Crypto Public Relations agencies promote cryptocurrency projects, particularly via journalistic coverage. In Layman’s, crypto PR agencies advertise products via ‘paid’ or ‘free’ tales on mainstream media, i.e., web pages, newspapers, magazines, or TV.
In a way, investors feel more comfortable putting their money on crypto projects promoted in highly-acclaimed publications than on other forms of media. Such an assumption could turn out to be worthwhile. However, some big wig publications are known to look the other way when offered big bucks to promote a project despite having openly noticeable redflags.
Therefore, determining the best crypto public relations agency is not as easy as you think. Also, it is important to note that PR agencies are not similar to marketing agencies, even though both promote products and services. So how do you choose the right cryptocurrency PR agency? Read on to find out.
Finding the Right Crypto PR Agency
Crypto PR agencies have one focus: to assist DeFi, blockchain, NFT, and other crypto projects in securing organic coverage. In simple terms, good PR translates to reaching a target demographic via leading media online or off the Internet.
If you are looking to hire a PR agency that will take your crypto project to the next level, you need to have a set of objectives for your marketing campaign. Ask yourself what the basis of your crypto project is and how a PR agency can help you execute a successful roadmap. Knowing the basis of your project could help you secure agencies tailored specifically for your set of needs.
Secondly, come up with a reasonable budget; set aside the amount you are comfortable with, and then look at the PR agencies that suit it. Make sure it is enough to run a successful campaign because, with the wrong budget, you can end up in a PR mess.
It would help if you did thorough research on every agency that has made your shortlist. Visit their web pages, see how satisfied their previous customers were, and watch out for any updates or communication from them. This will help you satisfy some of the queries you may be having about each agency.
Lastly, set up expectations of your project’s success after a marketing campaign. Before hiring any PR entity, ensure you share your project’s goals. The communication will help you gauge how successful the campaign could be and put you well within your rights to change the agency if your goals aren’t met.
Top Crypto PR Agencies
CryptoVirally is an elite Crypto PR agency that pinpoints the highest ROI for crypto projects. It offers a customized blockchain marketing strategy that generates brand awareness. As a full-stack crypto PR agency, CryptoVirally employs a highly experienced team of blockchain marketing professionals. The agency traverses through the top crypto marketing channels, including SEO, email marketing, influencer marketing, PPC, community building and management, and social marketing. It focuses on the buyer persona while still leveraging curated storytelling.
The agency also has a wide media coverage network that secures top sites like Forbes, Bitcoin.com, Fortune, Inc., and Hubspot. With an exceptional budget of $10,000, you can select various packages offering PR services for startup crypto projects. Some of the popular clients the agency has worked with include Coinomi, CoinStats, Swift Blockchain, Bitrue, Shrimpy, and MyCointainer.
Coinbound is among the leading full-service crypto marketing agencies that offer a wide array of options in PR. Being in the industry for several years, the agency has partnered with top publishers, including Cointelegraph, CoinMrketCap, Blockworks, and Decrypt. They offer special packages that provide services with similar websites, whether long-term or organic coverage. Some of the reference companies the agency has worked with include Nexo, OKCoin, eToro, MetaMask, and Voyager.
The agency also employs the use of top YouTube crypto channels, crypto podcasts, and other channels to offer product promotion. Considering its experienced team, most of its clients witnessed a 300% project growth rate in less than six months. It also makes it easier to do Web 3.0 marketing. It helps rank your project higher on Google with its Search Engine Optimization, which provides a reach to value investors for crypto projects.
ReBlonde is also among the top boutique tech-PR firms globally, having more than 13 years of experience. It has assisted over 1,000 tech companies, including Microsoft, Spotify, Viber, and Waze, in sharing their stories. It also worked alongside big ICOs such as Hdac, PumaPay, Tataus.IM, and Bancor. Their clients have made over $100 million in offerings totaling over $2 billion for IEOs, ICOs, and STOs.
ReBlonde offers an array of PR services that secures your crypto on leading media platforms such as BBC and Mashable, assuring a wide coverage. Among other services, NFT promotion is also available for digital art collectibles. It offers media relations services, crowdfunding campaigns, social media marketing, and PR.
The MarketAcross crypto marketing agency is another firm that has created solid relationships with top journalists and publications. They leverage influential bloggers, blog editors, and web admins to get crypto content out. Some of its past collaborations featured clients like NEO, Complex, and BitTorrent, among others.
It is a major crypto-focused marketing agency specializing in public relations and brand awareness for crypto clients. Employing this PR agency assures you an increase in investors engaging your crypto project.
Melrose PR is another PR agency that focuses on blockchain and crypto projects through running campaigns. The campaign involves interviews, publications, and other prominent forms of media that aid in promoting startup projects. Some services include sponsored content creation, brand awareness, and social media planning.
Founded in 2012, the California-based PR firm promotes crypto projects through YouTube shows, leading podcasts, and other events. Also, its experienced professional crypto team is skilled in creating top-notch crypto content, i.e., op-eds, white papers, and blogs. Among the popular clients Melrose PR has partnered with include Findora and Blackmoon Crypto.
Press Releases and Crypto: Heaven Made Match
Hiring a crypto PR agency to market a crypto project has enormous benefits if the right pick is made. Selecting a PR agency is crucial in securing a top spot for your crypto on the market listing. Effective PR can assist your crypto project get more valuable prospects. These agencies assist in creating awareness and attracting investors as you focus on other aspects of your digital project. However, these crypto PR agencies put your project at the top of investors’ minds, helping you beat your competition.