Hiring a Crypto Marketing Agency: What to Look for and How to Choose

Cryptocurrency and blockchain technology have revolutionized the way we conduct business and exchange value. As the industry continues to grow, it’s becoming increasingly important for crypto projects to stand out in a crowded market. One effective way to do this is by hiring a crypto marketing agency. But with so many options to choose from, how do you know which one is right for your project? In this article, we’ll explore what to look for and how to choose the best crypto marketing agency for your project.

Understand Your Goals

Before you start looking for a crypto marketing agency, it’s important to understand what you want to achieve. Are you looking to increase brand awareness, drive more traffic to your website, or boost sales? Understanding your goals will help you narrow down the list of potential agencies and ensure that the one you choose is aligned with your objectives.

Look for Experience and Expertise

Not all crypto marketing agencies are created equal. Look for one that has experience and expertise in the crypto and blockchain space. An agency that understands the unique challenges and opportunities of the industry will be better equipped to help you achieve your goals.

Check for Case Studies and Testimonials

A reputable crypto marketing agency will have a portfolio of case studies and testimonials from satisfied clients. Take the time to review these and get a sense of the agency’s track record. If possible, reach out to some of their clients and ask about their experience working with the agency.

Consider the Agency’s Services

Different crypto marketing agencies offer different services. Some specialize in social media marketing, while others focus on content marketing or search engine optimization. Be sure to choose an agency that can offer the services you need to achieve your goals.

Evaluate the Agency’s Communication and Reporting

Effective communication and reporting are key to a successful partnership with a crypto marketing agency. Look for an agency that is responsive and easy to work with, and one that provides regular updates and reports on the progress of your campaign.

Review the Cost and Contract

Finally, be sure to review the cost and contract before hiring a crypto marketing agency. Make sure you understand the terms and conditions, and that the cost is within your budget.

In conclusion, hiring a crypto marketing agency is a great way to take your crypto project to the next level. By understanding your goals, looking for experience and expertise, checking for case studies and testimonials, considering the agency’s services, evaluating the agency’s communication and reporting, and reviewing the cost and contract, you can ensure that you choose the best crypto marketing agency for your project.


Choosing the right crypto marketing agency can be the key to the success of your crypto project. It is important to understand your goals, look for experience and expertise, check for case studies and testimonials, consider the agency’s services, evaluate communication and reporting, and review the cost and contract before making a decision. With these considerations, you can ensure that you choose the best agency for your project.

The decision to hire a crypto marketing agency is a vital step towards the success of any crypto project. Careful research and consideration of industry standards, track records, and tailored approaches are key factors in choosing the right agency for your specific needs. CryptoVirally, a leading provider of exclusive crypto marketing services, offers a comprehensive solution for increasing visibility, engagement, and overall success for crypto projects.

With a team of experts and proven strategies, CryptoVirally is well-equipped to drive real results for clients. Interested parties are encouraged to learn more about the services offered and contact the company for further information.

Crypto Marketing – Where to Promote Your Crypto Project

Due to the increasing number of blockchain projects that have emerged in the crypto industry, the competition is fierce. To attract the attention of potential investors, you need to create a compelling marketing campaign.

In addition to generating revenue, crypto marketing uses various tools to generate brand awareness. Similar to traditional marketing, a marketing plan is very important for any project as it determines how successful it will be.

In this article, we shall look into where you can promote your crypto project. Let’s get into it:

Establish a professional website

Before you start working on a project, you must create a professional website. Potential investors look for the first thing when evaluating your project. Having a well-designed and professional website will help attract more potential investors.

You should create a website that’s easy to navigate and mobile-friendly. It should also have informative content about your project. The correct information will allow visitors to learn more about your business quickly.

It would be best if you also had a section dedicated to FAQs. That will allow you to answer frequently asked questions. You can additionally upload various documents and images from your project.


Through networking, you can connect with individuals from different backgrounds and learn about the latest marketing tactics used by professionals in the crypto industry. Notably, an effective way to network is by sharing a story about your project.

Press Releases

A press release is a great way to publicize your blockchain project. It requires a lot of work from your team and can be very challenging to write. However, you can easily create and publish a successful press release with the right PR firm. There are a variety of platforms that allow you to publish your press release.

Use the following strategies to get the most out of your PR efforts. First, target the right audiences and tip your users to an airdrop that will get their attention. Then, look for the right publishers and reach out to them through social media.

There are a variety of publishers in the crypto industry that can help boost your marketing efforts. Some of these include Decentral, Cointelegraph, and CoinDesk. When you engage these editors, you can share a copy of your whitepaper and a resume showcasing your products.

Fairs and Public Events

The goal of fairs and crypto events is to create new connections. They allow you to introduce yourself to potential investors and promote your project. In addition, these events can help you build a stronger brand.

