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With the recent surge in popularity of non-fungible tokens (NFTs) on the Ethereum network, many collectors have started to build collections of unique digital assets, such as CryptoKitties or Rare Pepes.

Instagram began testing the sharing of NFTs on its platform in May 2022.

Although you can’t physically hold these unique tokens, they are still collectibles and will be sought after by fans of certain brands and characters alike. This article explains how to promote your NFT collection on Instagram using tips and tricks to make sure you get the most out of your followers and their engagement with your posts.

How to Post NFTs on Instagram

First, ensure that you have the most recent Instagram version to share your NFTs on the app. It has an “Add digital collectibles” feature. Next, check if your phone or PC has your desired digital wallet installed. You can connect your preferred wallet by choosing the “digital collectibles” button under settings after logging into your Instagram or Facebook app.

After your digital wallet is connected, you can view and share your NFTs through the digital wallet in the Instagram app. After the collectibles section is added, you can easily share your NFTs to your Instagram feed for others to see. Alternatively, you can choose “Share to Feed” to send your NFTs right from your wallet.

What Hashtags To Use

The best way to get the word out about your items is through hashtags. The best and most popular hashtags for NFTs are #art, #fandom, and #nft. There are also more specific hashtags like #tradingcards, but you may want to look into using them as they might be more specific than you need.

What To Do: Post pictures of your collection as well as any interesting facts or stories that go along with it (ex: who designed it). Be sure to use a variety of photos, including different angles and shots of various cards.

Engagement Tips

Here are some ways that you can promote your collection:

  1. Share a photo of one of the items from your collection and tag the person who designed it. This will help them get more exposure while also helping you market your own work.
  2. Send a personalized message thanking someone for following your account and asking them to take a look at what you’re offering.
  3. Post an informational graphic highlighting how people can buy, share, or trade their collections with others.

Concentrate on Uploading more Reels

Digital artists have an excellent chance to showcase their digital collectibles using reels if there is a certain style of content that Instagram users are now most interested in. A compelling reel can help your audience understand the benefits of your NFT collection.

There are countless alternatives. You can do a variety of things, from incorporating popular tunes to making an eye-catching preview of your NFT social media collection.

Working together with NFT influencers

Influencer marketing is a more real-world approach to sponsored advertising. Your NFT collection can give the brand a recognizable face and be exposed to new audiences by collaborating with NFT marketing influencers. For your NFT collection, the ideal influencer can create the proper amount of buzz.

Use stories to promote your NFTs

When it comes to promoting your NFT Instagram collection, stories can provide you with a ton of creative freedom. They provide you the opportunity to dominate your community’s Instagram feeds with your digital collectibles. Additionally, many features and stickers are available in tales, and new features are always being released.

Engaging The Community

Engaging with your community is one of the most important and rewarding parts of starting a new business. One way you can do this is by posting regularly on social media and interacting with your followers.

Posting Frequency and What Not To Do

Posting frequency is one of the most important factors in promoting your collection. Posting too often (more than once a day) may annoy followers and cause them to unfollow you. However, posting too infrequently will mean that you’re not giving your followers an opportunity to see what’s new in your collection. You need to know how to strike a balance.

Don’t post the same photo more than once, and don’t post promotional posts in addition to posts that show off what’s new in your collection. Aim for at least two posts per week and include hashtags so people can find your account. Finally, be aware of who follows you so that they are able to receive updates when something new is posted in your collection!

Advantages of Sharing NFTs via Instagram

Instagram may be a gold mine for digital artists globally to promote their NFT collections, get traction, and raise awareness of the NFT area thanks to its more than two billion active monthly users.

Additionally, the ability to combine NFTs has enabled new developments, including:

NFT’s integration with Instagram and Facebook will give artists a new platform to market and sell their creations.

Meta will add more features and tools to allow artists to share their digital artifacts on their platforms, such as the ability to distribute NFTs as augmented reality stickers in tales.

Creators have the chance to monetize their work on two of the top social media platforms without having to share a piece of the pie for 1.5 years, thanks to the lack of income reduction till 2024.


There is still a long way to go before we can see a substantial impact on collectors and artists, despite the fact that Instagram is breaking down barriers by entering the NFT arena.

Identifying NFT collections and effectively maintaining your portfolio, for instance, are other crucial characteristics for any collector.

The crypto winter has caused a sharp decline in NFT sales after nearly one and a half years of NFTs growing rapidly. The downturn hasn’t deterred the entrepreneurs and developers who are optimistic about web3. We think that the bear market is where valuable initiatives and healthy communities may be developed.

NFTs are currently among the hottest trends in the crypto space. They are so popular that celebrities like Jimmy Fallon, Neymar, and Stephen Curry are all considering launching their NFT projects. However, the flip side is that NFTs are the highlight of most scam tactics that have haunted a plethora of crypto enthusiasts. Just take a glimpse of the famous Bored Ape Yacht Club, which has made headlines several times this year with discord hacks. Consequently, because of the dark cloud of losses enthusiasts have faced on NFT investments, it is not easy to market NFTs and you need a dedicated team of experts to take care of your NFT marketing. This calls for a brilliant marketing strategy to circumnavigate the hostile barrier limiting the adoption of NFTs.

