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As crypto grows into a vital aspect of global finance, many businesses have entered the fray in an attempt to make profits. However, a proper marketing plan is necessary to navigate the crypto space’s rough waters successfully. Good marketing is a proven formula for companies foraging into the competitive, innovative space. In this explainer, a breakdown of crypto will be done. This guide also features a probable marketing plan that can be currently used in taking companies and businesses to the next level.

What Crypto Marketing Entails

This term defines activities related to pushing up the sales of goods and services related to crypto. These goods and services may include products such as crypto wallets, crypto exchanges, and lending platforms such as banks. This aspect of marketing mainly involves performing activities that achieve several intended goals:

  • Increasing the number of customers
  • Improving sales
  • Increasing the number of recurrent customers
  • Promoting brand awareness

Given that this facet of marketing is relatively new, it holds some traits that distinguish it from traditional marketing. To make the most of the crypt space, there is a need to identify differences between the traditional and crypto markets. 

These distinctions will help create a strategy using the space’s strong points, an approach that increases the probability of success. Similar to the crypto space, marketing in crypto is full of complex terminologies, emerging technologies, and practices—the decentralized, innovative, and community.

Forms of Crypto Marketing

Crypto marketing takes several forms depending on factors such as client privileges. These marketing activities can be in the form of:

Email Marketing

This form of marketing involves using newsletters sent via email to achieve marketing objectives. The method is direct and mainly effective where the company already has subscribers.

Community Creations

The form of crypto marketing involves creating a community around the company and the services or goods offered. This option enables the business to attract an audience more involved than social media followers. The robust community can then work towards mutual interest, improving the brand’s position in the market.

Crypto Airdrops and Referrals

In this aspect, developers issue tokens to encourage users to sign up on the project. In the case of airdrops, individuals are awarded tokens for being a part of the community. In the case of referrals, customers receive rewards for bringing in new investors. These new customers include friends and family, who are then directed to the platform using unique links. These methods effectively utilize social media to expand their reach and attract audiences.

 Content Marketing

This approach involves using written pieces to improve awareness and reach audiences. This type of marketing involves using blogs, webinars, or videos to achieve intended goals. Crypto project devs use content marketing to educate people about the products and build trust in the brand. The approach also promotes interaction with existing customers via tips and reviews. 

Marketing Components

In the crypto space, most companies outsource marketing to agencies to companies that specialize and have experience in the space. Companies often hire agencies such as CryptoVirally to help with marketing services. CryptoVirally offers a variety of services to clients, including: Crypto YouTube marketing, graphics, and web design, marketing press release, project awareness, crypto influencer marketing, and news articles.

Marketing Plan

In light of the information above, a company or business entering the market must have a plan. Below is an adaptive market plan that can work in the current crypto market:

  1. Develop the company vision- The company states the intended long-term outcome in this step. The stated vision will act as the purpose driving the company and showcases its aspiration.
  2. Develop company goals/objectives- In this step, the company/business should identify the goals that marketing will aim to achieve. The goals are issued date of completion to help assess progress. These objectives may include sales figures or a number of subscribers/customers.
  3. Identify the target market- Given the many niches that exist in the crypto space, the company will identify its intended audience. The marketing approach will also be selected based on this decision. This part involves identifying the company’s position and its needs to penetrate the market. The step also involves choosing the preferred distribution channels, strategy, and social media outlets to use.
  4. Develop a budget – this part involves taking stock of the available financial resources and determining how they will be used.
  5. Plan execution- for this part, the company takes action to move toward the goals set.
  6. Progress measurement and monitoring- in this part, the company will use observable measures to determine the success or effectiveness of the plan.

Bottom Line

A marketing plan is a vital component for any company or business to be successful in the crypto space. The tech-savvy crypto space comprises several different components that differ from traditional markets. As such, it is vital that willing investors take stock of these differences in order to navigate their business to attain intended outcomes. As such, for any businesses foraging into the crypto space, hiring experts will greatly help projects reach their intended goals.

You may be hearing a lot about cryptocurrency in the news lately, and you’re probably wondering what all the fuss is about. Cryptocurrency is a digital or virtual currency that uses cryptography to secure transactions and control the creation of new units.

While Bitcoin is the most well-known cryptocurrency, many different types are available, including Ethereum, Litecoin, and Bitcoin Cash. Cryptocurrency is still a relatively new phenomenon to many, so there are many opportunities for marketers to get in on the action. But how do you know which marketing strategies will work?

