Influencer marketing in crypto has gained popularity in the past few years. About 2.6 billion active Youtube users have their eyes stuck on channels of various influencers. Youtube appears as one of the social channels with the best crypto influencers. So, which crypto influencers and YouTubers can help in crypto marketing?
Having a follower base of over 492 thousand subscribers, Ivan Liljeqvist of Ivan on Tech is one of the best crypto YouTubers to work with when marketing. He is a Swedish software developer who doubles on tech and crypto Youtube videos. His interest in crypto came as he saw BTC gain value from a mere $30 to $1k.
He talks about a wide range of crypto-focused topics, including Chart analysis, blockchain, and basic crypto trading. Ivan takes on the tough questions and holds great crypto discussions with Peter Schiff. Ivan also interviewed many other projects in the past, including the likes of Polygon, Secret Network, and Moonbeam.
His most popular show is “Good Morning Crypto,” which discusses weekly crypto developments and general implications to enthusiasts. Ivan can help convince his large fanbase to try out your project’s services due to his vast experience.
Mike Jenkins’ Channel, Coin Bureau, is one of, if not the best, crypto-focused Youtube channels today. It has nearly 2.1 million subscribers who get an in-depth insight into the crypto ecosystem. Mike runs other channels in different languages, including Espanyol and Japanese.
Mike likes discussing individual cryptocurrencies and projects, including top ones like Ethereum, Solana, Polkadot, Cardano, and many others. Listening to the channels will show you just how knowledgeable Mike is in the crypto landscape.
In the Channel, Mike posts 20-minute long films discussing tech, history, and positioning of a particular crypto asset. He even mentions the rivals of a specific project. Since Mike focuses on serious educational content for crypto, work with him to get your project reviewed and marketed.
The founder of Bitboy Crypto, Ben Armstrong, is another Youtuber you can work with. Ben focuses mainly on crypto-related analysis. His main Channel has 1.4 million subscribers. He has several other channels, including one for Espanyol.
Ben has a personal website where he delivers daily news, project reviews, and even crypto trading tips for the average investor. The Channel gets 3 to 4 new videos daily. Armstrong does not just share his views. He invites many other experts in the crypto and financial space; hence you can get first-hand information if you are a rookie.
His popular shows include ‘Around the Blockchain’ and ‘Morning Crypto Live Show.’ In the latter, Armstrong addresses viewers’ questions over live discussions. In the Around the Blockchain show, four guests discuss the current situation of crypto. His massive fanbase and great education make him one of the most trusted crypto influencers today.
George of CryptoRUs began his journey in crypto in 2013. His vast tech knowledge and experience within the crypto ecosystem make him a good information source. CryptosRUs has a large fanbase of 649 thousand.
George discusses the latest news about the crypto space and also analyses charts. He condenses most of his study into short 30 to 40-minute videos. George has Q & A sessions in most of his videos, gluing thousands of viewers.
The Channel’s founder created his NFT, ‘I Am George,’ with 1000 unique pieces available in the market. He has worked on a wide array of projects in marketing. Since he is a crypto stakeholder, the fanbase would trust his word on the projects he chooses to market.
Having a large fanbase of about 1.23 million subscribers and about 122 million total views, Altcoin Daily is one of the best places to get crypto content. The Youtube channel was founded by two brothers, Austin and Aaron Arnold.
Aaron and Arnold offer extensive coverage analyzing the latest crypto news and talking to key opinion leaders within the crypto market. Their videos provide market analysis, education, and their perspectives of things. The two are Bitcoin investors constantly looking for more crypto-focused investments.
Due to the fun content in this Channel and the ability to answer the tough questions about crypto, the two brothers can serve well in marketing projects.
Aside from Youtube influencers, many others on social networking sites can help in crypto marketing. Tiktok, Twitter, and Instagram have thousands of reliable influencers with large fanbases. Among the crypto influencers you can contact include;
Once you choose which influencers to work with, be it Youtube, Instagram, Tiktok, or Twitter, research them and then make contact.
This guide has been exploring the idea of influencer marketing within the crypto social media landscape. Many YouTubers discuss crypto, but the ones mentioned above offer some of the best insight and education. As such, they are the best influencers to work with.
To have success with Youtube influencer marketing, contact experts. Cryptovirally offers excellent services starting with researching, contacting, and getting ideas for influencer content.
Over time, influencers as a mode of marketing have shown to yield more customer engagement as compared to traditional marketing approaches. Customer surveys have shown that they prefer to make product purchases based on opinions instead of advertisements, as most people find ads annoying. On the other hand, influencer advertising integrates the product naturally into their content, making it more efficient.
Although influencer marketing is a great way to promote a specific product or service, working with the right influencers is also essential to ensure that the strategy works in your favour. You need to know how to contact and work with these influencers effectively, and in this article, we shall look at how to choose the influencer shoe that fits perfectly.
The first step in establishing an influencer marketing campaign is to set goals. That will help you determine how you want to promote your project and how you want to reach those goals. Similar to other marketing campaigns, the goals of an influencer campaign are identical to those of different forms of marketing. Notably, that will help streamline the processes for you and the influencers.
Another important factor that you should consider is to set a timeline. That will help ensure that the people you’re working with are on track to reach them.
The next step is identifying the channels you will use to promote your project. You can use various platforms to promote your projects, such as social media, blogs, and video sharing. The right channel choice will allow you to reach the right audience.
After you have finalized the channels you will use for promoting your crypto project, you have to start looking for suitable influencers who will be able to promote it.
Before you start working with a potential influencer, you must have a good idea of their capabilities and goals. Having a list of these individuals will allow you to track their activities and give you a better idea of how they operate. However, it’s also essential to set your expectations right.
For instance, if you’re planning on working with a brand-owned influencer, you must have a list of their potential clients. That will allow you to focus on the right individuals for your project. Having a list of these individuals will help you keep track of their activities and give you a better idea of how they operate. In addition, having a good idea of the individuals’ capabilities and goals will allow you to make an informed decision when working with them.
Before starting an influencer marketing campaign, you must consider the various factors that will affect the success of your campaign. For instance, the number of followers you want to attract, the type of content you want to promote, and the platform you wish to use.
If the influencer hasn’t grown, for example, every month, they might not be doing a good job and could be missing out on potential customers. On the other hand, if they have a substantial growth in their follower count, they might be able to attract more people.
