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Blockchain technology unlocked a world of tools and opportunities for global economic development. While providing opportunities for higher specialists like software engineers, data scientists, and other developers, blockchain still creates gaps in the smaller supporting roles like marketing. Cryptocurrencies are the technology’s primary financial tools that have made a wave as the best investment and trading options. The demand for them is rising every day, but despite the fact, crypto businesses are all over the internet with marketing campaigns. If you are a business looking to set up a marketing team for your crypto project or an aspiring crypto marketer, here is a quick tip on every crypto marketer’s skills.

1.  Determining What Customers Value

A product or service is more likely to dominate the market by delivering what customers want and in the best way possible. Marketers should not present or design products based on what they think customers want. Instead, the ideal marketing experts should have insights for identifying what users consider valuable and help the development team embed it into the product or service. Simply put, people will only buy what they need.

The market usually contains a mixture of people with different demographics, some of whom are potential users. The users have different levels of passion for the project and find it more valuable than the speculating group. In any case, they are all customers and deserve fair treatment. However, a great marketing expert should distinguish the different groups of customers available. They should also provide insights for the integration of all their needs in the final product.

Such skills prove useful in market segmentation and targeting since the marketing team can focus more on the most valuable segments.

2.  Networking Capabilities

If you lack sharp networking abilities, you may not realize your marketing efforts’ desired outcome. Networking is a useful aspect for marketers and individuals in other careers and even in business. It involves reaching out to individuals, organizations, forums, and communities and building meaningful relationships. Crypto marketers need to be good at creating virtual connections since most crypto marketing campaigns run virtually.

Excellent networking skills will benefit crypto marketers in various ways. You could get referrals, opportunities, connections, build confidence, and gain positive influences from networking forums and networking activities. Remember, all these will be opportunities to promote the crypto project to people who can spread awareness.

3.  Understand the Fundamentals

In any marketing, you will want to tell your audience how the product or service works. Crypto projects are based on blockchain technology which is relatively complex. Without a proper understanding of the protocols, marketers could find themselves in an awkward position when they can’t explain the product features and functionalities.

Yup founder and former Columbia Blockchain Club President says that even at job interviews in crypto-related companies, one thing you will surely hear is how Bitcoin works. Some of your audience may have heard about the project already but not necessarily the finer details. Therefore, Crypto marketers should be individuals who can grasp even the most complex aspects of the products or services they advertise.

4.  Effective Communication

Marketing is about presenting a product to the masses and explaining its use so that the audience recognizes its value. However, it’s not just about showing the product characteristics, but how well you can do that. Besides, we all know that effective communication is essential in marketing that not everybody can master.

Cryptocurrency projects have the challenge of convincing the masses about their authenticity. The situation mainly follows the rise of fraudulent schemes right from the ICOs to some crypto tokens. The advertising team needs to gather the facts and incentivize word of mouth to win the masses’ trust. Simultaneously, sounding too promotional or presenting the project as too good could also raise suspicion among the audience.

Therefore, communication should meet the standards of effective communication, and at the same time, achieve its particular marketing goal of creating value. Most crypto marketing campaigns happen virtually, which means a lot of promotional content creation for different platforms.

Marketers should put themselves in the audience’s shoes and empathize with their situation. That way, they can know the right language to speak to the masses and unlock value for the product. They also need to distinguish their audience and their comprehension levels. Knowing the difference helps them know where to go technical, especially when explaining detailed aspects of blockchain technology and cryptocurrencies.


Crypto marketing work may seem relatively straightforward, mainly because it happens behind the screens most of the time. However, marketers need to know that it still has its technical and analytical bits. Besides, the world is fast-changing, and the traditional marketing methods will not work anymore in the digital era, at least not for digital coins and blockchain.

All crypto marketers need to have a deep understanding of; the cryptocurrency space and its projects, possess digital networking and communication skills and unlock the value of crypto projects. Without these critical skills, marketing efforts may not be a success.

However, crypto businesses can visit CryptoVirally for assistance in their crypto marketing needs.

The financial sector is transitioning to the digital era as more technological advancements emerge. Assets are rapidly transitioning into the tokenization age in a bid to address digital asset investments.

Besides shedding some light on digital asset investments, most business entities seek to improve specific assets’ liquidity. As for investors, their primary goal is to earn profit shares as a form of passive income.

However, the trust in investing with digital assets is equally low, especially with people’s common perception that it may not be a promising venture. So how is tokenization going to change the ongoing narrative against digital asset investments?

Tokenization Aspect

Tokenization involves converting a valuable asset into a digital token. A physical asset is usually turned into a valuable instrument that is easily tradable on a blockchain network.

Blockchain’s architecture allows these assets to be tracked and display every transaction connected with a particular asset.

Furthermore, the distributed ledger doesn’t have to host tangible assets only. In some cases, intangible assets such as patents or copyrights can also run on the blockchain as a valuable virtual asset. Blockchain’s transparency makes it the ideal instrument for most developers to establish digital assets on a public ledger.

