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There are two fundamental economic realities taking shape currently. First, the world could be on the cusp of the next financial evolution, switching to cryptocurrencies from fiat money. The latter, in turn, replaced precious metals, which had replaced the barter trade system.

The second is that the global economic weight is shifting to Asia. The fastest-growing major economies dominate the top 5 fastest growing economies list. As such, crypto developers need to place the utmost importance on their crypto press releases in Asia. To get it right, read on to learn more.

Get the Language Right

The language is perhaps the most important thing to consider when making an Asian press release. While in most other continents, there are 2 or so universally or regionally understood languages, Asia is quite different.

Languages are very national, always ending right at the borders. A press release in China MUST be in mandarin; in Japan, it should be Japanese, Korean in South Korea, Thai in Thailand, etc. While there is little English and even lower French and German, they are very localized in fluency to a minority.

You should invest heavily in credible local translators for the undistorted message to be passed on. It means that it won’t be a manageable one size fits all press release campaign as it would be in, say, North America or Europe.

Define the Goal of the Press Release 

PR campaigns can have quite a huge diversity in terms of the aims of their launch. An Initial Coin Offering differs from a hard fork or soft fork update, which is also different from a new service announcement. Their content requirements and target clients vary significantly.

The goals of the PR also largely determine the timing of the campaign’s release, which is crucial for the best possible impact. Therefore you should effectively communicate that to your PR partner to get a good PR release in Asia and everywhere else in the world.

Get the Right Crypto PR Agency

And that leads to the next step, contracting the right crypto press release agency. Not every licensed crypto PR firm is a good fit; many factors must come to play first.

For starters, a firm’s experience niche plays a key role when choosing a PR campaign partner. One that has only been handling airdrops may not be so good at giving press releases on a crypto project’s award achievements.

The languages they support also influence a developer’s selection. One should go for one that supports as many languages as possible for a wider reach.

Other services offered by the crypto PR service provider are a top selling point for the firms. The best fit would ideally be one where the firm provides a wide array of marketing services in addition to PR as a package. It aids in reducing the need to scout for different firms to handle one’s brand marketing needs.

Establish Strong Networks with the Media and Journalists

As a rapidly advancing and very disruptive piece of technology, blockchain has a ton of projects. Press releases are popping up often, resulting in a crowding-out effect. It may blunt the projected impact of one’s investments into a good PR piece.

Hence the need for entrenched networks with media personnel. Asia is a big continent, even having subcontinents within it. It is, therefore, safe to say that no single media firm can master all the markets and languages, raising the need for localized link approaches.

Doing so has two benefits. First, the media networks would aid a developer in creating newsworthy crypto press releases that can pick up interest seamlessly. Second, they help give adequate media coverage for one’s piece, which is vital for getting information to the target clients.

Make the PR Short and Sweet

The problem with every developer is wanting to put in anything and everything they feel is dear to their project. While that might be true to them, it ignores one fact about the audience. People generally have a short attention span when it comes to media.

Therefore, a client must share as many details as possible with the PR agency. The agency should, in turn, sum it all up into a short, exciting press release excerpt with several key indicators. They include a catchy title, the important announcement, timing and location, and contact information.

Monitor the Release

So one has gotten all the above right and made what they’d perceive as a good press release and launched it, is that the end? By all means, no. One needs to track the PR to gauge its impact.

To better do this, you should monitor performance indicators against set milestones. Major performance indicators include changes in general mentions on the internet and internet traffic on the landing page.

No changes on any of the above mean that the impact of the PR is unsatisfactory. The milestones set should also be realistic, a good reason why it is crucial to seek the services of a good PR agency.

Take Away

With Asia increasingly becoming the anchor of the global economy, all businesses must tailor their services for its markets. Cryptos are no different, hence the need to get it right in crypto PR.

Following the guides mentioned above, an Asia crypto PR could become a success and result in good future revenues. Examples of good crypto PR agencies include NeoReach, Cryptovirally, and CryptoPR, to name a few. There are tons of other agencies out there to check out.