In this article, we’ll take a look at some of the most successful crypto marketing strategies and tips for how you can apply them to your own business to expand your crypto community.

What Is Crypto Marketing?

In the crypto industry, marketing is everything. You must have a strong marketing strategy if you want people to hear about your project.

What is crypto marketing? It’s a lot different from traditional marketing. You need to target a specific audience and ensure your message reaches them. You also need to be creative because the competition is fierce.

There are many ways to market your crypto project, and the best strategy will vary from project to project. But some of the most common marketing plans include social media marketing, content marketing, and PR.

Why Is Crypto Marketing Important?

You might be wondering why crypto marketing is so important. After all, your crypto project is unique and different, so why does it need a marketing strategy?

The answer is simple. The Cryptocurrency industry is still in its early days, and most people don’t even know what it is. They might have heard of Bitcoin, but that’s about it. So if you want to succeed, you need to get the word out there and ensure your project has a positive reputation. You need to educate people about crypto and what it can do for them.

And that’s where marketing comes in. A good marketing strategy will help you acquire a wider audience and educate them about crypto products, thus attracting more crypto investors. It will help you build trust and credibility, which are essential for any successful crypto project.

What Are the Benefits of Crypto Marketing?

If you are looking to boost your business with crypto marketing, then you should know that there are many benefits associated with this type of advertising. One of those benefits is that it is cost-effective compared to traditional forms of advertising. Suppose you want to gain more customers or generate more revenue for your company but don’t have access to funds that can be allocated toward advertising. In that case, other methods may be more costly than investing in crypto marketing.

Here are just a few of the benefits of using crypto marketing:

  1. You can reach a global audience.
  2. Transactions are secure and transparent.
  3. You can track your results easily.
  4. It’s innovative.
  5. It’s growing in popularity.

How to Do Crypto Marketing?

Here are a few tips to get you started:

First, make sure you have a website and social media pages. This is where you’ll be promoting your crypto project, and it’s essential that you have a professional-looking site that communicates your message effectively by providing detailed explanations of your project.

Second, start building a community. You can build a community through social media, forums, or real-world meetups. The key is getting people excited about your project and creating a sense of community.

Third, use online marketing tools. There are a lot of great tools out there that can help you reach your target audience, including paid advertising such as google ads, email marketing, Social media channels, and PR campaigns.

Fourth, be patient. Building a successful crypto business takes time, so don’t get discouraged if things don’t take off immediately. Just keep working hard and stay focused on your goals.

What Are the Best Crypto Marketing Strategies?

Many different strategies can work, but it depends on your marketing goals and the audience you’re trying to reach. For example, if you want to build brand awareness, you might want to focus on content marketing.

But if you want to generate leads, you might want to try paid advertising. Or maybe you want to start a social media campaign. There are many options, and the best strategy will vary depending on your situation.

So what’s the best strategy for you? That’s something you’ll have to figure out for yourself. But luckily, there are plenty of options to choose from.

How to Measure the Effectiveness of Crypto Marketing?

You may have heard market analysts term crypto as the new gold, and while that may or may not be accurate, one thing is for sure: cryptocurrency is here to stay. And with that comes a whole new world of marketing opportunities.

So how do you measure the effectiveness of your crypto marketing? It’s not as simple as just looking at the number of transactions or downloads. It would be best if you considered a range of factors, including:

  • The number of people who are aware of your cryptocurrency
  • The level of engagement you’re achieving with your target audience
  • The quality and accuracy of your content
  • The effectiveness of your social media strategy
  • The effectiveness of your paid advertising


There are a lot of different marketing strategies that you can use to promote your crypto projects. Which one you choose will depend on your goals and the budget you have available.

Some of the most popular crypto-project marketing techniques include sponsoring conferences and events, advertising on online and offline channels, and creating content such as blog posts, videos, and social media posts.

Whatever your marketing strategy, it’s essential to be creative and stay focused on your goals. The key to success is trying new things and learning from mistakes.

Crypto Virally is are on a mission to become your favorite crypto marketing agency.  Our team of experts is determined to always work the extra-mile in order to enable you and your project to grow further.

Reach out and contact us if you’re interested in properly advertising your project with expert marketing services.


For companies in the crypto industry to expand and thrive, cryptocurrency marketing is essential. For a developed country, more advanced marketing methods are involved due to technological innovations and changes in consumer habits. In ICOs and cryptocurrency ventures, building a cohesive and efficient marketing plan is even more critical if you want to attract users from such a country. In the past two years, the cryptocurrency industry has been expanding exponentially, and thousands of crypto companies are now appearing everywhere you look. However, if you have startup crypto, there are so many rivals that you must stand out from. We have compiled marketing strategies in this guide to promote digital currencies use in developed countries. Take this guide as a starting point for advertising your cryptocurrency and for hitting the right target audience.