Crypto Marketing Airdrops

Meanwhile, by marking the event on your calendar, you can distribute free airdrops to those who sign up for your crypto program. This strategy can help you attract more users and followers and boost your supply’s liquidity. Although you shouldn’t focus on just one type of strategy, you can use these as an occasional one.

SEO Implementation

Due to the increasing number of people searching for products and services online, blockchain marketers have to optimize their projects for visibility. You can do this by using specific terms commonly used by people when searching for certain projects. One of the most effective ways to achieve this is by researching the entire niche, searching for the keywords that your competitors use, and utilizing those relevant to your niche.

It is also important that blockchain marketers have a strong content marketing strategy. This strategy can help investors find their projects and keep them informed about the latest developments.

PPC and Banner Advertising

One of the most effective ways to promote your crypto marketing campaign is through Pay Per Click (PPC). This ad campaign is usually placed on platforms such as Facebook, Google, and LinkedIn. It can help boost the traffic to your website.

Aside from being able to promote their campaigns, marketers can also use banner ads to boost their website’s traffic. There are currently over 5K blockchain-related websites that have partnered with banner programs.

Instant Messaging Applications

You can easily share posts on various platforms, such as Telegram or Whatsapp, to engage with your audience and communities. Platforms with active crypto communities should provide you with the necessary security measures. These communities are often populated by people who are newly-minted token enthusiasts. They also provide you with an opportunity to build a stronger network.

Crypto Influencer Partnerships

Unlike traditional interviews, crypto influencer partnerships involve working with someone who genuinely believes in your project and who will do everything in their power to promote it.

If you have a well-established financial institution and a company you can partner with, this will help build trust even more for your brand.

Podcasts and Interviews

Audio content has been around for a long time, and it continues to gain popularity through newer forms of media, such as podcasts. It would be best if you took advantage of these to inform your audience about your project’s various features and details. Having a steady stream of podcasts can keep your listeners engaged and interested in your work.

One of the essential factors you should consider when conducting interviews is finding the right individuals to reach out to who are well-versed in your niche. That will allow you to connect with a large audience.

Email Marketing

One of the most effective ways to create a personalized campaign is through email marketing. This strategy allows marketers to reach out to potential customers and inform them about a particular project or token. In addition to directing their messages to their existing clients, email marketing also allows you to promote the latest airdrops and updates.

Direct Messaging

Direct messaging is a powerful technique that can be used to spread the word about your upcoming crypto project. However, it can be very counterproductive if you don’t have the necessary skills to do it well.

The first message that a potential client should receive is to introduce yourself. In addition to being able to introduce yourself, make sure that you appreciate their choice to follow you. Also, inform them that you’ll look forward to their connection. Afterward, you can then spread the word about your project.

Hire a Crypto Marketing Agency

If you lack the time and knowledge to do your marketing, a crypto marketing agency such as CryptoVirally might be the best choice. An experienced professional can help you achieve results-focused campaigns. Before choosing an agency, you must conduct a thorough background check to ensure they have the necessary skills and experience.

Which Crypto Projects Have the Best Crypto Marketing Today?

Crypto marketing is one of the most vital yet complicated tasks for any project creator. Getting the right marketing strategies requires thorough research. Many crypto projects fail because of poor marketing strategy selections. However, some other projects are successful because of their choices of blockchain marketing strategy. This guide explores six successful crypto projects with the best marketing strategies.


The crypto project with the best marketing strategies at the moment is Dogecoin. The tenth-largest crypto by market cap attracted a massive user base, especially between 2021 and 2022. This network has a near-perfect marketing structure.

Doge launched to capitalize on the concept of memes on social networks like Twitter and Reddit. As a result, millions of people have managed to see the coin and invest in it.

Moreover, Doge enjoys the support of the famous multi Billionaire Elon Musk. In mid-2021, Musk joined the Dogecoin Foundation, which focuses on Doge developments. Musk has continued to post about Doge on his social pages, causing more traffic to the network. Even more recently, Musk announced that Doge could be used to buy Tesla merch. The positive news is an excellent cryptocurrency marketing tool that boosts website traffic.

Axie Infinity

Another project with the most exciting marketing technique is Axie Infinity. Launched in 2018, this crypto gaming network has a large followership of over 1 million players daily. It has 800k members on Discord and 953k followers on Twitter.

What afforded Axie infinity such popularity within the crypto space? It’s the flawless promotion strategies that have given them such popularity.

Axie uses a free grassroots marketing structure where participants sell the game tickets (Axie creatures NFTs) to new users, making profits. This helps ensure that the community participates in increasing the user base. Using its community to market ensures that Axie gains a large userbase without spending a single cent.

The network’s social networking pages are also helpful in marketing. The team keeps in constant communication with their community.