A well-designed and effective press release campaign can help boost your brand’s visibility in the crypto market, sales, and community growth. Choosing the right marketing partner, specifically PR sites, can guarantee the success of your marketing campaign or reduce the name of your project to ashes. Unfortunately, many projects in the crypto market do not have the necessary media coverage to reach their target audience. So it would help if you had your eye wide open before paying a Crypto Press Release PR site to market your content or startup.

So which crypto press release sites are the elites? Why is choosing the right crypto PR website essential? Read on to find out.

Why is a Crypto Press Release Important?

A press release campaign is vital to any digital asset launch, as it allows the public to glimpse what’s new in the industry. It can also help promote the various products and services currently being launched.

PR releases are vital to any marketing campaign as they help build brand awareness and attract potential investors. A strong PR campaign will also help you catch the attention of your target audience.

Tips to Publish a Crypto PR on Top Sites

Now that we have established the importance of a crypto press release let’s dive in. Here are tips that will help you stay on the good side of the press and increase your chances of getting the attention you need.

Set a Goal for Your Press Release

Setting goals is essential for any campaign. Your crypto campaign should have a purpose and detail and be professional to help ensure that your efforts are successful. You can achieve this through careful planning that ensures the campaign is on track and all tools are covered.

With a clear goal in mind, you can maximize the available resources to achieve the desired results. In addition, it helps you remain on track with your crypto project.

Who is Your Targeting?

If you’re writing for a specific audience, such as crypto news sites, you might consider incorporating some of the terminologies they commonly use in your press release. For instance, if you’re writing for a news site that focuses on crypto, you might want to use all of the abbreviations and other terms that most readers will understand.

If you’re planning on publishing content on a website that doesn’t fall under the crypto industry or a specific niche, then you might have to explain its terms and concepts.

An additional tip is that before you write anything about crypto, ensure you have an editor who is conversant about the industry. That will allow you to avoid making mistakes and ensure that your readers are informed.

Select a Suitable Channel 

Before choosing a medium for a crypto press release, you must identify the target audience. Then, you can create PR stories for each segment and select press related to the targeted industries. After that, to reach your target audience, you can create a press release distributable through various social networks. These include Facebook, Twitter, Instagram, LinkedIn, and Reddit.

Writing a Catchy Press Release

When correctly distributed, a crypto press release can reach a broad audience within a short period. It should contain all the necessary details to create a compelling story, such as the major announcement, contact information, and relevant links.

Keep it short and crisp. However, do not forget to include relevant keywords in the text to make it easier for the media to read.

Give Context and a Background

Your crypto PR should serve as a way further to educate the public about the various aspects of cryptocurrencies. For instance, if you’re covering an Initial Public Offering, you might want to include links to the company’s website or other relevant information. However, it would help if you also aimed to include positive content to make the company’s projects stand out from the crowd.

On the other hand, if you’re writing about an update to a current coin, you should also include a link to its history to inform your readers about the new developments. However, make sure to avoid assuming that your readers are knowledgeable about all of the details.

Establish a Strong Media Contact Network

Due to the rapid emergence and evolution of cryptocurrencies, the market is constantly updated with new press releases. A well-designed and effective press release can help boost the visibility of your project and attract more investors and journalists. One of the most critical factors you should consider when developing a press release is establishing a strong network of influencers.

A strong network can help you reach out to more journalists and cover your story in different marketing segments. You can also connect with them to create content that will help drive awareness for your project.

Hire the Right PR Agency

Instead of doing all the work yourself, you can hire a crypto PR agency to manage your campaign. Before selecting, you should consider your budget, outreach, and performance metric.

For PR professionals looking to create effective and engaging press releases for crypto brands, Cryptovirally is a good choice. Notably, the platform is a blockchain PR agency that has been working with some of the most prominent media houses in the industry to create effective and engaging press releases.

