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Marketing and advertising is an old industry, as old as the ancient Chinese, Greek, and Egyptian empires. It is, however, without a doubt that modern marketing campaigns are nothing like what prevailed in antiquity. The advent of the internet and technology improvements made this industry very sophisticated, requiring immense amounts of data. The target audience must be aimed at using specific wording, color schemes, and styling.
Nonetheless, the main aim of marketing and advertising campaigns has always been to imprint an image of the product onto the minds of consumers. So what are the top 10 blockchain marketing campaigns of all time? Read on to find out.
Ripple’s ‘Got It’ campaign is a sure leader as far as crypto marketing campaigns are concerned. First premiered in October 2019, it shows individuals sending money to businesses and loved ones. Following a successful reception, a release followed up in December 2020. It depicted people transferring funds to their families, friends, and businesses.
Their aim was affirming Ripple’s model enabling instant global payment services to businesses and individuals, and they do just that. They succeed in highlighting Ripple’s two key selling points in less than a minute. The points include support for instant cross-border payments & transfers and its key partners in payment processors and financial institutions.
PayPal has been around for a while, at least ten years before the launch of Bitcoin, so its ranking here may come as a surprise. It’s 2020 ‘Crypto for the People’ marketing ad as a short video highlighting its latest crypto supporting feature. The ad is a clear example of good blockchain marketing.
And the video is quite short, 15 seconds. It targets PayPal’s large existing user base, urging them to try the new feature. As a result, the ad goes straight to the point hence its very short nature.
UniSwap has arguably been the most influential crypto project in 2021, with 2022 still looking promising. The digital artist pplpleasr’s Uniswap V3 ad is particularly special and interesting on this list since not a single word is uttered or written. Yet, it had such a huge impact as a crypto marketing campaign that it was sold as an NFT for $525,000.
It starts with the unicorn mascot looking dejected, hateful, and spent while roaming a rocky plateau. A colorful representation of its recently launched algorithm that powers the next version bursts forth and transforms the plateau by creating a thick canopy of trees and lights. It proceeds to lead the unicorn, now proudly striding and ablaze thanks to the algo, into an oasis representing Ethereum.
Having premiered on the 31st of December 2020, ‘The Tipping Point’ by Binance is a 2-minute blockchain marketing ad that captures quite a lot that has been going on. It starts with a grim mood that highlights protests on injustices, fires caused by climate change, and terrible breaking news regarding the Covid pandemic.
It then proceeds to bill blockchain solutions as the avenues through which the world can be powered past this tipping point. The ad views the tools available in blockchain as capable of overcoming the vicious booms and busts prevailing in today’s world. It offers a strong campaign of blockchain financial solutions to new untapped markets.
The 30-second crypto marketing campaign ad supporting Coinbase came in a very timely manner. The ‘It’s only the Beginning’ came shortly after Coinbase, which is the US’ largest crypto exchange, had just been listed on Nasdaq.
The ad shows a clear graphical depiction of how Bitcoin has performed over the years. Most of the ad highlights the rapid rise in the value of BTC, also being keen to show the gradual alteration of bear and bull markets. At the end of the ad, more crypto projects’ logos are shown before finally relating all that to Coinbase.
Marketing ads aren’t always a serious mood affair where some firms are concerned. eToro’s ‘HODL’ ad amazingly infuses comics and messages; no wonder it features on the list.
It starts with a famous actor going through ad offers that he does not feel. All variations involve him carrying oversized objects on his back in the Rockies mountains, which he rejects. After suggesting he should get serious work with an office and a tie, he ends up stuck on a lift, wearing a tie and blocking the passage of 10 people. They’re panicked about a Bitcoin crash while he keeps blocking the exit and saying Hodl. Quite comical yet deeply insightful about staying put and not panic selling in favor of long-term gains.
The CEO of Binance, ChangPeng Zhao, is quite a lively and engaging user on Twitter, where he goes by the initials CZ. He doesn’t shy away from using wit when passing on a point. His Not Financial Advice post became one of the best blockchain marketing campaigns.
It depicts the evolution of man in three steps, from ape-like beings to modern man. Similarly, each of the three human evolution steps carries some form of currency. It starts with hard currency for the earliest human, moving to credit cards for the medium one and ending with digital currency for the modern man.
The message from the ad is quite straightforward. Digital currencies represent the next evolution of money, and people need to evolve with changing times.
While cryptocurrencies are famed for their anonymity and privacy, Monero takes it to a new level. It is titled ‘A Private Digital Currency’ explains the blockchain’s privacy concept and the need to retake control of one’s currency.
It starts by highlighting the general lack of surety in the security of records in banks, corporations, and even governments. The one-minute video briefly goes into the details of how one can assure the privacy of their transactions with Monero and escape state and crooks’ oppression. It even highlights that one can control the level of privacy and transparency. The ad is very well structured and straight to the point.
Blockchain.com’s ‘Don’t Get Held Up’ ad embraces humor and satire to pass a concrete marketing message to its audience. The ad was released shortly after blockchain.com’s PIT exchange launch.
It features bank robbers who appear quite confused and keen to take their victims’ advice. In turn, the bank tellers seem keener to aid the robbers in making sound decisions than reporting their actions. They advise them to trade using PIT to increase their portfolio by more than the money they had robbed. They even explain the challenges they faced with other crypto exchanges. The ad, while witty, passes home the message quite well.
The 39-second long ‘Drop gold’ ad by grayscale pushes the narrative of cryptos aggressively being the future. The ad has a city setting where everyone seems keen to hoard as much gold as possible. It explains the inherent failures of gold as a store of value and advises those in the know to drop their gold and head the crypto way. The ad explains several benefits of switching to crypto in place of gold, all in just 39 seconds.
All these top blockchain marketing campaigns have several key features that they satisfy. First, they are all short, appreciating that internet users have a fairly short attention span. They all showcase the key selling points of their respective firms or industries. They also use relatable objects to their audience and are launched on time with key events. All these are a compulsory must-have
Some use catchy phrases to appeal to their audience; some announce discounts for more specificity. Some associate their services with more popular products, while others use wit to pass on the message. Contracting one of the top blockchain marketing firms could aid one in satisfying these requirements without a hustle.
