The cryptocurrency industry is still young, but the competition is getting stiffer every other day. Today, there is a plethora of cryptocurrency projects providing similar or related services. Of course, this does not imply there are no gaps to fill in the crypto space. It’s one of the most promising industries ever seen, especially due to the technology behind it
The impact of blockchain technology and cryptocurrencies is global, and many countries are adopting this world-changing innovation. There are thousands of blockchain and crypto projects already, and we are yet to see more with the ongoing trend. However, startups must invest heavily in marketing if they are to make it in this competitive sector.
This article focuses on developing countries and presents the best marketing strategies crypto startups can use.
Whether you choose to send emails or text messages, they all go a long way. Text messages are more likely to be seen and receive a response, but email marketing sounds more professional. Startups can gather emails and contacts of the target audience and send messages and emails directly to them. A typical email may not be quite convincing. Chances are high the audience will ignore the notification. The best solution would be to hire a professional marketing company to design the emails and messages. It should capture essential details about your project in a simple but appealing manner.
Email marketing is a convenient and cost-effective marketing strategy that crypto companies can use to communicate updates about their project. Companies can track what happens after an email marketing campaign and know whether to tweak a few things.
What better way to capture the audience in a developing country than by providing free crypto coins? The blockchain and crypto world is a little complex for an ordinary person to understand quickly. Most of them will run away from these projects, especially with the thought of it being a scam. However, sending free tokens is a sure way to win them.
Airdrops remain one of the most common and effective marketing techniques in the crypto space. The more airdrops your project delivers, the more popular it becomes and gathers a larger audience. It is a great way to get people to know about a new project.
Social media is home to everyone. Whether you are targeting developing or developed countries, social media is a must-have. Facebook, Twitter, and Instagram support a global community, thus making them a great place to start. You can look for forums or groups on these platforms that focus on specific countries and use them to reach your target audience. Also, you can create a page and focus on developing a loyal online community with members from particular countries. Engage the audience, ensure you keep them updated with regular posts and updates and make sure all concerns are addressed adequately.
Every country has a set of social media influencers who have millions of loyal followers. They are a great way to help you grab the attention of your target audience through influencer marketing. What’s most critical is to know the right influencer for a crypto project. Different influencers are popular with specific content, so companies must look for those whose content resonates with the industry.
Startups can then reach out to the ideal influencer and brief them about their project, including the critical aspects. Also, they should maintain a follow-up and review progress to determine if there is a need to change tactics. Most influencers have an active following on all major social platforms so that they can be part of your social media strategy.
One of the biggest go-to places for cryptocurrency and blockchain enthusiasts is the internet. Millions of people scour the internet to learn about the crypto industry and specific projects. As such, SEO becomes a great strategy for getting the word out about a crypto project. Optimizing your website content helps it rank high on search engines and will therefore get easily noticed.
Your SEO ranking depends on several factors, including keywords, project reviews, social media mentions, and shares. High social media mentions will resonate with a high SEO ranking, so your company should leverage its social media presence to maximize its SEO strategy.
Affiliate marketing is significantly similar to influencer marketing. However, you don’t necessarily need to look for a popular social media influencer for affiliate marketing. Anyone can become an affiliate marketer if interested in your project. You can spread different sales and marketing functions to other affiliate marketers and pay them based on a commission. The commission could be a percentage pay per sale, click, or lead.
Marketing may seem like a single aspect of every business, but the truth is that it takes a combination of several elements to form a successful marketing campaign. The overall goal is to make your brand known and acceptable in the target market, so it must involve many modifications to suit even the cultural aspects of your audience.
Every country has different sets of people with diverse demographics. The marketing efforts should focus on all these aspects, which means having various appropriate marketing strategies.
Social media platforms have widely contributed to the financial world’s growth by accelerating global business growth. The crypto world is one of the top beneficiaries of the social media advertising option. Every new ICO project introduces its social media page to attract attention and increase adoption.
Some groups may end up having hundreds, thousands, or even millions of followers. Due to many possibilities and the possibility of having several pages and communities, it’s crucial to leverage acceptable community management practices. Keep reading to find out the best tips for managing any crypto social media page or community.
The first step towards any successful social media community management is inviting people to join the community. The more people you have following your page or participating in your group, the faster your crypto project gets adopted. But how can you, as the social media manager, invite people to your page?
Primarily, it would be best if you had an advertising campaign. First, take advantage of the most famous and trusted crypto publications, which major in publishing the latest news and events in the crypto industry.
Crypto adventure is one of the best crypto websites for advertising. It provides the latest updates, guides, reviews, etc., to help both investors and developers take advantage of crypto solutions.
On your website, you can state your social media pages on different platforms from Facebook, Twitter, Instagram, Youtube, Medium, Telegram, etc. Twitter and telegram are the most common social media applications used by crypto companies. Having an account of the two will help in your marketing needs.
In the blogs and reviews written about your project, try to reach out to people and encourage them to join your community.
After having the numbers in your community, you need to ensure good communication on the platform. Make the community active by giving them updates on your latest products.
For instance, before you list your ICO project, make the community ready. When you list your tokens to DEX like UniSwap, make sure you update the community. Sometimes, informing them before introducing a particular update will make the members feel like they are part of the project. In case of a new feature or a new product, inform the community immediately.
A dull social media group will make members leave, and your project will not get the required attention.
Any crypto, social media manager needs to ensure good communication between the team and members. Ensure the environment allows everyone in the community to share their views freely.
One way of doing that is publicly encouraging the team members to open about any changes they deem necessary. Whenever they ask questions about ICOs or post anything, the community manager should positively respond to their problems.
Encouraging team members to inform you of their needs and any other developments will create a good environment. Basically, top members should associate well with junior community members in a trustworthy and cohesive manner.
Telegram and Twitter, for instance, are useful communication tools since they allow sending and receiving messages quickly. Dialogues between community members are vital for the social media community’s growth.
Above all, due to constant communication, you will receive feedback from the community about upgrades and better the system. You will learn of any flaws surrounding the platform, the UI, the software, and everything around it.
After getting the feedback, the development team needs to implement viable suggestions. If the community needs an upgrade, improve your system, and upgrade it. If the community is interested in a new product or service, provide them.
Accepting constructive criticism, analyzing it, and working on it will help your project’s growth. Listening and implementing makes the community trust the platform and feel like a part of your project.
Regular rewarding of your community members with a few giveaways will help create the right crypto environment. Some platforms decide to use bug bounty programs. A bug bounty is a program instituted where the community participates in identifying bugs in the platforms and receiving rewards in coins.
Airdrops are good rewarding programs where a platform sends a small number of coins to members’ wallets to do advertising campaigns and create awareness. Community members who use the platform will enjoy the benefits and continuously trust the platform.
Offering affiliate compensations for persons who bring new and reliable members to the platform is another rewarding community member.
Above all, rewarding people for advertising and enticing people to join the platform will make more people join the platform and, as a result, build a strong community.
In conclusion, managing a crypto social media group and a crypto community is tussling, especially for persons lacking people skills. However, social media groups are vital since they are the best marketing tools of the 21st century, and as such, all crypto businesses use them to increase awareness and make sales.
To effectively manage a crypto social media community, you have to create a community of trust. Moreover, the manager should regularly update the page with the latest information. Create a community where communication flaws easily, and everyone has the freedom to share what they feel.
Since feedback is a vital part of communication, the operations team should regularly respond to the input and do what the community needs.
Crypto Virally is a platform designed to assist businesses to level up their marketing. It provides services like content marketing, brand development, community management. Using Crypto Virally, you can manage all your crypto social media pages and crypto groups in one single platform for better results.
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