What are the Steps of Promoting NFTs?

The whole idea of NFT promotion is quite simple. In just the following few steps, you can kickstart and manage the marketing campaigns for your NFT project;

Step 1: Identify the Right Marketing Strategy

Many projects go wrong in NFT marketing because of using ineffective strategies when promoting their NFT projects. Choosing the right approach requires some quality research, especially on the past successes of top NFT projects, to understand the best strategies impacting NFTs. Later in this guide, you will find three NFT marketing strategies that have been tested and proven.

Step 2: Create a Full Marketing Plan

It would be best if you created a proper NFT marketing plan. A marketing plan outlines the promotion strategy and your target audience. You highlight how you can implement your promotional strategy chosen in step 1 to reach the targeted market.

Step 3: Building a Small Community for your Project

Community building is itself a marketing strategy. However, for a brand new NFT project, you must create a good circle of trustworthy community members. These few members will give you constant feedback, encouragement, and engagement as you continue your project. Most projects prefer to open telegram or discord channels for that reason.

Step 4: Implement your NFT Marketing Strategy

After completing the first three steps, it’s time to start implementing your strategy/ies. This is where you start marketing the project. If you choose influencer marketing, start researching the best influencers, contact them, and commence marketing.

Step 5: Review your Marketing Plan and Strategy

Of course, the main idea of a marketing campaign is to attract new traffic to your NFT website or project. Review your marketing strategy from time to time to see if it’s working and what you can do to improve. Remember, the review process is continuous.

Top Marketing Strategies to Promote NFTs

Influencer Marketing

Influencer promotion is an essential component of any NFT venture’s marketing strategy. This approach hinges on getting the help of iconic figures in the crypto space who have the power to influence the investment decisions of their fan base.

Influencers are often early adopters who share the NFT roadmap with crypto communities and offer advice and recommendations to project developers.

One of the main reasons influencer marketing is effective is its ability to improve trust and brand awareness. Influencers often have an established audience in various niche communities that trust their advice and respect their viewpoint on NFT ventures.

Therefore, working with these respected figures in the NFT space can empower projects to create trust with new audiences and build an expansive community of holders. A tweet from an influencer with hundreds of thousands of followers can help a project go viral and attract valuable bids from investors.

When done well, influencer marketing can help an NFT project capture the attention of its target demographics, saving the creator the time and resources needed to penetrate the market.

One example of a successfully deployed influencer marketing project is the National Basketball Association (NBA). In October 2021, the professional sporting entity collaborated with influencers and saw it’s rare ‘Run It Back 2005-06’ collection average seven purchases a minute.

Projects with trouble finding the right influencers for their collection can consult an experienced crypto PR agency to help them reach heavyweights with clout in the NFT world.

Guest Posts and Celebrity Collaborations

Guest posting is one of the most effective ways to promote an NFT project. This marketing strategy allows users to spread the word about their collection on NFT-dedicated blogs and websites.

Project backers often feature as guest writers on popular media channels and publish promotional content to raise awareness about their collections. Using guest posts, digital art curators and promoters can share details about their NFT drop, allowing potential investors to connect with and support the project.

Besides serving as an effective technique for market recognition, guest posting offers a platform for NFT developers to connect with other leaders in the NFT artist community.

Another effective promotion tactic involves tapping the power of celebrities with active involvement in the NFT space. Projects can leverage the influence of actors, musicians, athletes, and tech moguls to raise brand awareness and kick start a community of holders overnight.

One great example of a project that has used the ‘celebrity effect’ to drive mainstream adoption of their NFTs is the Alpha Girls Club. In January 2022, the platform onboarded renowned record executive and DJ Steve Aoki to help promote their collection of 10,000 utility-enabled NFTs.

Social Media Marketing

Social media marketing is another excellent promotion strategy for projects looking to generate hype around their freshly minted collectibles and reach a larger audience.

Community-based media sites such as Twitter, Facebook, Discord, Medium, and Instagram are excellent crypto marketing platforms. Projects can exhibit NFT drops and explain their collection’s core concept on these platforms.

This marketing approach enables NFT developers to interact with crypto communities and learn more about their target audience. Project managers can also drive engagement and excitement among digital asset enthusiasts by hosting regular giveaways on social media.

Finally, Web3 creators can join NFT groups on crypto-centric social platforms like Reddit to attract visitors to the project and boost organic traffic to their websites.

Wrapping Up

NFT promotion equips projects with the capacity to gain their audience’s attention and seize the lucrative opportunities in the digital collectibles space. As a newer market, the NFT sector requires plenty of work to expose digital pieces to as many investors as possible and accelerate the collection’s journey to fame.

Crypto projects that deploy top-notch marketing tactics can succeed by offering something that other collections lack. That said, there is no one standard marketing recipe for success in the ever-evolving NFT world.

The key to success is experimenting with various marketing strategies and then integrating the ones that best suit the project. Project managers, brands, and art curators should develop an NFT promotion roadmap and constantly engage with community members to improve their marketing plan.

After laying the groundwork for their promotion strategy, projects can consider hiring a top NFT marketing agency to help fine-tune and implement their blueprint.

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