The concept of cryptocurrency is relatively new: it has been around for more than a decade. Although crypto is still in its infancy stages, it is clear that it will affect various industries. Marketing is one such example. Nowadays, digital marketing significantly impacts businesses of all sizes. In addition, investing in cryptocurrencies will enable you to grow your company in the future. You’ll need a good understanding of cryptos and how they affect the marketing sector to do so.
Cryptocurrency is a digital or virtual currency used as a transaction medium. The prefix “crypto” reflects that cryptocurrencies employ cryptography to safeguard and verify transactions. Also, to produce new currency units (coins). Cryptography makes it simple to encode anything simple to decipher with a key. It is also difficult to interpret without one. It means that coins can be complex to manufacture, but anyone can verify transactions.
Cryptos are, at their foundation, entries in a pseudo-anonymous database known as a “blockchain” that no one can alter. Counterfeiting currencies is exceedingly difficult or impossible due to the blockchain. It also makes tracing specific transactions between anonymous user accounts or wallets very simple.
Businesses can reach clients through large product marketing agencies like CryptoPR and Cryptoadventure. Companies worldwide have been using this marketing strategy for several years. It appears that this trend will continue as businesses grow more digitally focused.
These massive e-commerce platforms’ business model makes money from parties, customers, and sellers. When a buyer begins a transaction, certain information is necessary for verification. The data could be such as bank account information. As a result, initiating and concluding digital transactions can be time-consuming.
Crypto contributes to the abolition of this problem. The necessity to verify bank accounts and transfer money via third-party financial institutions eliminates cryptos as a payment method. As a result, the process becomes more efficient and, as a result, more profitable.
We see far too many corporations selling user data to an infinite stream of potential customers. Social media platforms, in particular, are known for doing this. Other firms can use your data to deliver accurate ad targeting when this occurs.
Firms address this challenge by incorporating blockchain technology into digital marketing. Companies would store any client data collected in block ledgers. The move would prevent the data from being stolen, sold, or modified in the future.
Digital marketing is heavily reliant on customer data. When this data is put to good use, it can help firms target customers more effectively, resulting in higher profits.
A significant change brought about by the introduction of blockchain technology would be marketers’ access to consumers’ privacy. By creating a digital marketing campaign, marketers would have to gather data from customers directly. It gives people back control over their data and, as a result, more power. As a result, firms may instead compensate consumers for their information.
It’s challenging to track finances when dealing with different countries. The reason is that transactions between them tend to be expensive and complicated. In a business that handles a high volume of foreign transactions, currency rates, and fees, they constantly have to monitor them. However, there is a solution: crypto.
Millions of people use automated software such as 1k daily profit to trade cryptocurrency. Shortly, businesses will start accepting cryptocurrency, allowing customers worldwide to make payments. As a result, controlling payment methods is easily achieved globally.
The value of cryptocurrencies is uniform worldwide. It is because no government or overall authority controls them. It is unlike traditional currencies, whose value gets determined by the government.
Generally speaking, businesses will compete better in foreign markets due to reduced fees.
A digital future with decentralized marketing will fundamentally alter how we market. The technology’s user interface (UX) improves and becomes more intuitive. Hence, the value becomes more apparent and profound, adoption rises. In addition, the market is gradually but steadily overcoming behavioral barriers.
Web 3.0 has a good establishment, and blockchain and cryptocurrency technology play a huge part. The battles over-regulation are primarily past. Transaction speed, scalability, and resilience are no longer contested concepts.
Everyone on the internet now has a private key on a blockchain within their metaverse. They can then use the keys to construct their “private house” (which they can name as they wish). Their Metaverse House (MVH) will be easy to access and where users can store or explore. They can also purchase using their universal wallet.
If you haven’t heard of it yet, BAT is poised to impact the digital marketing industry significantly. The foundation of BAT technology rose in response to the massive issue of online privacy. The issue has become a significant worry worldwide over time. BAT aims to improve speed, fairness, and security. It will do this by leveraging the blockchain technology that has enabled cryptocurrencies to exist and grow.
By trading BAT, users, publishers, and advertisers can connect in a non-centralized fashion. Notably, BAT is based on Ethereum blockchain technology. BAT monitors consumer time and attention on websites while choosing which advertisements to view. Everyone benefits when adopting BAT. The advertiser receives sales, the publisher gets a commission, and the user earns money watching the ad. BAT can significantly alter the digital marketing process.
Cryptos such as Bitcoin, Tether, and Ethereum could slowly but steadily take over the online marketing world. As a result, many firms are shifting away from traditional, time-consuming banking procedures and using these coins instead. These coins run on blockchain technology and use decentralized networks.
Overall, cryptocurrencies have a positive impact on digital marketing. However, there are some socio-economic barriers to overcome before achieving utopia. Notably, the route to this decentralized future is long and twisty, and it will take a lot of effort to get there.
The cryptocurrency market experiences several changes within a day. Some of the occurrences could cover topics dealing with regulations, price movements, or the launch of a new project. As an investor, it is necessary to keep monitoring the activities taking place in a crypto market. Gaining insights allows individuals to make informed investment choices. As such, users need a convenient website where they can access informative crypto-related content. Today, there are thousands of digital asset websites available for the crypto community. The sites answer any crypto subject that a user may want to grasp. In that regard, the article will highlight a top 20 Cryptocurrency Websites, examples of crypto websites available on the internet.
The top includes:
CoinDesk began its operations in 2013, four years after the launch of Bitcoin in 2009. The platform’s mission plans on delivering crypto data and news on one website. Users also have access to live price movements of various crypto assets. In terms of numbers, CoinDesk has an average of 13M viewers in a month. What’s more, the website consists of more than 50+ journalists who publish articles on the crypto industry.
Cointelegraph is a news media platform that handles matters on crypto news and upcoming fintech trends. The website captures news from the centralized and decentralized financial systems. According to Cointelegraph, users may start adopting decentralization in the coming years. Thus, its editorial team focuses on providing unbiased crypto news as well as insightful research material. Cointelegraph also works on giving crypto-asset reports and their impacts on the global community.
The third crypto-based website is BeInCrypto, which came to light in August 2018. BeInCrypto covers topics dealing with the fintech sector and cryptographic technologies. In most scenarios, users encounter misleading content, which ends up surfacing throughout the internet.