Gauge Performance

After a press release campaign, it’s essential to consider the various factors that affect its success. For instance, the message’s reach is measurable by the number of social media and internet mentions. Also, check for the traffic generated by the referral traffic from the distribution site.

You can also measure the effectiveness of your crypto PR campaign by tracking the various traffic sources to your websites. These include the number of shares and links in your press release on third-party sites.

Final Thoughts

As you develop a crypto press release, remember that a press release is not a sales brochure, so it should be factual and objective. A press release will allow your audience to remain in touch with your project. In addition, it will give you a chance to gauge the performance of your crypto project. With this data, you can receive feedback to help you improve your project outreach and performance.

Public relation is a key requirement for every venture established in the modern world economy sector. Word needs to be put out there in an orderly and attractive manner to attract customers to the business in droves. Nowhere does this seem more crucial to operations than in the blockchain world, where more than 10,000 different altcoins compete for recognition.

Given such stiff competition, a good crypto press release by a project is almost mandatory. It is what separates the cereals from the chaff. Outsourcing such work to better-equipped and more experienced firms is a more credible option. So which firms are at the top tier where crypto press release services are concerned? Read on to find out.

Melrose PR

One of the first and most iconic brands in the crypto press release and distribution services industry is Melrose PR. The name comes widespread coverage since it is one of the market leaders. The firm has a wide range of services that cement its press releases as one of the very best.

For starters, the clients of Melrose get access to social media, blogs, and crypto telegram management services. It means that all projects will have solutions to their social platforms issues at their fingertips. Important services synonymous with crypto press releases such as branding and project identity are available. The projects even benefit from community management all under one roof.

The firm offers advisory services for ICOs. It is crucial to newer projects since they aren’t well versed in the industry’s norms and strategies. Developers can learn the art of optimally timing their launch and press releases for the best impact and returns.

With Melrose as one’s crypto PR agency, there is an unquestionable success guarantee given its heavy focus on quality releases.


As one of the original press releases, public relations, and marketing firms in blockchain, cryptopr is a top player in the industry. In its stable are firms worth millions of US dollars located worldwide, which it represents. It goes to show how trusted, and sorts out the firm is.

Several features make cryptopr stand out, the first being the firm’s strong partnerships. Partners are both within the crypto world and beyond. Major crypto firms like Binance and eToro and many more large crypto names utilize its services. Outside of crypto cycles, firms like Yahoo! Finance and MarketWatch, major mainstream finance and stocks markets news providers, are partners. Crypto press releases have a wide reach as a result.

Second, it supports press releases and publications in at least nine languages, conducive to customer convenience. Such broad lingua support is also helpful for crypto press release distribution into various regions globally.

Cryptopr has DeFi projects to its PR services, a rarity in the industry. Its competition normally focuses exclusively on cryptocurrencies, leaving a vast market gap. It doesn’t come as a surprise that cryptopr has a rating of 4.4 on Trustpilot.


Sometimes, one needs to offer something out of the ordinary to stand out in the face of stiff competition. The Sevio Company’s Coinzilla does just that within the crypto press release and general crypto advertisement sphere.

To do so, it has several support features. The first is its anti-fraud component. The component works by filtering out fake traffic from projects viewership to paint no false good pictures. All the traffic numbers one gets on their PR result from genuine viewership numbers.

It also has a live campaign tracker proving quite valuable for clients. They can track leads, live impressions, and even sales in real-time. It is useful in gauging the effectiveness of crypto press releases at various times and to which target clients. As a result, it boasts of the fastest rate of approval for PR posts and ads in the blockchain network.

Coinzilla has an effective marketplace for directing traffic to projects via press releases. The platform’s users have the power to manage all their press releases on the forum. There are very few better platforms where crypto press release distribution is concerned.


Another name in the crypto marketing and press release distribution space is Cryptovirally. The firm boasts of a depth of services with good quality, a combination that is hard to rival.

On offer are press releases that are well articulated and extensively marketed. And the marketing bit is genuinely outstanding and extensive. It ranges from content and viral marketing to YouTube services, exchange listing integration, and graphics and branding development. Its marketing system is designed to have the highest impact possible.