Binance Network

Binance Network is another project with top cryptocurrency marketing strategies. The network had well over 28 million users in October 2021. The network combines many marketing strategies, most of which appear to be effective.

First, Binance has community and marketing managers globally who focus on creating region-specific content. The managers ensure that the social media, chat groups, and other Binance communities align with the network’s mission. Since Binance has customers in over 180 countries, using marketing managers in different countries optimizes marketing techniques.

Binance uses its global Twitter page, which is active with new posts every few hours and 9 million followers. Their CEO Changpeng Zhao also uses his massive influence to market the project.

Binance also posts excellent educational and search engine optimized content to attract many investors to crypto.

Cardano Network

Cardano, the 6th largest crypto by market cap, has a massive impact within the decentralized crypto space. Cardano has around 3.5 million users, with 1.5 million followers on the Cardano community page and a little over 800k on Cardano’s Foundation page.

So, how does Cardano attract such massive numbers? The Twitter pages are Cardano’s main advertising routes. You can get a continuous flow of information about the project on those Twitter pages.

The Cardano developing team IOHK and the founder Charles Hopkinson are also constantly speaking about Cardano on their media pages. The network’s marketing managers track feedback and analyze it to offer an optimal social marketing structure.


Coinbase network has also been a significant influence on the crypto space attracting a userbase of over 73 million users. So, how did Coinbase grow so fast to dominate the crypto market?

First, Coinbase’s original web page is fully optimized for search engines. If you search the words’ buy bitcoin,’ the Coinbase exchange page appears as one of the top sites in the search engine. The SEO on the Coinbase website makes it easy to find the exchange.

Secondly, there are thousands of articles written about this exchange. Some of those many articles are sponsored written content for the network. Moreover, Coinbase uses other techniques like referral programs and reward opportunities to attract investors. Combining SEO, reward, and referral programs optimize Coinbase’s promotional structure.


Ethereum, the second-largest crypto by market cap and the most prominent Defi host, is another successful project with great marketing strategies. Ethereum’s blockchain marketing strategies can never be downplayed.

Most Ethereum marketing is done by Mr.Vitalik Buterin, the project’s Co-founder. If you follow Mr. Buterin, you will realize that he constantly talks about their project and upcoming developments.

At the moment, Ethereum enjoys most of its marketing from Defi and NFT projects building on it. However, Ethereum also has educational resources which are suitable for crypto marketing.

Author’s Take

This guide explores the whole idea of crypto projects with excellent marketing strategies. Doge, the largest meme coin, has some of the best blockchain marketing strategies. Musk, one of the KOL around Doge, constantly posts about the coin, increasing traffic to the project. Axie Infinity’s marketing options involve the existing project users. Cardano uses social media marketing, while Binance and Coinbase focus more on optimizing their websites for search engines.


The Top 6 Crypto Marketing Agencies

Blockchains like Bitcoin, Crypto coins like Ether, crypto exchanges, NFTs, all these words pop to mind first when the term cryptocurrency is mentioned. Surprisingly, these words aren’t common solely because of the big media firms like New York Times or Bloomberg; others helped make it happen. Sadly, these others are the crucial unsung heroes In the crypto world who deserve more airplay than they get. They are the crypto marketing Agencies. Their sole goal is to ensure all the terms people are used to with the crypto world stay etched in mind. And some of them have done a tremendous job; they deserve to be a household name when it comes to the world of cryptocurrencies. Below are the top 5 crypto marketing agencies.


A key player in the crypto marketing agency scene, cryptopr is one of the original public relations and advisory platforms that specialize in the blockchain. It has built up its business to the point that it presently represents firms worth millions of US dollars globally.

The platform can stand out thanks to its support of a wide variety of languages. Publications and press releases are available in at least 9 languages, key ones being English, Arabic, and French. Such wide lingua support has made it clinch collaborations with several key news sites. Two notable ones are Yahoo! Finance and MarketWatch, key mainstream stocks markets and finance news providers.

The marketing agency also boasts of strong partnerships within the crypto world. Top names like Binance, eToro, and DeFi Coins are among the many large crypto names the platform partners with.

Cryptopr has also attempted to go a step beyond its competitors by adding DeFi projects to its PR services. Most of its competitors focus almost entirely on cryptocurrencies. It has earned a Trustpilot rating of 4.4.


One of the world’s leading crypto marketing agencies goes by the name Cryptoadventure. The platform hosts a wide array of articles about virtually any key information one may seek regarding cryptocurrencies.

The platform boasts hundreds of articles written by a diverse number of writers, giving different and broad perspectives. The articles are also very informative, starting with beginners guides suitable for those looking into cryptos for the first time. Such articles are crucial in generating interest in the blockchain world for newer readers.

