Coretta Scott King, the dear wife to the late Martin Luther King, once quoted that the members’ compassionate actions determine the greatness of a community. This concept reiterates that a crypto project is as good as the positive state of its community members.
Major brands like Netflix and Taco Bell have been known to hold interactive engagement with their communities to get user-generated content that can help improve their brands. Similarly, crypto projects hold periodic AMAs (Ask Me Anything) sessions with community members purposely for the same intent.
However, there should be a definitive strategy for an effective engagement that accounts for growth, management, and inch-perfect community maintenance. Most projects prefer to hire a crypto community-building agency for stress-free and slick results. But if you are more comfortable with a hands-on approach, no need to worry; we got you covered. Below are simplified and proven techniques that can guarantee a thriving, sustainable crypto project.
Create a Brand Story
Effective communication in creating good relationships always revolves around good storytelling. In more ways than one, storytelling serves as a human touch for projects that capture potential investors’ attention. It also widens your audience reach.
A major brand like Tesla has a good brand story having its CEO, Elon Musk, is a master of storytelling. His Tesla Powerwall presentation is an excellent example that tells a story about the company’s goals and vision.
The same tactic can be applied to growing a crypto community. A story that highlights your project objectives clearly could benefit your startup in the long run. From the story, individuals will know how your project will be of value to them as well as any society. Take Bitcoin, for example; its story stems from the evolution of freeing society from the shackles of centralized banking systems.
Leveraging Social Media
Due to the astronomical advances in the online industry, a plethora of social networks have been launched, each with diverse features presenting decisive results in marketing. A Gordian knot arises when selecting the right platform to grow and manage your community.
Rather than focusing on which platform has the most users, crypto marketing aficionados recommend assigning each platform a designated objective. For instance, Twitter is popular for announcing and giving updates on the project’s latest developments. Discord serves as an interactive platform among the users, while Telegram offers real-time customer support. Reddit necessitates a suitable arena for AMAs and Facebook is the ideal conversion funnel tool.
Nevertheless, one should not limit themselves to the above approach as a particular project could effectively be managed in an obscure modus operandi. It all comes down to where you can find your most active users. Also, you need to choose a platform that you are more conversant with and can use with ease. Moreover, considering the best interest of your clients, you ought to identify a platform that offers interactive features appealing to your user base. Last but not least, go for a social network that is not susceptible to hacks as recently evinced with Apecoin servers on Discord.
Community Engagement and Management
It is important to always keep your community active. There are various strategies you can employ to have consistent community engagement. You should note that these strategies produce different results depending on your chosen social media channels.
Crypto community engagement techniques such as airdrops, meme and social media contests, AMAs, Giveaways, trading races, and bounty programs are instrumental in broadening your target market whilst maintaining your initial investors. Not to mention, a proper engagement among the members increases the traction of your project, thus boosting the morale of the community.
Consequently, a well-crafted engagement strategy eases the hassles of managing a crypto community. A community administrator is tasked with staffing, organizing, planning, controlling and leading the user base. Staffing, controlling, and leading a crypto community is relatively straightforward, but organizing events and setting up the right dates for them requires stealth and precision. A decent crypto management agency experienced in concise planning is recommended here.
Despite the vast array of cryptocurrency projects, they all seem to have one common factor, the blockchain. Thus, instead of just targeting users in your niche, it could be worth your while if you expand your outreach. Who knows? You can come across a project with features complementary to yours, and the possibility of an alliance could be just what you need to take your project to the next level.
If this sounds good to you, then a crypto influencer is who you need to expand your network. As the name suggests, crypto influencers are enthusiasts highly knowledgeable in the world of digital currencies and have a significant impact on the space. That being said, an influencer can extend your outreach and even subsequently ignite hype for your project. You can check our influencers services here.
Building a robust crypto community is essential in creating a critically acclaimed brand that stands out more than its counterparts. The trick lies in forging a harmonious relationship between the project’s team and its users by incorporating the aforementioned techniques. Easy right? Well, No need to panic if you hit a snag. There are actually crypto community-building agencies primarily focused on enriching a project’s community.
Since it’s never a good idea to turn a blind eye when it comes to matters about cryptocurrencies, it’s essential to carry out due diligence when selecting the best experts and agencies to manage your crypto community. To rid you of the intensive research, CryptoVirally is by far one of the best crypto marketing agencies with the most experience and has received profound plaudits from their clients.
Not to sound doubtful of your DIY skills or anything, but crypto pundits do, in fact, recommend hiring professionals for such critical matters as this. That’s because the fate of a successful crypto project rests on the shoulders of its public image – a slight tan (negative feedback/review), and the project’s credibility is ruined.