There are website audit and video creation services that assure the quality and effectiveness of PR releases. It has in-depth project reviews that assess the quality of content and spur traffic movement to clients’ projects.

Crypto virally has an ask-me-anything session that is useful, especially for beginners without in-depth knowledge of crypto PR. Add to that, its project awareness creation, & community management, and cryptovirally’s position among the top crypto PR agencies is cemented.


Another firm that approaches the crypto press release game with quite a different angle is ICODA. The firm believes improper token promotion, insufficient marketing tools, and sub-par data collection hinder the industry. It has therefore changed the way crypto PR is approached drastically.

To be precise, it still offers all the normal crypto PR services available in almost every other firm. But it offers much more on top. For instance, the firm employs the services of YouTube influencers to market for its clients. That is a guarantee for huge crypto press release viewership rates.

Also, making IEOs an add-on for its customers is in the mix. It has also taken up the art of offering its services multilingual. Chinese, Russian, and Korean, in addition to the industrial standard of English, are available.

As for proper token promotion, tokens get to list on CoinMarketCap and CoinGecko, both of which are its partners. The firm also aids in the creation of DeFi projects.

ICODA runs comprehensive analysis reviews of projects before launching PR posts to deal with the sub-par mean data collection. It also helps clients develop their whitepapers, which aids in deeply understanding a new project and its PR requirements.

Such an out-of-the-box approach to crypto press release distribution and general crypto marketing guarantees a well-articulated PR. ICODA is no doubt a great crypto PR agency.


A list of top crypto PR agencies will be incomplete without cryptoadventure. The firm’s website offers a world of publications that perfectly serve the purpose of press releases.

Cryptoadventure’s articles are written by many writers, each specializing on different angles and perspectives. There are writers specializing in beginners guides, which are an amazing PR form of launching projects worldwide.

There are news writers who typically do short but eye-catching and up-to-date pieces. Such pieces are suitable for PR angles that announce something drastic or important upcoming upgrades. On the other hand, project review writers generate interest and traffic on clients’ official pages.

Cryptoadventure is a user-friendly platform with an easily navigable site and a slick user interface. It is a trusted go-to PR platform for big crypto names like mycontainer, coinomi, and shrimpy.

Author’s Take

For one to launch a project successfully or make an important announcement regarding their projects, a good press release is a necessity. It is especially crucial in the blockchain network since it is entirely digital and contains intense competition among thousands of projects.

With the many firms currently coming up with crypto press release services on offer, making the right choice will prove crucial. One has to guarantee value for money spent. The crypto PR agencies mentioned in the article offer comprehensive PR services and wide support services for good releases. They should be at the top of one’s crypto press release distribution services providers’ list.

Press Release distribution services offer crypto businesses tools and analytics that assist in crafting and publishing hard-hitting press releases. The PR distribution agencies take care of all the details to ensure that your press release maximises its initial potential.

In light of that, employing reliable crypto press release distribution services is crucial in establishing a staunch brand for your project. To be more precise, having an ineffective publication of your press release results in little or no impact on the media. During the first stages of crypto projects, the ICO requires careful promotion and targeting to turn observers into investors.

Below are some of the most popular distribution services for a crypto press release:


NewswireNEXT is a good press release distribution service that continues to expand and grow in popularity. It has low fees of $359 and distributes your press release to a bigger pool of international news outlets. It guarantees pickups on 350+ authority on online news sites.

The PR forum submits your press releases to top business sites, including FinancialContent, Digital Journal, and MarketWatch. They also syndicate your content to Radio, TV, and Broadcast affiliates of CBS, NBC, and FOX. NewswireNEXT guarantees a 300 to 500 pickup rate for your press release at low fees.

Business Wire

Business Wire is a member of the Berkshire Hathway family, the backyard of popular US businessman Warren Buffet. They are a global press release distribution agency that provides access to over 80,000 media outlets across 160+ countries. The platform also has a good background experience of over 60 years and is focused on connecting audiences with crypto organizations. They apply their expertise and extensive experience in creating media partnerships and relationships across various target categories.

