to find out the best tips for managing any crypto social media page or community.

Invite People to Join the Community

The first step towards any successful social media community management is inviting people to join the community. The more people you have following your page or participating in your group, the faster your crypto project gets adopted. But how can you, as the social media manager, invite people to your page?

Primarily, it would be best if you had an advertising campaign. First, take advantage of the most famous and trusted crypto publications, which major in publishing the latest news and events in the crypto industry.

Crypto adventure is one of the best crypto websites for advertising. It provides the latest updates, guides, reviews, etc., to help both investors and developers take advantage of crypto solutions.

On your website, you can state your social media pages on different platforms from Facebook, Twitter, Instagram, Youtube, Medium, Telegram, etc. Twitter and telegram are the most common social media applications used by crypto companies. Having an account of the two will help in your marketing needs.

In the blogs and reviews written about your project, try to reach out to people and encourage them to join your community.

Constantly Update your Pages

After having the numbers in your community, you need to ensure good communication on the platform. Make the community active by giving them updates on your latest products.

For instance, before you list your ICO project, make the community ready. When you list your tokens to DEX like UniSwap, make sure you update the community. Sometimes, informing them before introducing a particular update will make the members feel like they are part of the project. In case of a new feature or a new product, inform the community immediately.

A dull social media group will make members leave, and your project will not get the required attention.

Ensure there is Good Communication

Any crypto, social media manager needs to ensure good communication between the team and members. Ensure the environment allows everyone in the community to share their views freely.

One way of doing that is publicly encouraging the team members to open about any changes they deem necessary. Whenever they ask questions about ICOs or post anything, the community manager should positively respond to their problems.

Encouraging team members to inform you of their needs and any other developments will create a good environment. Basically, top members should associate well with junior community members in a trustworthy and cohesive manner.

Telegram and Twitter, for instance, are useful communication tools since they allow sending and receiving messages quickly. Dialogues between community members are vital for the social media community’s growth.

Work on the Feedback

Above all, due to constant communication, you will receive feedback from the community about upgrades and better the system. You will learn of any flaws surrounding the platform, the UI, the software, and everything around it.

After getting the feedback, the development team needs to implement viable suggestions. If the community needs an upgrade, improve your system, and upgrade it. If the community is interested in a new product or service, provide them.

Accepting constructive criticism, analyzing it, and working on it will help your project’s growth. Listening and implementing makes the community trust the platform and feel like a  part of your project.

Reward the Community Members

Regular rewarding of your community members with a few giveaways will help create the right crypto environment. Some platforms decide to use bug bounty programs. A bug bounty is a program instituted where the community participates in identifying bugs in the platforms and receiving rewards in coins.

Airdrops are good rewarding programs where a platform sends a small number of coins to members’ wallets to do advertising campaigns and create awareness. Community members who use the platform will enjoy the benefits and continuously trust the platform.

Offering affiliate compensations for persons who bring new and reliable members to the platform is another rewarding community member.

Above all, rewarding people for advertising and enticing people to join the platform will make more people join the platform and, as a result, build a strong community.

Final Word

In conclusion, managing a crypto social media group and a crypto community is tussling, especially for persons lacking people skills. However, social media groups are vital since they are the best marketing tools of the 21st century, and as such, all crypto businesses use them to increase awareness and make sales.

To effectively manage a crypto social media community, you have to create a community of trust. Moreover, the manager should regularly update the page with the latest information. Create a community where communication flaws easily, and everyone has the freedom to share what they feel.

Since feedback is a vital part of communication, the operations team should regularly respond to the input and do what the community needs.

Crypto Virally is a platform designed to assist businesses to level up their marketing. It provides services like content marketing, brand development, community management. Using Crypto Virally, you can manage all your crypto social media pages and crypto groups in one single platform for better results.

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