BeInCrypto’s services aim at providing transparency in every article they publish. Furthermore, the platform allows users to report any inaccurate information that it may have covered before. It also supports a press release section that advertises the launch of new crypto projects.
Glassnode allows users to receive on-chain metrics from popular coins such as Bitcoin and Ethereum. The website displays relevant economic information related to the crypto ecosystem. Glassnode acknowledges that collecting blockchain data from multiple sources can be a tedious process.
On top of that, users may also incur high operational costs. Through Glassnode, users can get data on an exchange’s trading volumes and the crypto holdings on addresses. It also exposes individuals to the number of new/existing digital wallets in the crypto network.
That way, users can leverage blockchain insights to examine the current status of the digital asset market.
CoinMarketCap works as a crypto price tracking website launched in 2013 by Brandon Chez. The platform monitors data from 12,000+ digital assets, exchanges, DeFi, and the NFT market. CoinMarketCap’s goal is to make virtual currencies visible by offering quality and factual insights. Asides from tracking crypto data, the website supports a large glossary section. Glossaries enable researchers to access definitions of various terms in the crypto sphere.
CoinGecko extends similar services to what CoinMarketCap offers. The website’s mission is to run as an independent source offering genuine crypto data. It targets displaying digital asset information while maintaining a neutral ground. Moreover, the analytics network participates in gathering on-chain metrics and monitoring various open-source designs.
One of the most insightful and informative websites that thoroughly explores news pertaining to crypto is CryptoAdventure. The website empowers beginners and advanced crypto traders with crypto guides, reviews, and news. Users can research the different types of crypto tools/platforms they can use in their investment activities.
CryptoAdventure divides its articles into various sections, which range from DeFi, exchanges to digital wallets. There is also a crypto news section whereby readers can get the latest stories from the financial market.
Cryptonews operates as a global media resource led by Gediminas Klepackas. At the website, users gain more knowledge on the headlines unfolding in the market. The news segment hosts several articles that deal with Bitcoin, Ethereum, DeFi, and blockchains. There is an additional category that guides traders on the various types of exchanges. Cryptonews also publishes crypto-related videos whereby users can watch and learn new concepts.
CryptoPotato was launched in 2016 by a few crypto enthusiasts. According to the site, users need to build their knowledge with transparent and quality crypto articles. CryptoPotato works on giving insightful material from an investor’s perspective. Crypto guides are other items that the platform offers to its users. Here, the audience can read about Bitcoin and other existing digital assets.
Decrypt made its way into the crypto sphere as a news source in 2018. The website has an overall plan of clarifying how the decentralized network functions. There is a news category that shows real-time market activities in the digital asset economy. On top of that, Decrypt publishes editorial reviews of different crypto products.
LunarCrush applies a unique approach from other virtual asset websites. Here, users leverage data from the global crypto community. The platform has over 200M social posts, with an average of 200,000 posts gathered daily. Lunar’s dashboard monitors the trader’s preferable coins and displays the community’s outlook on the asset. Thus, users receive market and community data from over 2,000 digital currencies.
Unlike LunarCrush, Santiment blends social, development, and on-chain data for users. It gives an accurate situation of an asset’s market activity. Once users access the information, it becomes easier to make proper investment decisions. Santiment also includes specialized tools which investors use when reacting to market trends. A watchlist feature is available to inform investors of any developments taking place in a specific coin.
Messari is a crypto data platform founded by Ryan Selkis. According to the network, the crypto industry has massive data which usually remains inaccessible. Messari’s mission hopes to change that situation by allowing transparent and straightforward access to information. The website runs a research segment that provides extensive crypto and blockchain articles. Moreover, there is a news section that shows the source of the report.
The Block is a New York-based website that reports the activities taking place in the crypto economy. Here, readers can acquire the latest digital asset developments on a 24/7 basis. Furthermore, it gives an insight into how cryptocurrencies relate to governments and the traditional financial system. Webinar events are also available on The Block’s Youtube channel. The events involve participation from various industry players discussing several crypto subjects.
As the name suggests, CoinMarketCal provides users with a calendar of upcoming crypto events. The website also allows users to access past digital asset events. As such, investors receive alerts on occasions they can attempt to maximize profits. CoinMarketCal further includes real-time cryptocurrency news pieces for its global audience.
Coinspeaker works as an informative news source for FinTech, blockchains, and cryptocurrencies. On the website, researchers obtain up-to-date prices of over 3,000 digital assets. Additionally, the platform carries almost 250+ guides and more than 18,000 news articles. Moreover, there is a crowdfunding lineup presenting any running, upcoming, or past ICO event. The token sale section also gives highlights on STO and IEO events.
Next on the list is Blockonomi, a crypto website launched in 2017. Blockonomi provides readers with insightful articles to better understand the digital currency industry. It further presents its audience with unbiased reports on the crypto asset economy. What’s more, the website publishes tutorial videos explaining different crypto concepts to viewers.
Skew operates as a London-based crypto website offering real-time analytic data. On the site, users can customize their dashboards to meet their needs as investors or traders. Users get to select from 350+ charts available on the platform. When trading, most users might need to know the current status of crypto exchanges. Skew works on retrieving information from exchanges based on their current liquidity and trading volumes. That way, traders can determine the most appropriate platform to exchange digital assets.
CryptoCompare is another digital asset site with an overall goal of educating users on cryptocurrencies. It designs a comprehensive list that shows the best exchanges and mining platforms available today. CryptoCompare also displays a list of crypto gambling platforms and the best wallets to store digital currencies. Furthermore, a guide section is present on the website for interested researchers.
Coming in last is Bitcoinist, a crypto-based portal with informative material for the global community. The website participates in publishing up-to-date news articles on cryptocurrencies. Bitcoinist further works on giving analytical price data for different virtual currencies. Moreover, a “How To” section explains the appropriate steps to take when performing several crypto activities.
From the examples above, crypto websites offer users an easy time when navigating through the emerging industry. It can be a difficult moment for users to gather data on digital assets on their own. The reason is that the virtual currency market experiences significant changes every day.
Hence, keeping up with every market activity can be a challenge to investors. Using crypto-based websites empowers the crypto community with real-time data on the digital asset economy. An additional site that extends similar services is CryptoVirally. The platform mainly works as a marketing agency for new digital currency projects.
