Marketing and advertising is an old industry, as old as the ancient Chinese, Greek, and Egyptian empires. It is, however, without a doubt that modern marketing campaigns are nothing like what prevailed in antiquity. The advent of the internet and technology improvements made this industry very sophisticated, requiring immense amounts of data. The target audience must be aimed at using specific wording, color schemes, and styling.
Nonetheless, the main aim of marketing and advertising campaigns has always been to imprint an image of the product onto the minds of consumers. So what are the top 10 blockchain marketing campaigns of all time? Read on to find out.
Ripple’s ‘Got It’ campaign is a sure leader as far as crypto marketing campaigns are concerned. First premiered in October 2019, it shows individuals sending money to businesses and loved ones. Following a successful reception, a release followed up in December 2020. It depicted people transferring funds to their families, friends, and businesses.
Their aim was affirming Ripple’s model enabling instant global payment services to businesses and individuals, and they do just that. They succeed in highlighting Ripple’s two key selling points in less than a minute. The points include support for instant cross-border payments & transfers and its key partners in payment processors and financial institutions.
PayPal has been around for a while, at least ten years before the launch of Bitcoin, so its ranking here may come as a surprise. It’s 2020 ‘Crypto for the People’ marketing ad as a short video highlighting its latest crypto supporting feature. The ad is a clear example of good blockchain marketing.
And the video is quite short, 15 seconds. It targets PayPal’s large existing user base, urging them to try the new feature. As a result, the ad goes straight to the point hence its very short nature.
UniSwap has arguably been the most influential crypto project in 2021, with 2022 still looking promising. The digital artist pplpleasr’s Uniswap V3 ad is particularly special and interesting on this list since not a single word is uttered or written. Yet, it had such a huge impact as a crypto marketing campaign that it was sold as an NFT for $525,000.
It starts with the unicorn mascot looking dejected, hateful, and spent while roaming a rocky plateau. A colorful representation of its recently launched algorithm that powers the next version bursts forth and transforms the plateau by creating a thick canopy of trees and lights. It proceeds to lead the unicorn, now proudly striding and ablaze thanks to the algo, into an oasis representing Ethereum.
Having premiered on the 31st of December 2020, ‘The Tipping Point’ by Binance is a 2-minute blockchain marketing ad that captures quite a lot that has been going on. It starts with a grim mood that highlights protests on injustices, fires caused by climate change, and terrible breaking news regarding the Covid pandemic.
It then proceeds to bill blockchain solutions as the avenues through which the world can be powered past this tipping point. The ad views the tools available in blockchain as capable of overcoming the vicious booms and busts prevailing in today’s world. It offers a strong campaign of blockchain financial solutions to new untapped markets.
The 30-second crypto marketing campaign ad supporting Coinbase came in a very timely manner. The ‘It’s only the Beginning’ came shortly after Coinbase, which is the US’ largest crypto exchange, had just been listed on Nasdaq.
The ad shows a clear graphical depiction of how Bitcoin has performed over the years. Most of the ad highlights the rapid rise in the value of BTC, also being keen to show the gradual alteration of bear and bull markets. At the end of the ad, more crypto projects’ logos are shown before finally relating all that to Coinbase.
Marketing ads aren’t always a serious mood affair where some firms are concerned. eToro’s ‘HODL’ ad amazingly infuses comics and messages; no wonder it features on the list.
It starts with a famous actor going through ad offers that he does not feel. All variations involve him carrying oversized objects on his back in the Rockies mountains, which he rejects. After suggesting he should get serious work with an office and a tie, he ends up stuck on a lift, wearing a tie and blocking the passage of 10 people. They’re panicked about a Bitcoin crash while he keeps blocking the exit and saying Hodl. Quite comical yet deeply insightful about staying put and not panic selling in favor of long-term gains.
The CEO of Binance, ChangPeng Zhao, is quite a lively and engaging user on Twitter, where he goes by the initials CZ. He doesn’t shy away from using wit when passing on a point. His Not Financial Advice post became one of the best blockchain marketing campaigns.
It depicts the evolution of man in three steps, from ape-like beings to modern man. Similarly, each of the three human evolution steps carries some form of currency. It starts with hard currency for the earliest human, moving to credit cards for the medium one and ending with digital currency for the modern man.
The message from the ad is quite straightforward. Digital currencies represent the next evolution of money, and people need to evolve with changing times.
While cryptocurrencies are famed for their anonymity and privacy, Monero takes it to a new level. It is titled ‘A Private Digital Currency’ explains the blockchain’s privacy concept and the need to retake control of one’s currency.
It starts by highlighting the general lack of surety in the security of records in banks, corporations, and even governments. The one-minute video briefly goes into the details of how one can assure the privacy of their transactions with Monero and escape state and crooks’ oppression. It even highlights that one can control the level of privacy and transparency. The ad is very well structured and straight to the point.
