NFT Marketing Guide – How to Promote Your NFTs

The recent surge on NFTs has attracted many players into the crypto market. Thus, the competition is stiff when one is trying to sell their NFTs. Everyone has piqued interest in the NFT market and wants to know how they can ensure they make sales or own some of these Non Fungible Tokens(NFTs).

There are numerous ways in which one can promote their NFTs to ensure they make a profit and teach as many investors as possible. NFT marketing may be free or paid; we have compiled this guide to showcase some of the best ways to promote your NFTs, especially in this digital age.

Why is NFT promotion important?

Achieve Recognition 

NFTs is an acronym for Non-Fungible Tokens; this means that they are one of a kind and cannot be replicated for any other token of similar value.

NFT marketing and promotions ensure that your project achieves recognition in the crypto market, thus making more sales. Therefore, as a creator, it is necessary to put your best foot forward to ensure the word gets to as many people as possible.

Making more sales 

NFT promotion will help you to attract more investors to your project; NFTs may just become the primary source of your income if you put effort into promoting your NFT collection. Doing this, you will reach a broader audience, consequently leading to more profit.

Ways to Promote your NFTs

Build your NFT Community 

To sell your NFT collection, you need an audience that will keep tabs on every development on your project; you do not necessarily need a large audience, just a few dedicated people.

You can quickly build your community on social media using your followers. This can be through paid advertisements on Facebook, Twitter, and Instagram. Video ads have a higher click rate and more engagement. Short videos may be instrumental in telling the story behind your NFT project.

You can also grow your NFT community by attending local events where other NFT collectors may be present. This will help you attract a larger audience to your project. You can also hold regular AMAs (Ask Me Anything)sessions where you can explain to your potential investors why your NFT is the best. The AMA organizers can ask you all the relevant questions that will help you put across as much information about your project as possible.

Working with NFT Creators and Influencers 

Joining a team of well-renowned influencers and creators will help you acquire more recognition. Collaborating with social media influencers will draw more investors to your project as they already have a large following on their social media pages. Their followers are more likely to purchase any NFT they promote, thus, more profit.

You can also introduce collaboration ideas to NFT creators through their telegram groups, as most NFT projects already have dedicated telegram groups or discord servers. You want to reach out to creators and influencers within your niche, as they already have an active audience. It may, however, be expensive to market your NFTs using influencers and creators.

The success of your NFT project will be measured by the organic traffic your project’s content attracts; it is also a great source of income for your NFT acquire Organic traffic, your NFTs projects website has to be ranked on Google’s top page. Thus, the content must be interesting enough to draw as many readers as possible.

PR Interviews and Articles 

Similar to content creation, PR Articles can help your project reach a larger following. NFT blogs and websites are some platforms that present an opportunity to submit well-written articles on your project to ensure your audience keeps abreast with all developments. Youtube channels are also instrumental in ensuring that your voice is heard by offering interviews where you can explain the uniqueness of your project; podcasts work equally as well.

As an NFT creator, you need to identify some of the most popular NFT podcasts and youtube channels; by doing this, you are more likely to know what you expect when you reach out to them. Creator Stories Series is one example of such a platform that showcases different NFT projects where creators have an opportunity to reach their audiences in video and article format.


A foolproof Marketing plan will enable you as a creator to make significant sales on your NFT. The NFT industry has been making millions, and you can easily make this your primary source of income.

There are numerous ways you can ensure the word gets out there as much as possible. The digital age has presented numerous opportunities for content creators to reach their audience.

Different forms of media may help one acquire favourable results and assist one in community management by ensuring that your audience is constantly updated through content creation, collaborations, PR articles and interviews.

NFTs are a fresh idea; therefore, such simplistic marketing strategies may be what you need to get to the top of the industry.

Cryptovirally offers such marketing strategies for your NFT project; it is one of the industry’s most transparent and prominent marketing agencies today, ensuring that you, as a creator, make the best out of your project.

Top Global NFT Influencers Driving the Market in 2022

The non-fungible tokens (NFTs) revolution exploded onto the mainstream scene in 2021 and went on to smash all records in terms of traded value.

In the past year, multi-million dollar sales of unique digital art pieces made headlines, introducing a new artistic movement with unlimited potential. Meanwhile, leading NFT marketplace OpenSea, surpassed $3B sales volume while top platforms like CryptoPunks and Axie Infinity handled NFT transactions worth millions.

Even big brands like Visa and Adidas are spending millions in the booming digital collectibles marketplace as the crypto/NFT craze gains momentum.

