Check Out our LIMITED OFFERS and Get Up to 70% Discount on the Most Picked Packages!

Register

Following the inception of developments were cryptocurrencies and their wide use by the global population. These decentralized digital currencies rose in popularity worldwide, something that showcased great potential.

Consequently, the modern-day world has become a hub for many blockchain apps and projects, with many stakeholders intending to get a piece of the crypto pie.

As a result of the fast growth of such business models, many different digital currencies with varying traits continue to emerge in the market. Planning and implementing a proper model, development, and market strategy are necessary for such currencies to take root.

Thus, for individuals or companies intending to launch their cryptocurrencies, several vital aspects, such as Cryptocurrency development strategy and marketing strategies, are considered. These, among other aspects, are integral to determining the cost of building a cryptocurrency.

Cryptocurrency Development Strategy

The strategy employed with regard to the development of the cryptocurrency project is an integral part of success. This aspect generally involves creating the particular currency for the intended project within the legal framework.

Technological and Algorithm Development

This facet of the development process features the cryptocurrency’s source code, the cryptocurrency’s website, and compiling mobile wallets, amongst many other features. This process is the most basic aspect of building your cryptocurrency, and as such, it features a lot of planning and input from the project’s owner.

The process is mostly outsourced to independent companies such as Developcoins.  Therefore, due to the difference in client preferences concerning cryptocurrency complexity and the project’s complexity, costs may range from $3,000 and may even exceed $30,000.

Legal Development Strategy

In this aspect of development, the legal aspects of the process are considered. Presently the nature of the legal environment in the country of development and the world, in general, are different.

Thus, the development will involve conceptualizing the legal concept of the crypto coin in a manner that is within regulations. This development process will allow the cryptocurrency to be free of SEC prosecution and legal liability.

Marketing Strategy

Like any other product in the market, cryptocurrencies require a diverse and effective marketing strategy to grow and create profits for the project’s owner. The launch of a cryptocurrency is a unique venture that involves activities that may differ from the ordinary models.

The marketing strategy features several components vital to the public’s successful launch and uptake of the cryptocurrency CO marketing, crypto PR campaigns, and crypto press releases.

Thus, due to the use of blockchain, the launch must involve experts to promote its success. Blockchain marketing agencies can consult these experts to facilitate a smooth transition.

These blockchain marketing agencies, such as CryptoVirally, provide a wide range of necessary services. Thus, based on the nature of these strategies, costs may vary significantly.

ICO Marketing

The Initial Coin Offering (ICO) is important as it aims to draw customers worldwide. To achieve this outcome, this step features intensive marketing exercises that also aim to develop investor accounts.

The process involves advertising coin promotion activities on top of creating a community.

By creating awareness and drawing the target audience, the cryptocurrency can take root and grow into a brand that draws both investors and users from the public.

Through this action, the cryptocurrency will develop its own niche in the market and thus, gain stability. Based on the nature and the duration of this exercise, the costs may increase in the long run.

PR Campaigns

Like any product launch in the market, PR campaigns are integral to the success of a given cryptocurrency. Given that the product launching in the market is new, its success heavily relies on the public.

This reliance makes it very important for the owner of the coin to influence public perception through the management and circulation of information.

PR campaigns operate with the intention of attaining given set objectives and are carried out within a given time frame. The campaigns serve to achieve several critical functions involving the cryptocurrency in question:

Campaigns raise general awareness of the product as they target the intended market. The campaigns also educate the public, drive sales and help establish brand identity and increase credibility.

Therefore, costs may vary depending on the objectives set and the budget assigned for the campaigns.

Social Media Releases

Press Releases made through official media outlets are an important aspect of the marketing strategy of any startup. These releases typically involve dispensing information about essential products, events, and statements through a network of trusted media outlets.

This information release requires elaborate networking, something that blockchain marketing agencies are noted for.

Since cryptocurrencies are relatively new and gaining traction with time, dispensing accurate and relevant information on time is integral to success.

The importance of these releases has increased in the modern age where technology has improved information access.

Final Word

As evident from the growth of the cryptocurrency market and the emergence of many coins, creating your own cryptocurrency is a viable business opportunity.

However, developing and marketing strategies for the cryptocurrency is crucial to profit from this attractive market. This process will involve aligning marketing, development, and legal aspects to infiltrate and expand into the market. Many cryptocurrencies in the global market successfully apply such procedures.

Free Consulting

Get a Free 30 mins consulting session with our industry experts. Clear your doubts, know where your project can be improved, take everything to the next level and much more!

Free Consulting