Blockchain.com’s ‘Don’t Get Held Up’ ad embraces humor and satire to pass a concrete marketing message to its audience. The ad was released shortly after blockchain.com’s PIT exchange launch.
It features bank robbers who appear quite confused and keen to take their victims’ advice. In turn, the bank tellers seem keener to aid the robbers in making sound decisions than reporting their actions. They advise them to trade using PIT to increase their portfolio by more than the money they had robbed. They even explain the challenges they faced with other crypto exchanges. The ad, while witty, passes home the message quite well.
The 39-second long ‘Drop gold’ ad by grayscale pushes the narrative of cryptos aggressively being the future. The ad has a city setting where everyone seems keen to hoard as much gold as possible. It explains the inherent failures of gold as a store of value and advises those in the know to drop their gold and head the crypto way. The ad explains several benefits of switching to crypto in place of gold, all in just 39 seconds.
All these top blockchain marketing campaigns have several key features that they satisfy. First, they are all short, appreciating that internet users have a fairly short attention span. They all showcase the key selling points of their respective firms or industries. They also use relatable objects to their audience and are launched on time with key events. All these are a compulsory must-have
Some use catchy phrases to appeal to their audience; some announce discounts for more specificity. Some associate their services with more popular products, while others use wit to pass on the message. Contracting one of the top blockchain marketing firms could aid one in satisfying these requirements without a hustle.
It’s 2022, and everyone is looking for a way to earn passive income. Affiliate marketing is performance-based marketing where a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s marketing efforts.
Cryptocurrency affiliate marketing is a new type of blockchain marketing. People can earn cryptocurrency to promote a company’s products and services. It’s a win-win situation because you can promote crypto coins and earn coins, while the company you promote benefits from your efforts.
This article will explore the concept of cryptocurrency affiliate marketing and how it has been used in recent years.
Affiliate marketing is one of the best ways for businesses and organizations to introduce new potential customers to their products or services. This strategy is quite effective in the cryptocurrency niche. Many projects are applying this model to reward existing users for enrolling new customers to their platforms.
This is how it works: an affiliate creates a promotion and offers it to the merchant. The merchant provides the advertisement on their website in exchange for either a flat fee or a percentage of the sale. If someone buys something with the offer code, the affiliate earns a commission on that sale, or they are paid out of that person’s purchase amount.
In most crypto marketing affiliate programs, users are given a unique link from their crypto project to invite friends. This link helps both users and the project track how many new customers have signed up. The rewards range from simple discounts, for instance, in trading charges to high monthly gains.
The users with affiliate links don’t have to invest any money – only their time. Thus this strategy involves low risks while giving high potential returns. Additionally, it’s easy to get started, and it does not require any skill or prior knowledge.
Affiliates are not employees of this business but instead work independently to promote its products and services or create project awareness. This means that affiliates can advertise any service without worrying about conflict-of-interest issues.
Crypto exchanges are the platforms that allow fiat currency conversion into cryptocurrency. They are also where you can trade cryptocurrencies. Some of these exchanges will pay you for referring people to their platform. The amount they will pay you varies from exchange to exchange and has a lot to do with how much traffic your link brings in.
Many factors can affect how much an affiliate earns from a crypto exchange, including the conversion rates of different currencies, the number of transactions made on the exchange, and whether or not there are any restrictions on withdrawal limits.
The best way to find out how much an affiliate program pays is by signing up and checking out their offers.
The best bitcoin and crypto affiliate programs have a lot of potentials to generate revenue, but they also have a lot of competition. Certain exchanges offer a commission of up to 50%. Some of these programs include:
The cryptocurrency market is relatively new and volatile. It has become a popular investment option for many people, but finding reliable information about the cryptocurrencies themselves is also increasingly challenging. This article will help you create an effective cryptocurrency marketing campaign.
There are many steps to take to market a cryptocurrency effectively. The first step is to create awareness of your coin and what it can offer the world. You should also ensure that your currency has a good reputation and is well-reviewed by other crypto experts.
Another critical aspect of marketing your coin is making sure that there are plenty of exchanges where people can buy or sell your coins and make sure that there are enough wallets for storing them securely online or offline.
The tips for running a successful affiliate program are:
One of the most important aspects of a successful affiliate program is to have a product with an easy return policy. This helps ensure that the affiliates will not be afraid to promote the product to their audience. This way, they will not have any qualms about recommending it to their audience, and there will be no risk of them losing credibility in the eyes of their audience for promoting a product that doesn’t work well or is not worth buying.
Many businesses offer rewards to customers for doing things like reviewing products, signing up, or following them on social media. These actions are incentivized with points, miles, prizes, or other awards like free items or discounted rates.