The main appeal of NFTs is their uniqueness and collectability that promises to open all kinds of possibilities in the digital world. Through NFTs, crypto enthusiasts, gamers, and artwork lovers can access a unique piece of the emerging metaverse in an unprecedented way.

At the forefront of this NFT revolution are influencers who play a significant role in leading the charge towards a new form of digital artwork, music, videos, and even tweets. The influencer-driven sector promises to introduce a new world of intellectual property.

The concept of art as blockchain-based assets has drawn many investors, gaming firms, and artwork houses eager to cash in on the red-hot NTFs sector. Per data from Adweek, millennials are the biggest supporters of this new technology, with around 27% of the demographic revealing they are actively investing in provably unique tokens.

This comprehensive guide pours into the most influential movers and shakers in the NFT world who are pushing the boundaries to onboard users into the exciting digital collectibles sector.

How Influencers are Spearheading the NFT Revolution

The advent of digital collectibles has persuaded celebrities, marketplace owners, musicians, and art curators to foray into NFTs to give their fans/followers a sense of personal ownership.

NFT influencers are vital in generating an uptick of interest in the sector by promoting new and overlooked projects. The impact of influencers on NFTs cannot be overstated; these market participants are the masterminds who enable investors to understand how to navigate the unpredictable industry that is getting bigger and bigger with each passing day.

These experts boost an NFT’s moonshot potential by releasing engaging influencer-generated content that offers others in the community accurate insights on upcoming projects.

Influencers who help a new NTF advertise and take flight can monetize their expertise and marketing prowess to generate a whole new form of revenue stream. Meanwhile, members of exclusive clubs built by influencers have the opportunity to own a rare collectible piece and enjoy perks such as interviews with top celebrities and business leaders.

A look at Top NFT Influencers

NFTs offer users alternative investment options, prompting crypto proponents and established brands to spend big money on the emerging asset class.

Influencer marketing on social media plays a significant role in driving engagement and creating brand awareness for legit NFT-based platforms with a long-term outlook.

Here is a look at some of the most profound crypto influencers that have had a massive impact in fostering NFT awareness and adoption.

Mark Cuban

The celebrity investor behind Shark Tank is a massive supporter of NFTs and has often promoted various collectibles to his over 8 million Twitter followers. Cuban is currently backing several NFT marketplaces, including SuperRare, Mintable, and NFT tracker Crytoslam.

The Dallas Mavericks owner also holds a massive personal collection of digital collectibles, including Bored Apes and Stoner Cats. The billionaire is creating a digital artwork gallery dubbed where NFT enthusiasts can view, buy and sell collectibles.


The Puerto Rico-based artist is a big NFTs fan and purchased a CryptoPunks digital collectible in January of 2021 for a then-record $150K. He then sold one of his pieces to payments giant Visa for just under 50 ETH in August last year.

The influencer is heavily involved in ushering in a new era of NFT-commerce. He has partnered with Delphi Digital to establish a fund dedicated to investing in NFT projects. Gmoney has also partnered with Bored Ape Yacht Club and Pixel Vault to create the Adidas Originals NFTs.


Pransky is an OG NFT supporter and collector who has made a staggering $3.64 million from his digital collectibles investments. In August 2021, blockchain analytics platform Nansen’s leaderboard ranked Pransky as the top NFTs earner. The renowned Ethereum NFT whale earns huge returns by reselling purchased digital collections.

The NFT collector runs a pseudonymous Twitter account with over 230K followers. The social media page displays a vast collection of NFTs, including several NBA Top Shots and pieces from leading crypto artists like Josie Bellinni.


Another true NFT OG and a massive proponent of CryptoPunks is punk4156. The influencer is highly active on Twitter and regularly uploads top-notch material surrounding NFTs to keep his over 124k followers in the know.

Punk4156 made headlines last year when he purchased his titular CryptoPunk for a whopping $1.25 million in ETH. The record-breaking purchase prompted American artist and NFT influencer Beeple, who sold a digital collection of his work for $69M last March, to immortalize Punk4156 in art.

The famous influencer and investor has since sold his signature collection for $10.26M, making it the largest CryptoPunk on-chain purchase to date.

Final Thoughts

The advancements in crypto and blockchain tech have led to multiple game-changing ideas that revolutionize the digital world, key among them being NFTs.

NFTs backed by blockchain technology have ruled the roost in online circles over the past year. Influencers with a large following on social platforms such as YouTube, Discord, and Twitter often leverage rare and unique digital collectibles to generate new revenue streams.

Crypto and NTF influencers also use their popularity on social media to educate and encourage their followers to invest in NFT collections. As digital collectibles continue to make waves in the crypto/blockchain industry, influencers could play a massive role in fostering NFT marketing and widespread adoption.