Besides advertisements, CryptoVirally publishes insightful blogs discussing multiple subjects on the growing ecosystem. For more information, contact CryptoVirally to receive quality marketing services for your project.
Buying cryptocurrency is an excellent idea for people looking to invest their money in other currencies. The crypto space has constantly been developing as new coins and projects are coming into play regularly. Currently, there are over 5,833 cryptocurrencies in the market, and with this many investment opportunities, scammers are taking advantage of curious investors.
As blockchain technology improves, crypto project founders are putting more information out there, allowing investors to make informed decisions to prevent scams. Investing in digital assets like cryptocurrencies, it is crucial to adopt a strict strategy and concentrate on understanding the key drivers of a coin’s value. This article will break down the 6 top things that people look for.
Several studies have reflected the importance of White Papers and Trial Apps as the most commonly used material for researching IT solutions (Savvy B2B Marketing, 2008). 77% of potential buyers read white papers, while 84% claim white papers have a bearing on technology procurement decisions.
An Eccolo Media study in 2013 also revealed some crucial findings. A whitepaper is the most commonly used form of material, with 49 percent using whitepaper to evaluate technology before purchases. A whitepaper is the most relevant content marketing format before cases, success stories, product pamphlets, datasheets, technical guides, and video and multimedia files.
The whitepaper is the best type of content during the presale if investors do not have information on the crypto. Sentiments from post-sales show that whitepaper is the most preferred content, as 7 out of 10 respondents look forward to receiving content from sellers after the sale.
It needs to be accessible to verify the people behind the project. Investors check profiles listed whether on Linkedin, company profiles, addresses found, partnerships, advisors, etc. Often they also ask them freely if they participate in the project’s investment.
Fitrova, an exit scam project, prided in great collaborations, but they refused to be even aware of the CEO following a check with those partners. By using photoshop, he added his picture making it look like that of the board of the bank’s representatives, Declouds, also a hoax, wanted to prove his supposed partnership.
Sometimes the founders of the crypto project boast with large whales who have already invested. Investors are diligent in checking their contribution addresses and tracking some large whales to ensure that they have already landed investors.
Basically, a roadmap is a plan with estimated project completion dates showing the long-term achievements of an organization. While technical development always takes longer than promised, a roadmap gives you an idea and if it is true to its objectives.
If the roadmap states that they would deliver a mainnet in a short time, that sounds fantastic, but it may also mean that they’re focused on making a fast buck. However, this does not apply unless they began developing the crypto way before the ICO/STO/IEO, of course.
There is high volatility in cryptocurrencies because of a lack of regulatory oversight, speculation, speculation, pumping, and dumping systems. Taking a look at the cost of a coin tells its story. In general, lower market cap coins are more sensitive to pump and dump schemes.
Investors that recognize this avoid unnecessary losses. The price of a coin can correspond to other prices, stock movements, or events around the world. If Bitcoin price rises quickly, most altcoins fall in price because. That’s simply because Bitcoin is the primary coin used to trade other altcoins.
Growth in Bitcoin’s investments results in higher sales of altcoins. The number of exchanges currently traded is another significant aspect they consider. Is the coin eligible for the majority of major exchanges? Prices are greatly affected by announced coins introduced to the leading trading platforms such as Binance.
Much as with stocks, it is crucial to assess their long-term value to understand why a coin’s price goes up and down.
Total coin supply is the maximum number of coins that can be mined or entered when the current coin supply is in circulation. Since miners mine most coins, or the creators hold a percentage of them, there is usually a difference. These figures are critical to assess a crypto project’s worth.
The coin supply significantly impacts the coin price due to the fundamental theory of supply and demand. The total supply of bitcoin coins is 21 million, and this is one of the factors which increases its value as time goes on. Reduced supply implies rising demand.
The critical thing is the technical solution to the actual and relevant problem proposed by the project. If it’s innovative or easier to use existing technology, when the issue the project wants to fix doesn’t need to get resolved, there’s a considerable risk that the project will fail or will raise a buck quickly. It makes no difference.
It’s generally the hardest to check. However, a quick check on popular phrases that confuse investors without describing the project will do the trick.
Safety is one of the cryptocurrencies’ main disadvantages. Digital tokens were compromised and lost millions of dollars. Those who maintained their coins in these exchanges lost nearly all.
The FDIC is not insured and will not be anytime soon. When it comes to buying, selling, and storing these coins, investors are very vigilant. The best way to maintain crypto-safety is to use a cold storage wallet to control your private keys. Your private key helps you to access the blockchain coin. For the sake of investment, it’s best to keep this critical information off-line and in a safe spot.
It is never an easy feat to start a business, especially when it is a cryptocurrency venture. Cryptos are a new business space in which financial and regulatory risks are often involved. However, tales of renown, riches, and rich IPOs tempt a great many entrepreneurs to cryptocurrencies – and all because of the wrong reasons.
In a recent study, the global blockchain market size in 2025, which is an annual growth rate of 69.4%, is predicted to rise by $60 billion. Most accounts are also in the beginning stage of blockchain and cryptocurrencies. Thus, with time the market can and will change eventually.
What’s real today may not be tomorrow for cryptocurrency entrepreneurs. In that case, this is something that any hopeful business owner in the area should be aware of in terms of crypto-entrepreneurship. Visit our service page to keep up with the latest marketing services.
In the next few years, the cryptocurrency industry is set to explode. Similarly, new crypto projects will demand to facilitate the mass integration of this new technology and its advantages. The considerable innovation and information that has been created in 10 or so years are already incredible and what is about to come seems even greater. Initializing the perception, particularly of a new product or service, marketing and advertising play a significant part. It is achieved by informing people about the problem, the opportunity, and the solution. So, to cut to the chase, yes, traditional marketing can create awareness about a cryptocurrency project.
To understand whether traditional marketing is viable as a marketing method, we must first understand what it is. Hence, traditional marketing refers to a form of promotion that reaches an audience offline. For example, it could be brochures, billboards, or direct mail, among others. Here are some of the reasons why you could use traditional marketing with cryptocurrencies:
Efficient marketing aims to reach the biggest audience and generate the most interest with minor investment. Therefore, investing in several strategies means that you can tap into every demographic and ensure that you have the best value for your capital.