Display Ads

Display advertising is an excellent way to advertise goods and services on other prominent platforms through various paid advertising methods. To elaborate, an ad appears on other authentic websites or applications on one’s phone in an advertising campaign, in the form of a picture, text, audio, video, flash, or a flyer.

You can publish a teaser on using your crypto coin and publish it on smartphones through advertising strategies through some related sources online. Data about your digital currencies are available to people who use these websites or applications. When something is eye-catchy, it always attracts curious folks, and hence startups may publicize their cryptocurrency through display advertising campaigns.

Bitcoin Communities

You should think ahead of Quora or Reddit if you are marketing to a more technological advanced audience. For example, the Bitcoin group is a union of digitally-trained crypto coin, technology enthusiasts. Promoting the coin for a group directed towards cryptocurrency is a sure bet marketing strategy!

As for the Bitcoin community, several other groups allow new coin offerings and promote them further. You must find useful websites first and be an affiliate to promote a new coin. Participate and build their trust during ongoing discussions. Once you do, members will discuss your cryptocurrency in a space. Remember, the older the community is, the more coverage you can gain for your dedicated target audience.

Social Media Advertisements

Social media is at your disposal for everything you want.  From finding your old schoolmates to making new professional contacts, social media can cater to everything, whether you talk to your best friends or know the living situation of people. In the same way, you will promote your coin online using social media. Take Google Plus support or build a Facebook page and regularly begin to write about your digital currency. More people are encouraged to join and remain up-to-date.

Additionally, other social media sites such as Instagram, Linked In, or Twitter could help you sell your coin. You can only establish different accounts for a single purpose, and only the digital currency is advertised. One can create a cryptocurrency audience with a profound social media Marketing Strategy. You can use a company to create crypto coin advertising strategies for Youtube, Pinterest, or Reddit too!

Email Marketing Campaigns

Another type of direct marketing is Email marketing. Email marketing campaigns among marketers are becoming more known widely as more consumers are going digital. The quality reflected in every email touches people, and that is why your one email will work for you.

You have to make a list of individuals with a genuine interest in digital currencies for an accurate and impressive email marketing campaign. Make sure your emails talk a lot about your coin but remain straight to the point.  If they are uninteresting to read, your whole email marketing campaign could come crashing down.

Publish Major Events on Calendars 

The main aim of any marketing strategy for cryptocurrency is to maintain and engage current audiences and attract new investors. It cannot be easy to control and track every development in the crypto space because it continually grows. Investors usually use calendars to follow the project activities of an organization to remain ahead of the competition. That is why businesses must do the same thing.

You can publish on major websites about your crypto-calendar; the initial coin offerings (ICO, IEO) or security token offers to mark milestones or monthly updates. It will facilitate investors’ awareness because they value accountability and monitoring of public communications by internal staff.

Press Releases

Investing in a press release is crucial for every successful cryptocurrency. Many blogs and companies out there in cryptocurrency are actively looking to write about new projects every day. These publishers generally have a highly developed and particular audience that directly fits the ICO and cryptocurrency target market.

It is straightforward to make a press release, but it takes you extra time to write a decent cryptocurrency press release. Make it unique and precise to your crypto. It would be helpful if you also kept the language simple. The cryptocurrency industry is already difficult enough to grasp without tossing a ton of crypto terms on your press release to make it convincing. Breaking your news in an easily digestible way would allow you to distinguish your project from many startup crypto companies that often throw obscure jargon into the industry.

Networking on LinkedIn

In each industry, networking is essential, but it is even more critical for an unrecognized project in an emerging market such as blockchain. It would be better if you had some connections, and LinkedIn is probably the most powerful way to do this.

Indeed, team members in an ICO can automate the process of targeting potential sponsors and influencers of Linkedin with valuable resources such as Linked Helper.

Linkedin users respond intensely to messages and are vulnerable to cold posts or questions from people they don’t know. LinkedIn has an advantage over other social media sites. You need to maximize LinkedIn’s networking capabilities if you are a newcomer in this industry.

Hire A Cryptocurrency Marketing Company

Hiring a professional crypto marketing firm will save you a lot of time and resources you could have used to try various methods that may or may not work.

