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For companies in the crypto industry to expand and thrive, cryptocurrency marketing is essential. For a developed country, more advanced marketing methods are involved due to technological innovations and changes in consumer habits. In ICOs and cryptocurrency ventures, building a cohesive and efficient marketing plan is even more critical if you want to attract users from such a country. In the past two years, the cryptocurrency industry has been expanding exponentially, and thousands of crypto companies are now appearing everywhere you look. However, if you have startup crypto, there are so many rivals that you must stand out from. We have compiled marketing strategies in this guide to promote digital currencies use in developed countries. Take this guide as a starting point for advertising your cryptocurrency and for hitting the right target audience.

Display Ads

Display advertising is an excellent way to advertise goods and services on other prominent platforms through various paid advertising methods. To elaborate, an ad appears on other authentic websites or applications on one’s phone in an advertising campaign, in the form of a picture, text, audio, video, flash, or a flyer.

You can publish a teaser on using your crypto coin and publish it on smartphones through advertising strategies through some related sources online. Data about your digital currencies are available to people who use these websites or applications. When something is eye-catchy, it always attracts curious folks, and hence startups may publicize their cryptocurrency through display advertising campaigns.

Bitcoin Communities

You should think ahead of Quora or Reddit if you are marketing to a more technological advanced audience. For example, the Bitcoin group is a union of digitally-trained crypto coin, technology enthusiasts. Promoting the coin for a group directed towards cryptocurrency is a sure bet marketing strategy!

As for the Bitcoin community, several other groups allow new coin offerings and promote them further. You must find useful websites first and be an affiliate to promote a new coin. Participate and build their trust during ongoing discussions. Once you do, members will discuss your cryptocurrency in a space. Remember, the older the community is, the more coverage you can gain for your dedicated target audience.

Social Media Advertisements

Social media is at your disposal for everything you want.  From finding your old schoolmates to making new professional contacts, social media can cater to everything, whether you talk to your best friends or know the living situation of people. In the same way, you will promote your coin online using social media. Take Google Plus support or build a Facebook page and regularly begin to write about your digital currency. More people are encouraged to join and remain up-to-date.

Additionally, other social media sites such as Instagram, Linked In, or Twitter could help you sell your coin. You can only establish different accounts for a single purpose, and only the digital currency is advertised. One can create a cryptocurrency audience with a profound social media Marketing Strategy. You can use a company to create crypto coin advertising strategies for Youtube, Pinterest, or Reddit too!

Email Marketing Campaigns

Another type of direct marketing is Email marketing. Email marketing campaigns among marketers are becoming more known widely as more consumers are going digital. The quality reflected in every email touches people, and that is why your one email will work for you.

You have to make a list of individuals with a genuine interest in digital currencies for an accurate and impressive email marketing campaign. Make sure your emails talk a lot about your coin but remain straight to the point.  If they are uninteresting to read, your whole email marketing campaign could come crashing down.

Publish Major Events on Calendars 

The main aim of any marketing strategy for cryptocurrency is to maintain and engage current audiences and attract new investors. It cannot be easy to control and track every development in the crypto space because it continually grows. Investors usually use calendars to follow the project activities of an organization to remain ahead of the competition. That is why businesses must do the same thing.

You can publish on major websites about your crypto-calendar; the initial coin offerings (ICO, IEO) or security token offers to mark milestones or monthly updates. It will facilitate investors’ awareness because they value accountability and monitoring of public communications by internal staff.

Press Releases

Investing in a press release is crucial for every successful cryptocurrency. Many blogs and companies out there in cryptocurrency are actively looking to write about new projects every day. These publishers generally have a highly developed and particular audience that directly fits the ICO and cryptocurrency target market.

It is straightforward to make a press release, but it takes you extra time to write a decent cryptocurrency press release. Make it unique and precise to your crypto. It would be helpful if you also kept the language simple. The cryptocurrency industry is already difficult enough to grasp without tossing a ton of crypto terms on your press release to make it convincing. Breaking your news in an easily digestible way would allow you to distinguish your project from many startup crypto companies that often throw obscure jargon into the industry.

Networking on LinkedIn

In each industry, networking is essential, but it is even more critical for an unrecognized project in an emerging market such as blockchain. It would be better if you had some connections, and LinkedIn is probably the most powerful way to do this.

Indeed, team members in an ICO can automate the process of targeting potential sponsors and influencers of Linkedin with valuable resources such as Linked Helper.

Linkedin users respond intensely to messages and are vulnerable to cold posts or questions from people they don’t know. LinkedIn has an advantage over other social media sites. You need to maximize LinkedIn’s networking capabilities if you are a newcomer in this industry.