The engagement rate measures the level of interaction between an influencer and their audience on Instagram. It can be calculated by the number of likes and comments an influencer has received and the follower count.
The follower/following ratio measures an influencer’s total followers. It can be calculated by comparing the number of followers they have with the number of profiles they follow. If the ratio is over one, an influencer might use a tactic known as follow/unfollow. This method can help boost their follower count, but it can lead to poor results.
Most people who follow influencers tend to leave them after a while due to their poor quality of content. That is why you must consider using social media etiquette to increase followers. However, this method won’t work if you’re not planning on using it to promote your candidates.
One of the most important factors to consider when choosing an influencer is the past campaigns they have run. Suppose they don’t have any past campaigns. However, it could also be that the influencer is new in the game and might not have the necessary skills to carry out effective campaigns. Before hiring a candidate, thoroughly research the various crypto brands they have worked with previously.
The first step in gaining a deeper understanding of influencer profiles is to analyze them at a granular level. Once that’s done, the next step is to connect with them through social media platforms. You can do this by manually monitoring their activities and performance.
One of the most effective ways to find and connect with influencers is through a crypto influencer marketing tool. That can help you analyze and find the individuals most likely to benefit your business. Aside from providing you with all the necessary information about the individuals likely to benefit your business, hiring a seasoned marketing agency such as Cryptovirally can also be helpful.
These firms usually work with prominent individuals on various platforms. They can help you find and connect with influencers at a much lower cost than traditional influencer marketing tools. However, before you start working with crypto influencers, it’s essential to make sure that you identify the right one for your project.
Before contacting a crypto influencer, you should have the following pricing tips in mind;
There are various ways to reduce the cost associated with working with an influencer. Some will offer economies of scale for bulk deals, while others will only work with you if you ask for a significant amount.
Some people are eager to get involved in an ICO to raise their industry profile or to break the news. They can also pay in an ICO token after completing the project. However, note that risks are involved, such as the multiple that may be applied to accept the token.
Working with an agency such as Cryptovirally can provide you with a variety of benefits, as they will often have a group of highly skilled influencers who are willing to help you build a strong following. That will allow you to achieve many of the same goals that you would not be able to accomplish by yourself.
The rise of ICOs has caused the market to become saturated. Because of this, many influencers have increased their fees.
As the number of influencers continues to grow, the fees will eventually drop, but they still offer a good value for now. Because of this, marketers will start quantitating the value of each dollar spent on them, which will likely happen in the future.
In crypto and blockchain, influencers ask for a higher upfront payment, unlike other markets where agencies and brands require that the output be delivered first. This type of negotiation is more likely to go through risk management in a sellers’ market, where the decisions are handed to influencers.
Getting the right influencer strategy is very important for any ICO, but it’s also essential to be careful about allocating your budget. In this new market, where best practices are constantly being refined, it’s vital to ensure you’re getting the most out of your budget.
Getting through the influencer marketing process is not easy, especially in the case of digital marketing. Before you start, make sure that you thoroughly evaluate the content that you’re offering and that you estimate the expected output. After that, you can comfortably contact the influencer of choice, depending on your needs.
Could blogging be instrumental in driving crypto adoption? Blogging is a great way to share ideas and information. In fact, according to Hubspot, blogs get over 50% of their traffic from social media sites such as Facebook and Twitter. Bloggers also generate high levels of trust and credibility.
There are several reasons why bloggers are becoming a major force in driving crypto adoption. For starters, they provide a wealth of knowledge and insight into the crypto space. They also offer valuable resources for newbies who are looking to get started. So, what are the best crypto blogs that can kick start a DYOR journey of a beginner? Read on and find out.
Starting off as a crypto tour guide, cryptoadventure.com has been the go-to place for beginners exploring the crypto space. The site provides news and up-to-date information on all things crypto to beginners and the already-familiar blockchain enthusiasts.
Since the disruptions of the blockchain and cryptocurrencies in the financial sector are exigent, the team at crypto adventure has been focussing on relaying crypto content to its community (audience) in an organized manner.
If you have ever looked up cryptocurrencies or any crypto-related matter, you have likely come across this site. This is an independent site that is ranked among the largest cryptocurrency blogs that cover issues on crypto issues such as the blockchain, the internet of finance, and decentralized applications, among other topics.
It gives users news on the various cryptocurrencies, such as Bitcoin and Ethereum, as well as business news, policy, and regulations relating to crypto and NFTs. Notably, the Cointelegraph homepage also displays the prices and appreciation of the most known digital currencies. Also, the site has market analysis and price indexes tabs for those interested in trading in crypto.
Also ranked among the largest independent news platforms on cryptocurrency news, this site stands out as a reliable source of information. Anyone interested in trading in crypto would benefit from BeInCrypto, since it even has a downloadable book on trading, bitcoin, NFTs, and investing in crypto. The book is also free! The blog also provides trendy news on digital currencies, in-depth price analysis of the crypto market, and alerts on the upcoming upgrades of major cryptos.
BeIncrypto also provides accurate and transparent insights into the crypto space through its well-curated youtube channel. The platforms broadcast helpful tips to help traders advance from beginners to pros.
Quite similar to CoinTelegraph and BeInCrypto, CoinDesk is a fount of information for people interested in all about crypto, from current prices of the various currencies to the most recent news on the subject. The site has information for beginners, crypto financial advisors, market analysis to the most recent events on crypto, business, policy regulations, and anything of interest in crypto. The site is accessible to English, Korean, and Japanese speakers making it accessible to a broader audience. Daily shows like First Mover and The Hash analyze the crypto market.
As the name would suggest, one would be forgiven for thinking that Bitcoin News is all about news and information about Bitcoin, the most popular cryptocurrency. However, the blog, just like those mentioned above, gives crypto users and curious learners insight into the topic of cryptocurrency. The information ranges from news, market statistics and analysis, and a learners portal. It boasts of being a global leader in making it easy for people to trade, buy, spend, invest, stay up to date and earn from cryptocurrency and the future of finance. Bitcoin News also aims to create more economic freedom not compromised by a lack of access to third parties.
