Check Out our LIMITED OFFERS and Get Up to 70% Discount on the Most Picked Packages!


Marketing has always been an important part of any business growth, with any upcoming crypto project conducting serious marketing campaigns. After a few months, the project marketers always relax in their marketing role. They often think that since the project has already reached popularity, it’s unnecessary to continue using funds in advertising.

However, to enhance continuous growth in sales of your already popular crypto project, it’s important to keep on advertising. The advertising techniques will change as the business grows in popularity. This guide will discuss the popular ways of continuously advertising your project even though it’s already well known.

Reward Loyal Customers

After some time in business, the managers can know the loyal customers of the services you provide.  Loyal customers are a very important part of any crypto project; their continuous support will help bolster your platform’s growth speed. Therefore you need to identify loyal customers and reward them for their loyalty.

Some platforms choose to give out a bonus like cash, gifts, or sometimes crypto assets. Rewarding loyal customers will make them feel the need to advertise the products to their friends and family.

Invest in Explainer Videos

‘How-to’ content and guides are an important tool in marketing both a new product and an already popular product. Since you want to attract new investors, it’s vital to create short videos or content that guides people to use the service.

Normally, excellent YouTubers and marketers who have used the products are the best options for ‘How-to’ videos and blog posts.

Bounties, Airdrops, and Affiliate Marketing

Airdrops, bounties and affiliate marketing techniques are very popular ways to market upcoming and already popular projects. Bounties are campaigns where the platform rewards the users a number of tokens for completing small tasks like reporting bugs and reporting issues in marketing and customer services.

Airdrops are commonly used in crypto, where a crypto project sends some tokens to users’ addresses. The consumer on their end advertises the project on social media or other platforms. Affiliate marketing involves providing customers with an invite code.

If any of their friends use the code to register for services, the loyal customer earns a percentage of their income. When done to an already popular project, these three techniques may have excellent results, including high turnovers.

Maximize on Your Selling Point or Product

In crypto, some projects may be having multiple services or products that they provide. For instance, a crypto network could be providing exchange, wallet, and staking services. It’s vital to market each project independently and vastly.

However, after some time, the project manager could realize that one point/service of the firm is giving better results than the others. For instance, the staking option could be giving more results than the exchange side. It’s important to continually market the unique selling point of the project to increase the project turnover.

Optimize Your Crypto Business on Social Media

Social media platforms are increasingly growing their potential as marketing tools, with hundreds of thousands of businesses registering into social media. Now more than ever, it’s easier to access customers from almost all corners of the world.

Crypto projects are currently using Twitter and Telegram as their main social media platforms for marketing. Every crypto project in the making ensures they have accounts of the two social media platforms. However, if these accounts are not active, then social media would lose its meaning in marketing.

Therefore the marketing manager should ensure they have a good social media manager who will keep the page active. Keeping the page active involves continuously posting updates, asking for ideas from the community, and holding forums.

Regular Reviews on the Progress

Since project marketing aims to increase the adoption of your project, you must continue reviewing your marketing styles to see their effectiveness. After some time, a particular marketing strategy may start losing productivity. For instance, the turnover or number of new customers could reduce, showing that the marketing efforts are futile.

Therefore, it’s crucial for the crypto project owner and marketing manager to regularly review the performance of the marketing techniques. If they notice that the techniques are not adding value to the project, it’s better to let them go. The regularity of your project review depends on the particulars or the products you give into the market.


This guide has discussed the best ways of ensuring you market your crypto products and optimize and boost sales. For instance, you can reward the loyal customers for their continued support, and in return, they could invest more and inform their friends about the platform. Bounty, airdrop, and affiliate marketing campaigns are also important marketing tools.

Since social media is one of the best advertising alternatives, ensure you optimize your crypto business on social media platforms like Facebook, Twitter, Telegram, and Instagram. Also, make sure you tell your people about your selling point by focusing your advertisements on the section. Regular review of the marketing strategies will help you optimize your advertising and increase your sales.

The crypto space has been very vibrant, offering impressive year-on-year growth stats. The total market cap hovers at around $2.3 trillion, close to double its valuation in early February this year.

As a reflection of this vibrancy, new crypto projects, companies, and platforms keep being launched regularly. Most of the new entrants always introduce a new feature to the fray to gain a competitive advantage over their predecessors.

But how does one differentiate a crypto project, a crypto company, and a crypto platform? The article shall delve deep into the specificities regarding each category.

Key Definitions

To better understand just how different crypto projects, companies, and platforms are from each other, it is important to define each.