Over 89 percent of adults in the UK use the internet daily. Therefore, pay-per-click ads, social media marketing, and search engine optimization are essential when targeting the masses. However, only 4 in 10 people over the age of 75 use the internet at all. This data reflects a large proportion of the population that isn’t on social media and doesn’t search on Google.
It may be challenging to get into this audience, but offline marketing strategies may prove very successful. Printed leaflets and brochures still hit the broad audience with excellent efficiency, regardless of the “connectivity.”
Furthermore, 90% of the competition is exclusively on the internet. This can also help discern your brands on a saturated market. Furthermore, it’s never really critical to be the odd one in today’s digital world. Everyone continuously tries to rank with the exact keywords.
Have you ever looked at a billboard and looked at one of them? These QR codes and can act as an outline-online bridge. By putting QR codes on flyers, posters, and billboards, people can conveniently find your social media content on the respective crypto projects.
Other methods for integration offline/online include: television and radio ads, both with a high return on investment which you can use in video streaming; offline call-to-action, which can directly bring you to your website or social network (providing you have a seamless branding across the board)
So why not allow the development of your crypto marketing strategy with these not so revolutionary, tested, and proven ways of spreading your message? Maybe a VOIP Network could open a new helpline? Although this technology may seem obsolete in the SEO-driven world of today, there is a justification for resisting a time test because they work!
Historically, many digital marketing companies and growth hackers have downplayed conventional marketing in particular events. It is now more complex than ever to develop simply by finding a hack since these techniques are constantly copied. It thus prepared the way to a gradual return to the marketing world for older conventional approaches.
Nevertheless, this does not suggest, however, that businesses spend less on digital technology. Companies recognize the value of cross-channel presence instead, and this approach is supported by over 95% of marketers. Simply put, a cross-channel implies a blend of many different channels providing a seamless experience. Using cross-channel play will enhance all the events’ scope and development by timing these promotions across multiple mediums.
It can also have a viral impact if you are lucky, especially if you do something never seen before (like a stunt). But, to succeed, marketers now have to take an overview that includes print, billboards, events, and more efficient cross-channel promotions.
Despite the great opportunity that traditional means of marketing provides, there could be setbacks that you need to be aware of before making your decision:
Of course, several traditional marketing techniques have already demonstrated their excellence in recent decades. A large part of the world’s population has always used these techniques and established phenomena such as ad blindness. As a result, crypto marketers must develop and upgrade these conventional strategies to suit the latest modern profiles.
Our platform offers complete preparation, installation, and configuration of your campaign, social media channel posting, and dedicated campaigns with an overall reach of over 15M and advertising banners and dedicated airdrops. Crypto marketers need to learn new things and employ resources—time, money, and staff—to browse the latest and newest platforms.
However, the shiny new objects should not distract them that they give up what works best simply because it is conventional. Instead, ensure that the institution has the correct marketing mix taking past performance rates and objective categories, budget, and overall marketing goals.
The financial sector is transitioning to the digital era as more technological advancements emerge. Assets are rapidly transitioning into the tokenization age in a bid to address digital asset investments.
Besides shedding some light on digital asset investments, most business entities seek to improve specific assets’ liquidity. As for investors, their primary goal is to earn profit shares as a form of passive income.
However, the trust in investing with digital assets is equally low, especially with people’s common perception that it may not be a promising venture. So how is tokenization going to change the ongoing narrative against digital asset investments?
Tokenization involves converting a valuable asset into a digital token. A physical asset is usually turned into a valuable instrument that is easily tradable on a blockchain network.
Blockchain’s architecture allows these assets to be tracked and display every transaction connected with a particular asset.
Furthermore, the distributed ledger doesn’t have to host tangible assets only. In some cases, intangible assets such as patents or copyrights can also run on the blockchain as a valuable virtual asset. Blockchain’s transparency makes it the ideal instrument for most developers to establish digital assets on a public ledger.
Ideally, tokenization is one process that can boost an asset’s liquidity rates with blockchains’ help. Therefore, measuring the ledger’s abilities may not be possible to handle a diverse tokens category. Below is an evaluation of the most common types of tokenized assets today.
Fungible tokens surround us every day in our trading endeavors. The token can be described as interchangeable assets, identical to each other. For instance, you can trade gold for another gold bar but not for any other commodity.
Moreover, these commodities are generally traded in a bulky manner, making it harder to invest in them. Since the gold is moving from one place to another, it involves a third-party entity, mostly banks, to oversee the gold transactions.
Nonetheless, tokenizing with blockchains eliminates the need for intermediaries as users can trade a portion of the valuable gems as digital tokens via smart contracts.
Smart contracts are self-execution programs that perform specific services as set by the transacting parties. The computer-based code initiates negotiations of the trading entities, and once they agree, a contract is formulated to act based on the agreed terms.
After that, blockchains maintain and display the transactional information of the already tokenized asset trading in the market.
NFTs are the reverse of fungible tokens in that non-fungible tokens cannot suffer interchange with each other. Additionally, the virtual tokens are highly unique, possessing different traits, features, or characteristics. Unlike fungible tokens, which are mostly ERC-20 tokens, NFTs operate as ERC-721 tokens.
NFTs are not divisible like fungible tokens. Instead, it assures investors of an asset’s ownership. Non-fungible tokens are applicable in various industries, one of them being the art industry. An artifact/piece of work is tokenized to divide it into sub tokens and sold as units by an issuing platform.
ArtisiaToken introduces you to a one of a kind art network leveraging blockchain technology. The platform strives to instill a social, cultural environment and create an investment opportunity for art lovers.
ArtisiaToken counters some of the problems faced in the art industry, one of them being the display of counterfeit art pieces. Therefore, the art-based system will ensure the verification of every artwork to maintain an authentic ecosystem.
In most cases, art pieces are hidden in a secret display meant only for a particular class of people. Through ArtisiaToken, many of these rare collectibles will be available for public display. Investors need to purchase ArtisaToken’s native currency(ARTZ) to participate and benefit greatly from the art industry.
CryptoKitties is an innovative blockchain game running on the ethereum blockchain. The digital collectible cats contain different attributes or characteristics that make them unique. Investors only need to select, purchase, and breed the rarest kittens after linking their MetaMask wallets. A successful breeder eventually profits off the game by producing a unique kitty with a higher market value.