This blog offers crypto-related marketing services with a team of experts that provide various services such as media reach, social media, and non-fungible tokens (NFT) promotion, among others. Crypto users have the chance to work with a dedicated team that can assist them in creating, developing, and exceeding their expectations and objectives faster than they would accomplish on their own.
There is a lot of information one can glean from crypto blogs, and the ones mentioned above are some of the most viewed crypto sites. Whether browsing crypto blogs for news, learning or just pure curiosity, find websites that cover topics such as: what to consider when choosing a cryptocurrency, the risks involved, what terms like crypto wallet and tokens are, and how to protect yourself when making cryptocurrency transactions as well as ways in which digital currencies are pilfered without hacking.
Crypto marketing is one of the most vital yet complicated tasks for any project creator. Getting the right marketing strategies requires thorough research. Many crypto projects fail because of poor marketing strategy selections. However, some other projects are successful because of their choices of blockchain marketing strategy. This guide explores six successful crypto projects with the best marketing strategies.
Dogecoin
The crypto project with the best marketing strategies at the moment is Dogecoin. The tenth-largest crypto by market cap attracted a massive user base, especially between 2021 and 2022. This network has a near-perfect marketing structure.
Doge launched to capitalize on the concept of memes on social networks like Twitter and Reddit. As a result, millions of people have managed to see the coin and invest in it.
Moreover, Doge enjoys the support of the famous multi Billionaire Elon Musk. In mid-2021, Musk joined the Dogecoin Foundation, which focuses on Doge developments. Musk has continued to post about Doge on his social pages, causing more traffic to the network. Even more recently, Musk announced that Doge could be used to buy Tesla merch. The positive news is an excellent cryptocurrency marketing tool that boosts website traffic.
Axie Infinity
Another project with the most exciting marketing technique is Axie Infinity. Launched in 2018, this crypto gaming network has a large followership of over 1 million players daily. It has 800k members on Discord and 953k followers on Twitter.
What afforded Axie infinity such popularity within the crypto space? It’s the flawless promotion strategies that have given them such popularity.
Axie uses a free grassroots marketing structure where participants sell the game tickets (Axie creatures NFTs) to new users, making profits. This helps ensure that the community participates in increasing the user base. Using its community to market ensures that Axie gains a large userbase without spending a single cent.
The network’s social networking pages are also helpful in marketing. The team keeps in constant communication with their community.
Binance Network
Binance Network is another project with top cryptocurrency marketing strategies. The network had well over 28 million users in October 2021. The network combines many marketing strategies, most of which appear to be effective.
First, Binance has community and marketing managers globally who focus on creating region-specific content. The managers ensure that the social media, chat groups, and other Binance communities align with the network’s mission. Since Binance has customers in over 180 countries, using marketing managers in different countries optimizes marketing techniques.
Binance uses its global Twitter page, which is active with new posts every few hours and 9 million followers. Their CEO Changpeng Zhao also uses his massive influence to market the project.
Binance also posts excellent educational and search engine optimized content to attract many investors to crypto.
Cardano Network
Cardano, the 6th largest crypto by market cap, has a massive impact within the decentralized crypto space. Cardano has around 3.5 million users, with 1.5 million followers on the Cardano community page and a little over 800k on Cardano’s Foundation page.
So, how does Cardano attract such massive numbers? The Twitter pages are Cardano’s main advertising routes. You can get a continuous flow of information about the project on those Twitter pages.
The Cardano developing team IOHK and the founder Charles Hopkinson are also constantly speaking about Cardano on their media pages. The network’s marketing managers track feedback and analyze it to offer an optimal social marketing structure.
Coinbase
Coinbase network has also been a significant influence on the crypto space attracting a userbase of over 73 million users. So, how did Coinbase grow so fast to dominate the crypto market?
First, Coinbase’s original web page is fully optimized for search engines. If you search the words’ buy bitcoin,’ the Coinbase exchange page appears as one of the top sites in the search engine. The SEO on the Coinbase website makes it easy to find the exchange.
Secondly, there are thousands of articles written about this exchange. Some of those many articles are sponsored written content for the network. Moreover, Coinbase uses other techniques like referral programs and reward opportunities to attract investors. Combining SEO, reward, and referral programs optimize Coinbase’s promotional structure.
Ethereum
Ethereum, the second-largest crypto by market cap and the most prominent Defi host, is another successful project with great marketing strategies. Ethereum’s blockchain marketing strategies can never be downplayed.
Most Ethereum marketing is done by Mr.Vitalik Buterin, the project’s Co-founder. If you follow Mr. Buterin, you will realize that he constantly talks about their project and upcoming developments.
At the moment, Ethereum enjoys most of its marketing from Defi and NFT projects building on it. However, Ethereum also has educational resources which are suitable for crypto marketing.
Author’s Take
This guide explores the whole idea of crypto projects with excellent marketing strategies. Doge, the largest meme coin, has some of the best blockchain marketing strategies. Musk, one of the KOL around Doge, constantly posts about the coin, increasing traffic to the project. Axie Infinity’s marketing options involve the existing project users. Cardano uses social media marketing, while Binance and Coinbase focus more on optimizing their websites for search engines.
Following the inception of developments were cryptocurrencies and their wide use by the global population. These decentralized digital currencies rose in popularity worldwide, something that showcased great potential.
Consequently, the modern-day world has become a hub for many blockchain apps and projects, with many stakeholders intending to get a piece of the crypto pie.
As a result of the fast growth of such business models, many different digital currencies with varying traits continue to emerge in the market. Planning and implementing a proper model, development, and market strategy are necessary for such currencies to take root.
Thus, for individuals or companies intending to launch their cryptocurrencies, several vital aspects, such as Cryptocurrency development strategy and marketing strategies, are considered. These, among other aspects, are integral to determining the cost of building a cryptocurrency.
The strategy employed with regard to the development of the cryptocurrency project is an integral part of success. This aspect generally involves creating the particular currency for the intended project within the legal framework.
This facet of the development process features the cryptocurrency’s source code, the cryptocurrency’s website, and compiling mobile wallets, amongst many other features. This process is the most basic aspect of building your cryptocurrency, and as such, it features a lot of planning and input from the project’s owner.
The process is mostly outsourced to independent companies such as Developcoins. Therefore, due to the difference in client preferences concerning cryptocurrency complexity and the project’s complexity, costs may range from $3,000 and may even exceed $30,000.