There are more complex project reviews that generate interest in clients’ sites. On the other hand, insights are helpful to seasoned crypto traders, giving them tips and tricks of the trade. Crypto firms can also advertise directly on the platform by giving hints on how topics can be structured.

Cryptoadventures boasts of big-name partnerships in the crypto world. A few notable ones are Mycontainer, shrimpy, and coinomi.

To better stand out, Cryptoadventure recently rebranded by moving to a new site. It features a slick user interface with an easier-to-navigate platform. It has a Trustpilot rating of 4.1.


Started in November 2016, Coinzilla is a crypto promotion and advertisement platform created by the Sevio company. It stands out as one of the leading crypto marketing agencies thanks to its advanced supporting features.

One of these features is its enabled anti-fraud component that is crucial to crypto projects marketing their projects. The component screens out fake traffic to ensure genuine viewership numbers for the projects.

The platform boasts an edge in the campaign sector. Its live campaign tracker gives project creators the ability to track sales, leads, and live impressions. The rate of approval for campaigns is also the fastest in the crypto ad world.

The Coinzilla marketplace is also good at directing traffic to projects through its press releases, posts by publishers as guests, and advertorials. At the same time, clients can manage all press releases on a single platform. The platform is firmly a top 5 player in the crypto marketing world with such diverse features and benefits.

Ninja Promo

Ninja Promo is a US-based marketing and PR agency that was established in 2017 and quickly developed into an industry-leading crypto marketing agency. Initially, the company was operating in the US only. However, it quickly expanded its services globally, opening another office in Lithuania to better accommodate its European clients.

Ninja Promo relies on a professional team consisting of experts in cryptocurrency, blockchain technology, and influencer marketing. The agency’s offer comprises everything from digital marketing to social media management, paid social advertising, content creation, blockchain, and mobile app development.

The company relies on its extensive reach in social media to build brand awareness quickly and effectively. New projects can use the agency’s influencers to distribute SEO-friendly content worldwide and gain traction from the early development stages.

Ninja Promo has already helped a few household names in the crypto industry gain more popularity. The agency’s portfolio includes prestigious brands like Fantom, Nexus, Diversify, PayPolitan, and OKLet’sPlay.

Lastly, Ninja Promo aims to get and stay ahead of the competition with innovative services, helping its clients think outside the box. For instance, they provide thought leadership, video marketing, and PR & outreach.


One of the crypto marketing agencies taking the market by storm is ICODA. The secret to its aggressive market penetration has been its scrutinized view of the prevailing condition within the crypto marketing agency circle. In its opinion, inadequate market tools, improper token promotion, and unsatisfactory data collection hinder the industry. ICODA believes it is the key to changing these norms.

To solve these problems, the firm utilizes YouTube influencers as part of its marketing tools. It also includes the process of efficiently making IEOs, as part of its marketing goodies for clients. The marketing process is also available in Korean, Russian, and Chinese, in addition to English. All these are in addition to the normal crypto PR.

Proper token promotion is captured in the platform’s policy of enabling the creation and promotion of DeFi projects. It has also partnered with CoinMarketCap and CoinGecko to list tokens that seek its services.

As for unsatisfactory data collection, ICODA helps do in-depth analytical reviews and development of clients’ whitepapers. The step helps capture all the projects’ needs and goals in a comprehensive manner. A customized blockchain and smart contracts development process create better data available to both ICODA and its clients.

Melrose PR

The Melrose PR marketing agency is an old name in the game that has positioned itself in a leading position. It is well-known that projects working with the firm benefit from its respectable name to enjoy widespread coverage. Nothing guarantees the authenticity of a crypto marketing platform as good media coverage, even for new blockchain projects.

Some of the features on offer leading to the firm’s impeccable record include its advisory services for ICOs. Projects get to learn when to time their offerings to make the best gains.

Melrose offers a blog, social media, and crypto telegram management for its clients. Projects, in turn, get to enjoy in-house solutions to their various social platforms. In addition, the projects enjoy community management and getting identity and branding services from the platform.

As can be deduced, there is a heavy emphasis on ensuring a project is best placed to land on its feet when it goes mainstream. It guarantees Melrose as a leading and highly recommended crypto marketing agent.

Take Away

The services offered by the aforementioned five are done in-depth, making them an excellent bet to get one’s crypto project known. That does not take credit away from other outstanding marketing platforms such as this article’s host, CryptoVirally.

The firm provides excellent project reviews that influence traffic to projects in a major way. It also offers press releases, an ask-me-anything session, project awareness creation, community management, exchange listing integration and good marketing. Its content and viral marketing, graphics and branding development, website audit, YouTube services, and video creation make for a comprehensive marketing system. It surely deserves a place where the top crypto marketing agency league is concerned.