The company sends the press release to specific geographical regions, and in recent years, Business Wire has enjoyed embracing the digital media revolution. Extras like free link sharing on social media to each press release have been added and made possible through the distribution service.


Cision, popularly known as PRNewswire, is among the oldest PR distribution services in the news industry and has a reach of over 170 countries. They avail a network of over 300,000 media outlets and 40 languages. PRNewswire connects to a combined media audience of 17+ million influencers, writers, journalists, and editors when employing the network.

In addition, the platform helps crypto developers micro-target content distribution according to their industry preference. Its major focus is to ensure that people likely to generate crypto articles are connected to the data and info required for their content.

The distribution service offers a list of comprehensive PR distribution services via its subsidiaries, including HARO, PR Web, and PRNewswire.


eReleases is a popular press release distribution service popular in small business communities. The forum provides a press release distribution service covering over 100,000 journalists from top-tier publications. They also offer high-end syndication and news aggregation services, including AP News Network, and leverage over 5,000 websites, online services, and databases. Its major focus is on providing and promoting enhanced distribution. eReleases has been in the industry for more than 20 years, building strong relationships with bloggers and journalists.

The platform guarantees a 90 to 150+ site pickup rate for the different Press Release Distribution Service packages. Moreover, they offer SEO enhancements and distribution content to media sites specializing in cryptocurrencies. Marketing packages are also cheap, with prices starting from $300.

Blockchain Wire

Blockchain Wire is a cryptocurrency and blockchain focused press release service co-founded by renowned crypto investors Michael Terpin and Enzo Villani along with industry veteran Michael Shuler. 

Michael Terpin and Michael Shuler started the first internet news service, Marketwire, which was sold and later rebranded as GlobeNewsWire. 
Blockchain Wire is partnered with Globe as well as a growing number of blockchain and crypto media outlets via their RSS feed which is baked into all of their offerings or available as a standalone distribution option. 
They can provide guaranteed media coverage on all the major mainstream media outlets such as Yahoo Finance, Google News, Bing News, Benzinga, Marketwatch, The Associated Press and Bloomberg as well as distribution to a wide variety of well known crypto focused sites like CoinTelegaph and CoinQuora. 
For those looking to maximize their exposure around the world, they also offer Asian, European and Global distribution circuits. They are truly a versatile service with solutions for any blockchain project or marketing agency. 


Presswire has an impressive list of top clients, including the UK government, the World Health Organisation, and the United Nations. They have over 850,000 media contacts with a news database for 25 years. Presswire doesn’t offer target distribution but allows filtering by region, country, and industry.

They also provide innovative reporting tools and add-on boosts that include SEO tweaks. Moreover, the platform offers intelligent reports that predict the reactions and interpretations of your press release.


CoinTraffic is among the best crypto advertising networks due to its effective press release and ICO content distribution services. It offers a campaign period where you can draft a campaign on a press release and then execute the PR campaign later. The service contains different primary and global tires, priced at 1,500 and 10,000, respectively.

Coin Traffic’s extensive media partnerships with over 60 leading crypto and blockchain platforms are a key factor to consider. Employing them ensures you get proper recognition for your project, assuring reads by crypto influencers and investors.

Good PR Team, Less Hassle

Crypto Press Release Distribution Services is an essential strategy and a necessary step in generating traction for your project. The mentioned services are just a few among many other PR distribution services, but each has different features. Considering the powerful cryptocurrency press release distribution services, access to leading platforms puts your projects on the top list. Plenty of affordable services are available, and research on the one that best suits your preference is required for a successful ICO.

The cryptocurrency market is fast-moving and involves thousands of projects. Crypto enthusiasts could potentially add millions more in the next few years. Projects compete for public attention and seek ways such as press releases to differentiate them. The most important thing is the method of publishing. Press releases are a means of conveying a message. Therefore, the writing must be factual.