In this aspect of development, the legal aspects of the process are considered. Presently the nature of the legal environment in the country of development and the world, in general, are different.
Thus, the development will involve conceptualizing the legal concept of the crypto coin in a manner that is within regulations. This development process will allow the cryptocurrency to be free of SEC prosecution and legal liability.
Like any other product in the market, cryptocurrencies require a diverse and effective marketing strategy to grow and create profits for the project’s owner. The launch of a cryptocurrency is a unique venture that involves activities that may differ from the ordinary models.
The marketing strategy features several components vital to the public’s successful launch and uptake of the cryptocurrency CO marketing, crypto PR campaigns, and crypto press releases.
Thus, due to the use of blockchain, the launch must involve experts to promote its success. Blockchain marketing agencies can consult these experts to facilitate a smooth transition.
These blockchain marketing agencies, such as CryptoVirally, provide a wide range of necessary services. Thus, based on the nature of these strategies, costs may vary significantly.
The Initial Coin Offering (ICO) is important as it aims to draw customers worldwide. To achieve this outcome, this step features intensive marketing exercises that also aim to develop investor accounts.
The process involves advertising coin promotion activities on top of creating a community.
By creating awareness and drawing the target audience, the cryptocurrency can take root and grow into a brand that draws both investors and users from the public.
Through this action, the cryptocurrency will develop its own niche in the market and thus, gain stability. Based on the nature and the duration of this exercise, the costs may increase in the long run.
Like any product launch in the market, PR campaigns are integral to the success of a given cryptocurrency. Given that the product launching in the market is new, its success heavily relies on the public.
This reliance makes it very important for the owner of the coin to influence public perception through the management and circulation of information.
PR campaigns operate with the intention of attaining given set objectives and are carried out within a given time frame. The campaigns serve to achieve several critical functions involving the cryptocurrency in question:
Campaigns raise general awareness of the product as they target the intended market. The campaigns also educate the public, drive sales and help establish brand identity and increase credibility.
Therefore, costs may vary depending on the objectives set and the budget assigned for the campaigns.
Press Releases made through official media outlets are an important aspect of the marketing strategy of any startup. These releases typically involve dispensing information about essential products, events, and statements through a network of trusted media outlets.
This information release requires elaborate networking, something that blockchain marketing agencies are noted for.
Since cryptocurrencies are relatively new and gaining traction with time, dispensing accurate and relevant information on time is integral to success.
The importance of these releases has increased in the modern age where technology has improved information access.
As evident from the growth of the cryptocurrency market and the emergence of many coins, creating your own cryptocurrency is a viable business opportunity.
However, developing and marketing strategies for the cryptocurrency is crucial to profit from this attractive market. This process will involve aligning marketing, development, and legal aspects to infiltrate and expand into the market. Many cryptocurrencies in the global market successfully apply such procedures.
Content is highly regarded as King, a key component in digital marketing. Therefore, crypto content’s eminence for a project’s marketing campaign is equally as important as its functionality. However, there’s a lot of fuss when strategising the best content techniques. That’s because, despite articulation, emphasis is put on simplifying and making the content easy to grasp for the target market to understand.
Moreover, because of the abrupt developments in the crypto industry, a gazillion media publications have been established, making it hard for the audience to highlight the vital info of a project’s content. Thus, new players in the crypto industry ought to practice decisive content marketing strategies best tailored for their projects.
Right now, at the time of writing, there are 19 800 cryptocurrencies. These astonishing stats indicate precisely how much each coin wrangles to rank in the coinmarketcap. To stand out in this immense display of use-cases and functionalities, a project’s team needs to be unique and coherent in informing its community on what’s going on about the project.
Like everything else, content is one of the best ways to establish your crypto project. Crypto content marketing generates the least amount of risks vs other tactics like paid advertising, which can be at the mercy of ad platforms like Facebook and Reddit.
Many advertisers who have taken up the task of marketing crypto content lack the finesse of correlating the financial markets with modern-day digital currency developments. Usually, the space seems filled with widely promising claims of cryptocurrencies with a bright future. However, the majority of the promises turn out to be empty, tarnishing the name of the virtual currency market at large.
To accomplish this, back up your content with accurate data. Providing unbiased comparisons creates relationships with new audiences and secures loyal investors.
You also need to provide educational materials that assist newbies in getting familiar with your project. In contrast, many assume that the public wows at the technicalities of the blockchain; general knowledge is equally gold.
State actual differentiators for your crypto project and take time to explain it in a meaningful and easy-to-grasp manner. Include topics that explain what crypto is, the trading basics of crypto, blockchain, and how your project can be integrated with other industries in society.
The first step to capturing the eye of this world’s ‘Elon Musks’ is generating quality content. Your audience needs to know the next stages to follow to take action on your project. Create buyer journey samples segmented by the persona you want to convert and appeal to. Make the journey intuitive, appealing, and natural while ensuring every stage isn’t intimidating.
Leave the biasness trait to the greedy rug-pull developers. Offer neutral opinions about your topics and include pros and cons. Your audience will benefit greatly from accurate and informative content, increasing the depth of the crypto community. As such, when discussing the best crypto to buy, don’t conclude with a single asset like Bitcoin. Instead, offer follow-up content to learn more about the project. Your content shouldn’t sound like a sales pitch.
Include goals on how your content can convert leads from a buyer stage to another stage. Then, using custom URL parameters, track the conversion data. The resulting data will show you what tactics yield the best performance and how you can evolve your strategy from all the content you create.
Use infographics, videos, tables, and charts to explain essential elements. It will help the investors interested in your project grab the concept in a better way than lengthy, complex texts. Moreover, your audience will not only be able to grasp what your project is all about, but they will also have a high tendency to remember what it entails at any given time.
Additionally, visual content can boost the interaction of your crypto project’s community. Since more people understand the project, there will be more discussions about it. Your audience can easily share around the visual presentation. When it comes to cryptocurrencies, the easier your project is to grasp, the easier it is to market it.
It’s not always an easy task to create real-time, accurate, engaging content that combines science, art, maths, and visual data. Moreover, considering crypto content creation requires specific skills in research and general crypto knowledge, sometimes it’s best to hire experts.