It is essential to have a system to measure the affiliate program’s success. This means setting benchmarks for KPIs such as conversion rates, revenue generated, and average order values. Not only will this help you with growth opportunities, but it will also ensure that your affiliates are successful too.
The cryptocurrency market is booming. It is growing at an exponential rate. The demand for crypto has increased, and so have the prices. This has led to many people joining the industry as affiliates of crypto exchanges. They are earning a lot of money by referring people to sign up on these exchanges and start trading cryptocurrencies.
This niche has several service providers who want to cash in on cryptocurrency’s cashless phenomenon. Many exchanges, lenders, and marketplaces pop up every so often. However, most of them disappear just as quickly as the promise to get rich fast.
The concept of cryptocurrency is relatively new: it has been around for more than a decade. Although crypto is still in its infancy stages, it is clear that it will affect various industries. Marketing is one such example. Nowadays, digital marketing significantly impacts businesses of all sizes. In addition, investing in cryptocurrencies will enable you to grow your company in the future. You’ll need a good understanding of cryptos and how they affect the marketing sector to do so.
Cryptocurrency is a digital or virtual currency used as a transaction medium. The prefix “crypto” reflects that cryptocurrencies employ cryptography to safeguard and verify transactions. Also, to produce new currency units (coins). Cryptography makes it simple to encode anything simple to decipher with a key. It is also difficult to interpret without one. It means that coins can be complex to manufacture, but anyone can verify transactions.
Cryptos are, at their foundation, entries in a pseudo-anonymous database known as a “blockchain” that no one can alter. Counterfeiting currencies is exceedingly difficult or impossible due to the blockchain. It also makes tracing specific transactions between anonymous user accounts or wallets very simple.
Businesses can reach clients through large product marketing agencies like CryptoPR and Cryptoadventure. Companies worldwide have been using this marketing strategy for several years. It appears that this trend will continue as businesses grow more digitally focused.
These massive e-commerce platforms’ business model makes money from parties, customers, and sellers. When a buyer begins a transaction, certain information is necessary for verification. The data could be such as bank account information. As a result, initiating and concluding digital transactions can be time-consuming.
Crypto contributes to the abolition of this problem. The necessity to verify bank accounts and transfer money via third-party financial institutions eliminates cryptos as a payment method. As a result, the process becomes more efficient and, as a result, more profitable.
We see far too many corporations selling user data to an infinite stream of potential customers. Social media platforms, in particular, are known for doing this. Other firms can use your data to deliver accurate ad targeting when this occurs.
Firms address this challenge by incorporating blockchain technology into digital marketing. Companies would store any client data collected in block ledgers. The move would prevent the data from being stolen, sold, or modified in the future.
Digital marketing is heavily reliant on customer data. When this data is put to good use, it can help firms target customers more effectively, resulting in higher profits.
A significant change brought about by the introduction of blockchain technology would be marketers’ access to consumers’ privacy. By creating a digital marketing campaign, marketers would have to gather data from customers directly. It gives people back control over their data and, as a result, more power. As a result, firms may instead compensate consumers for their information.
It’s challenging to track finances when dealing with different countries. The reason is that transactions between them tend to be expensive and complicated. In a business that handles a high volume of foreign transactions, currency rates, and fees, they constantly have to monitor them. However, there is a solution: crypto.
Millions of people use automated software such as 1k daily profit to trade cryptocurrency. Shortly, businesses will start accepting cryptocurrency, allowing customers worldwide to make payments. As a result, controlling payment methods is easily achieved globally.
The value of cryptocurrencies is uniform worldwide. It is because no government or overall authority controls them. It is unlike traditional currencies, whose value gets determined by the government.
Generally speaking, businesses will compete better in foreign markets due to reduced fees.
A digital future with decentralized marketing will fundamentally alter how we market. The technology’s user interface (UX) improves and becomes more intuitive. Hence, the value becomes more apparent and profound, adoption rises. In addition, the market is gradually but steadily overcoming behavioral barriers.
Web 3.0 has a good establishment, and blockchain and cryptocurrency technology play a huge part. The battles over-regulation are primarily past. Transaction speed, scalability, and resilience are no longer contested concepts.
Everyone on the internet now has a private key on a blockchain within their metaverse. They can then use the keys to construct their “private house” (which they can name as they wish). Their Metaverse House (MVH) will be easy to access and where users can store or explore. They can also purchase using their universal wallet.
If you haven’t heard of it yet, BAT is poised to impact the digital marketing industry significantly. The foundation of BAT technology rose in response to the massive issue of online privacy. The issue has become a significant worry worldwide over time. BAT aims to improve speed, fairness, and security. It will do this by leveraging the blockchain technology that has enabled cryptocurrencies to exist and grow.