An expert crypto marketing firm, on the other hand, has a tested marketing plan to aid in the taking off of your crypto and make it popular in the digital world so that you collect more funds or get more traders to purchase your currency.

Our platform offers complete preparation, installation, and configuration of your marketing campaign, social media channel posting, and dedicated campaigns and advertising banners, including airdrops.

ICOs are relatively a new venture and are snowballing due to the development of new cryptocurrencies. 2017 was a breakthrough year for cryptocurrencies, with close to $6 billion raised from various ICO projects. About 430 successful cryptocurrency projects amassed this amount.

Despite the vast impression ICOs left, not every project emerged triumphantly. Only 48% of ICOs were able to hit their weak point in 2017. There are currently over 1,500 cryptocurrencies, and more and more cryptocurrencies are emerging.

It has increased competition and made it increasingly difficult for new cryptocurrencies to get their soft copy. An effective ICO marketing strategy is a necessity to promote an ICO and reach its target market.

  1. Designing a Great Website

A great website should be the foundation for your ICO marketing strategy. It will impress your target audience. So, before starting your ICO, make sure you have a well-optimized website.

Plan the layout of your site. It should be easy to navigate and have a simple design that allows the visitor to get as much information as possible in the shortest time. A website containing many unnecessary details tends to fend off visitors that will hurt your ICO marketing.

  1. Social Media

Social media is an invaluable tool for the success of an ICO marketing campaign. The difference between ICO failure and success lies in how you communicate the ICO to your target audience.

Social media platforms offer massive opportunities to promote your ICO project and build trust with the community and potential investors. Common online channels where you can market your ICO include Facebook, Reddit, Quora, Telegram, and specialized forums.

Most social media platforms don’t require a lot of capital to manage, so it’s suitable if you’re on a budget.

  1. Press Release/Media Outreach

Once your base is ready, you should get prepared for your first PR and media approach. The press release technique will exceed your reach (depending on your ICO and your social media presence before the press release).

Many media houses and publishers write specifically for crypto and exchanges. It will help you reach a potential audience who is specifically interested in your currency. But this will make holes in your pocket because such events are usually expensive.

  1. Airdrops

As you know, tokens and airdrops are becoming more common over time. To price, issuing several free tokens to investors, the project also increases the token’s real-world presence.

Additionally, airdrops are very popular with investors and are a great way to get people interested in the project. Of course, the more free tokens you provide, the better chance your community will have to develop from scratch.

  1. Bounty Campaigns

Bounty programs include providing incentives and rewards in the form of free coins for individuals to complete tasks. If successful, this program will be essential in promoting your ICO. These icons create awareness of your ICO.

It is important to control the rewards program because too many free tokens can give your ICO a lousy image. On the other hand, few tokens may not motivate people to help you with your marketing campaign.

  1. Email Marketing

It is a form of direct marketing. Depending on the quality of an email campaign, this can produce tremendous results. Email marketing involves sending targeted marketing emails from specific people to introduce your new product, offer, etc.

It is an excellent strategy for spreading information about your new coin. However, you should first create an email list and only include people who might be genuinely interested in your product. One can then hire an email marketing service or software to get started.

  1. Interviews

If you do a simple Google or YouTube search, you’ll find that many influential people have a significant number of followers. With that in mind, capturing the audience’s thoughts on an existing channel can be much more useful than trying to attract followers for your channel.

Simultaneously, it is not a rush hour process, and a project is more likely to be received by dealing with an influential person before offering an interview. However, it’s essential to realize that these are usually successful situations where the influencer has something to discuss, and the project receives valuable information.

  1. ICO Listings

Several top-level websites list ICOs. Placing your ICO on such a website will give you high exposure and coverage of your ICO. Some of these websites offer free placements. However, if you want full range, you can get fee-based posts on popular websites.


ICOs are a relatively new company as compliance with these regulations is a very critical issue. Every ICO must meet the requirements of a potential customer for one to invest in it. If you want to be successful in this area, make sure your ICO follows all SEC guidelines from the start.

It will help you make your ICO strategy successful. To promote an ICO, you need to choose a combination of ICO marketing strategies that work for you, and one takes time and in-depth analysis.

Take some time to determine which one is the best on websites such as, which offers exclusive content on cryptocurrencies. Also, make sure your ICO is reliable and appropriate.

Lastly, ICO and cryptocurrency projects must make every effort to keep up with the times and maintain a community presence. Attend meetings, take calls, answer questions and make connections. There is never a single reason for a project to succeed; it is the will to stick around.

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