Partnering with a reliable crypto content marketing agency like CryptoVirally can help you build a strong business. Such agencies generate awareness, optimise performance, and engage your audience for better leads and traction. As such, employing crypto content marketing agencies improves your community growth without compromising focus on the core business activities.
These agencies also follow your preferred strategies, such as leading from one stage to another. They assist in tracking information on conversations about all content pieces created. You can learn more about your audience’s feedback and engage them. Also, these agencies can optimise your specific strategies that focus on content formats that target specific audiences, like paying customers.
People invested in your crypto journey will want to understand various aspects of your project. They will want to understand the business model and know what is happening with their investments. They will also need to know when to exchange Dev updates and plans. As such, it’s crucial to create engaging content that will provide all this information without being biased.
Plan your crypto content themes and topics that provide knowledgeable leadership content that addresses the problems you are trying to solve. It can be distributed through AMAs (Ask Me Anything Sessions), Video interviews, and PR. Also, aim to produce long-form contents that have well-researched ideologies. It provides leads to repurposing and creating other short-form content in the long run.
Be a calm and collected developer that is open to ideas, but remember to tell the story as it is.
Marketing and advertising is an old industry, as old as the ancient Chinese, Greek, and Egyptian empires. It is, however, without a doubt that modern marketing campaigns are nothing like what prevailed in antiquity. The advent of the internet and technology improvements made this industry very sophisticated, requiring immense amounts of data. The target audience must be aimed at using specific wording, color schemes, and styling.
Nonetheless, the main aim of marketing and advertising campaigns has always been to imprint an image of the product onto the minds of consumers. So what are the top 10 blockchain marketing campaigns of all time? Read on to find out.
Ripple’s ‘Got It’ campaign is a sure leader as far as crypto marketing campaigns are concerned. First premiered in October 2019, it shows individuals sending money to businesses and loved ones. Following a successful reception, a release followed up in December 2020. It depicted people transferring funds to their families, friends, and businesses.
Their aim was affirming Ripple’s model enabling instant global payment services to businesses and individuals, and they do just that. They succeed in highlighting Ripple’s two key selling points in less than a minute. The points include support for instant cross-border payments & transfers and its key partners in payment processors and financial institutions.
PayPal has been around for a while, at least ten years before the launch of Bitcoin, so its ranking here may come as a surprise. It’s 2020 ‘Crypto for the People’ marketing ad as a short video highlighting its latest crypto supporting feature. The ad is a clear example of good blockchain marketing.
And the video is quite short, 15 seconds. It targets PayPal’s large existing user base, urging them to try the new feature. As a result, the ad goes straight to the point hence its very short nature.
UniSwap has arguably been the most influential crypto project in 2021, with 2022 still looking promising. The digital artist pplpleasr’s Uniswap V3 ad is particularly special and interesting on this list since not a single word is uttered or written. Yet, it had such a huge impact as a crypto marketing campaign that it was sold as an NFT for $525,000.
It starts with the unicorn mascot looking dejected, hateful, and spent while roaming a rocky plateau. A colorful representation of its recently launched algorithm that powers the next version bursts forth and transforms the plateau by creating a thick canopy of trees and lights. It proceeds to lead the unicorn, now proudly striding and ablaze thanks to the algo, into an oasis representing Ethereum.
Having premiered on the 31st of December 2020, ‘The Tipping Point’ by Binance is a 2-minute blockchain marketing ad that captures quite a lot that has been going on. It starts with a grim mood that highlights protests on injustices, fires caused by climate change, and terrible breaking news regarding the Covid pandemic.
It then proceeds to bill blockchain solutions as the avenues through which the world can be powered past this tipping point. The ad views the tools available in blockchain as capable of overcoming the vicious booms and busts prevailing in today’s world. It offers a strong campaign of blockchain financial solutions to new untapped markets.
The 30-second crypto marketing campaign ad supporting Coinbase came in a very timely manner. The ‘It’s only the Beginning’ came shortly after Coinbase, which is the US’ largest crypto exchange, had just been listed on Nasdaq.
The ad shows a clear graphical depiction of how Bitcoin has performed over the years. Most of the ad highlights the rapid rise in the value of BTC, also being keen to show the gradual alteration of bear and bull markets. At the end of the ad, more crypto projects’ logos are shown before finally relating all that to Coinbase.
Marketing ads aren’t always a serious mood affair where some firms are concerned. eToro’s ‘HODL’ ad amazingly infuses comics and messages; no wonder it features on the list.
It starts with a famous actor going through ad offers that he does not feel. All variations involve him carrying oversized objects on his back in the Rockies mountains, which he rejects. After suggesting he should get serious work with an office and a tie, he ends up stuck on a lift, wearing a tie and blocking the passage of 10 people. They’re panicked about a Bitcoin crash while he keeps blocking the exit and saying Hodl. Quite comical yet deeply insightful about staying put and not panic selling in favor of long-term gains.
The CEO of Binance, ChangPeng Zhao, is quite a lively and engaging user on Twitter, where he goes by the initials CZ. He doesn’t shy away from using wit when passing on a point. His Not Financial Advice post became one of the best blockchain marketing campaigns.
It depicts the evolution of man in three steps, from ape-like beings to modern man. Similarly, each of the three human evolution steps carries some form of currency. It starts with hard currency for the earliest human, moving to credit cards for the medium one and ending with digital currency for the modern man.
The message from the ad is quite straightforward. Digital currencies represent the next evolution of money, and people need to evolve with changing times.
While cryptocurrencies are famed for their anonymity and privacy, Monero takes it to a new level. It is titled ‘A Private Digital Currency’ explains the blockchain’s privacy concept and the need to retake control of one’s currency.
It starts by highlighting the general lack of surety in the security of records in banks, corporations, and even governments. The one-minute video briefly goes into the details of how one can assure the privacy of their transactions with Monero and escape state and crooks’ oppression. It even highlights that one can control the level of privacy and transparency. The ad is very well structured and straight to the point.
Blockchain.com’s ‘Don’t Get Held Up’ ad embraces humor and satire to pass a concrete marketing message to its audience. The ad was released shortly after blockchain.com’s PIT exchange launch.
It features bank robbers who appear quite confused and keen to take their victims’ advice. In turn, the bank tellers seem keener to aid the robbers in making sound decisions than reporting their actions. They advise them to trade using PIT to increase their portfolio by more than the money they had robbed. They even explain the challenges they faced with other crypto exchanges. The ad, while witty, passes home the message quite well.
