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Marketing crypto projects is one of the most challenging tasks of every developer or project founder. However, in some cases, the choice of marketing may be completely counterproductive. One such marketing stunt was the Matt Damon crypto.com advertisement.

The advert video released in late 2021 met severe social media backlash. After his video posting, social media users went in hard on Matt. Some mentioned that Matt is comparing himself to the bright minds of Science but is merely a con artist. Some investors considered the videos as a crypto scam.

The question that remains is, why did the video get so much hate? How can crypto projects choose the right influencers for marketing? This guide looks into why Matt Damon’s video is indeed an embarrassing cash grab.

Matt Damon’s Viral Crypto Ad

Matt Damon’s video got a lot of criticism on social media networks. The minute-long crypto ad was about investing using Crypto.com. However, the video goes through some of the big moments in crypto history, showing how bravery led to big achievements.

It shows one of the Wright brothers in a plane. Later, you can see some astronauts taking brave acts of going to space. The video goes on to show some computer-generated images of outer space.

At the same time, Matt Damon encourages people to be brave and go into crypto. Crypto.com is a famous crypto exchange that sponsored the promotional video. The whole idea is investing in Crypto.com. The video ends with Matt Damon saying, Fortune favors the brave.

Generally, Damon refers to investing in crypto as one of the most authentic acts of bravery. People termed this promotional campaign as a scam and an embarrassing cash grab. So, why did people criticize the video? Here are the reasons:

Celebrities Involvement in Online Promotions

Of course, using celebrities in promotions is among the most popular marketing methods. The use of celebrities can attract the masses to the project.

In the crypto space, there are lots of celebrities involved in marketing. The celebrities involved in marketing crypto include Kim Kardashian, Tom Brady, and Busta Rhymes. So, it’s common for stars to take part in crypto marketing.

But, the primary intent of celebrities in those promotions is to make an income. Celebs are less concerned about whether crypto adds value and more concerned with getting a paycheck. That is the case with Matt Damon’s advertisement. He did it for money and not because of his love for crypto.

Tricking Customers using FOMO

Another reason why this entire video and promotion seems like just a cash grab is its message. Matt Damon is tricking investors into thinking that not investing in crypto will cost them. He is playing with investors FOMO to trick them into investing in crypto.

Influencer and Viral Crypto Marketing

Influencers have large fan bases thus can convince large crowds and increase web visits. Of course, Crypto.com Matt Damon because of the social media influence.

In the case of Matt Damon, the project chose an influencer who does not have any real crypto investments. Matt Damon was involved in this project but is not involved in crypto. Thus, he cannot convince people to invest if he is not interested in the project or crypto himself.

Viral marketing involves spreading information about crypto by sending it viral. It could also involve the creation of Ads and using campaigns to send them completely viral. In the case of Matt Damon, it’s a combination of influencer(Matt Damon) and viral marketing.

When using either influencer or viral marketing, crypto projects should consider the following;

Choose The Right Influencer

The choice of crypto influencers is a vital aspect of marketing. Crypto projects should look for an influencer who is genuinely interested in crypto. Identify the specific social media celebrities who are vocal on crypto.

A crypto promotional video will make more sense if the participants are real crypto users. The moment they involve themselves in the project, investors can trust them more.

Crypto Promotional Videos Should be Educational

Another aspect lacking in the Matt Damon promotional video is educational content. While the video was unique, it does not state what crypto is and its benefits. Crypto is a relatively new concept. Hence education should be an essential part of marketing.

When creating a crypto promotional video, it’s important to consider the new investors. Make sure that your video educates them on crypto. The more people understand what crypto is, the better the adoption.

Final Word

This guide has been exploring the idea of crypto marketing, especially focusing on Matt Damon’s crypto viral Ad. The video received a lot of social media criticism and is indeed a cash grab.

Of course, using influencers in marketing remains a highly effective promotion technique. But, how can you make sure that your promotions are not a cash grab? By using marketing professionals.

Cryptovirally is a network designed to help in all your crypto promotional works. It combines SEO, social media, viral marketing, community management, and other highly effective marketing styles. On top of that, Crypto Virally offers highly affordable services.

 

The non-fungible tokens (NFTs) revolution exploded onto the mainstream scene in 2021 and went on to smash all records in terms of traded value.

In the past year, multi-million dollar sales of unique digital art pieces made headlines, introducing a new artistic movement with unlimited potential. Meanwhile, leading NFT marketplace OpenSea, surpassed $3B sales volume while top platforms like CryptoPunks and Axie Infinity handled NFT transactions worth millions.

Even big brands like Visa and Adidas are spending millions in the booming digital collectibles marketplace as the crypto/NFT craze gains momentum.