If the promotional material is direct, journalists and influential people are not interested. After all, a journalist’s job is to tell stories, not promote products. Trying to get press coverage for your crypto, ICO, token event, or blockchain requires expertise.

Alternatively, you can contact various crypto sites such as, where they can produce a custom written press release written by seasoned ICO specialists to save you the hectic writing hustle. Otherwise, here are a few writing tips to help your crypto press release rank.

An Eye-Catching Headline

The reality is that most journalists get a steady stream of PR, and you need to find a way to make your press release stand out from the crowd. The way to do this is through a catchy headline that grabs attention. Of course, you don’t want to promise something the article doesn’t offer. And you don’t want to use click bytes to get someone to click on your press release. However, it would help if you were clear about why a journalist, blogger, or social media influencer should read your press release.

Find Your Angle

It is one of the first things we often need to educate our customers about. Announcements of new cryptocurrency or blockchain companies are no longer considered new.

That’s why you need to add your hook or corner. Simply put, you need to explain to your readers why this is important. Surely you already know what makes your product unique.

Crypto products can solve common problems, meet clear needs, or open a market niche. Regardless of your point of view, be sure to write a description of your press release.

Support Arguments With Data

Objectivity is the key here. To publish your report as credible as possible, consider adding data or statistics from a third party that will help explain why your new product, service, or event is newsworthy.

For example, if your new blockchain integration project will make significant savings for a company provider chain, you can use data or statistics from a prominent business source. Something along the lines of, “The average Fortune 500 companies lose $ 10 million annually because of supply chain inefficiencies, according to Bloomberg,” will work.

Use Quotes to Bring the Press Release to Life

Storytelling is one of the best ways to interact with people and demand their undivided attention. It can be short or long quotes. They need to provide more information and allow readers to see the people behind the business.

Don’t walk around the office asking more than 20 different people for offers. Several key figures from the management team or participation in the event are ideal.

Edit for Grammar

It is a clear point. Poor grammar and mistakes can distract readers from the content and purpose of your article. Don’t let that happen. Websites skim press releases, but it’s often up to you to provide accurate content.

Quality Graphics

Photos are important to readers, especially if you want to differentiate your posts from others. You want to use high-quality graphics. It can include logos of participating companies or photos of the founders of your new cryptocurrency project, but charts and graphics also help grab attention.

When writing about the industry gap, show how big the industry is, for example, with a chart. Individuals might be tempted to create new graphics for partnerships and messages, but a familiar icon or photo often draws attention to the post.

Follow-Up Information and Social Proof

Your social proof is just as important as your point of view. It could be evidence that a major influencer or thought leader is taking advantage of your project, investing in your cryptocurrency, or joining your board of directors. It’s usually easier the longer you stay established, the more you achieve.

If you’re starting, maybe you’ve gone through an incubator or accelerated program, or the founders graduated from prestigious universities. Most readers want to know more about the news. Press releases should be brief and precise but also allow more access to interested parties.

Make sure to include information such as the project website, chat channels, and social media pages. It will help your attentive readers stay up to date.

Keep it Short

Press releases should be summaries of important announcements. It should be a brief description of the who, what, why, when, where, and how of your new product.

Ideally, you can convey all the information a journalist needs in a total of 300-500 words. If your press release is longer, the reporters will likely ignore it, and less likely that people will read it. Remember – a press release’s job is to make a journalist’s job easier, not more difficult.


You can write the most appealing press release, but it won’t be of use if people do not see it. Therefore, promoting press releases is just as important as creating press releases. You can send press releases directly to journalists and influencers, who can publish or include them in articles.

With the right approach, writing a crypto press should be fast and painless. Just follow these instructions, and you’ll be writing a professional quality press release in no time. Remember that press releases are not sales brochures.

It is advised to be objective and factual. Making sure to work from a strong perspective and present your social proof to readers. You can get a free consulting session with industry experts on press releases on Crypto Virally for further help.


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