The 39-second long ‘Drop gold’ ad by grayscale pushes the narrative of cryptos aggressively being the future. The ad has a city setting where everyone seems keen to hoard as much gold as possible. It explains the inherent failures of gold as a store of value and advises those in the know to drop their gold and head the crypto way. The ad explains several benefits of switching to crypto in place of gold, all in just 39 seconds.
All these top blockchain marketing campaigns have several key features that they satisfy. First, they are all short, appreciating that internet users have a fairly short attention span. They all showcase the key selling points of their respective firms or industries. They also use relatable objects to their audience and are launched on time with key events. All these are a compulsory must-have
Some use catchy phrases to appeal to their audience; some announce discounts for more specificity. Some associate their services with more popular products, while others use wit to pass on the message. Contracting one of the top blockchain marketing firms could aid one in satisfying these requirements without a hustle.
The concept of cryptocurrency is relatively new: it has been around for more than a decade. Although crypto is still in its infancy stages, it is clear that it will affect various industries. Marketing is one such example. Nowadays, digital marketing significantly impacts businesses of all sizes. In addition, investing in cryptocurrencies will enable you to grow your company in the future. You’ll need a good understanding of cryptos and how they affect the marketing sector to do so.
Cryptocurrency is a digital or virtual currency used as a transaction medium. The prefix “crypto” reflects that cryptocurrencies employ cryptography to safeguard and verify transactions. Also, to produce new currency units (coins). Cryptography makes it simple to encode anything simple to decipher with a key. It is also difficult to interpret without one. It means that coins can be complex to manufacture, but anyone can verify transactions.
Cryptos are, at their foundation, entries in a pseudo-anonymous database known as a “blockchain” that no one can alter. Counterfeiting currencies is exceedingly difficult or impossible due to the blockchain. It also makes tracing specific transactions between anonymous user accounts or wallets very simple.
Businesses can reach clients through large product marketing agencies like CryptoPR and Cryptoadventure. Companies worldwide have been using this marketing strategy for several years. It appears that this trend will continue as businesses grow more digitally focused.
These massive e-commerce platforms’ business model makes money from parties, customers, and sellers. When a buyer begins a transaction, certain information is necessary for verification. The data could be such as bank account information. As a result, initiating and concluding digital transactions can be time-consuming.
Crypto contributes to the abolition of this problem. The necessity to verify bank accounts and transfer money via third-party financial institutions eliminates cryptos as a payment method. As a result, the process becomes more efficient and, as a result, more profitable.
We see far too many corporations selling user data to an infinite stream of potential customers. Social media platforms, in particular, are known for doing this. Other firms can use your data to deliver accurate ad targeting when this occurs.
Firms address this challenge by incorporating blockchain technology into digital marketing. Companies would store any client data collected in block ledgers. The move would prevent the data from being stolen, sold, or modified in the future.
Digital marketing is heavily reliant on customer data. When this data is put to good use, it can help firms target customers more effectively, resulting in higher profits.
A significant change brought about by the introduction of blockchain technology would be marketers’ access to consumers’ privacy. By creating a digital marketing campaign, marketers would have to gather data from customers directly. It gives people back control over their data and, as a result, more power. As a result, firms may instead compensate consumers for their information.
It’s challenging to track finances when dealing with different countries. The reason is that transactions between them tend to be expensive and complicated. In a business that handles a high volume of foreign transactions, currency rates, and fees, they constantly have to monitor them. However, there is a solution: crypto.
Millions of people use automated software such as 1k daily profit to trade cryptocurrency. Shortly, businesses will start accepting cryptocurrency, allowing customers worldwide to make payments. As a result, controlling payment methods is easily achieved globally.
The value of cryptocurrencies is uniform worldwide. It is because no government or overall authority controls them. It is unlike traditional currencies, whose value gets determined by the government.
Generally speaking, businesses will compete better in foreign markets due to reduced fees.
A digital future with decentralized marketing will fundamentally alter how we market. The technology’s user interface (UX) improves and becomes more intuitive. Hence, the value becomes more apparent and profound, adoption rises. In addition, the market is gradually but steadily overcoming behavioral barriers.
Web 3.0 has a good establishment, and blockchain and cryptocurrency technology play a huge part. The battles over-regulation are primarily past. Transaction speed, scalability, and resilience are no longer contested concepts.
Everyone on the internet now has a private key on a blockchain within their metaverse. They can then use the keys to construct their “private house” (which they can name as they wish). Their Metaverse House (MVH) will be easy to access and where users can store or explore. They can also purchase using their universal wallet.
If you haven’t heard of it yet, BAT is poised to impact the digital marketing industry significantly. The foundation of BAT technology rose in response to the massive issue of online privacy. The issue has become a significant worry worldwide over time. BAT aims to improve speed, fairness, and security. It will do this by leveraging the blockchain technology that has enabled cryptocurrencies to exist and grow.
By trading BAT, users, publishers, and advertisers can connect in a non-centralized fashion. Notably, BAT is based on Ethereum blockchain technology. BAT monitors consumer time and attention on websites while choosing which advertisements to view. Everyone benefits when adopting BAT. The advertiser receives sales, the publisher gets a commission, and the user earns money watching the ad. BAT can significantly alter the digital marketing process.
Cryptos such as Bitcoin, Tether, and Ethereum could slowly but steadily take over the online marketing world. As a result, many firms are shifting away from traditional, time-consuming banking procedures and using these coins instead. These coins run on blockchain technology and use decentralized networks.
Overall, cryptocurrencies have a positive impact on digital marketing. However, there are some socio-economic barriers to overcome before achieving utopia. Notably, the route to this decentralized future is long and twisty, and it will take a lot of effort to get there.
The cryptocurrency market experiences several changes within a day. Some of the occurrences could cover topics dealing with regulations, price movements, or the launch of a new project. As an investor, it is necessary to keep monitoring the activities taking place in a crypto market. Gaining insights allows individuals to make informed investment choices. As such, users need a convenient website where they can access informative crypto-related content. Today, there are thousands of digital asset websites available for the crypto community. The sites answer any crypto subject that a user may want to grasp. In that regard, the article will highlight a top 20 Cryptocurrency Websites, examples of crypto websites available on the internet.