Crypto Project

A crypto project refers to any investment undertaking that is heavily involved in the cryptocurrency space. Such a project may cover many areas or be very specific to a certain aspect of cryptocurrencies. It may also be wholly tied to cryptocurrencies or offer cross-sector services between cryptos and other non-crypto spaces.

Crypto Company

By definition, a crypto company is any registered business entity with its activities deeply involved in cryptocurrencies. The firm’s activities may similarly cover most arrays of the blockchain space or be limited to a specific line of cryptos. It may also have its activities wholly involved in cryptocurrencies or could be immersed in both cryptos and other non-crypto areas.

Crypto Platform

On the other hand, a crypto platform refers to the specific infrastructure or space that provides certain defined services for the cryptocurrency world. It may be a crypto project or a crypto company.

The term is most commonly used as synonymous with crypto exchange platforms. However, it may refer to other service providers, such as an entire blockchain ecosystem that supports a certain cryptocurrency.

The Differences

There are several key differences with regards to the aforementioned three. The differences can be further stratified into three major subsections for better clarity.

The fundamentals behind them are among the 4 key skills that are especially crucial for professions like crypto marketing. These fundamentals include creating them, how they operate, and the purpose of their creation.

  1. Mode of Creation

The first difference arises from the way each of the three is created and established. It is the defining factor of each.

A crypto project is created by simply starting investments in a certain crypto idea. Its creation method involves the coming together of developers and wiring funds towards the implementation of an idea.

A crypto company, on the other hand, is a legal entity involved in cryptocurrencies. Its establishment involves the registering of the entity first. After that, the entity is usually the tool used to start crypto projects.

On the other hand, crypto platforms involve the coming together of both funds and developers to create a certain crypto service provider. The provider may be a company or a project.

  1. Operation Mechanism

A crypto project’s mode of operation is usually extensive. For example, a hard fork in a blockchain may be specifically designed to make crypto operations more secure or smoother. It may similarly be a whole new blockchain hence has all key operations and supporting functions of cryptos. The key requirement is that it has to be involved in cryptos and blockchain.

A crypto company, in turn, has its operations defined by its registration statutes. It may be a holding company to a blockchain project or platform, an example being Ripple. Inc company, which is the owner of the Ripple blockchain. It may similarly be a service provider in itself.

As for a crypto platform, this is the actual service provider that facilitates certain crypto-related activities. For example, an exchange platform enables the purchase of cryptos, while a DeFi blockchain platform enables the building of apps on a blockchain.

  1. Purpose of Creation 

Another key defining factor for the differences in the three is the purpose of creation. Each of the three has a different reason behind its creation.

A crypto project is created for several crypto-related purposes. They usually have a specific aim, such as solving a certain issue, onboarding an innovation, or make operations easier.

Crypto companies are created for one key purpose, to conduct activities in the crypto space. They may be for-profit or non-profit. They may also be the actual conductor of activities or beholding firms to the activity-running venture.

The last of the three is the crypto platform. It is created with the sole purpose of providing services to the cryptocurrency world. The specific service may be different concerning the nature of the platform itself. For instance, exchange platforms provide crypto exchange services.

The Gray Areas

Even though specifics regarding how they are created, why they are created, and how they operate are distinct, it is still straightforward to confuse them. That’s because there is a lot of overlap amongst their functionalities that may create gray areas regarding their distinctiveness. These gray areas are as below;

  • All crypto platforms were crypto projects, but not all crypto projects are crypto platforms. However, since projects are specific investments of crypto-related ideas to bring them to reality, they include all crypto platforms.
  • Crypto companies are the investment wheels behind crypto projects and platforms. But they may also be crypto projects if they are the investments and not just holder companies or crypto platforms if they provide the services themselves.
  • A crypto project could still be a crypto company as well as a crypto platform. A good example of this is the crypto exchange platforms that start as projects to provide a platform for trading in cryptocurrencies.

Take Away

Crypto projects, crypto companies, and crypto platforms have one key similarity; they are all involved in the cryptocurrency world. Nonetheless, their creation method, reasons behind their creation, and mode of operation offer defining differences. Their classification otherwise has huge overlaps and isn’t black and white.

A crypto project may still be a crypto company and/or a crypto platform, or it may only be a crypto project. The differences between them in such a scenario are therefore largely defined for legal or academic purposes. Several times, they may be referring to the same thing. Well, whether you have a crypto project, company, or platform, the team here at crypto virally can offer you the best marketing services for your project to reach mainstream adoption.

Free Consulting

Get a Free 30 mins consulting session with our industry experts. Clear your doubts, know where your project can be improved, take everything to the next level and much more!

Free Consulting