The main appeal of NFTs is their uniqueness and collectability that promises to open all kinds of possibilities in the digital world. Through NFTs, crypto enthusiasts, gamers, and artwork lovers can access a unique piece of the emerging metaverse in an unprecedented way.

At the forefront of this NFT revolution are influencers who play a significant role in leading the charge towards a new form of digital artwork, music, videos, and even tweets. The influencer-driven sector promises to introduce a new world of intellectual property.

The concept of art as blockchain-based assets has drawn many investors, gaming firms, and artwork houses eager to cash in on the red-hot NTFs sector. Per data from Adweek, millennials are the biggest supporters of this new technology, with around 27% of the demographic revealing they are actively investing in provably unique tokens.

This comprehensive guide pours into the most influential movers and shakers in the NFT world who are pushing the boundaries to onboard users into the exciting digital collectibles sector.

How Influencers are Spearheading the NFT Revolution

The advent of digital collectibles has persuaded celebrities, marketplace owners, musicians, and art curators to foray into NFTs to give their fans/followers a sense of personal ownership.

NFT influencers are vital in generating an uptick of interest in the sector by promoting new and overlooked projects. The impact of influencers on NFTs cannot be overstated; these market participants are the masterminds who enable investors to understand how to navigate the unpredictable industry that is getting bigger and bigger with each passing day.

These experts boost an NFT’s moonshot potential by releasing engaging influencer-generated content that offers others in the community accurate insights on upcoming projects.

Influencers who help a new NTF advertise and take flight can monetize their expertise and marketing prowess to generate a whole new form of revenue stream. Meanwhile, members of exclusive clubs built by influencers have the opportunity to own a rare collectible piece and enjoy perks such as interviews with top celebrities and business leaders.

A look at Top NFT Influencers

NFTs offer users alternative investment options, prompting crypto proponents and established brands to spend big money on the emerging asset class.

Influencer marketing on social media plays a significant role in driving engagement and creating brand awareness for legit NFT-based platforms with a long-term outlook.

Here is a look at some of the most profound crypto influencers that have had a massive impact in fostering NFT awareness and adoption.

Mark Cuban

The celebrity investor behind Shark Tank is a massive supporter of NFTs and has often promoted various collectibles to his over 8 million Twitter followers. Cuban is currently backing several NFT marketplaces, including SuperRare, Mintable, and NFT tracker Crytoslam.

The Dallas Mavericks owner also holds a massive personal collection of digital collectibles, including Bored Apes and Stoner Cats. The billionaire is creating a digital artwork gallery dubbed lazy.com where NFT enthusiasts can view, buy and sell collectibles.

Gmoney

The Puerto Rico-based artist is a big NFTs fan and purchased a CryptoPunks digital collectible in January of 2021 for a then-record $150K. He then sold one of his pieces to payments giant Visa for just under 50 ETH in August last year.

The influencer is heavily involved in ushering in a new era of NFT-commerce. He has partnered with Delphi Digital to establish a fund dedicated to investing in NFT projects. Gmoney has also partnered with Bored Ape Yacht Club and Pixel Vault to create the Adidas Originals NFTs.

Pransky

Pransky is an OG NFT supporter and collector who has made a staggering $3.64 million from his digital collectibles investments. In August 2021, blockchain analytics platform Nansen’s leaderboard ranked Pransky as the top NFTs earner. The renowned Ethereum NFT whale earns huge returns by reselling purchased digital collections.

The NFT collector runs a pseudonymous Twitter account with over 230K followers. The social media page displays a vast collection of NFTs, including several NBA Top Shots and pieces from leading crypto artists like Josie Bellinni.

punk4156

Another true NFT OG and a massive proponent of CryptoPunks is punk4156. The influencer is highly active on Twitter and regularly uploads top-notch material surrounding NFTs to keep his over 124k followers in the know.

Punk4156 made headlines last year when he purchased his titular CryptoPunk for a whopping $1.25 million in ETH. The record-breaking purchase prompted American artist and NFT influencer Beeple, who sold a digital collection of his work for $69M last March, to immortalize Punk4156 in art.

The famous influencer and investor has since sold his signature collection for $10.26M, making it the largest CryptoPunk on-chain purchase to date.

Final Thoughts

The advancements in crypto and blockchain tech have led to multiple game-changing ideas that revolutionize the digital world, key among them being NFTs.

NFTs backed by blockchain technology have ruled the roost in online circles over the past year. Influencers with a large following on social platforms such as YouTube, Discord, and Twitter often leverage rare and unique digital collectibles to generate new revenue streams.

Crypto and NTF influencers also use their popularity on social media to educate and encourage their followers to invest in NFT collections. As digital collectibles continue to make waves in the crypto/blockchain industry, influencers could play a massive role in fostering NFT marketing and widespread adoption.

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