Blocksquare adopts a distinct approach of tokenizing real estate property regardless of size and type. The decentralized system grants investors the ability to represent a real estate asset on the blockchain network as a digital token.
It further follows legal standards as it serves customers with an already running real estate portfolio. Blocksquare also partners with prominent entities such as Deloitte and CV Labs to give its customers quality and professional services. On the other hand, investors can buy and sell shares of tokenized properties residing in the platform’s blockchain network.
Since blockchains remove the need for intermediaries, investors incur a lower transactional cost. In ordinary circumstances, third-party interventions usually are costly as they accumulate most of the transaction fees. Blockchains harness smart contracts’ power, which automatically performs transactional services based on the trading parties’ terms.
The distributed ledgers are interoperable hence, opening a world full of investment opportunities. Companies can as well reach a wider audience once it establishes its services on the blockchain network. In turn, it adds more liquidity to assets that could seem illiquid.
Tokenization on a blockchain allows for partial ownership of an asset. Thanks to the public ledger, an asset can be split into smaller bits granting ownership rights to a couple of investors.
Losing ownership documents is usually an unfortunate event as those certifications ensure the digital token only belongs to you. Nonetheless, while blockchains represent the assets, ownership rights continue to be safeguard once an investor purchases the asset. It provides a proof of ownership detail mentioning an investor as the legitimate owner of the asset.
CryptoAdventure functions as a one-stop hub to access everything dealing with cryptocurrencies. Whether you are a newbie or pro, the ecosystem gives you exclusive access to articles and tools necessary to build your crypto knowledge. Begin your journey at CryptoAdventure today!
Tokenization is revolutionizing the financial sector with its ability to merge traditional assets into the digital world. Considering that these assets are sometimes difficult to invest on, tokenization still guarantees partial ownership of assets unthinkable of possessing.
Furthermore, blockchains settle transactions within the shortest time possible therefore eliminating any form of delays. As for both companies and investors, blockchains take them to a diverse ecosystem full of numerous investment opportunities and access to potential customers.
At pocket-friendly prices, CryptoVirally offers the best marketing services for new crypto projects. Besides giving marketing services, Crypto Virally brings you fascinating crypto articles, project listing on exchanges, web design, brand development, and many more. Get in touch today!
Since the introduction of the concept of blockchains, there have been significant advancements in the financial world. One benefit of blockchain technology is that it’s the center of cryptocurrencies like BTC, ETH, LTC, and others raised through ICOs.
The latest trend in the blockchain world is the introduction of Security Token Offering (STO), which are tokens backed with a real asset. Experts are already suggesting that 2021 could lead to the most significant growth in the STO world.
You are probably among the innovative developers who want to launch a new STO, but you don’t understand the complexities of the crypto space processes. Keep reading to note what to do to ensure you launch your STO successfully.
As in any other business, the first step to launching an STO is idea generation. Often generating an idea requires lots of brainstorming and comparing different facets, creating a desirable investment that falls within the legal bounds. It would be best if the idea is;
After identifying the project, the investor should draft a whitepaper addressing the new STO’s different aspects. The things you should cover include the business model, technical aspect, legal disclaimer, product details, the team members, and advisors.
Moreover, it’s at the preparation stage that the STO website is created. When creating this website, consider making it usable, convenient, and highly reliable. Consequently, ensure your project’s website adheres to the KYC and AML procedures.
At this point, you practically introduce your STO to the market to increase the awareness of the tokens. The aim of this is to increase the attention of your STO before releasing it to the public.
To introduce the project, you need to take advantage of websites that list STOs. Moreover, there are several things you are supposed to do at this point;
Before the STO, you need to conduct heavy marketing of your STO. The reason some STOs fail immediately after launching is the lack of adequate marketing techniques. Marketing helps in identifying the target audience and making them aware of the new project.
It’s easier to market an STO than an ICO because investors trust STOs due to their tangible asset backing. Among the best ways of marketing include SEO, social media PR, and reviews.
At this point, the Security token officially launches live on the best exchange platforms. The company now sells its tokens and raises funds.
You need to make sure your investors (the crypto community) are pre-informed of how to access the token, making it easy for them to participate in the new token sale. Moreover, there should be a direct link button on the project web page, directing the investors to purchase the tokens.
You must have a predetermined contract of the expected value for the crowd sale and each token’s value. However, you need to do much more than setting the value; you need to connect and assist the investors. Here is how;
Finally, at this point, you need to start by building your product as the support for your new security token. Make the product as easy to use as possible, and prove to your new investors how this product relates to the token and blockchain.
It’s essential to keep the product’s support as good as possible in the post-STO period, making your team accessible 24/7.
The first step towards launching a successful STO is doing thorough preparations and generating an idea that will attract investors without second thoughts. Often, ideas are supposed to be solutions to existing problems in the market or the introduction of new inventions. In the Pre-STO stage, you need to identify partner exchanges to give the token liquidity, find a custodian platform and start creating your token.
When launching the STO, you need to ensure you have adequate support for the investors to achieve your crowd sale target. Marketing is vital just before you launch the STO to increase awareness and attract the right audience.
To effectively market your STO, you need assistance from the best, most reliable platforms, and that’s where Crypto Virally comes in. The platform is majoring in marketing crypto businesses to increase the adoption of the crypto world.
Launching a new crypto project, especially in the current highly competitive crypto market, is tussling. The developers and project owners are unsure if this new project will reach global adoption or survive the competition. Many serious start-ups conduct a series of advertising campaigns to reach a broad audience. One of the best ways to reach a new audience is by taking advantage of a great project review. Every new crypto project after launch tends to explain the project in detail. Often a useful review has outstanding results, especially in driving more people into the website.
But how can you write a review that will attract the right audience and assist investors in making decisions? Here are some keynotes.
The first step to writing a useful project review is identifying the project. Here you identify the name of the project and the purpose of this new project. Often the question you try to answer at this point is ‘what is this project?’.
Additionally, since there are numerous types of crypto projects, you need to state what class this project falls into, wallet, exchange, a mining company, staking, etc. The purpose of identifying the project is to bring in the right audience to invest in the project.
The project’s identity may also include the registration, licensing, and the country where the project is registered. Thus, you need to put some of the information found in the ‘about us’ of your website’s project.
At this stage, you give information about the project’s functionality. For instance, you need to help the users understand how the platform works, i.e., automated or manual.