The top includes:
CoinDesk began its operations in 2013, four years after the launch of Bitcoin in 2009. The platform’s mission plans on delivering crypto data and news on one website. Users also have access to live price movements of various crypto assets. In terms of numbers, CoinDesk has an average of 13M viewers in a month. What’s more, the website consists of more than 50+ journalists who publish articles on the crypto industry.
Cointelegraph is a news media platform that handles matters on crypto news and upcoming fintech trends. The website captures news from the centralized and decentralized financial systems. According to Cointelegraph, users may start adopting decentralization in the coming years. Thus, its editorial team focuses on providing unbiased crypto news as well as insightful research material. Cointelegraph also works on giving crypto-asset reports and their impacts on the global community.
The third crypto-based website is BeInCrypto, which came to light in August 2018. BeInCrypto covers topics dealing with the fintech sector and cryptographic technologies. In most scenarios, users encounter misleading content, which ends up surfacing throughout the internet.
BeInCrypto’s services aim at providing transparency in every article they publish. Furthermore, the platform allows users to report any inaccurate information that it may have covered before. It also supports a press release section that advertises the launch of new crypto projects.
Glassnode allows users to receive on-chain metrics from popular coins such as Bitcoin and Ethereum. The website displays relevant economic information related to the crypto ecosystem. Glassnode acknowledges that collecting blockchain data from multiple sources can be a tedious process.
On top of that, users may also incur high operational costs. Through Glassnode, users can get data on an exchange’s trading volumes and the crypto holdings on addresses. It also exposes individuals to the number of new/existing digital wallets in the crypto network.
That way, users can leverage blockchain insights to examine the current status of the digital asset market.
CoinMarketCap works as a crypto price tracking website launched in 2013 by Brandon Chez. The platform monitors data from 12,000+ digital assets, exchanges, DeFi, and the NFT market. CoinMarketCap’s goal is to make virtual currencies visible by offering quality and factual insights. Asides from tracking crypto data, the website supports a large glossary section. Glossaries enable researchers to access definitions of various terms in the crypto sphere.
CoinGecko extends similar services to what CoinMarketCap offers. The website’s mission is to run as an independent source offering genuine crypto data. It targets displaying digital asset information while maintaining a neutral ground. Moreover, the analytics network participates in gathering on-chain metrics and monitoring various open-source designs.
One of the most insightful and informative websites that thoroughly explores news pertaining to crypto is CryptoAdventure. The website empowers beginners and advanced crypto traders with crypto guides, reviews, and news. Users can research the different types of crypto tools/platforms they can use in their investment activities.
CryptoAdventure divides its articles into various sections, which range from DeFi, exchanges to digital wallets. There is also a crypto news section whereby readers can get the latest stories from the financial market.
Cryptonews operates as a global media resource led by Gediminas Klepackas. At the website, users gain more knowledge on the headlines unfolding in the market. The news segment hosts several articles that deal with Bitcoin, Ethereum, DeFi, and blockchains. There is an additional category that guides traders on the various types of exchanges. Cryptonews also publishes crypto-related videos whereby users can watch and learn new concepts.
CryptoPotato was launched in 2016 by a few crypto enthusiasts. According to the site, users need to build their knowledge with transparent and quality crypto articles. CryptoPotato works on giving insightful material from an investor’s perspective. Crypto guides are other items that the platform offers to its users. Here, the audience can read about Bitcoin and other existing digital assets.
Decrypt made its way into the crypto sphere as a news source in 2018. The website has an overall plan of clarifying how the decentralized network functions. There is a news category that shows real-time market activities in the digital asset economy. On top of that, Decrypt publishes editorial reviews of different crypto products.
LunarCrush applies a unique approach from other virtual asset websites. Here, users leverage data from the global crypto community. The platform has over 200M social posts, with an average of 200,000 posts gathered daily. Lunar’s dashboard monitors the trader’s preferable coins and displays the community’s outlook on the asset. Thus, users receive market and community data from over 2,000 digital currencies.
Unlike LunarCrush, Santiment blends social, development, and on-chain data for users. It gives an accurate situation of an asset’s market activity. Once users access the information, it becomes easier to make proper investment decisions. Santiment also includes specialized tools which investors use when reacting to market trends. A watchlist feature is available to inform investors of any developments taking place in a specific coin.
Messari is a crypto data platform founded by Ryan Selkis. According to the network, the crypto industry has massive data which usually remains inaccessible. Messari’s mission hopes to change that situation by allowing transparent and straightforward access to information. The website runs a research segment that provides extensive crypto and blockchain articles. Moreover, there is a news section that shows the source of the report.
The Block is a New York-based website that reports the activities taking place in the crypto economy. Here, readers can acquire the latest digital asset developments on a 24/7 basis. Furthermore, it gives an insight into how cryptocurrencies relate to governments and the traditional financial system. Webinar events are also available on The Block’s Youtube channel. The events involve participation from various industry players discussing several crypto subjects.
As the name suggests, CoinMarketCal provides users with a calendar of upcoming crypto events. The website also allows users to access past digital asset events. As such, investors receive alerts on occasions they can attempt to maximize profits. CoinMarketCal further includes real-time cryptocurrency news pieces for its global audience.
Coinspeaker works as an informative news source for FinTech, blockchains, and cryptocurrencies. On the website, researchers obtain up-to-date prices of over 3,000 digital assets. Additionally, the platform carries almost 250+ guides and more than 18,000 news articles. Moreover, there is a crowdfunding lineup presenting any running, upcoming, or past ICO event. The token sale section also gives highlights on STO and IEO events.
Next on the list is Blockonomi, a crypto website launched in 2017. Blockonomi provides readers with insightful articles to better understand the digital currency industry. It further presents its audience with unbiased reports on the crypto asset economy. What’s more, the website publishes tutorial videos explaining different crypto concepts to viewers.
Skew operates as a London-based crypto website offering real-time analytic data. On the site, users can customize their dashboards to meet their needs as investors or traders. Users get to select from 350+ charts available on the platform. When trading, most users might need to know the current status of crypto exchanges. Skew works on retrieving information from exchanges based on their current liquidity and trading volumes. That way, traders can determine the most appropriate platform to exchange digital assets.