Hire A Cryptocurrency Marketing Company

Hiring a professional crypto marketing firm will save you a lot of time and resources you could have used to try various methods that may or may not work.

An expert crypto marketing firm, on the other hand, has a tested marketing plan to aid in the taking off of your crypto and make it popular in the digital world so that you collect more funds or get more traders to purchase your currency.

Our platform offers complete preparation, installation, and configuration of your marketing campaign, social media channel posting, and dedicated campaigns and advertising banners, including airdrops.

ICOs are relatively a new venture and are snowballing due to the development of new cryptocurrencies. 2017 was a breakthrough year for cryptocurrencies, with close to $6 billion raised from various ICO projects. About 430 successful cryptocurrency projects amassed this amount.

Despite the vast impression ICOs left, not every project emerged triumphantly. Only 48% of ICOs were able to hit their weak point in 2017. There are currently over 1,500 cryptocurrencies, and more and more cryptocurrencies are emerging.

It has increased competition and made it increasingly difficult for new cryptocurrencies to get their soft copy. An effective ICO marketing strategy is a necessity to promote an ICO and reach its target market.

  1. Designing a Great Website

A great website should be the foundation for your ICO marketing strategy. It will impress your target audience. So, before starting your ICO, make sure you have a well-optimized website.

Plan the layout of your site. It should be easy to navigate and have a simple design that allows the visitor to get as much information as possible in the shortest time. A website containing many unnecessary details tends to fend off visitors that will hurt your ICO marketing.

  1. Social Media

Social media is an invaluable tool for the success of an ICO marketing campaign. The difference between ICO failure and success lies in how you communicate the ICO to your target audience.

Social media platforms offer massive opportunities to promote your ICO project and build trust with the community and potential investors. Common online channels where you can market your ICO include Facebook, Reddit, Quora, Telegram, and specialized forums.

Most social media platforms don’t require a lot of capital to manage, so it’s suitable if you’re on a budget.

  1. Press Release/Media Outreach

Once your base is ready, you should get prepared for your first PR and media approach. The press release technique will exceed your reach (depending on your ICO and your social media presence before the press release).

Many media houses and publishers write specifically for crypto and exchanges. It will help you reach a potential audience who is specifically interested in your currency. But this will make holes in your pocket because such events are usually expensive.

  1. Airdrops

As you know, tokens and airdrops are becoming more common over time. To price, issuing several free tokens to investors, the project also increases the token’s real-world presence.

Additionally, airdrops are very popular with investors and are a great way to get people interested in the project. Of course, the more free tokens you provide, the better chance your community will have to develop from scratch.

  1. Bounty Campaigns

Bounty programs include providing incentives and rewards in the form of free coins for individuals to complete tasks. If successful, this program will be essential in promoting your ICO. These icons create awareness of your ICO.

It is important to control the rewards program because too many free tokens can give your ICO a lousy image. On the other hand, few tokens may not motivate people to help you with your marketing campaign.

  1. Email Marketing

It is a form of direct marketing. Depending on the quality of an email campaign, this can produce tremendous results. Email marketing involves sending targeted marketing emails from specific people to introduce your new product, offer, etc.

It is an excellent strategy for spreading information about your new coin. However, you should first create an email list and only include people who might be genuinely interested in your product. One can then hire an email marketing service or software to get started.

  1. Interviews

If you do a simple Google or YouTube search, you’ll find that many influential people have a significant number of followers. With that in mind, capturing the audience’s thoughts on an existing channel can be much more useful than trying to attract followers for your channel.

Simultaneously, it is not a rush hour process, and a project is more likely to be received by dealing with an influential person before offering an interview. However, it’s essential to realize that these are usually successful situations where the influencer has something to discuss, and the project receives valuable information.

  1. ICO Listings

Several top-level websites list ICOs. Placing your ICO on such a website will give you high exposure and coverage of your ICO. Some of these websites offer free placements. However, if you want full range, you can get fee-based posts on popular websites.


ICOs are a relatively new company as compliance with these regulations is a very critical issue. Every ICO must meet the requirements of a potential customer for one to invest in it. If you want to be successful in this area, make sure your ICO follows all SEC guidelines from the start.

It will help you make your ICO strategy successful. To promote an ICO, you need to choose a combination of ICO marketing strategies that work for you, and one takes time and in-depth analysis.

Take some time to determine which one is the best on websites such as, which offers exclusive content on cryptocurrencies. Also, make sure your ICO is reliable and appropriate.

Lastly, ICO and cryptocurrency projects must make every effort to keep up with the times and maintain a community presence. Attend meetings, take calls, answer questions and make connections. There is never a single reason for a project to succeed; it is the will to stick around.

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