By trading BAT, users, publishers, and advertisers can connect in a non-centralized fashion. Notably, BAT is based on Ethereum blockchain technology. BAT monitors consumer time and attention on websites while choosing which advertisements to view. Everyone benefits when adopting BAT. The advertiser receives sales, the publisher gets a commission, and the user earns money watching the ad. BAT can significantly alter the digital marketing process.
Cryptos such as Bitcoin, Tether, and Ethereum could slowly but steadily take over the online marketing world. As a result, many firms are shifting away from traditional, time-consuming banking procedures and using these coins instead. These coins run on blockchain technology and use decentralized networks.
Overall, cryptocurrencies have a positive impact on digital marketing. However, there are some socio-economic barriers to overcome before achieving utopia. Notably, the route to this decentralized future is long and twisty, and it will take a lot of effort to get there.
Imagine a multi-billion dollar industry running the world and free from regulation. That was unimaginable a few years ago. Today, cryptocurrency and blockchain technology proved the impossible possible. According to 2021 market size reports, the cryptocurrency industry is now worth $1.6 billion and could hit $2.2 billion by 2026.
Cryptocurrency is not new to the world now, but surprisingly, the industry still lacks a solid regulatory framework. Anyone with the ideal tech can launch an ICO. For now, we put everything else aside and focus on the unique strategy for crypto projects, the ICO.
As commonly used in the crypto world, ICO is an acronym for initial coin offering. It is a cryptocurrency marketing strategy similar to initial public offerings (IPO), where investors buy shares. For ICOs, companies looking to run a cryptocurrency project sell part of their crypto tokens to early investors to raise funds to finance the project.
Usually, the project team develops a website dedicated to the token where interested investors can find all the relevant information about the ICO. They can see the wallet address to which they send funds to receive the crypto coins once the coin launches officially. The token website will also have details of the possible fiat currencies that investors can send, accepted crypto coins, the price per token, soft and hard caps, and the duration of the ICO.
While the crypto space has been explosive and attracting millions of investors, it’s not easy to run an ICO campaign successfully. For instance, in 2017, only 48% of ICOs managed to hit their soft cap, even though it remains the breakthrough year for ICOs. However, successful ICO marketing campaigns raised about $6 billion in that year.
Most ICOs have a target amount that the team intends to raise within the ICO period. If they hit the bare minimum, the project proceeds and the money is used to pursue the project goals. The team communicates project goals beforehand via a whitepaper, so investors know the project plans, goals, and roadmap before investing. On the other hand, if the ad campaign fails to raise enough funds, the team may return the money to investors, in which case they deem the ICO unsuccessful.
As noted earlier, there are no definite rules in the crypto space, so any tech-savvy person who comes up with a worthwhile project can launch an ICO. However, the unregulated nature of the industry still poses a threat due to the risk of ICO scams. Fraudulent individuals can conduct false ICOs and get away with investors’ money. For instance, in 2018, a group of scammers came up with a project dubbed ‘Giza’ and made away with $2 million after a successful ICO. Therefore, the biggest challenge comes in convincing potential investors about the legitimacy of your project.
In any case, if you are planning on blockchain marketing, it’s good you start by checking how other blockchain businesses conducted their campaigns and whether they were successful. See their approach and the ICO marketing strategy that helped them stay on top of the game and use your analysis to develop your campaign strategy. Typically, when you want to launch an ICO, your marketing strategy should focus on making your project team known, community building, and meeting potential investors.
Avoid launching a project anonymously if you want your ICO advertising journey to get anywhere. Going anonymous alarms potential investors, and even legitimate projects may get labeled as scams. If you are confident about the project, you should be proud to put your name on it. Focus on creating confidence in investors by introducing the project and the project teams. List all your associates on the website and include details of their experience in the blockchain or tech space.
Here, you can use your influencer network to benefit from having the audience of their large following and help your project appear more credible.
The success of an ICO is mainly dependent on brand awareness, and that’s why you need to build a vibrant community. Make sure you are transparent with your team to counter any uncertainties and fear. Always be welcoming to customer queries and, where possible, respond to them directly.
Here, you can leverage the power of social media networks like Telegram, Reddit, and Twitter and use them to create a vibrant online community. The online community will increase your brand’s social media presence and awareness which is the core for the success of the ICO.
Before you launch an ICO, you know your target group of investors who will probably benefit the most from the project. Whether you are sure about their stand or not, approach them literally if you think they are potential investors. You can meet potential investors in blockchain seminars and conferences, perfect for benchmarking and possibly tabling your idea.
Generally, the success of an ICO will depend on a mix of different factors, but awareness is a significant player. There are professional ICO marketing strategies and services that project teams can leverage already. The industry is pretty dynamic—it’s upon you to identify the options that work best for you, depending on your project. Later on, you can see what brings you desired results leverage what doesn’t align nicely with your goals, and cut down on it.
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