CryptoCompare is another digital asset site with an overall goal of educating users on cryptocurrencies. It designs a comprehensive list that shows the best exchanges and mining platforms available today. CryptoCompare also displays a list of crypto gambling platforms and the best wallets to store digital currencies. Furthermore, a guide section is present on the website for interested researchers.
Coming in last is Bitcoinist, a crypto-based portal with informative material for the global community. The website participates in publishing up-to-date news articles on cryptocurrencies. Bitcoinist further works on giving analytical price data for different virtual currencies. Moreover, a “How To” section explains the appropriate steps to take when performing several crypto activities.
From the examples above, crypto websites offer users an easy time when navigating through the emerging industry. It can be a difficult moment for users to gather data on digital assets on their own. The reason is that the virtual currency market experiences significant changes every day.
Hence, keeping up with every market activity can be a challenge to investors. Using crypto-based websites empowers the crypto community with real-time data on the digital asset economy. An additional site that extends similar services is CryptoVirally. The platform mainly works as a marketing agency for new digital currency projects.
Besides advertisements, CryptoVirally publishes insightful blogs discussing multiple subjects on the growing ecosystem. For more information, contact CryptoVirally to receive quality marketing services for your project.
Buying cryptocurrency is an excellent idea for people looking to invest their money in other currencies. The crypto space has constantly been developing as new coins and projects are coming into play regularly. Currently, there are over 5,833 cryptocurrencies in the market, and with this many investment opportunities, scammers are taking advantage of curious investors.
As blockchain technology improves, crypto project founders are putting more information out there, allowing investors to make informed decisions to prevent scams. Investing in digital assets like cryptocurrencies, it is crucial to adopt a strict strategy and concentrate on understanding the key drivers of a coin’s value. This article will break down the 6 top things that people look for.
Several studies have reflected the importance of White Papers and Trial Apps as the most commonly used material for researching IT solutions (Savvy B2B Marketing, 2008). 77% of potential buyers read white papers, while 84% claim white papers have a bearing on technology procurement decisions.
An Eccolo Media study in 2013 also revealed some crucial findings. A whitepaper is the most commonly used form of material, with 49 percent using whitepaper to evaluate technology before purchases. A whitepaper is the most relevant content marketing format before cases, success stories, product pamphlets, datasheets, technical guides, and video and multimedia files.
The whitepaper is the best type of content during the presale if investors do not have information on the crypto. Sentiments from post-sales show that whitepaper is the most preferred content, as 7 out of 10 respondents look forward to receiving content from sellers after the sale.
It needs to be accessible to verify the people behind the project. Investors check profiles listed whether on Linkedin, company profiles, addresses found, partnerships, advisors, etc. Often they also ask them freely if they participate in the project’s investment.
Fitrova, an exit scam project, prided in great collaborations, but they refused to be even aware of the CEO following a check with those partners. By using photoshop, he added his picture making it look like that of the board of the bank’s representatives, Declouds, also a hoax, wanted to prove his supposed partnership.
Sometimes the founders of the crypto project boast with large whales who have already invested. Investors are diligent in checking their contribution addresses and tracking some large whales to ensure that they have already landed investors.
Basically, a roadmap is a plan with estimated project completion dates showing the long-term achievements of an organization. While technical development always takes longer than promised, a roadmap gives you an idea and if it is true to its objectives.
If the roadmap states that they would deliver a mainnet in a short time, that sounds fantastic, but it may also mean that they’re focused on making a fast buck. However, this does not apply unless they began developing the crypto way before the ICO/STO/IEO, of course.
There is high volatility in cryptocurrencies because of a lack of regulatory oversight, speculation, speculation, pumping, and dumping systems. Taking a look at the cost of a coin tells its story. In general, lower market cap coins are more sensitive to pump and dump schemes.
Investors that recognize this avoid unnecessary losses. The price of a coin can correspond to other prices, stock movements, or events around the world. If Bitcoin price rises quickly, most altcoins fall in price because. That’s simply because Bitcoin is the primary coin used to trade other altcoins.
Growth in Bitcoin’s investments results in higher sales of altcoins. The number of exchanges currently traded is another significant aspect they consider. Is the coin eligible for the majority of major exchanges? Prices are greatly affected by announced coins introduced to the leading trading platforms such as Binance.
Much as with stocks, it is crucial to assess their long-term value to understand why a coin’s price goes up and down.
Total coin supply is the maximum number of coins that can be mined or entered when the current coin supply is in circulation. Since miners mine most coins, or the creators hold a percentage of them, there is usually a difference. These figures are critical to assess a crypto project’s worth.
The coin supply significantly impacts the coin price due to the fundamental theory of supply and demand. The total supply of bitcoin coins is 21 million, and this is one of the factors which increases its value as time goes on. Reduced supply implies rising demand.
The critical thing is the technical solution to the actual and relevant problem proposed by the project. If it’s innovative or easier to use existing technology, when the issue the project wants to fix doesn’t need to get resolved, there’s a considerable risk that the project will fail or will raise a buck quickly. It makes no difference.
It’s generally the hardest to check. However, a quick check on popular phrases that confuse investors without describing the project will do the trick.
Safety is one of the cryptocurrencies’ main disadvantages. Digital tokens were compromised and lost millions of dollars. Those who maintained their coins in these exchanges lost nearly all.
The FDIC is not insured and will not be anytime soon. When it comes to buying, selling, and storing these coins, investors are very vigilant. The best way to maintain crypto-safety is to use a cold storage wallet to control your private keys. Your private key helps you to access the blockchain coin. For the sake of investment, it’s best to keep this critical information off-line and in a safe spot.
It is never an easy feat to start a business, especially when it is a cryptocurrency venture. Cryptos are a new business space in which financial and regulatory risks are often involved. However, tales of renown, riches, and rich IPOs tempt a great many entrepreneurs to cryptocurrencies – and all because of the wrong reasons.
In a recent study, the global blockchain market size in 2025, which is an annual growth rate of 69.4%, is predicted to rise by $60 billion. Most accounts are also in the beginning stage of blockchain and cryptocurrencies. Thus, with time the market can and will change eventually.
What’s real today may not be tomorrow for cryptocurrency entrepreneurs. In that case, this is something that any hopeful business owner in the area should be aware of in terms of crypto-entrepreneurship. Visit our service page to keep up with the latest marketing services.
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