The audience needs to understand how to use this service from the start-up level to the earning level using this particular service.
In addition to the project’s functioning, it’s important to highlight some of this project’s best features. If it’s an exchange platform, for instance, does it support fiat, what fiat currencies are supported? Please talk about the security features it has instituted to make it resistant to manipulation or hacking. These small details will be the reason why the audience will try out the project after review.
Honesty is very crucial, especially when writing a crypto project review. The reviews often help investors make profound investment decisions; therefore, full disclosure of details is necessary.
Therefore, you must consider writing all the benefits that users will get from this platform in writing reviews. Please explain why the project is unique and why it’s a good investment prospect for both rookie and experienced users. If the tokens are deflationary, what makes them deflationary, etc.
After outlining the benefits and the investment prospects, explain the drawbacks of the project. It’s important to make investors aware of the risks they will go into if they decide to invest in the project. Full disclosure of the risks will attract investors who trust the project and are ready to take risks associated therein.
A review should contain up to date information. If there is a recent upgrade in the platform, a review should inform people of ways to take advantage of the project. Having up to date reviews about the platform is vital since it will make your audience trust the project even more.
Among the essential details that are always supposed to be up to date include;
Of course, you need to ensure the review has a direct link to the website or one of the project’s social media platforms. This link aims to give all the readers of the review a chance to use the particular platform.
The user with a link will have an easy time identifying the project, the tokens, and everything about it.
After creating the best review following the guidelines above, you now need to find an excellent platform to post your reviews. There are dozens of websites in the crypto world, most of them with good followership to guarantee the review has the best audience.
Some focus on individual types of crypto projects, i.e., wallets, exchanges, etc. Find one that has the specifications of your needs.
Writing a useful crypto review is quite grappling, but it’s easy to get things right with the right guidance. This write up has discussed some of the best tips to ensuring you get the right results out of your hassle. The first tip is identifying the project and what it does to a regular crypto user.
Afterward, the user follows up by explaining how the project works and other details, especially how to join the platform and earn. However, when writing the review, it’s vital to consider complete honesty about the project. Write about the benefits and risks of using the platform, allowing people to choose the project to invest in.
To ensure you get a useful review and handle all your marketing needs, you need to use Crypto Virally. This platform has a world of marketing services for all crypto projects, including viral marketing, PR usage, and many others.
Digital asset issuance is usually an exciting moment for start-up companies who wish to reveal themselves to potential investors. It usually marks the beginning of a new tradable instrument in the crypto market. Investors, on the other hand, view the issuance occasion as a profit maximization opportunity. However, not all companies operate genuinely, which leaves investors at losses sometimes. Malicious issuers are on the rise, and it stirs a frequently asked question on the most convenient event worth an investor’s time and money. This segment will evaluate the three most common issuance events in the digital asset world, namely Initial Coin Offerings (ICOs), Initial Exchange Offerings (IEOs), and Security Token Offerings (STOs). An investor will determine the undertakings of the three processes, their legal statuses, and a few other aspects surrounding each one.
Commonly dubbed as ICO, Initial Coin Offering is a crowdfunding tactic to build a particular project financially. The funding activity takes place through the discharge of new digital tokens or cryptocurrencies.
Furthermore, the digital currencies/tokens usually reside on a blockchain network from where they will be issued. Pioneers like ethereum also provide a blockchain infrastructure for projects lacking a blockchain network.
In 2017 alone, there were a total of 435 ICO activities that garnered close to $12.7 million, making it a total of $5.6 billion raised in a year. Therefore, most asset issuers pursue their initial goal once they meet their funding targets of the projects.
The new tokens launching through the start-up enterprise are usually cheap during the crowdsale phase. After that, investors purchase the tokens hoping that the digital asset will sell at a higher price in the future. Profit maximization entirely depends on the success of the issuing entity as the asset penetrates the market.
ICO events unveil numerous projects which attempt to accomplish different goals in the financial industry. As a result, the cryptocurrency can introduce a fresh concept that will revolutionize the overall ecosystem.
In the event of financial losses, no user will be refunded their investments. Considering the unregulated nature of ICOs, there is no room for any compensation.
The crowdsale procedures do not recognize the lawful guidance on issuing a new cryptocurrency. The absence of regulatory standards encourages bad actors who take advantage of dedicated investors.
Most young companies host an ICO event without revealing any proof of past performance. The only information an investor has is the issuing company’s whitepaper and a detailed description of how the digital asset works.
Under this event, crypto exchanges oversee the whole IEO operation on behalf of the issuing company. Unlike ICOs, which use the project’s developers to distribute tokens, IEOs distribute the new digital assets via an exchange platform.
To some degree, assets from IEOs are safer than those from ICOs. In an IEO’s case, the exchange platform carefully scrutinizes the founding team to ensure that it works with an honest entity. The exchange further evaluates the effectiveness of the token/cryptocurrency before launching it to the public.
This legal check approach automatically deals with the recent ICO scams witnessed in the crypto space. The security aspect alone can attract multiple investors globally as they will feel safe investing with a reputable digital asset.
On most occasions, the developers in an ICO may find a challenge when looking for a massive audience. It makes it harder to build the company’s image and reveal its impressive trading instrument.
The case is different for IEO fundraisers since the exchange itself contains a large user-base, which can bring more users to the crowdfunding exercise. In return, the founding company collects a significant amount of funds as per their initial goal.
Once the exchanges complete evaluating the start-up entity, it will list the digital asset on its trading network. ICO procedures may issue cryptos that tend to be immature and have a higher chance of dropping in value with time.
Assets undergoing the IEO’s release schedule will ultimately gain a higher amount of liquidity since the token will be listed on the exchange.
Exchanges usually charge the company for managing the whole process, from organizing the asset’s sale to listing it on their platforms. Charging the young company trying to establish itself can be strenuous as the company may not meet the required amount.
To access the token after listing, users need to have an account on the exchange ecosystem. Pump and dump risks may erupt later when investors get involved in mass buying, which raises the asset’s value and drops immensely after some duration.
STOs are the third fundraising mechanisms that companies leverage to introduce new security tokens. Furthermore, security tokens are similar to traditional securities because real assets back them.
Tokens released through the STO process eliminates any form of scam or fraudulent intentions by an issuing company. The fundraising tool handles real-world assets making it an obligation to follow the regulatory guidelines set by agencies such as the Securities and Exchange Commission.