Types of Assets Applying the Tokenization Process

Ideally, tokenization is one process that can boost an asset’s liquidity rates with blockchains’ help. Therefore, measuring the ledger’s abilities may not be possible to handle a diverse tokens category. Below is an evaluation of the most common types of tokenized assets today.

Fungible Tokens

Fungible tokens surround us every day in our trading endeavors. The token can be described as interchangeable assets, identical to each other. For instance, you can trade gold for another gold bar but not for any other commodity.

Moreover, these commodities are generally traded in a bulky manner, making it harder to invest in them. Since the gold is moving from one place to another, it involves a third-party entity, mostly banks, to oversee the gold transactions.

Nonetheless, tokenizing with blockchains eliminates the need for intermediaries as users can trade a portion of the valuable gems as digital tokens via smart contracts.

Smart contracts are self-execution programs that perform specific services as set by the transacting parties. The computer-based code initiates negotiations of the trading entities, and once they agree, a contract is formulated to act based on the agreed terms.

After that, blockchains maintain and display the transactional information of the already tokenized asset trading in the market.

Non-Fungible Tokens

NFTs are the reverse of fungible tokens in that non-fungible tokens cannot suffer interchange with each other. Additionally, the virtual tokens are highly unique, possessing different traits, features, or characteristics. Unlike fungible tokens, which are mostly ERC-20 tokens, NFTs operate as ERC-721 tokens.

NFTs are not divisible like fungible tokens. Instead, it assures investors of an asset’s ownership. Non-fungible tokens are applicable in various industries, one of them being the art industry. An artifact/piece of work is tokenized to divide it into sub tokens and sold as units by an issuing platform.

Examples of Tokenized Digital Assets


ArtisiaToken introduces you to a one of a kind art network leveraging blockchain technology. The platform strives to instill a social, cultural environment and create an investment opportunity for art lovers.

ArtisiaToken counters some of the problems faced in the art industry, one of them being the display of counterfeit art pieces. Therefore, the art-based system will ensure the verification of every artwork to maintain an authentic ecosystem.

In most cases, art pieces are hidden in a secret display meant only for a particular class of people. Through ArtisiaToken, many of these rare collectibles will be available for public display. Investors need to purchase ArtisaToken’s native currency(ARTZ) to participate and benefit greatly from the art industry.


CryptoKitties is an innovative blockchain game running on the ethereum blockchain. The digital collectible cats contain different attributes or characteristics that make them unique. Investors only need to select, purchase, and breed the rarest kittens after linking their MetaMask wallets. A successful breeder eventually profits off the game by producing a unique kitty with a higher market value.


Blocksquare adopts a distinct approach of tokenizing real estate property regardless of size and type. The decentralized system grants investors the ability to represent a real estate asset on the blockchain network as a digital token.

It further follows legal standards as it serves customers with an already running real estate portfolio. Blocksquare also partners with prominent entities such as Deloitte and CV Labs to give its customers quality and professional services. On the other hand, investors can buy and sell shares of tokenized properties residing in the platform’s blockchain network.

Blockchain’s Contribution

Lower Fees

Since blockchains remove the need for intermediaries, investors incur a lower transactional cost. In ordinary circumstances, third-party interventions usually are costly as they accumulate most of the transaction fees. Blockchains harness smart contracts’ power, which automatically performs transactional services based on the trading parties’ terms.

Liquidity and Adequate Market

The distributed ledgers are interoperable hence, opening a world full of investment opportunities. Companies can as well reach a wider audience once it establishes its services on the blockchain network. In turn, it adds more liquidity to assets that could seem illiquid.

Partial Ownership

Tokenization on a blockchain allows for partial ownership of an asset. Thanks to the public ledger, an asset can be split into smaller bits granting ownership rights to a couple of investors.


Losing ownership documents is usually an unfortunate event as those certifications ensure the digital token only belongs to you. Nonetheless, while blockchains represent the assets, ownership rights continue to be safeguard once an investor purchases the asset. It provides a proof of ownership detail mentioning an investor as the legitimate owner of the asset.

CryptoAdventure functions as a one-stop hub to access everything dealing with cryptocurrencies. Whether you are a newbie or pro, the ecosystem gives you exclusive access to articles and tools necessary to build your crypto knowledge. Begin your journey at CryptoAdventure today!

Final Word

Tokenization is revolutionizing the financial sector with its ability to merge traditional assets into the digital world. Considering that these assets are sometimes difficult to invest on, tokenization still guarantees partial ownership of assets unthinkable of possessing.

Furthermore, blockchains settle transactions within the shortest time possible therefore eliminating any form of delays. As for both companies and investors, blockchains take them to a diverse ecosystem full of numerous investment opportunities and access to potential customers.

At pocket-friendly prices, CryptoVirally offers the best marketing services for new crypto projects. Besides giving marketing services, Crypto Virally brings you fascinating crypto articles, project listing on exchanges, web design, brand development, and many more. Get in touch today!

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