Blockchains such as ethereum can hard-code specific guidelines, which may be slightly difficult. For instance, the asset may improve on its standards and only allow investors who follow the coded KYC procedure to trade.
Investors engaging with STOs benefit from a digital token backed by the assets of the start-up company. Besides, the tokens are divisible into smaller units, ultimately allowing fractional ownership of the digital asset. Fractional ownership makes the token affordable to everyone, from retail to institutional investors.
From a fundraiser’s point of view, STOs create new market opportunities for investors because nearly all assets can be tokenized. The more expansive it gets, the easier it is to gain more recognition hence opening up a global market of new, compliant, tokenized assets.
Users anticipating to trade the tokens will have to wait for an exchange platform to list them. The listing procedure may take a while depending on the exchange an issuing company chooses.
According to the SEC’s accreditation terms, specific individuals qualify to take part in STOs. The policy points out that an individual is eligible for STOs if they have a net-worth exceeding $1 million. Additionally, investors who possessed an income beyond $200,000 two years before are equally qualified to interact with STO events.
Conducting a token sale event is never easy. Thus, leveraging marketing ecosystems like Crypto Adventure might be a good idea for you. Crypto Adventure helps build projects customized to fit their requirements at a pocket-friendly price.
Investors look forward to having a long-term investment solution on a secure and comfortable issuance event. The investor’s dream is achievable if the blockchain projects and their developers take a direct path and deliver a productive digital asset.
Exchanges are also on the frontline as they strive to observe the due diligence practices which reveal a company’s overall status. Furthermore, IEOs aim at mitigating the challenges ICOs face during and after token sales.
Whichever approach an investor chooses contains its ups and downs. The decision is entirely in your hands as you try to pursue all three crowdfunding procedures which introduce a new cryptocurrency/token.
For more information on lucrative crowdfunding activities, marketing services, ICO, IEO, OR STO listings, visit CryptoVirally to kickstart your journey.
Today, there are thousands of crypto projects competing in different industries in the cryptocurrency space. Bitcoin, the oldest crypto project, has notably seen tremendous growth in the user base and coin’s value.
Estimates indicate that there are currently over 100 million Bitcoin users globally. Gaining such a large audience is a process and, of course, requires well-thought-out marketing strategies.
Every new project developer that succeeds in their ICOs must design an effective crypto marketing campaign for their crypto startups. Read on to see the five best ways to get your cryptocurrency project out to the public.
A podcast can help one reach a large audience without necessarily moving to their physical locations. Crypto project owners can use ordinary podcasts, although adding the visual element could bear more impact. Studies show that humans are visual creatures, and 30% of the human brain is devoted to the eyes.
That said, a video podcast is even a more powerful crypto marketing option. Of course, you will need to create a compelling title for the podcast and make sure your content is relevant to the cryptocurrency industry.
The initial episode can be more about an overview of cryptocurrency or your project’s niche. The podcast shouldn’t be too vague and, at the same time, should not overemphasize your crypto project.
Additionally, you can post video podcasts on YouTube, and this increases your audience base. CryptoAdventure.org provides much of the necessary details about cryptocurrencies, but real crypto enthusiasts are looking for worthy crypto projects everywhere. Potential fans could be browsing for podcasts like yours on YouTube.
Currently, YouTube has over 2 billion users, so it’s a powerful platform to help your project reach the crypto community.
Some renowned financial technology experts run video blogs or podcasts, where they hold interviews with scheduled guests. It can be a good place to start your online marketing campaign. All that is needed is to secure an appointment as a guest to a cryptocurrency-related network that aligns with your project and engages an existing audience.
It would help to take some time to review their style of interviews and see how suitable they are for launching your project. You can contact the series via email or other suitable forms, and remember to focus on detailing what you can do for them first. The benefit should be mutual so showing excessive interest in marketing your new project could attract negative feedback.
According to recent reports, about 60% of the world’s population is using the internet. Social media seems to be the greatest reason behind increased internet use, with social media users exceeding 3.8 billion people globally. These statistics make social media platforms invaluable tools for marketing cryptocurrency projects and reach the broadest audience.
Besides, the world is going digital, and social media platforms are among the most powerful online marketing tools. Facebook, which is among the most popular social networks, has multiple pages and groups where discussions about blockchain technology, cryptocurrencies, IPOs, and ICOs happen.
These groups and pages provide an excellent channel for interacting with a part of the cryptocurrency community, build trust, and promote new projects. Project developers can also share links to their websites with crucial information about the project where crypto enthusiasts can log on and learn more.
Lately, there has been a boom in cryptocurrency events, including conferences following the industry’s rapid growth. Cryptocurrency-related conferences provide project developers with an opportunity to meet a large audience that is passionate about crypto projects.
Recent event marketing statistics show that most marketers recognize the importance of in-person connections, even as the world turns digital. Marketers argue that in-person events have a significant impact on business outcomes.
Conferences support such connections and the building of relationships that can significantly influence cryptocurrency adoption. Teams with new crypto projects can assume prominent roles in major meetings and use the opportunity to launch their project and demonstrate project features and benefits.
The cryptocurrency industry has many influencers, educators, and ambassadors, all experts in the field. Some of them are renowned individuals trusted for their knowledge and expertise in cryptocurrencies and other crypto projects. Some also serve as freelance consultants and can be quite useful in steering new cryptocurrency adoption.
Crypto project teams can, therefore, look for popular cryptocurrency influencers and teachers and sign an agreement. The cryptocurrency community trusts them, and an ambassadorship for your brand will significantly spread awareness about your project.
Influencers and educators can also use their social platforms that most probably have a large following of cryptocurrency enthusiasts to promote your project to the public.
The cryptocurrency space is currently on the hype as one of the most profitable investment options. At the same time, it carries a reputation for insecurity following the rise of scam ICOs and mass hacking. However, cryptocurrency projects are still coming up.
Investors only need to exercise diligence and read the signs of deceptive ICOs. Project developers have the challenge of presenting their cryptocurrency projects to the public and create the right impressions. The launch is critical to the project’s success, but developers can take confidence in the above five ways of unveiling their projects.
For more information and crypto project marketing needs, developers can visit cryptovirally.com.
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